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The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
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Retail & eCom, the one-two punch for evolving an entrenched category.On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings for ...
Without brand, growth and performance marketing are just flashes in the pan.In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore.I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire at Parachute Home and built the brand from the ground up.Parachute Home is an emerging brand in the home goods category with a range of ...
Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin.Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beauty brand, Miracle Skin Transformer to $35M in revenue before selling it.Now she oversees Peter Thomas Roth.Peter Thomas Roth started in a d...
In this episode, we meet Chad Wilson, Head of Marketing at Olipop.Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers.Topics coveredBrand awareness and brand storytellingEquity metrics to measure campaigns performanceUnderstanding and connecting with consumers emotionally.Structuring and organizin...
In this episode, we meet Preston Rutherford, Co-Founder of Chubbies.Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience.In this episode, we discussed omnichannel business, key lessons learned, and strategies for supporting omnichannel growth.Topics coveredChubbies' unique and fun approach to men's shorts and activewearChallenges and misconceptions when transiti...
In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands.Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industry.Topics coveredOmnichannel distribution strategyStarting in luxury retailersThe rise of Korean beautyUsing retail for profitable trialI...
In this episode, we meet Nadya Okamoto, Co-Founder of August.August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products.In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel.Topics coveredConsumer experienceProduct distributionB2B approach in a DTC businessInitial launchCustomizable subscriptionsOmnichannel distributionRetail launchGen z consumerSocial media purchase...
In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category.Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail.Topics coveredCategory creationBrand building DistributionAmazonMerchandisingTakeawaysAdaptogens and CBD are functional ingredients not to be confused with the relaxation category....
In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein.In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics coveredCategory DisruptionConsumer health trendsInfluencer and affiliate marketingOmnichannel distributionRetail velocityConsistency Measurement & ...
In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a brand store. Topics coveredChannel distributionOmnichannel purchase behaviorBrand store strategyOmnichannel experienceMerchandisin...
In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics coveredScalp healthCustomer educationProduct EffectivenessRetail distributionInfluencer marketingFocusTakeawaysScalp care (and other medical) products really need to work. Customers needs to see success in a few uses. Finding influencers was tricky because you need to find people with sc...
In this episode, we meet Eli Weiss.Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy.In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics coveredOmnichannel vs. DTC experienceOlipop and Jone’s Road’s omnichannel presenceThe value of an omnichannel customerCustomer experience Impact of brand hype on customer purchase behaviorTakeawaysIn retail, discove...
In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats.In this episode, we discussed transitioning from DTC to a genuine omnichannel brand and the power of TV commercials. Topics coveredCategory building for new productsChannel expansionStorytellingRetailingTV commercial strategyHow to get customers to upgradeTakeawaysWhen ...
Meet Leslie Danford, the founder of Vitaminis.Vitaminis are nutritious, portable drink shots created to support healthy lifestyles.In this episode, Leslie talks about scaling from DTC to Omnichannel and how to bridge the gap btw offline and online.TopicsDirect-to-consumer launchOmnichannel distributionLaunching retail and AmazonBridging the gap between online & offlineSampling strategyEmail marketingTakeawaysRetail brings scale to a CPG brand but is challenging bc you lose connection wi...
Meet Minesh Patel, CEO of Eczema Honey and Nigel Thomas, CEO of Alpha InboundEczema Honey is a skincare solution brand for people suffering eczema and sensitive skin. Alpha inbound is a digital marketing agency that specializes in health & wellness brands.In this episode, we dive into the relationship between brands and agencies, pitching to Walmart, and navigating the transition from DTC to Omnichannel. TopicsMinesh & Nigel’s founder storiesBrand x agency relationshipsPitc...
Meet Arjan Singh, the co-founder of Jolie.Jolie is a beauty and wellness brand dedicated to enhancing skin, hair, and overall well-being by ensuring the purity of shower water.In this episode, Arjan talks about Jolie’s brand story, the idea behind it & ways Jolie has conquered in its industry in less than 2 years.TopicsBrand story of Jolie Co-founder roles Offline marketing & salesStorytelling Influence marketingB2B distributionTakeawaysProducts are born of out of...
Meet Kai Lim the co-founder of Reprise Health. Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form. In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists. TopicsInnovations in traditional categoriesAudience discoveryChannel selectionWholesale distributionAmazon channelBuilding Trust with consumerOffline to online connectionRetail vs. DTC packagingTakeawaysQ...
In this episode, we meet Christopher Jane, the CEO and Co-founder of Proper Good. Proper Good is a better-for-you meal brand that provides better quality low cost ready meals from soups to curries.Chris provides a masterclass in how to create an omnichannel brand experience across DTC & retail and much more.Topics coveredBetter-for-you categoryRole of DTC and retailPackaging designCustomer data & the retail data gapQR codes to capture audienceBrand positioning in different custom...
In this episode, we meet Liz Gordon, Vice President at L Catterton. L Catterton is a the worlds largest consumer investment fund with $35B assets under management.Liz dives deep into growth investment, as well as the themes and metrics that drive investment evaluation and valuation, and much more. Topics coveredMetrics for evaluating investmentsHow current economic environments effects investingGrowth investing vs Venture investingOmnichannel strategyCohort analysis for digital bran...
In this episode, we meet Melanie Travis, CEO of Andie. Andie is a women’s swimwear brand that has the right suit for any occasion.Melanie goes deep on pop-ups, discussing strategy, tactics, and execution. Topics coveredStarting with DTCPop-up storesWholesale distributionLifetime value and scale in wholesale Leveraging data from DTC for retailTakeawaysDTC is great for getting to know your customerPop-up stores are a great strategy for seasonal businesses Pop-ups are great ...
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