The Fabulist

In a world inundated with brands, one visionary offers a more considered method to branding. GUEST Beat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar⁠ HOST ⁠⁠Joel Pilger⁠⁠ | Global Consultant at ⁠RevThink⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? ⁠⁠Nominate them⁠⁠. CREDITS Post-Production by ⁠Coupe Studios Music & Sound Design⁠ Engineered by Taylor Marvin, Alex Hawley Produced by Celia St. Amant, Eric Singer The Outsourceress: ⁠⁠Lidia Scarlat⁠⁠ Special Thanks to Multimedia Storytellers ⁠Arbo Radiko NOTES We asked Beat to share an image of an object dear to their company. Here's what we got: "So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn't work anymore."

Find out why Residence isn't a holding company in the traditional sense, the overall reception in the industry and what are the championing values of the companies Residence embraces. GUEST Orion Tate | Founder, Chief Creative Officer at ⁠BUCK and Residence HOST ⁠Joel Pilger⁠ | Global Consultant at RevThink | ⁠Instagram⁠ | ⁠LinkedIn⁠ NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? ⁠Nominate them⁠. CREDITS Post-Production by Coupe Studios Music & Sound Design Engineered by Taylor Marvin, Alex Hawley Produced by Celia St. Amant, Eric Singer The Outsourceress: ⁠Lidia Scarlat⁠ Special Thanks to Multimedia Storytellers Arbo Radiko NOTES  We asked Orion to share an image of an object dear to their company. Here's what we got: "I like a good metaphor, and sometimes use mycorrhizal fungi to describe residence's philosophy of non-competitive cooperative sharing.So, here's a mushroom!"

The world’s most celebrated motion design studio balances nonstop evolution with a relentless pursuit of its North Star. GUESTS Ryan Honey | Founder, Chief Creative Officer at BUCK Orion Tate | Founder, Chief Creative Officer at BUCK HOST Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? Nominate them. CREDITS Senior Producer: Jocelyn Arem at Arbo Radiko Sound Design: Eric Singer at Coupe Studios The Outsourceress: Lidia Scarlat NOTES We asked Ryan and Orion to share a photo of an object dear to their company. Meet Noodles, the mascot of this episode's graphic cover. Noodles is from BUCK's F5 Opening Titles project. Watch it here.

On the journey to building a legacy, there is a fine line between fragility and stability. GUEST Erin Sarofsky | Owner and Executive Creative Director at Sarofsky HOST Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn  NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? Nominate them. CREDITS Senior Producer: Jocelyn Arem at Arbo Radiko Sound Design: Eric Singer at Coupe Studios The Outsourceress: Lidia Scarlat TRANSCRIPT Coming soon

Along one studio’s journey to the highest levels, its founder struggles with darkness… only to discover a deeper purpose. GUEST Marcel Ziul | Executive Creative Director & Founder at STATE Design HOST Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? Nominate them. CREDITS Senior Producer: Jocelyn Arem at Arbo Radiko Sound Design: Eric Singer at Coupe Studios The Outsourceress: Lidia Scarlat TRANSCRIPT Coming soon

Sibling’s work is bold, clear, and smart. But as with any creative business, the work is – at most – half the story. GUESTS Joe Wright | Co-Founder, Director, Chief Creative Officer at Sibling Rivalry Mikon van Gastel | Co-Founder, Director, Chief Creative Officer at Sibling Rivalry HOST Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn NOMINATE A FABULIST Know an amazing creative entrepreneur who should be on “the list”? Nominate them here. CREDITS Senior Producer: Jocelyn Arem at Arbo Radiko Sound Design: Eric Singer at Coupe Studios The Outsourceress: Lidia Scarlat Special Thanks: Rich Macar at Buttons NY and Dallas Taylor at Defacto Sound TRANSCRIPT Coming soon.

This is a story about storytellers, creators, filmmakers, and fable finders. Those intrepid souls who launched a business only to wake up one day and discover they had built an empire. Strategic creatives like Joe and Mikon. MIKON VAN GASTEL (CLIP): When you are an entrepreneur and you're in this business, the forces around you are fucking with everything you are trying to build. JOEL PILGER (VO): Real and raw founders like Marcel MARCEL ZIUL (CLIP): To just like show your pitches to your competitor and say, bro, you kicked my ass. Teach me here, please. I need to learn. JOEL PILGER (CLIP): And how did they respond? MARCEL ZIUL (CLIP): They showed me their pitches. JOEL PILGER (CLIP): Whoa. JOEL PILGER (VO): And makers like Erin, who I asked, what does it take to run a great creative business? ERIN SAROFSKY (CLIP): Everything’s a hustle. It's not being built on the back of a, you know, a mountain that was already there. JOEL PILGER (VO): One thing is clear, these creatives dismissed the safer path and ignored convention. JOE WRIGHT (CLIP): What the company is today is completely different from what it was when we started it. JOEL PILGER (VO): I'm Joel Pilger and this is my new podcast, the Fabulist. Brought to you by Coupe Studios and Arbo Radiko. I've made a list and I'm traveling the world to capture the stories of these fabulous people behind the world's most interesting studios and production companies. Listen for a deep dive with names like Sibling Rivalry, State Design, Sarofsky, and many more to come. To hear these stories, and their legacies - I’ll see you there. Photo by Erica Schultz

At the heart of every studio, every production company, and every creative enterprise, there is a founder. A dauntless entrepreneur who carved their own path and beat the odds. My name is Joel Pilger, and I like to call this type of courageous human, a Fabulist.  On Season 01 of The Fabulist, we heard the stories that the journey is hardly ever a straight line. In Season 02, we continue the journey. HOST ⁠Joel Pilger⁠ | Global Consultant at RevThink | ⁠Instagram⁠ | ⁠LinkedIn⁠ NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? ⁠Nominate them⁠.