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Brand-Forward Leadership

Author: Gerry Foster

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Gerry Foster Branding, CEO and Brand-Forward Leadership podcast host, Gerry Foster has been in the strategic branding field for over 30 years. He's helped over 100,000 small businesses in 600 different industries with their branding. He has been podcasting for three years and has been on more than 200 podcast and media guest appearances.
97 Episodes
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Your host, Gerry Foster, talks with the Founder, Executive Leadership Coach, and HR Strategist of Marilyn Rosa Consulting Solutions, Marilyn Rosa-Green. Marilyn discusses the industry's challenges, including high turnover, low productivity, and toxic workplace cultures. Marilyn shares her holistic approach and emphasizes leadership development, talent acquisition, and career growth. She highlights the importance of understanding psychological and emotional workplace dynamics and fostering accountability and collaboration. Marilyn's commitment to long-term client relationships and her unique integration of psychology into her consulting practice.To learn more about Marilyn's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Founder of Katrina Purcell LLC, Katrina Purcell. Katrina Purcell is a consultant for nonprofits and small tech companies. Katrina shares her journey to self-employment, emphasizing her expertise in transforming chaotic environments into structured, efficient operations. She discusses symptoms of organizational chaos, the importance of understanding both technology and processes and her unique consulting approach. Highlighting a success story where she helped promote a nonprofit's director of operations to CEO, Katrina underscores the value of proactive change and effective leadership in achieving sustainable growth.To learn more about Katrina's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Founder of Leap To Your Success, Jaclyn Strominger. Jaclyn emphasizes the importance of identifying what truly excites and motivates you. This is the first step towards turning your passion into a profitable venture. To discover your passion, engage in self-reflection by taking time to reflect on your interests, hobbies, and activities that make you feel fulfilled. Seek feedback from friends, family, and colleagues about what they think you are passionate about, as sometimes others can see what you cannot. Experiment with different activities and projects to see what resonates with you the most.Jaclyn shares that the journey to finding and pursuing your passion is not without its challenges. Common obstacles include fear of failure, lack of confidence, and external pressures. To overcome these challenges, cultivate a growth mindset by embracing challenges as opportunities to learn and grow. Set realistic goals by breaking down your larger goals into smaller, manageable steps to avoid feeling overwhelmed. Seek support by surrounding yourself with a supportive network of mentors, coaches, and like-minded individuals.To learn more about Jaclyn's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the CEO and Founder of Transdefy, Leenna Jayachaandran. Leenna's company, Transdefy, focuses on helping organizations mitigate challenges, upskill their teams, and stay aligned with evolving trends in the selling and buying landscape. With nearly 30 years of experience in sales, Leenna leverages her deep understanding of the science of selling to guide her clients toward success.To learn more about Leenna's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Owner of Rock Solid Administration, Lindy Rock. Lindy's company, Rock Solid Administration, specializes in helping leaders organize, promote, and scale their brands through administrative services, technical support, and automation. One of the standout features of Lindy's company is how they adopt a collaborative approach where team members share insights and solutions through Slack channels, ensuring that clients receive well-rounded support. The team includes experts in various fields, from administrative support to automation and technical setup, and they can provide the necessary support to match changing needs as businesses grow and evolve.To learn more about Lindy's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Wellness Consultant, Natalia Schifini. Natalia’s diverse background in personal training, wellness coaching, hands-on healing, hypnotherapy, and neuro-linguistic programming (NLP) equips her with a unique skill set to address various aspects of health. Her holistic services are designed to help women increase performance and achieve their dreams by addressing the root causes of their challenges.Holistic health is an approach that considers the whole person—body, mind, spirit, and emotions—in the quest for optimal health and wellness. According to Natalia, this approach is essential for achieving true well-being and performance enhancement.To learn more about Natalia's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Bestselling Author, Speaker, and President of American GPR & Coring, Chelsea Husum. Chelsea is not your typical construction company owner. With a background in Spanish and broadcast journalism, her path to entrepreneurship was anything but conventional. After a stint in experiential marketing and a decade as a high school Spanish teacher, Chelsea found herself yearning for a change. Despite the challenges, including starting her business in March 2020, right at the onset of the global pandemic, Chelsea's resilience and adaptability shone through.Chelsea's company specializes in core drilling and ground penetrating radar—a niche service that ensures safety before cutting into concrete in various structures, from high rises to prisons. Her approach to business is deeply rooted in safety, efficiency, and innovation, setting her company apart in a crowded market.To learn more about Chelsea's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Intuitive Business Success Coach, Messaging Strategist, and CEO of The Xennial Traveler, Lori Konkler. Lori brings a wealth of knowledge and experience. The Xennial Traveler is not just any company; it's a coaching, consulting, and event company that specializes in working with female entrepreneurs, particularly those in service-centered businesses like coaching, consulting, event planning, and retreat leading. Lori's expertise is in helping these entrepreneurs harness their zone of genius through powerful messaging and branding, attracting the right clients, and boosting sales and marketing effectiveness.To learn more about Lori's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Owner and CEO of Jetset World Travel, Lindsey Epperly. Jetset World Travel isn't your typical travel agency. They've taken the concept of luxury vacations and turned it into an art form, crafting four and five-star experiences that are as unique as their clients. Lindsey explains that their definition of luxury comes from the ratings of hotels, cruise lines, and tour companies, ensuring that their offerings meet the highest standards.Gone are the days of transactional interactions across a travel agent's desk. Lindsey's team at Jetset World Travel thrives on building relationships. They're a generalist agency, which means they specialize in getting to know their clients intimately. This approach allows them to tailor vacations that align perfectly with each traveler's dreams and desires.To learn more about Lindsey's work, click HERE, HERE, and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the CEO of Core Matters, Ryan Englin. Ryan's journey is one that resonates with many entrepreneurs. Growing up in a blue-collar household, Ryan witnessed firsthand the challenges his father faced in maintaining a reliable team. This personal experience planted the seeds for what would become Core Matters. About a decade ago, Ryan founded the company with a mission to partner with businesses in their growth phase, implementing a proven process known as the Corporate Hiring System.To learn more about Ryan's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Founder and Principal Coach of The Serving Way, Chris Thyberg. Chris is a beacon of guidance for leaders aiming to foster workspaces where enthusiasm, growth, and psychological safety are the norm. With a rich background in higher education and global educational nonprofit leadership, Chris has witnessed firsthand the power of influential leaders who prioritize the well-being and development of their teams.Chris introduced the concept of servant leadership, a philosophy that places the growth of individuals at the forefront of a leader's responsibilities. He explained that by serving the needs of their team members, leaders could create a ripple effect of empowerment and success.To learn more about Chris's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Bestselling Author, Publisher, and Coach of Aurora Corialis Publishing, Cori Wamsley. Cori Wamsley, hailing from Pittsburgh, Pennsylvania, shares her company's mission: helping individuals with transformational stories to publish books that resonate with their audience. As a writing coach, Cori guides non-fiction writers—particularly coaches and speakers—through the entire publishing process. Her clients often want to share personal stories and expertise to forge a deeper connection with their audience.To learn more about Cori's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance performance.Mikael's journey to founding Funnelytics was unconventional. He started in civil engineering but was captivated by the online business world and the challenge of converting strangers into loyal customers. This passion led him to create Funnelytics, a platform that solves this very puzzle.To learn more about Mikael's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tuscany and adventures in remote corners of the world, Becky's agency is dedicated to tailoring each trip to the individual's desires.One of the key takeaways from Becky was the importance of personalization in travel. Becky's approach is far from the cookie-cutter group tours that many travelers are accustomed to. Instead, she focuses on creating bespoke experiences that honor the visions and preferences of her clients. To learn more about Becky's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.A strong LinkedIn profile is the foundation of a robust personal brand. Karen emphasized the significance of this platform in building authentic relationships with potential clients, collaborators, and media contacts. It's not just about having a profile; it's about strategically using LinkedIn to connect and engage with others in a meaningful way.To learn more about Karen's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the CEO of IROC Marketable Business Solutions, Cori Fonville Foster. Cori's company, IROC Marketable Business Solutions, based in Virginia, serves clients across the United States, focusing on the power of organic marketing. She's passionate about helping entrepreneurs utilize their existing resources and networks to reach potential clients without breaking the bank. During our conversation, Tori emphasized the importance of building quality leads through organic methods, such as creating compelling lead magnets and engaging with potential clients on social media platforms like Facebook and LinkedIn.To learn more about Cori's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the CEO of TeamBuilding, Michael Alexis. Michael's path to becoming the CEO of a leading team-building company is as intriguing as it is inspiring. Transitioning from a career in law to marketing, and finally to team building, Michael, alongside co-founder Tasha Dusky, has propelled Teambuilding.com to remarkable heights. Tasha's expertise in positive psychology has been instrumental in shaping the company's mission to create happier workplaces.When the pandemic hit, Teambuilding.com was quick to adapt, becoming the first to offer virtual team-building events on a large scale. This pivot not only allowed them to survive but to thrive, amassing an impressive client list of over 43,000, including tech giants like Apple, Amazon, and Google. Their success is a testament to the power of innovation and agility in business.To learn more about Michael's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the Founder and CEO of Virtual Latinos, Jaime Nacach. Virtual Latinos isn't just any recruitment agency. It's a bridge between two worlds, connecting skilled professionals from Latin America with US companies aiming to grow efficiently. Jaime, based in San Diego, has built a platform where businesses can save time and money without compromising on talent quality. The range of virtual professionals they offer goes beyond administrative assistance, encompassing sales, marketing, customer support, and even finance.When asked about the specialties provided, Jaime highlighted the diversity of roles available through Virtual Latinos. From general admin work to graphic design and tech support, they focus on non-technical roles that are nonetheless crucial to a company's operations. This approach ensures that businesses can find the right fit for their unique needs, without the high costs often associated with specialized talent.To learn more about Jaime's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
Your host, Gerry Foster, talks with the CEO of Catapult Bookwriting, Mike Ulmer. Mike specializes in helping individuals uncover and share their unique stories, a skill that is invaluable in the world of branding. In this blog post, I'll share some of the key insights from our discussion, which touched on everything from baseball to taxation.Mike delved into the importance of having a signature story and how it can be leveraged in various aspects of branding, including social media, books, and speaking engagements. Mike explained that uncovering one's story often involves digging deep into formative experiences, failures, and valuable lessons learned.He shared an example of a business consultant who, having grown up feeling insecure about money, eventually ventured into wealth management to help others avoid that feeling. This story not only gives insight into the consultant's values and mission but also makes him more relatable and trustworthy.To learn more about Mike's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
In this episode, your host, Gerry Foster interviews Reverend Lynita Mitchell-Blackwell, an intuitive business coach. Reverend Mitchell-Blackwell shares her personal journey from burnout to fulfillment, and how this led to her current work helping others achieve balance and joy in their lives. She discusses her Live Life on Fire process, her approach to coaching, and the importance of separating self-esteem from worldly success. The conversation also touches on the topic of false prophets in the coaching industry. Reverend Mitchell-Blackwell's methods involve meditation, breathwork, prayer, and self-reflection, and she emphasizes the importance of aligning one's life with their goals and purpose.To learn more about Reverend Mitchell-Blackwell's work, click HERE and HERE.Check out Reverend Mitchell-Blackwell's book HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
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