Marketing with Purpose

ADA website lawsuits are up 27% year over year, and most businesses never see them coming until a demand letter shows up out of nowhere. And what really sucks is: most of these don't start with someone actually trying to use a website and not being able to get what they needed. They start with a law firm, a plaintiff, and an automated scanner that flags a compliance issue, followed by a demand letter for thousands of dollars before the business even has a chance to fix the problem. The whole point of accessibility law is to create websites everyone can use. Not turn a missing alt tag into a fast settlement. On this episode of Marketing with Purpose, Monica digs into: How enforcement actually works: DOJ complaint vs. private lawsuit What Missouri is doing to protect local businesses. Why accessibility overlay widgets are quietly making things worse instead of better. The kinds of costs that show up once a private lawsuit is in motion. How to protect yourself and your business. If ADA compliance has been sitting on the back burner, this episode is the nudge to move it up. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/missouri-ada-website-lawsuits/

Every organization has a Bob. He means well, he really does. He cares about the mission, shows up to every meeting, and is FIRED UP about mailing out magnets. Or a magazine ad. Or a whole new initiative nobody asked for. This episode was a listener request - because apparently everyone has a Bob, and nobody knows quite what to say to him. Monica and Stacy walk through how to handle board members, volunteers, and employees with big ideas and bigger enthusiasm, without crushing their spirit or losing your sanity. Why this conversation feels so much harder than it should  The three reasons you might be struggling to say no with confidence A simple framework (nicknamed ASRI) for responding without guilt - or a fight Bob isn't the enemy. He's proof people care about the mission. This episode is about putting that energy somewhere it'll actually do some good. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/responding-to-board-members-good-intentions/

If your services pages are just a paragraph and a phone number, you're leaving money on the table. In this episode, Monica and Stacy break down exactly what needs to be on each of your services pages so the right people find you, trust you, and actually reach out. They cover: Why you need one page per service — and when the exception applies Whether you need a services landing page (hint: it depends on how many services you have) Why a service page is a sales page, not a placeholder Exactly what to include on each page, from trust signals and FAQs to pricing, staff photos, and calls to action When you need location pages — and when you really don't Plus they share the checklist from the companion blog post on mayecreate.com that you can drop straight into ChatGPT to audit your own pages. If you've been meaning to update your website content and keep putting it off, this episode will show you where to start. Find the full checklist and blog post to accompany this episode at: [link to episode on MayeCreate.com]

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you. Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead. The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and building credibility that compounds over time. In this episode: What blogging actually does NOW (and why traffic volume doesn't matter anymore) The new metrics that tell you if it's working When you should quit blogging entirely and do something else instead Whether you need a new strategy or permission to stop, this episode will help you figure out what blogging should actually be doing for your business in 2026. Read the fully formatted blog post to accompany this episode at: https://mayecreate.com/blog/is-blogging-still-worth-it/

Every third question we get these days is about AI.  "Is it going to kill Google?" "Do I even need a website?" "What does this mean for my business?" So we figured it was about darn time we talk about it ourselves from the angle we do best - websites.  Yes, AI is changing how search works. Heck, AI is changing how AI works. But for most businesses, the impact is more "interesting shift" than "five-alarm fire." Websites aren't obsolete - AI Overviews pull FROM websites. They don't replace them. In this episode we break down what's actually changing, who needs to pay attention, and what a well-built website is already doing right without you lifting a finger. Plus we get into how to tell if AI is already pulling from your content - and what to do if you want it to do it more. Spoiler alert! For once, amazingly, the game of getting found online didn't actually change. The scoreboard just looks a little different now. Read the fully formatted blog post to accompany this episode at: mayecreate.com/blog/ai-search-what-it-means-for-your-website/ Tutorial: How to use Google Analytics & Search Console to tell if your website is being shown in AI search →