Osom to Know - a WordPress podcast

Welcome to the Osom to Know podcast! In this episode, our host Maciej Nowak delves into the world of website building and tech marketing strategies. Joined by special guest Cheryl Salazar. Before joining The Partner Marketing Group, Cheryl led many important initiatives during her 12-year tenure with Microsoft and the channel in South Africa and the United States. She played key roles in developing and supporting numerous software programs including Microsoft Office, Windows for Workgroups, Direct Access Action Pack and the Microsoft Dynamics ERP suite. She also managed lead generation for Microsoft Public Sector and has served as product manager and systems engineer for technology distributors, ISVs and systems integrators. As a senior consultant for The Partner Marketing Group, Cheryl brings clients a wealth of knowledge in technology and business development, specializing in helping partners who implement and resell ERP, CRM, Business Intelligence, Managed Services and Platform Solutions from Microsoft, Intel, Epicor, NetSuite, Acumatica, Infor, Sage and Sage Intacct. Cheryl earned her Bachelor of Education degree from the University of Witwatersrand, South Africa. This busy mom to two daughters is also an accredited Safari Guide.Join us as we uncover insights on website structure, hidden pricing, and user experience in the SaaS world. Stay tuned for a thought-provoking discussion on the evolving landscape of tech marketing and web design!MEET CHERYL👉🏻 https://www.linkedin.com/in/cherylsalazar/SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Welcome to Osom to Know. In this episode, we explore the challenges and triumphs of managing a WordPress plugin with over 30 million users. Marieke van de Rakt and Maciej Nowak provide insights into investment ventures and open-source software. Marieke shares her experiences with diversity in the WordPress community and the evolving tech ecosystem. Join us for a thought-provoking exploration of innovation, inclusivity, and the evolving role of technology in our lives.Marieke van de Rakt is an entrepreneur, a marketeer and an investor in the WordPress Space. Next to that, she writes a weekly column about WordPress on Poststatus. Marieke was the co-founder and CEO of Yoast before Yoast was sold to Newfold Digital in 2021. MEET MARIEKE👉🏻 https://www.linkedin.com/in/mariekerakt/👉🏻 https://twitter.com/MariekeRaktSEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻  https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson💡 He is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send more highly-targeted triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.➡️ Initially intending to delve into cart abandonment for e-commerce, the conversation organically transitioned into an in-depth exploration of building a brand on LinkedIn. Adam's dramatic pivot to focus on building a personal social media profile to address an awareness problem for his company a year and a half ago was particularly enlightening. Join us as we delve into Adam's experiences with media, LinkedIn, video content, and the impact of his personal brand on his business ventures. Get ready for a deep dive into the world of content creation, social media strategy, and the power of resonance on LinkedIn. Stay tuned for insights on abandoned cart recovery, AI-driven chatbots, and much more from our insightful discussion. This is an episode you definitely won't want to miss!SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/SEE WHAT ADAM IS UP TOLINKEDIN 👉🏻 https://www.linkedin.com/in/retentionadam/TWITTER 👉🏻 https://twitter.com/RetentionAdam

Welcome to the latest episode of "Osom To Know"! In this session, our host  Maciej Nowak, is joined by the David Sinton, co-founder of Quiet Owls, a digital growth agency specializing in the direct-to-consumer space.➡️ As a co-founder of Quiet Owl Marketing, he helps businesses demystify their digital marketing channels and build a growth engine that they understand and control. With over 20 years of experience in the online marketing industry, he has developed and implemented sustainable growth strategies for clients across various sectors and niches, including financial research, e-commerce, B2B SaaS, and education.Together, they dive into the impact of AI on ecommerce marketing to the pitfalls of solely focusing on remarketing campaigns. The conversation sheds light on the critical need for brands to broaden their keyword strategies and craft educational landing pages to attract and retain customers.We explore the surprising results of testing free shipping thresholds, the drawbacks of AI-generated content, and the strategy of lengthening the buyer's journey to inspire and educate potential buyers. With engaging examples and keen insights, this compelling discussion promises to leave you with a fresh perspective on marketing and ecommerce. 🚨So get ready to expand your knowledge with this Osom episode!🚨SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comX 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/SEE WHAT DAVID IS UP TOLINKEDIN 👉🏻 https://www.linkedin.com/in/davidsinton/

Welcome back to "Osom To Know", where we dive into the world of indie development and community involvement.➡️ In this episode, we sit down with Carlos a WordPress enthusiast who has focused on plugin development for the past 12 years. He enjoys the initial stages of bootstrapping a plugin project and providing direct support to users. He actively contributes to the WordPress community through translations and helping in community events. He divides his time between Porto, Portugal, and Italy.From discussing the intricacies of selling plugins to exploring the future of WordPress development, Carlos shares valuable insights into his journey as an indie hacker. We delve into the dynamics of pricing models, the impact of community engagement, and the evolving landscape of plugin development in an ever-changing technological world. Join us as we uncover the insights and experiences of Carlos Moreira in this engaging and enlightening conversation.00:00 Podcast featuring WordPress developer, Carlos Moreira.03:38 Networking and learning shapes impactful career growth.07:42 Event planning: speaker, volunteer, and sponsor submissions.10:38 New inexperienced team aims for successful WordCamp.13:53 Struggled with programming, but built successful plugins.18:57 Considering different business models for creative work.21:55 Redeveloped and launched popular maps plugin.24:22 Positive labels, family man, community manager, relaxed lifestyle.29:04 Debate between profit from subscribers or one-time payments.32:23 Optimizing checkout: upfront vs recurring revenue.35:58 Selling lifetime plugin involves calculated risk and justification.38:45 Subscription sales better than lifetime for revenue.40:52 50/50 split, recurring revenue, new idea.45:08 Independent developers innovate WordPress plugins, offer opportunities.49:09 Early plugins and themes had similar technical aspects.52:54 Battle between one-time payment and subscriptions.54:51 Discussion about software package pricing and transaction details.SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/ ❗️Sing up now and get 20-point WordPress Security Checklist for FREE❗️SEE WHAT CARLOS IS UP TOTWITTER 👉🏻 https://twitter.com/cmoreiraLINKEDIN 👉🏻 https://www.linkedin.com/in/carlosmoreira/

How do the challenges of organizing a large event remotely impact the overall planning and coordination? 🧐Maciej gets to the bottom of the exciting world of organizing WordCamp Europe 2024 in Turin, Italy. Welcome to another Osom To Know episode! Meet Ohia and Marco - one of #WCEU2024 Organizers. Together with Maciej, they explore the challenges and triumphs of planning a large-scale event, from struggles with remote organization and local supplier readiness to visa issues and the coordination of diverse activities and committees.➡️ Discover the vibrant WordPress community, the significance of WordCamps in Italy and Spain, and the enthusiasm surrounding the upcoming WordCamp Europe.So, buckle up and join us as we uncover the fascinating world of WordCamp planning and the vibrant WordPress community.Meet Ohia and Marco and see what's up!😁OHIA'S LINKEDIN ➡️ https://www.linkedin.com/in/ohia/MARCO'S LINKEDIN ➡️ https://www.linkedin.com/in/marcochiesi/MARCO'S TWITTER ➡️  https://twitter.com/marcochiesiSEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/ ❗️Sing up now and get 20-point WordPress Security Checklist for FREE❗️

Welcome to another episode of "Osom to Know"! In today's episode we have a powerhouse of guests joining us: Jared Novack and Lukas Gächter!➡️ Jared is a co-founder of Upstatement, a digital product studio based in the US and a member of the kyu Collective. Today he runs finance and operations, but he used to do fun stuff like build websites all night long. He started Timber in 2013 to scale the development of WordPress sites across front and back end collaborators.➡️ Lukas has been building websites for 20 years. He runs a small design and development agency with a couple of friends in Switzerland. He works for small companies and organizations and mainly builds corporate Websites using WordPress. He discovered Timber in 2015 and started contributing to the open source project as a way of giving back to the community, driving the project forward and elevating his developer skills along the way.They dive deep into the world of open source software development, focusing on their experiences with the Timber library. Jared shares insights into the strategic decision to open source Timber, the competitive advantage it provided, and the importance of community contributions. Lukas elaborates on the vital role of documentation, community input, and addressing underlying issues for the evolution and sustainability of open source projects. Together, they weave a compelling narrative about the intersection of open source and product development, the challenges they've faced, the community's impact, and the learning opportunities they've gained. Join us as we unravel the valuable lessons and industry insights shared by our esteemed guests. Stay tuned for a podcast episode brimming with wisdom, practical advice, and thought-provoking discussions!00:00 Lucas faced challenges with WordPress collaboration.05:48 Creating streamlined collaboration between designers and developers.13:31 Consider contributing to open source, it's valuable.20:34 Valuable communication skills in open-source development.24:51 Lucas on structure and organization in coding.28:00 Establishing authority through proprietary software and experience.36:57 Comparing building software for open source versus customers: efficient or wasteful?38:33 Customer advantage in internal messaging, product fit.44:06 SaaS software evolves into integral ecosystem platforms.52:48 Limiting updates to improve overall quality commitment.01:00:01 Learning from mistakes, sharing and evolving products.01:06:11 Focus on releasing, learning, and iterating product.01:08:33 Enhancing PHP with stricter type checking.SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/ ❗️Sing up now and get 20-point WordPress Security Checklist for FREE❗️SEE WHAT LUKAS AND JARED ARE UP TO:Jared 👉🏻 https://www.linkedin.com/in/jared-novack/Lukas 👉🏻 https://www.linkedin.com/in/gchtr/

Welcome to another insightful episode of "Osom to Know"! In this episode, our host Maciej Nowak, engage in an in-depth conversation with the esteemed guest, Roger Rosweide, co-founder of Wild Cloud. Together, they delve into the rare SaaS model, the complexities of managing multiple websites with different code stacks, and the significance of a large total addressable market for attracting investors. The episode sheds light on strategies for marketing and sales, the importance of acknowledging and learning from failures in business, and the impact of investments in the WordPress ecosystem. Join us as we explore the journey of Wild Cloud, reflecting on successes and valuable lessons learned from its failures, while gaining insights into the inner workings of strategic investment approaches and branding transitions. Get ready for an illuminating discussion on the growth and evolution of a thriving company within the WordPress space.Roger is an experienced professional in tech innovation, recognized for introducing 3D-printed ice popsicles and advancing virtual reality applications. As Chief Commercial Officer at WPCS.io, he's played a key role in developing a WordPress multi-tenant cloud platform, which simplifies the way web agencies and developers handle website management. His work focuses on making WordPress more scalable and manageable, drawing on SaaS principles. Roger also shares his insights into content creation and B2B marketing, and values connecting with industry peers to exchange knowledge and support collective growth.Get to know Roger🤩LINKEDIN➡️  https://www.linkedin.com/in/rogerrosweide/TWITTER➡️  https://twitter.com/RogerRosweideSEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Welcome to another episode of "Osom to Know"! In today's episode our host, Maciej Nowak, sits down with the knowledgeable and experienced guest, Roslyn Lavery. Get ready to dive into the fascinating world of partnerships in the tech industry as they discuss the true essence of partnership, debunking common myths, and the value it brings to customers and companies alike.Joining the team in March 2021, Roslyn manages partners in the payment category as Director of Partner Management at WooCommerce (Automattic). She is passionate about building shared value through partnership with a focus on building merchant benefit and increasing the sum of the parts. Working with or alongside WordPress and WooCommerce for 12+ years she has a long history spanning site development to deep partnerships in the space. She believes that these partnerships can lead to revenue growth by acquiring more customers and offering deeper product functionality through the collaboration. Ultimately, Roslyn's approach prioritizes the customer and ensuring that the partnership delivers value that surpasses what individual products could provide.SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

On this episode of Osom to Know, our host Maciej Nowak is joined by guest Helmut Januschka, Head of Software Engineering @krone_at Austrian biggest private news publisher, is an expert in website protection and security. He understands the risks that businesses face when their websites are targeted by bots, leading to potential loss of business. A common issue he addresses is the inundation of spam emails through contact forms, which can overwhelm a company’s back office and cause them to miss genuine support cases. Helmut’s solution, @captcha_eu, reduces the human effort required to filter through these forms, ensuring that important customer queries are not lost in the flood of spam. Through his expertise, he has helped businesses stay operational and protected in the ever-evolving digital landscape.Throughout the episode, they explore various aspects of GDPR compliance, providing valuable insights and advice. Helmut emphasizes the importance of understanding and only installing plugins that are necessary, while also recommending against saving data that you don't know you need. He shares his personal experience of navigating GDPR compliance, including his decision to not use Google Analytics for his captcha website. The conversation also touches on the challenges of convincing upper management to sell their product and create a company, and the legal considerations involved in ensuring compliance with GDPR. Helmut highlights that GDPR is not just limited to Austria, but has implications for businesses in other countries as well. They discuss the myths surrounding GDPR and clarify what activities can still be done as long as they are compliant. The episode also delves into the Helmut's own experiences with GDPR compliance, including the complexities of justifying the use of certain resources and the repercussions of removing them. He explains how he has adapted his own solution, Captcha EU, to comply with GDPR and how it has become a sellable product. He also touches on the importance of only storing necessary data and the need for further improvements in GDPR implementation on websites. Join us on this episode of Osom to know as we unravel the intricacies of GDPR compliance and gain valuable insights from our guest, Helmut Januschka.SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

🎙️ On this episode of Osom To Know, we dive into the world of WordPress development with our guest, Adam Zieliński. Adam shares his experiences and insights on various topics, starting with the innovative iOS application called Block Nodes, which allows users to write notes using Gutenberg and syncs the content across devices. We also discuss the concept of playground for test environments, where users can run a temporary WordPress in their browser to test plugins or themes, eliminating the need for server space. Adam suggests using playground for product demos, allowing users to interact with plugins or themes on a company's website without the need for screenshots or videos.🔍 We then explore the concept of edge computing within WordPress, where parts are distributed to servers closer to end users for faster performance. Adam proposes the idea of downloading the entire WordPress to end devices, making it the ultimate progressive web app. With the "choose your own journey" aspect of the playground environment, Adam emphasizes the need to pivot, talk to customers, and listen to feedback to grow and get users on board.🧩 We also delve into the challenges faced by new and experienced WordPress developers, the workshops offered to streamline the learning process, and the benefits of remote work at Automatic, including their unique sabbatical program. Adam shares his exploration of different roles within Automatic, including a foray into data science, and highlights the freedom and opportunities available to him within the company.💡 Adam's passion for solving large systemic problems shines through as he discusses his innovative projects, such as the HTML tag processor and the playground feature. These solutions have the potential to be game changers for the WordPress community, making it easier for new contributors to get started. We wrap up the episode with Adam's inspiring journey in creating a tutorial for Gutenberg and his prototype that allows WordPress to be run in a browser tab, simplifying the initial setup process.Join us on this captivating episode of Osom to know as we explore the world of WordPress development and the exciting innovations that are shaping its future! 🌟SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/SEE WHAT ADAM IS DOING🤩⤵️LINKEDIN 👉🏻 https://www.linkedin.com/in/adamziel/TWITTER 👉🏻https://twitter.com/adamzielin

On this episode of Osom to Know, we have Brian Alvey, who is currently working at WordPress VIP as a CTO. Brian discusses his experiences in building websites without a CMS in the 90s, and later realizing the benefits of dynamic websites with a database. He talks about building his own CMS using different technologies and how he moved to WordPress VIP. Brian sheds light on how WordPress VIP builds tools for improvement in search, security, analytics, and digital asset management for enterprise-level clients. He also talks about how hiring psychologically-driven people who are responsible and communicate well is important when building remote teams. Brian shares different experiences, including working with well-known brands, famous investors, and his friend Jason, and also gives insights on the role and responsibilities of a CTO. SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/SEE WHAT BRIAN IS DOING🤩⤵️LINKEDIN👉🏻 https://www.linkedin.com/in/brianalvey/TWITTER👉🏻 https://twitter.com/brianalveyWEBSITE👉🏻 https://brianalvey.com

On this episode of Osom To Know, Maciej interviews 🎙️ Mario Peshev, a business advisor who has identified 38 top business challenges and discusses the importance of compliance in growing companies📈😊They also touch on the current financial crisis at Silicon Valley Bank and the need for diversification and risk management 💼💰 Our guest shares his experience in scaling WordPress agencies 💻 and the challenges of hiring and paying developers💶💪They argue that diversification and generating recurring revenue through retainers is key to sustainable growth in the service-based business world 🔄💰Finally, they discuss the cost differences between popular website building solutions like WordPress and Drupal, and the impact of branding on cost💡Stay tuned, stay Osom, and remember to subscribe! There are more episodes to come.SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

Get ready for an exciting episode of the Osom to Know podcast! Join Maciej Nowak as he talks to Noel Tock, partner at Human Made, a top WordPress agency that specializes in enterprise-level projects. In this episode, Noel shares his journey in the tech industry, from the early success of his product Happy Tables to his current role at Human Made.The conversation dives into topics such as product development, hype cycles, and agency perspectives, revealing the challenges and triumphs of building products with measurable outcomes. You'll also hear about the benefits of remote work and building enterprise-level products, along with predictions for the future of the industry. Learn more about how Human Made has helped transform the digital strategies of brands like TechCrunch, CapGemini, and USA Today, using WordPress to create large-scale platforms, websites, and applications that drive transformational business value.What really stands out in this episode is the powerful discussion on the importance of the WordPress community, without which this open-source wouldn't be where it is today. This episode is a must-listen for anyone interested in WordPress, enterprise-level product development, and the power of community in the tech industry.Don't miss out on this insightful conversation between Maciej and Noel! Be sure to subscribe to the Osom to Know newsletter and YouTube channel for more engaging content like this!SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

This episode it's a must-watch for anyone who uses the internet! Don't be shy about inviting your siblings or parents to join you in front of the computer, phone or tablet screen to listen in. Our guest, Val Vesa, the Senior Social Media Manager at Cloudflare, shares valuable advice on online security that you shouldn't ignore, even if you think you're already surfing the net safely.Val provides insights into the most common mistakes that hackers use to gain access to sensitive information like bank accounts, Facebook profiles, and other sensitive data. You'll also learn how to protect yourself from phishing scams, Nigerian Prince scams, and other malicious hacker attacks. If you're a social media enthusiast, you'll definitely want to tune in as we discuss best practices for interacting on social media to avoid any unfortunate consequences. And if you're planning a trip, you'll find out how to share information wisely to avoid any potential issues.We'll cover a range of topics, including the importance of using strong passwords, two-factor authentication, and password managers. Val explains why it's essential to take advantage of all of these tools to avoid getting phished or hacked. If you're listening in, don't hesitate to pause the podcast and update your passwords with something more secure. Remember, a password should be more complicated than a simple declaration of love for your mother! :)Stay tuned, stay Osom, and remember to subscribe! There are more episodes to come.   If you want to contact Maciej or Val, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciejVal - https://www.linkedin.com/in/valentinvesa/Cloudflare - https://www.cloudflare.com/SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/Stay updated and learn more about WordPress. Subscribe to the Osom to Know newsletter www.osomstudio.com/newsletter

Business owners often wonder if a "less is more" approach can be effective in their marketing strategy. But how do you determine which marketing channel is the right one for your products, and how can it help you grow? In this new episode of the Osom To Know podcast, Maciej seeks answers to these questions with the help of James Baldacchino. The Head of Strategy at Ellipsis, a digital marketing agency focused on marketing + WordPress explains how to come up with a marketing strategy that supports you in achieving business goals. We discuss common mistakes when thinking about strategy and explain how to do better. You will find out how to start, how to lead, and how to evaluate the effectiveness of promotional efforts. Listen to his advice and make sure you communicate the product value properly to the client and do you really talk to a perfect one. No matter if you want to promote your plugin, theme, or services learn more about the power of ads and SEO. Too much for a beginner? No worries - James explains how not to get lost in the sea of possibilities.Think of it as going on a hike with a map - you need to know the terrain, the potential obstacles, and the best route to take. Similarly, when it comes to marketing, you need to have a clear understanding of your target audience, their needs, and the channels that will best reach them. Tune in to our podcast to discover new analogies and insights that can help you develop a successful marketing strategy for your WordPress products.Stay tuned, stay Osom, and remember to subscribe! There are more episodes to come.   SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/If you want to contact Maciej or James, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciejJames - https://www.linkedin.com/in/james-baldacchino/Ellipsis - https://getellipsis.com/Stay updated and learn more about WordPress. Subscribe to the Osom to Know newsletter www.osomstudio.com/newsletter

Discover the innovative and powerful WPCS platform, the world's first multi-tenant WordPress cloud solution. If you are an agency or individual selling or managing multiple WordPress installations, WPCS offers a comprehensive solution to help you scale your business and streamline your operations. Co-founder and developer at heart Wijnand van Leeuwen will explain why he thinks the grass is greener on his side of the lawn and why it was obvious to him that the next step was to launch this PaaS. You'll learn about the platform's unique features, including serverless configuration, which automates processes such as creating and deleting sites, and multi-tenancy, which allows sites to share specific plugins, themes and language files while operating as individual sites. If you're looking for a way to prevent your clients from installing the wrong plugins or making unnecessary changes that could crash their site, look no further than WPCS. This tool will help you automate and scale your business while you focus on WordPress functionality, ensuring sites are stable and secure so your clients can focus on their niche. Listen to this episode to learn more about WPCS.Stay tuned, stay Osom, and remember to subscribe! There are more episodes to come.   SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/If you want to contact Maciej or Wijnand, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciejWijnand - https://www.linkedin.com/in/wijnand-van-leeuwen/Stay updated and learn more about WordPress. Subscribe to the Osom to Know newsletter www.osomstudio.com/newsletter

In this episode, you have a chance to hear from Thomas Kloos, founder of a .kloos agency, a top SEO agency in Austria, as he shares some great insights on the world of SEO from his 15 years of experience with it. Learn:The importance of search intent and search volume in SEO, and how targeting areas with established demand is keyThe effectiveness of targeted ads on social media platforms like Facebook, and the ethical considerations around data collection for marketing purposesThe importance of user experience, establishing touchpoints early on in the customer journey, and tailoring content to the needs and preferences of the target audienceThe limitations of AI in the SEO and marketing fields, particularly when it comes to text creation and holistic decision-makingThe potential for AI to generate unique and novel content, such as recipes or product descriptionsThe varying importance of factors like page speed and user experience in Google's search algorithm, and how this differs across different industriesHave a sneak peek of the complex and constantly evolving world of SEO, whether you're a digital marketer or a business owner looking to improve your online presence. After watching it, you will see Search Engine Optimization way more clearly. Stay tuned, stay Osom, and remember to subscribe!  There are more episodes to come.   SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/If you want to contact Maciej or Thomas, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciej Thomas - https://www.linkedin.com/in/thomaskloos/  

In this episode you'll have the opportunity to hear from Nick Stein, a marketing consultant with a wealth of experience from working with companies such as Ogilvy , as well as running his own business. As a guest on the show, Nick is excited to share his knowledge and help new startups launch and grow their businesses.You have a chance to hear valuable advices he's picked up from working with successful companies, such as the importance of thinking about the bigger picture instead of getting caught up in the details, the power of writing and messaging before diving into design, and how to create effective marketing solutions without spending a lot of money on solutions from big companies like Google, Facebook, and HubSpot. These are just a few of the tips Nick will share during the episode, so don't miss this opportunity to learn from a seasoned marketing expert and have a chance to improve your marketing  efforts.Stay tuned, stay Osom, and remember to subscribe!  There are more episodes to come.   SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/If you want to contact Maciej or Nick, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciej Nick - https://www.linkedin.com/in/nickwstein/ 

WordPress and Web3 are focused on empowering users and giving them more control over their online presence, and both are open-source, community-driven, and flexible technologies. In this super interesting conversation between Maciej and Dave Lockie, a veteran with 15 years of experience in WordPress and 5 years in crypto, you will listen about the origins and roots of Web3, crypto and NFTs through the current FTX scandal and the struggle of crypto with a bad reputation, to the future and what to expect from Web3 the challenges it faces and the opportunities it offers allowing creation of decentralized identities. Get business perspective on Web3 from a company like Automattic. If you're a Muggle looking for some secret knowledge about Web3 or a speculator who knows this world inside out, there's something for everyone in this discussion. Stay tuned, stay Osom, and remember to subscribe!  There are more episodes to come.   SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻   https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻  https://www.linkedin.com/company/6388634/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/If you want to contact Maciej or Dave, you can find them on LinkedIn:Maciej - https://www.linkedin.com/in/nowakmaciej Dave - https://www.linkedin.com/in/davidlockie/