Radical Disruption

In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business. In this episode, I cover: What exactly I did to get into the habit of selling dailyIdeas and rationale on how to map out how you’re going to sell each day using your calendarTips such as finding the hook in your day to use for your contentHow if you don’t have a lot going on, use your direct messages, case studies, and emails to help create content The value of sharing things that are important to youListen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below. Resources & Links:FREEBIE: 30 Selling on Stories PromptsStories that Sell Masterclass150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/ 

In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented. In this episode, I share few of the lessons I learned from the incredible women at the retreat:Try utilizing different package deals when pitching brandsConnecting people is what it’s all aboutIt’s easy to look at everyone’s timeline and think you’re behind, focus on your own timelineYou always want to make decisions with the future of business in mindVulnerability brings people togetherThe energy is powerful when you bring people together in the same roomThe details matterListen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk. Resources & Links:Flodesk [affiliate link]Radical Disruption Episode 73: How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee150 Free HooksList Building 101Stories that SellManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with the women at the Flodesk retreat on Instagram:@candice.coppola@nataliefranke@marthabitar@rebecca.shostak@lashondambrown@missellenyin@myanichol@joannawaterfall@thewhimsysoul@praaaise@by.rosanna

In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is.In this episode, I share what I learned from this experiment:Using this feature can be a good way to do a/b testingIt can be a way to collect data from your customers to help set an official price pointWhen I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offerI ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great resultsNew customers might not see the value in a paid offer like your current customers doPeople see the value that you assign to the offerIt’s through your marketing that you’re attaching value to the amount you’re charging for the offerPick a price you can stand behind and work on your marketing messaging to show the worthResources & Links:The Online BlueprintStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/ 

Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try. In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as: Post reel or content that relates to the offer that you can use a CTA withTarget a specific group or segment from your email list to send content tolShare a different perspective on the offer that you haven’t shared beforeAsk people what’s holding them back from purchasing and listen to their feedbackMake small tweaks to marketing messaging to see what gets better tractionExtend deadline of launchAdd a bonus for the next X amount of people who join the offerRelaunch your offerRefine your offerFor additional guidance, check out The Launch Bundle. Resources & Links:The Launch BundleProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/ 

In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more.Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah. In this episode, we cover: Ideas for engagement such as freebies, challenges and promptsWhat a “leak in your funnel” could be fromPre and post sell funnel strategiesWhy messaging in your emails and offers is crucialHow many touchpoints are needed to build an audienceTools to help you automate funnelsBrittni is a speaker at the Profit Mavens Summit and we both hope to see you in October!Resources & Links:Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams By Jeff WalkerGo for No: Yes Is The Destination. No Is How To Get There. By Richard Fenton and Andrea WaltzProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesAround the Clock MasterclassConnect with Brittni:Follow on Instagram @brittni.schroederCheck out her websiteGet her FREEBIE: High Converting Sales Funnel GuideListen to her Redefine PodcastConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: 

Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients.  I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.   In this episode, we cover:  Katie's entrepreneur story and how she got to where she is today The risks and rewards of choosing a clever versus clear name Balancing clarity and creativity when developing a name Naming strategy for digital products, physical products, and brands The linguistics of naming and some of the methods Katie uses Using AI, market research, and taglines   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Stories that Sell Manychat IG University Kajabi 30 day free trial + 20 free story templates   Connect with Katie: Follow on Instagram @katiepannell Check out her website Get her free resource: Never never names   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/ 

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach. In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells. These tips are: Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for. Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion Leverage Chat GPT to help you understand your ideal client’s thoughts (I share a prompt below to use).  Use the exact language your ideal client is using   Find the prompt you can use in Chat GPT here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes (and the Chat GPT prompt!) here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation!  In this episode, we cover:  How this principle applies to you and your business Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ 

What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey. Listen along as I share some of the tough things I’ve been dealing with: I had my lowest income month I’ve ever had in the last 2.5 years A student in one of my offers told me I’m not embodying what I teach A student was plagiarizing one of my offers I had a tragedy in my personal life recently I lost a very large investment in another business I goofed up with something I taught in one of my offers While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 12: How I’d navigate that Episode 20: A hard week: bts reality of my business. Episode 21: How I’d navigate that part 2 Episode 45: Recent failures in business Episode 53: Difficult situations I’ve navigated recently + how   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/ 

Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success. She takes a deep dive into: High functioning anxiety Generalized anxiety Imposter Syndrome and how we perceive competency The importance of healthy self talk How critical restorative rest can be Sustainable habits and routines to combat burnout Why slowing down matters Resources & Links: The 5 Minute Journal [affiliate link] The Secret Thoughts of Successful Women: Why Capable People Suffer from the Imposter Syndrome and How to Thrive in Spite of It by Valerie Young [affiliate link] Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template Connect with Dr. Vincent: Follow on Instagram @dr.kellyvincent Visit her website Download her FREEBIES: Anxiety Toolkit Imposter Syndrome Workbook Holistic Strategies to Boost Mood Nourish Your Nervous System Somatic Practices to Support Your Nervous System Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website li...

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.   Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times! Kahlea shares: What to say or do to reach out to partnerships to pitch yourself How to turn gifted partnerships into paid partnerships A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates What and what not to have in your media kit What metrics brands are looking for when hiring a creator or influencer What to watch out for or make sure is included in contracts What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands How to pitch to a brand for a long term partnership How to attract brands through your content and accounts   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template   Connect with Kahlea: Follow on Instagram @kahleanicolee Follow on Threads @kahleanicolee Follow Alora Socity on Instagram @alora.society Download her FREEBIE: Brand Partnership Pitch Template   Connect with Mya: Follow on Instagram @myanichol Join my...

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups. In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.   Emily dives into: What’s changed in the digital marketing landscape since starting her business in 2017 What’s the best business for women in 2024 in the online space What did the transition from the corporate world to becoming a service provider look like How do you know how to get started in the digital world as a service provider How to avoid burnout How do you create your profitable package formula so you can scale your business and gain client retention Advice on getting started in the virtual assistant world   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Emily: Join The VA School Use code: MYA for $500 off the annual membership Follow on Instagram @emilyvdw Visit her website Check out her TikTok Don’t miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: 

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.   In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about: Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won’t always be in 100% growth mode Leveraging what you’ve already built and continue to build off of it How she handled pricing increases with customers  Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Carly: Follow on Instagram @the.blonde.chronicles Visit her website Check out her TikTok   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.  In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.   I’ll dig deeper into these questions: How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with?  What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message?   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon Episode 69: Business effects part 3 - Apple   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.    This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.   In today’s episode I share four ways to implement the Apple effect into your business to retain customers: Building an offer suite strategy Selling on the back end of an offer Present an offer on the front end to create cross sells Bundle offers that go well together   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon   Make sure to hit subscribe/follow so you never miss an episode! Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/  

Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.    This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/

Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business: Offers, programs, or membership One-on-one coaching clients and containers Community I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty.    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 65: Sales Psychology w/ @natasha.zoryk   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

Today’s episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there’s a never-ending list to get done. It’s easy to get overwhelmed. And when we’re overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I’m sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day.    In today's episode, I cover:  A step-by-step of how I take an overwhelming list and make it doable Why this method helps me mitigate the feelings of overwhelm and defeat My heart behind, and more info on, Profit Mavens Summit   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/07/bite-size-business-pieces-episode-66/

I’m so excited to have Natasha on the show today. Natasha Zoryk is a 7 Figure Business Mentor, Speaker, and Tech Founder. She's all about infusing non traditional marketing, sales psychology, and laughter into every aspect of business.    In today’s episode Natasha shares how she became an entrepreneur by seeing a need for her services. She walks us through what ‘sales psychology’ means and how it can play a crucial part in selling products or services. Natasha dives deep into different tactics, strategies, and methodologies she’s used to gain new business. She shares real-world examples of how to utilize sales psychology in everything you do from social media engagement to creating offers.   In this episode, we cover: How she creates space to always have an open dialogue with her audience How listening affects marketing The mirror effect when speaking to potential customers Why customers need to feel seen and heard Curiosity over confusion: how confusion is the number one conversion killer “The shareholder effect” to including customers in growth The four buyer types and how getting to know them is a game changer Approach and strategy to posting content on IG stories “The sandwich method” to posting content   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Natasha: Get Natasha’s FREE Expressive Buyer Prompts Follow on Instagram @natasha.zoryk and @weareazura Visit her website Check out Azura - use this affiliate link and get 10% off your first month  Listen to her podcast Tash Talks   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: 

I’m so excited to have Dawn Patton, an account for entrepreneurs, on the show today. Dawn shares how her accounting business started as a “happy accident” and how creating an Instagram account kick-started her success.  In today’s episode, we also talk all things taxes for entrepreneurs. There are so many intricacies to taxes and yet, entrepreneurs are rarely taught even the basics of accounting for their business. Dawn will share how different industries and goals can define what a business needs to do when looking at accounting, bookkeeping, and taxes.   Dawn will walk us through: What tax planning is and how it can help in financial ways Ways to save money on taxes Why bookkeeping for your own business is so valuable to learn and how it can streamline so many areas of your business What the biggest mistakes Dawn sees entrepreneurs making when doing taxes Tax deduction ideas people often miss Tools entrepreneurs can use to help themselves   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Dawn: Get Dawn’s FREE Ultimate Tax Deduction Guide Follow on Instagram @patton.accounting Visit her website   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/04/23/taxes-for-entrepreneurs-w-patton-accounting-episode-64/