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Doing product is hard. But it shouldn't be so! I've felt this pain myself and that's why I preach a reasonable approach. An approach that brings material value to the organizations, and that lets product people enjoy their work. Every couple of weeks I bring a fresh perspective to make your journey in Product Management easier and more rewarding. In the Reasonable Interviews, I interview product thought leaders and executives. Reasonable Deep-Dives provide an in-depth perspective on a key aspect of product management. Follow me on your favorite streaming platform
18 Episodes
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Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss this complex and somehow misunderstood topic.In our discussion, Neeraj and I explored the challenges and strategies behind pricing in the highly competitive digital product space. Neeraj shared fascinating insights from his journey with Neeto, a company...
In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.Movu is the leading Swiss Marketplace for moving services.Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest pric...
In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of...
Let's talk about money in Product Management!!After looking at the lonely life of product managers, and why they are stretched between empowerment and accountability, in this second part of the episode Tanja Lau from Product Academy and Salva look deeper into the implications of salary in the life of product managers.In this episode, we talk with Tanja about:Salary trendsCompensation elements (base salary, bonus, stocks, flexibility...)Negotiation and employability tipsFrom salary gaps to reg...
We are already 1 month in 2024 and one element seems to be clear. Inflation is there, purchasing power is at its lowest and businesses are readapting to this new world.Of course, product management and pricing are a pivotal topic in this shift and our profession is on the frontline when it comes to keeping products attractive to customers and to price them in a way that is acceptable to buyers and viable for businesses.Subscriptions have been at the core of the success of digital (and less di...
In this episode of Reasonable Product, Salva has invited Tanja Lau from Product Academy to explore the multi-dimensional challenges of product management. They discuss the emotional and professional pressures unique to this role, including the complexities of accountability and strategic decision-making. They look at the nuances of empowerment in the workplace, the influence of company culture on a product manager's role, and personal goal setting. They also tackle the industry's sensitive is...
Stop looking at the prices of your competitors!Setting prices based on competitors means you're letting them dictate your pricing strategy. Instead, why not ask your customers what they're willing to pay?In this podcast, we look at the double-edged sword of pricing intelligence and why an obsession with competitors' prices can set you far from value-based pricing.Forgetting about your competitors sounds scary, isn’t it? Yes it is, and by the way I’m not saying you should completely ignore com...
This is the second episode of a special Podcast with Büşra, dedicated to leveling up Product Manager's skills.Ready to unlock the potential of your product management? Tune in for a profound conversation with our guest, Büşra, who will guide us through the best frameworks that can empower product managers to make a real impact. We'll focus on the power of North Star Metrics and Impact Mapping, two essential tools used by product teams to measure impact and translate value into revenue.Little ...
Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Together, they unravel the challenges faced by aspiring and mid-to-senior level product managers and discuss strategies to thrive in this dynamic field.The conversation begins by acknowledging the prevalence of job transitions among individuals seeking coachi...
In this episode of Reasonable Product, Salva has invited Marcel Schneider (Product Manager at Huggy Studio) to deep dive into the world of No-Code development and its pivotal role in product management. They explore how No-Code empowers product managers to rapidly bring their ideas to life, focusing on high-priority tasks while reducing the time and effort spent on development.Marcel provides a foundational understanding of what No-Code truly is, and concrete examples of the most powerful no-...
In this episode, I had the chance to discuss with Alexandra Vera about being a Product Manager in different countries and cultures. Alexandra Vera is Head of Product at Carfax, and was previously VP of Product at Autotrader Canada. She has been living and working in Product functions in 4 different countries and 3 different continents. Also, she's been working in product and with remote and international teams for the past 20 years. As such, she has first-hand experience with what ...
2023 seems to be a special year for the Tech job market. Layoffs made the headlines already in January, and several companies have followed this trend since. But is it really so? Is the tech market stuck? What does it take in 2023 to be a great Product leader, and to be noticed by recruiters? In this Podcast, I spoke with Doug Bates, director at Intelligent People, a boutique recruitment agency specializing in Product leadership positions.Doug is optimistic about the current job market for pr...
In this Reasonable Product Interview, I had the pleasure of having Cliff des Ligneris talk about 2 sided marketplace.Cliff is Product Lead at GetYourGuide and has been running product at several marketplaces in the past including at Doodle, Car4You, and now at Get your Guide.We spoke about two-sided Marketplaces and why they are hard to build, (the “cold start problem) - but also why they’re a great business once you’re in. As Cliff said, there is not really you can do to make it easier,...
Netflix has been historically very tolerant of a practice called “accounts sharing” practices, aka paying customers sharing their usernames and password with other users. Good times are now over, and Netflix believes it’s now time that each user starts to pay his own subscriptions. This change has been recently communicated by the company and has been largely relayed by the press.What is the impact of this move on the product, on the user experience, and on the economics? Does it actually mak...
Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals. In this Podcast, we go through the 4 most dangerous mistakes product managers and other business leaders do while creating measures and KPIs: Relying on “relative changes” measures instead of absolute valuesHaving too complex measuresCreating “Frankenstein or fake metrics”Forgetting to set up o...
Hi and welcome to Reasonable Product. I know, Doing product can be hard. But it shouldn't necessarily be so! My name is Salva Bocchetti. I have been working in the Tech industry for the past 20 years serving different product leadership roles. I've felt this pain myself and that's why I preach a reasonable approach to doing product. An approach that goes beyond frameworks and trends, that brings concrete value to the organizations, and that lets product people enjoy their work. ...
Low Hanging Fruits is an expression we all hear too often. Let me say it straight: I have a big issue with this expression. This is the enemy of every Product Manager, or at least of every Product Manager worth his salt. In this podcast, I am putting together a set of thoughts and real-life examples I collected on this topic over the years. I have witnessed too many ill-fated decisions in good part taken due to a broken prioritization that builds on the myth of low-hanging fruits. For ma...
I see more and more people talking about “Technical Debt”. While this is nothing new, it is indeed interesting to see Tech Debt becoming a subject even outside of the “usual circles” of techies. In this Podcast we will go through the concept of Tech Debt in a way that is understandable to Business and Product Leaders. More importantly, we will discuss why Product Debt is the real enemy and what you can do to avoid it. To stay up-to-date with original Product content and...
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