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© 2026 Say It Anyway
Описание
Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.
45 Episodes
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Here’s an uncomfortable conversation no one wants to have with their CMO. When AI visibility became the next big metric to chase, most marketing leadership did what felt instinctively logical: handed it to the SEO team. Rankings, citations, mentions — that’s what SEOs do, right? Wrong instinct. And in this episode, Miruna explains exactly why. LLM visibility isn’t a ranking problem. It’s a brand perception problem. When you audit why your company isn’t being cited by AI, what you often don’t ...
Short answer: yes. Long answer: this episode. ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the majority of users still aren’t seeing any ads, you have almost no visibility into who you’re reaching, and the audience came specifically for an answer — not an ad. Mordy and Miruna break down why this feels less like a media buy and more like a fundraising mechanism for OpenAI’s investors — and why the brands currently s...
“How much more can we produce with AI?” is the wrong question. Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and Miruna Dragomir argue that framing has teams convinced they’re getting value from AI when they’re actually getting the least interesting thing from it. The smarter move? Use it as your audience. Miruna built a custom GPT trained on her brand’s target personas — not to generate content, but to push back on it. The AI’s jo...
At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape. With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world approaches without one-size-fits-all prescriptions. What’s on the agenda? Ways teams prioritize among content, citations/PR, technical work, an...
Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster. You’ll learn how to cl...
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search beha...
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup m...
Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatGPT and Gemini genuinely speed up competitor research, interlinking, and product categorization—and where unchecked automations can sabotage title tags and tank traffic. Learn why Google’s AI Mode, AI Overviews, and upcoming agentic shopping experiences ...
In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements, adapting to algorithm changes, and the importance of leveraging content. John also covers community-focused backlink building, mobile optimization, the power of customer reviews, and using AI and social media to boost local visibility.
In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-channel marketing strategy. Lewis also explores the rising importance of video content, the impact of AI-generated overviews on search rankings, and ho...
In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search ranki...
In this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing relevance and which foundational principles still stand. Discover strategies for leveraging AI to enhance content quality, maintain brand authenticity, and meet evolving search engine requirements. Heather also explores the risks of overreliance on AI, insights into user engagement, and how to future-proof your SEO skills ...
In this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO, the challenges and opportunities it presents for content creators, and actionable tips for optimizing content. Rejoice also talks about preserving brand voice in AI-generated summaries, integrating GEO into workflows, and the importance of diversity and inclusion in the age of AI.
Join industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the evolution of AI-driven search features and examining their impact on search visibility and ranking dynamics. Get thought-provoking insights and strategies from the brightest in SEO. This discussion focuses on SE Ranking's AI Overview research, a feature that offers a rare look into the data-driven trends shaping the ...
In this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for budget-conscious clients, focus on areas with the highest ROI, and use the most cost-effective SEO tools and techniques. Beth also shares her approach to prioritizing tactics, involving clients, and leveraging local SEO to deliver results.
Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4’s powerful features like 'Explorations' and get practical strategies for managing data privacy as cookies are being phased out. Want to dive deeper into GA4? Use the exclusive promo code SERANKING to get 20% off of Dana’s advanced courses on analytic...
Join Barry Adams, award-winning SEO consultant and co-founder of the News & Editorial SEO Summit, as he breaks down the importance of structured data and schema markup for news websites. Learn how to use these tools to enhance site performance and visibility, understand their key benefits, and avoid common pitfalls. Barry also discusses the impact of structured data on Google rankings and its future alongside AI advancements.
In this episode, Mordy Oberstein, Head of SEO Branding at Wix, explores the essentials of brand evolution and the importance of refreshing your digital identity. Learn when your brand needs a refresh, how to keep its core identity, and the steps for a successful update. Mordy also touches on the impact of SEO on rebranding and shares insights into how AI is shaping the future of brand evolution. This discussion is perfect for anyone considering a brand refresh for their business or clients.
Join Darryl Sparey, Co-Founder of Hard Numbers, as he shares his journey into marketing and the creation of his innovative agency. Gain insights into managing a remote team, overcoming challenges, and using essential tools for productivity. Learn about Hard Numbers' services, current challenges, and future plans, including preparations for AI in PR and marketing. Tune in to explore future trends and Darryl's vision for growth. We’re thrilled to announce that the SEO Agency Rollercoaster is n...
Join Mitch Duckler, Brand Strategy Consultant and Managing Partner at FullSurge, as he shares his AI-driven strategies for building brands and enhancing market positioning. Discover how to use AI to analyze competitors, market trends, and consumer behavior to create unique value propositions and drive differentiation. Learn about the benefits, challenges, and emerging trends in AI that are shaping the future of branding.
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