Marketing with Purpose

The internet has been declaring things dead for thirty years. Websites, blogs, SEO, all supposedly on their way out. Now AI search is getting the same treatment. Here’s the deal: AI is not the apocalypse. In this episode, Monica calms the panic, and gets real about what actually deserves your attention in 2026 (hint: it's mostly stuff you should've been doing since 2017 anyway). She digs into: Why Google suddenly cares if people search your business by name The phone number mistake that quietly cost one client months of leads Why going full ostrich on your online presence is a great way to lose to a competitor  Where to focus first if your online presence needs some attention What you can leave until later (or never) Fundamentals still win. Find out what they are and why. Read the fully formatted blog post to accompany this episode at: mayecreate.com/blog/online-presence-2026/

ADA website lawsuits are up 27% year over year, and most businesses never see them coming until a demand letter shows up out of nowhere. And what really sucks is: most of these don't start with someone actually trying to use a website and not being able to get what they needed. They start with a law firm, a plaintiff, and an automated scanner that flags a compliance issue, followed by a demand letter for thousands of dollars before the business even has a chance to fix the problem. The whole point of accessibility law is to create websites everyone can use. Not turn a missing alt tag into a fast settlement. On this episode of Marketing with Purpose, Monica digs into: How enforcement actually works: DOJ complaint vs. private lawsuit What Missouri is doing to protect local businesses. Why accessibility overlay widgets are quietly making things worse instead of better. The kinds of costs that show up once a private lawsuit is in motion. How to protect yourself and your business. If ADA compliance has been sitting on the back burner, this episode is the nudge to move it up. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/missouri-ada-website-lawsuits/

Every organization has a Bob. He means well, he really does. He cares about the mission, shows up to every meeting, and is FIRED UP about mailing out magnets. Or a magazine ad. Or a whole new initiative nobody asked for. This episode was a listener request - because apparently everyone has a Bob, and nobody knows quite what to say to him. Monica and Stacy walk through how to handle board members, volunteers, and employees with big ideas and bigger enthusiasm, without crushing their spirit or losing your sanity. Why this conversation feels so much harder than it should  The three reasons you might be struggling to say no with confidence A simple framework (nicknamed ASRI) for responding without guilt - or a fight Bob isn't the enemy. He's proof people care about the mission. This episode is about putting that energy somewhere it'll actually do some good. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/responding-to-board-members-good-intentions/

If your services pages are just a paragraph and a phone number, you're leaving money on the table. In this episode, Monica and Stacy break down exactly what needs to be on each of your services pages so the right people find you, trust you, and actually reach out. They cover: Why you need one page per service — and when the exception applies Whether you need a services landing page (hint: it depends on how many services you have) Why a service page is a sales page, not a placeholder Exactly what to include on each page, from trust signals and FAQs to pricing, staff photos, and calls to action When you need location pages — and when you really don't Plus they share the checklist from the companion blog post on mayecreate.com that you can drop straight into ChatGPT to audit your own pages. If you've been meaning to update your website content and keep putting it off, this episode will show you where to start. Find the full checklist and blog post to accompany this episode at: [link to episode on MayeCreate.com]

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you. Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead. The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and building credibility that compounds over time. In this episode: What blogging actually does NOW (and why traffic volume doesn't matter anymore) The new metrics that tell you if it's working When you should quit blogging entirely and do something else instead Whether you need a new strategy or permission to stop, this episode will help you figure out what blogging should actually be doing for your business in 2026. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/is-blogging-still-worth-it/