She Thinks Big

They told her that she was unemployable, so she started a multi-million dollar business. Not for the money, but for the freedom.  Today, Sigrun Gudjonsdottir is one of the most renowned online business mentors, a TEDx speaker and a podcast host herself. In this interview she was very candid about how confusing the beginning of her entrepreneurship was and how many mistakes she made before she made her business work. She says that the beginning is the hardest. Sigrun is also my own mentor and I am thrilled to have her as the first guest of my podcast. Register for Sigrun's free Christmas masterclasses here. In this episode you will learn: - How Sigrun started her business at the unemployment office - How many business ideas she pursued at the beginning - How to tell a good idea from a bad one - Why not all passions should be turned to a business - What actually got her business started - What was holding her back in her first year - What are the different business goals that men and women have - Mistakes that most women make at the beginning - What the role of purpose vs. profit is in a business - What Sigrun invests into What we mentioned in the episode: - A book from Paulo Coehlo: The Alchemist - Maslow hierarchy of needs