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Introducing the eCommerce Insiders podcast, your backstage pass to the digital marketplace revolution!
Join your dynamic hosts, Mark Hebblewhite and occasionally Jana Stojisavljevic as they navigate the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under their belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire.
Tune in for electrifying conversations, innovative strategies, and invaluable nuggets of wisdom tailored to both aspiring entrepreneurs and established business moguls. No matter your background, you'll walk away from each episode equipped with powerful tools to skyrocket your online venture.
Don't miss a beat of this thrilling ride! Subscribe to the eCommerce Insiders podcast at https://podcast.upment.com and discover more about the creators behind the mic at https://www.upment.com. Fasten your seatbelts and prepare for an unforgettable journey into the heart of eCommerce success!
45 Episodes
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1In this riveting episode, we delve into the intriguing world of storytelling in business. Starting with a personal anecdote that highlights the power of narrative, we gradually unravel the science behind our inherent attraction to stories. Discover how storytelling can transcend mere facts and figures, creating an emotional resonance that leaves a lasting impression.We also showcase how global brands like Disneyland and Coca-Cola have successfully woven storytelling into their marketing strat...
In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how pe...
In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. Learn about the five key components of EI - self-awareness, self-regulation, motivation, empathy, and social skills - and explore the connection bet...
Do you prioritise earning a high salary over pursuing your passion in your career? In this episode, we explore whether focusing on passion or pay is more likely to lead to job satisfaction. We start by defining what passion means in the context of work, reflecting on personal experiences of pursuing passion, but also discussing how the niche market can lead to disappointment. We discuss the potential drawbacks of focusing solely on earning a high salary, such as job burnout and a lack o...
This episode will include my newest team member Jana as we delve into the realm of TikTok, a well-known social media app that has swept the globe. We examine the reasons why it has gained such popularity and why it is under government scrutiny in countries like the US and India. We also look at how the ongoing discussion about TikTok's data security and privacy may affect international relations, as well as whether algorithms tend to sabotage small businesses.Could the spread of disinformatio...
Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer engagement and cater to individual interests but also to build a strong and lasting brand identity on the platform.We tackle the ongoing debate surrou...
Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attenti...
Are we heading towards a future where artificial intelligence (AI) becomes the ultimate accomplice in crime? In this episode, we explore the darker side of AI and its potential to mastermind cyber heists, manipulate minds, and erase tracks with cold, calculated precision. But that's not all - we'll also delve into the ethical concerns around using AI for violence prevention, including biases, discrimination, and unintended consequences. With recent developments like Italy's ban on using ChatG...
Discover the ultimate guide on how to effectively communicate with stakeholders and secure the investment your business needs to thrive. Learn the importance of transparency in relationships, the key insights from senior marketers at the Festival of Marketing's Currency of Effectiveness series, and how to frame your marketing budget as an investment rather than a cost. Dive into the critical aspects of securing investment, such as understanding strategy, focusing on key metrics, experimenting...
Feeling bombarded with countless opinions on how to successfully navigate the ever-changing digital marketing landscape? Fear not! Join us on an exciting journey through the most cutting-edge trends that are transforming the way businesses connect with their audience. From augmented reality and artificial intelligence to voice search, personalisation, and micro-influencer partnerships, we'll uncover powerful strategies to help your brand soar to new heights. With Buzz Lightyear as our inspira...
In this podcast, we explore the role of philosophy in today's business world. We discuss how philosophy can help businesses to think critically and logically about important issues and ideas, making informed decisions and engaging in constructive dialogue with others. We also delve into the ethical implications of business decisions and the importance of developing a strong mission statement and set of values based on the philosophical principles of ethical behavior and social responsibility....
Immerse yourself in a swanky cocktail party conversation with the enigmatic Xavier, as they reveal the unexpected secret to lasting love: the world of startups! In this captivating and entertaining tale, discover how the qualities investors seek in a winning team can be the key to finding the perfect relationship. As you sip on your drink and delve into Xavier's insights, learn to navigate your love life and startup life with absolute thinking, a systematic mind, mental health prioritization,...
Are you ready to unlock the secrets to becoming a successful startup founder? If you're feeling unsure about diving into the startup world, this episode is definitely for you. Join me as we explore what it takes to make it in the startup game and help you figure out if this is the path you want to take. From passion and resilience to creativity and leadership skills, we'll delve into the qualities that successful startup founders possess. Whether you're a natural-born leader or a passionate p...
In this episode, we explore the concept of rebranding and how it can benefit companies that want to expand their reach and target new audiences. We begin by examining the importance of defining a target audience and creating personas, using a luxury watch company as an example. From there, we delve into the process of rebranding, including developing a new brand identity, revamping the website, implementing content marketing strategies, and using targeted advertising to reach the right audien...
Are you struggling to gain traction with your YouTube Shorts content? Are you tired of creating videos that have a massive drop-off rate? Well, you're in luck because a former YouTube employee, Robert Benjamin, has leaked valuable information about the YouTube Shorts algorithm that can help you gain more subscribers and viewers on YouTube. In his video, Robert discusses the optimal length of Shorts, how to revive underperforming videos, and much more.The key takeaway from Robert's video is th...
Looking to unleash the power of words in your marketing? Look no further than this podcast, where we explore the importance of writing in a world dominated by spoken word and video. From Maya Angelou's famous quote on the power of words to the Writing AtoB Framework, which breaks down the writing process into simple steps, we'll show you how to become a confident writer and create killer content that achieves its objectives. Whether you're a pro or just starting out, this podcast is...
Do you struggle to make your website landing page stand out? Are you tired of losing potential customers due to a lackluster page? In this episode, we reveal the secrets to creating a landing page that really converts. From grabbing people's attention with a bold promise to highlighting the benefits of your product or service, and using hard-hitting testimonials from happy customers, we cover it all. Join us as we guide you through the seven steps to creating a killer landing page t...
Unlock the Power of Content Creation for Your Business in 2023! Discover the Ultimate Marketing Hack That'll Take Your Business to the Next Level!Are you tired of traditional marketing tactics that don't seem to be working? Are you ready to take your business to the next level in 2023? Look no further! In this podcast, I reveal the ultimate marketing hack that'll help you gain audiences, create conversions, and become a leader in your industry. We're talking about content creation! Yes, you h...
Entrepreneurship is an exciting and rewarding journey, but it's not without its risks. Statistics show that approximately 75% of all start-ups in the United States fail. To increase your chances of success, it's crucial to avoid some of the most common mistakes that entrepreneurs make. In this podcast episode, our host shares valuable insights into these mistakes and how to avoid them.One of the biggest mistakes that entrepreneurs make is thinking they know everything. It's impossible to poss...
Running a business can be challenging and it's natural to experience ups and downs in motivation – today was one of those days for me. In this episode, we'll explore 10 strategies to help you stay motivated and achieve your goals while building your business. From setting realistic goals and celebrating your wins to finding a mentor and visualizing your success, these tips will help you stay focused, inspired, and motivated on your entrepreneurial journey. Embrace the challenges and enjoy the...
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