The Marketing Nerds Podcast
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© 2005-2024 The Marketing Nerds Podcast
Description
Powered by brains, creativity, and a little bit of nerdy flair to help you master the art and science of marketing with video and AI. Need help scaling your small business? Want to create videos that stand out? Get ready for AI-powered strategies and video production hacks to the latest trends shaping the industry.
80 Episodes
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Here's another explosive episode of the Marketing Nerds podcast. This time, we sat down with a very pissed-off ex-Google Ads employee who came into our studio ready to spill all the secrets — the hacks, the tricks, the behind-the-scenes manipulation. And just when we wrapped… he told us not to release it.
But we're not letting it go to waste.
In this episode, my PPC/SEO guy Jordan and I break down everything he said — from shady ad practices to how small businesses can finally level the playing field — and we’re publishing the full transcript in my LinkedIn newsletter, Reframed found here: https://tips.marketingnerds.ai/reframed.
If you run ads or even think about it, you’ll want to hear this.
You’ve heard the claim: “Video improves your website’s SEO.” But is it hype—or backed by data?
In this episode, we go beyond buzzwords and dive into real-world case studies showing how video content can dramatically increase organic traffic, dwell time, click-through rates, and engagement.
Whether you're a marketer, content creator, or business owner, this episode will give you actionable insights on how to integrate video into your SEO game plan.
Are you tired of spending money on ads that only work as long as you keep paying? What if you could invest that same effort into a platform that keeps bringing in leads, sales, and engagement—for free?
In this episode, we’re talking directly to small business owners who are stuck in the PPC trap—pouring money into Google Ads while ignoring the goldmine they already have: YouTube.
Capturing attention is harder than ever. Consumers are bombarded with thousands of messages daily, making it essential for brands and marketers to stand out—fast. In this episode, Brian Alves breaks down the science of storytelling and how to use contrast, emotion, and credibility to cut through the noise. Learn how AI is reshaping personalized content and why showing results beats telling people how great you are. If you want to make an impact in under three seconds, this is the episode for you.
Most podcasters are stuck in the "post and pray" cycle—but not you.
In this episode of Marketing Nerds, I’m revealing the five biggest secrets that top shows use to drive engagement, go viral, and turn their podcasts into thriving businesses.
If you’re ready to take your podcast from “just another show” to a must-listen brand, tune in now!
With insights from over 500 experts and an analysis of $100M in ad spend, this is more than just a podcast - it’s a blueprint for what actually works in performance marketing.
Want to stay ahead of the biggest shifts in advertising creative? Stick around. We’re breaking it all down—what’s changing, what’s working, and how you can use these insights to drive real results in 2025.
Download the report here: https://motionapp.com/creative-trends
Affordable and effective alternatives to help small and mid-sized businesses take advantage of football fever.
Learn how to leverage omnichannel marketing strategies, target key football-related audiences, and make a lasting impact during the most-watched sports event of the year. Whether you’re reaching party hosts, new fans, or die-hard supporters, these insights will help your brand score big without breaking the bank.
Get ready to huddle up with us and transform your football marketing strategy into a winning game plan!
Struggling to find fresh and trending ideas to grow your YouTube channel?
In this episode, we’ll walk you through 9 proven strategies to discover the hottest topics for your niche. From using YouTube’s trending feed and competitor analysis to harnessing tools like VidIQ and Google Trends, we’ve got you covered.
We’ll also explore social media platforms like TikTok and Twitter to identify viral content ideas and show you how to apply these insights to skyrocket your views.
Tune in and learn how to stay ahead in the ever-evolving YouTube landscape!
The fascinating connection between brand loyalty and religion.
In this episode, we dive into how our attachment to brands mirrors the rituals, symbolism, and emotional engagement often associated with religious practices.
From the sense of belonging to sensory appeal and storytelling, we uncover the similarities that make consumers devote themselves to brands like they would to a faith. Join us as we discuss the research behind this phenomenon and why successful brands tap into these deeply ingrained behaviors.
What should be the first step for a small business looking to ramp up its marketing efforts. What do you think is the low-hanging fruit with the highest impact?
The Marketing Nerds uncover free tools and strategies your small business can use to elevate your video production, even in today’s tight-budget marketing landscape.
Video marketing isn’t just a nice-to-have—it’s a must-have. But for small businesses with limited budgets, competing with the big brands and their flashy, high-budget productions can feel like a daunting challenge.
The good news? You don’t need a million-dollar budget to create compelling video content that engages your audience and drives results.
Here’s a look at smart, cost-effective strategies to help small businesses harness the power of video marketing without breaking the bank.
AI and video production are a match made in marketing
heaven. From automating time-consuming tasks to personalizing video content at
scale, AI tools offer tremendous potential for marketers. However, like any
technology, the misuse or over-reliance on AI can lead to pitfalls that
undermine the effectiveness of your marketing efforts.
Here’s a look at the
common mistakes marketers make when integrating AI into video marketing—and how
to avoid them.
Video is the cornerstone of marketing strategies. But creating high-quality, impactful video content is no small feat—especially for marketers juggling multiple campaigns, channels, and customer segments. Enter AI video editors: the next big thing in marketing innovation.
But let’s address the elephant in the room: not all tools labeled as “AI video editors” truly deliver what marketers need. Many fall short, focusing solely on generating avatars or basic edits, leaving marketers to handle the heavy lifting.
So, what is a real AI video editor, and how can it transform your marketing strategy?
Humor is one of the most powerful tools in video marketing. It captures attention, creates emotional connections, and leaves a lasting impression.
Done right, it can make your brand memorable and relatable.
Done wrong, it can confuse, alienate, or even offend your audience.
So, how do you strike the perfect balance between funny and professional?
In this episode, Brian announces an exciting new direction for the podcast as The DV Show evolves into Marketing Nerds.
He shares the vision behind the rebrand, focusing on the powerful intersection of video production and marketing.
Listeners will get a sneak peek at what’s to come, including actionable strategies, expert interviews, and tips to grow their brand, business, or career. Tune in to learn how this transformation will deliver even more value and help you stand out in today’s digital landscape.
Join us as we explore strategies to live a healthier, more fulfilled life while still thriving in your career as a video editor.
It’s easy to get consumed by tight deadlines and long hours in front of a screen, but today we’re exploring how prioritizing your well-being is the key to unlocking greater creativity and longevity in your craft.
We discuss practical ways to nurture your body, mind, and soul—because the best edits don’t come from burnout, but from balance. Join us as we explore strategies to live a healthier, more fulfilled life while still thriving in your career as a video editor.
This past week, we created an interesting post on LinkedIn on what an AI video production team would look like. The post received lots of engagement, tons of questions, concerns, and burning anger.
On this edition of The DV Show podcast, we’re going to time travel into the future and take a look at what the new roles of this AI focused video production team would look like. This podcast takes a peek into the roles that will push the boundaries of storytelling and visual effects, all while streamlining production timelines and opening new avenues for artistic expression.
This episode offers practical advice for video production professionals on how to find jobs without relying on the usual networking tips.
Co-hosts Alex and Jamie discuss strategies like creating spec work, updating online portfolios, expanding skill sets, and leveraging cold outreach, freelance platforms, and social media to land gigs in a competitive industry.
Whether you’re a seasoned pro or just starting out, this episode is packed with actionable tips to help you navigate the job market and keep your career moving forward.
From finding your niche and showcasing your work, to networking and navigating freelance challenges, we cover it all on this special Q&A edition of The DV Show Podcast. Join us as we empower video editors and videographers alike to create compelling content, boost their careers, and transform their creative visions into reality.
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Thanks for the podcast! I don’t think that it will be able to completely replace such video studios as https://www.12yfilms.com/. But you need to understand that it can cover some simple videos. Now AI is great at writing scripts for videos, for example.
I'm using HTML5 Video Editor (official version https://www.solveigmm.com/en/products/html5-cloud-video-editing/ ) is an advanced video editor that allows managing any content. With the help you can cut and join video, add transitions, text, graphics, overlay video, voice-over.