The Business Experience

Where is the line between marketing and spam? How do you know when marketing is “too much?” Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different types of marketing that can be “too much,” such as non-targeted and reactionary marketing and why they don’t work. Plus, they share personal experiences with overwhelming and inefficient marketing. Tune in to gain insights on ensuring that your marketing is hitting targets and not “too much.” Highlights: When is marketing “too much?” What does it mean to be fatigued by a brand’s marketing? What does excessive, non-targeted, and reactionary marketing look like? What is the difference between responsive and reactionary marketing? How often should you be posting content on social media? Follow us! Instagram LinkedIn  Facebook Be sure to subscribe and leave a comment or review! We’ll see you in a month for the first episode of our next season! Marketing Matters is brought to you by ADV Marketing

There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really expensive? Do you need a marketing plan? Find out the answers in this episode! Listen now. The 4 misconceptions: Marketing is only for large companies. Marketing is too expensive for small businesses. Marketing is only about advertising, which doesn’t apply to my B2B. I don’t need a marketing plan because I’m small. Follow us! LinkedIn  Be sure to subscribe and leave a comment or review! See you every other Monday! Marketing Matters is brought to you by ADV Marketing  

What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode will bring some valuable insight. Tune in to today’s episode of Marketing Matters to hear Lina and Sarah explain the pros and cons of both outsourced marketing and in-house marketing. When making this decision, it’s important to consider your budget, flexibility, time constraints, and how much control you want to have over your marketing.  Highlights: When is it worth it to hire an in-house marketing employee? What are your priorities and main objectives in marketing? How flexible are you with desired marketing project timelines? Is marketing a core competency for your business? Follow us! LinkedIn  Be sure to subscribe and leave a comment or review! See you every other Monday! Marketing Matters is brought to you by ADV Marketing  

You have an idea for a post or video, you create it, it does great, and then nothing happens for months until you have another idea. Does that timeline sound familiar? If so, you’re not the only one. Join Lina and Sarah on this episode of Marketing Matters to hear about the common content failures that companies make, and how to solve them. Whether you’re active on your platforms or you haven’t posted in months, learn how to leverage your content to reach your goals. Highlights: What is reactionary marketing? What does it mean to create content for long-term success? What are the common mistakes that companies make when planning their content? What are the keys to success in content marketing? What is the difference between short-term and long-term needs in the content planning process? How can you create a content implementation plan? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing

As a manager, you often make tough decisions regarding the culture of your workplace and potential hires/fires. Building a foundation of company values that all employees must embody is extremely important. When it comes to hiring and firing, the key is to get the “right” person on the bus and the “wrong” person off the bus. Listen to find out how you can ensure your employees abide by your company’s values.   Highlights: Build a leadership team that helps you make tough decisions As a manager, you have the power to make a positive impact As a manager, you can’t have a bad day because it will affect the rest of the workplace, so stay on point!     Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In today’s episode of The Business Experience, Buddy, Kara, and Chris discuss the customer journey, the sales funnel, and how the two work together in every aspect of a business. Thoroughly understanding these two processes is vital to carrying leads through the customer journey, so they turn into clients. Join us to gain insight into working with the sales funnel and how to utilize it for optimal growth in your company.   Highlights: Define and explain the customer journey What book does Chris recommend for further understanding a client’s needs? Why you should maintain a healthy sense of urgency, and how you can do so?   Resources: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy sit down to discuss the realities of maintaining a work-life balance and how to avoid experiencing burnout in the workplace. They offer insight into how bosses can help manage their own balance as well as their employees’ by finding a strategy and sticking to it.   Highlights: Each person’s perception of balance is different. Time management should be driven by your goals. There are fluctuations in how hard you work during different seasons. What truly drives you?   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

Usually, Q4 is very busy between wrapping up the year and the holidays. Sales teams tend to take their foot off the gas in the last quarter. The slump can lead to a slow Q1, and businesses spend the rest of the year trying to recover. How can you avoid The Slump as you begin 2023?    Highlights: Think 90 days out, not 30 Be a visionary Have a sales strategy How do you avoid burnout?   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing The new Business Experience LinkedIn page!   Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy sit down to discuss how to enter the new year feeling prepared and equipped for growth. They share their tried-and-true preparation strategies and advice about how to keep your whole team aligned throughout the year.     Highlights: How to keep your team working towards the same goal throughout the year How to strategically move from the vision to the execution stage How to handle employee reviews What is a S.M.A.R.T. goal?     Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy sit down to discuss the various resources available to businesspeople. They note the resources they found to be the most helpful in their careers and the benefits they have seen come from contributing to industry resources.   Highlights: The growth of available resources Why is it important to contribute to industry resources? Be an expert in your field and be willing to learn about other fields from other people     Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

Join Chris, Kara, and Buddy in this episode to learn about the importance of knowing your competitors! They reveal the key advantages of competition and how you can utilize your competitive spirit to increase value for your company and consumer.   Highlights: Every company has competitors Competition is a good thing! Set goals and drive yourself toward them   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing   Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy examine the pros and cons of working with a start-up versus a more established client from a consulting perspective. They also provide practical advice for interacting with clients and building lasting relationships, regardless of the company's size.   Highlights: Know your client – understand their size and their pain points Build a strong foundation of trust with everyone around you Be customer-focused and anticipate client needs   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing   Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy come together to give advice about how to handle difficult clients. They address some of the root issues that create more challenging client relationships, then provide some practical solutions to help resolve those issues.    Highlights: Efficient communication and clear expectations from both sides are key to maintaining positive client relationships Don't approach your client with just problems; come with solutions Be accommodating to your clients in every way possible Show appreciation to your clients   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

Join Chris, Kara, and Buddy as they discuss the benefits of diving into a good book! They reveal their favorite books, the key lessons they learned from them, and the best pieces of business advice they have ever received. The team also shares book recommendations, with genres ranging from economic to inspirational to teambuilding.   Highlights: Successful people never stop learning! Continued education and inspiration are the building blocks of the ever-changing business world Read with intention and strategy Don’t be intimidated when faced with the unknown – you can cultivate any skill with dedication and time    Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing   Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In the eighth episode of The Business Experience, Chris, Kara, and Buddy discuss the major benefits and importance of investing in conferences to develop new talent. They dive deeper into what creates a successful conference and provide practical steps.   Highlights: The benefits of consistently attending conferences The importance of developing younger staff and investing in conferences to create connections Thoroughly prepare and plan ahead for conferences     Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

Highlights Neesh or Nitch? The importance of finding your expertise Become an SME The connection between networking & niches   Resources: Zero to One   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In the sixth episode of The Business Experience, Buddy, Kara, and Chris discuss the power of networking and how to maximize your networking experiences.   Highlights Become the person connecting other people together Bring value to your network Strategic networking   Resources: See you at the Top   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In the fifth episode of The Business Experience Buddy, Kara and Chris discuss marketing and its importance. They even break down best practices for marketing.   Highlights Marketing for small businesses ABM for B2B Look at your website from a client's perspective   Resources: The one-page marketing plan   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing     Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In the fourth episode of The Business Experience, Chris, Kara, and Buddy discuss why you should anticipate a client's needs and how to look for them.   Highlights The importance of anticipation The benefits of collaboration How to create needs The power of listening   Resources: The Anticipatory Organization   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing    Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In the third episode of The Business Experience, Chris, Kara, and Buddy discuss the value of a mentor and how to find one. They emphasize a mentor's impact on someone's life and career while discussing how to be a good mentee.   Highlights The mentors of the hosts and the impacts they made Experience matters Practical steps for finding a mentor   Resources: Leaders Eat Last   Connect: Chris Alexander Kara Turner Buddy Powers ADV Integrity ADV Marketing   Be sure to subscribe and leave a comment or review! The Business Experience is presented by ADV Integrity and produced by ADV Marketing.