The Matt Gray Show

Get The Profitable Personal Brand Playbook here: https://fos.now/xxvzfiWant to work with me? Go here: https://fos.now/wpiahoI sold my first business for eight figures. Looking back, the most valuable asset I've built is my personal brand and the audience around it.In this video, I walk you through the full story: growing up in Canada, building and selling Bitmaker, scaling Herb, and finding my way to Founder OS. I share the government raid that nearly shut us down, the acquisition offers I turned down, and what it took to rebuild my health and find work I wanted to do.You'll see how building an audience opened doors across my businesses, why it means I never have to start from zero, and what I'd prioritise if I were starting again.Chapters:00:00 - The story behind my businesses00:52 - Growing up in small-town Canada02:37 - Leaving corporate life and starting Bitmaker04:38 - The government raid that nearly shut us down09:34 - Selling Bitmaker and what came next10:45 - Finding my next business: Herb13:39 - Raising investment for Herb15:20 - Turning down the $50 million offers16:19 - Layoffs, regret and burnout20:28 - Getting sober and finding my direction21:38 - Building my personal brand and Founder OS26:36 - The most valuable asset I've built30:31 - Three lessons I'd pass onWant to LEARN proven systems to grow your personal brand? Go here: fos.now/NUzpEeAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/XtIMBYWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/45fJanMTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray#personalbranding #entrepreneurship #founderstoryDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get the Profitable Personal Brand Playbook here: https://fos.now/JaWoipDo you want my help systematizing your business? Go here: https://fos.now/CZGkMSSix behaviors make people watch you. One makes them love you.Every personal brand with real loyalty runs the same seven laws.Six earn attention: radical proximity, weaponized weirdness, polarization, insane generosity, subtraction, and treating business like play. All learnable. Most founders run two. The seventh is the one nobody wants to do. Point the spotlight at everyone but yourself.In this video, I break down all seven with the founders who built billion-dollar brands off each one, plus the three moves to apply this in your business tomorrow.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/FMlxQKAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/eUVtfxWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://bit.ly/4g265Z0Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:48 - Law 1: Radical Proximity01:52 - Law 2: Your Weirdness Is Your Weapon03:16 - Law 3: The Polarization Principle04:35 - Law 4: Insane Generosity05:50 - Law 5: The Power of Subtraction07:24 - Law 6: Business as Play08:45 - Law 7: Make Others the Hero#personalbrand #ceopsychology #entrepreneurship #7lawsDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get Profitable Personal Brand Playbook here: https://fos.now/GVtwUiDo you want my help systematizing your business? Go here: https://fos.now/YmLiWZYou take one week off and the whole thing stalls.If your reach dies the second you stop posting, you don't own a personal brand. You own a shift, and you're the only employee working it.The founders with real leverage stopped treating content like a performance and started running it like a system. Inputs, process, outputs, ownership. The same way you'd run any part of the business you actually trust.In this video, I hand you the 5 systems mine runs on: the one-word test, the archive mine, the generosity algorithm (giving away my best playbooks returned 6x more than anything I gated), the Slack test (the only metric that predicts revenue), and the 3-question client survey. Plus the final exam question that tells you in ten seconds whether you've built a brand or an expensive job.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/BVCKgWAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/IrcagpWant to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: bit.ly/4bq7k2pTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray00:00 - Intro00:38 - System 1: One-Word Moat02:04 - System 2: Five Year Mirror03:55 - System 3: Generosity Algorithm05:15 - System 4: Slack Test07:06 - System 5: Disappearing Act#personalbrandstrategy #contentsystems #brandbuilding #foundercontentDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get The Psychology of Building Wealth Doc here: fos.now/kDEXwnWant to work with me? Go here: fos.now/IYpAmDIn this video, I walk you through the 4-part mental model I use to build wealth as a founder: why you are the biggest asset on your balance sheet, why boring diversified investing beats every clever strategy, why investing in the architect (coaches, breathwork, health budgets, empty calendars) isn't optional, and why you're a free agent who gets to choose the environment that designs you.Want to LEARN proven systems to grow your personal brand? Go here: fos.now/TIIAsMAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/MoKCZNWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/4bq7k2pTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray00:00 - Intro00:35 - You Are The Asset03:27 - Boring Investing Wins08:23 - Invest In The Architect10:39 - You Are a Free Agent#personalbrand #contentsystems #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get My Personal Board Meeting Template here: fos.now/QYGUUWGet My Velocity Weekly Meeting Template here: fos.now/fYWLfgWant to work with me? Go here: fos.now/ifXRtRIn this video, I run the July 2026 edition of my personal board meeting live on camera. You'll see how I set my monthly financial target, map the highest-leverage priorities to hit it, review my 30-day themes, sync everything to the 10-year vision, and use my inner circle of advisors, human and AI, to pressure-test every decision before it costs me a month.Want to LEARN proven systems to grow your personal brand? Go here: fos.now/BmznQYAlready doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/BospxPWant to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careersConnect with me:Website: bit.ly/4p4YQDHTwitter: twitter.com/matt_gray_LinkedIn: linkedin.com/in/mattgray1TikTok: tiktok.com/@realmattgrayInstagram: instagram.com/matthgray#personalbrand #contentsystems #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.