MOCK, the podcast

Join Don and Cuyler as they trade takes on Instagram’s new word mark, then follow that thread into a much bigger story: what makes a rebrand feel modern without erasing the character people already love. They trace the redesign choices, brand strategy, and audience reactions behind Instagram’s update — and compare it with rebrands from Gap, Taco Bell, Ford, Coca-Cola, American Airlines, and the Big Ten. It’s a lively conversation about logo design, brand equity, and why some visual changes quietly become the new normal while others trigger an instant backlash. Chapters (00:00:00) - Intro(00:00:37) - Nickname Origins(00:03:33) - Tributes to Iconic Voices(00:06:43) - Instagram's Logo Evolution(00:09:32) - The Impact of Minimalism in Branding(00:12:36) - The Future of Instagram's Branding(00:16:49) - The Evolution of Logos and Branding(00:19:34) - Controversial Advertising and Public Backlash(00:22:26) - Cultural Shifts in Advertising and Design(00:25:43) - The Challenges of Sports Branding(00:29:34) - Consumer Confusion in Packaging Design(00:32:19) - Outro

Join Rob and Don as they trade takes on the summer's big movie, then follow that thread into a much bigger story: a scrapped parking-deck idea that quietly turned into a real Atlanta business. They trace the years of redesigns, dead ends, and hard conversations it took to get there — and drop a few hints about what it means for what's next at MOCK. It's a lively conversation about entrepreneurship, real estate strategy, and how a ridiculous idea earns its way into becoming a legitimate company. Chapters (00:00:00) - Intro(00:00:35) - The Odyssey Review(00:11:27) - A Farewell to Podcasting(00:13:21) - The Rangeworks Origin Story(00:16:05) - Rethinking the Urban Driving Range(00:18:49) - Why Rangeworks Is Different(00:21:32) - Launch Plans and What’s Next(00:24:34) - A Fond Farewell(00:26:02) - Outro

Join Rob and Don as they unpack a deceptively simple question: what is an advertising agency? After a quick World Cup catch-up, they explore how agencies have evolved from full-service creative partners into a fragmented landscape of specialists, independent shops, and tailored client teams. It’s a lively conversation about technology, media, measurement, the changing needs of smaller businesses, and how finding the right agency relationship can make better work possible. Chapters (00:00:00) - Intro(00:00:40) - World Cup Recap(00:02:21) - England's Semifinal Collapse(00:06:12) - Expanding the World Cup(00:08:50) - MLS's Marketing Challenge(00:11:40) - What Is an Advertising Agency?(00:12:51) - Why Agency Services Fragmented(00:14:03) - Supporting Smaller Marketing Teams(00:16:13) - Media, Metrics and Accountability(00:19:05) - How 2008 Reshaped Agencies(00:20:24) - Building the Right Client Team(00:21:49) - What to Expect From an Agency(00:23:07) - Outro

Join Rob and Don as they discuss World Cup drama, creative production, and the art of making memorable photo and video shoots. From food styling and pet shoots to pool campaigns, dodgeball spots, and alien invasion miniatures, they show how teamwork, specialization, and a great on-set vibe turn wild ideas into standout work. Chapters (00:00:00) - Intro(00:00:43) - World Cup Reflections(00:05:41) - The Art of Food Photography(00:10:47) - Memorable Photo Shoots and Experiences(00:20:42) - The Evolution of Photography and Technology(00:23:50) - Outro

Join Rob and Don as they explore the surprising power of outdoor advertising and the creative ways brands turn billboards into unforgettable moments. From weather-reactive campaigns to clever long-running mascots, they break down how smart storytelling, humor, and bold ideas help brands stand out in a noisy world. It’s a lively conversation about why outdoor ads still work, what makes them memorable, and how great marketing can turn even a simple board into a cultural talking point. Chapters (00:00:00) - Intro(00:00:38) - Rush Discussion(00:03:44) - The State of Outdoor Advertising(00:06:38) - Digital Billboards and Creative Campaigns(00:09:36) - Chick-fil-A's Iconic Outdoor Campaigns(00:12:38) - The Role of Traditional Advertising Today(00:16:37) - Conclusion and Where to Find Us(00:17:54) - Outro