WinsDay

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Tamika Carlton, VP of Marketing at Bottle Rocket Media, and Guido Tebano, Chief Marketing Officer at Market My Market, to explore how businesses can adapt their marketing strategies to an increasingly data-driven, AI-powered marketplace. Drawing from their experience in digital marketing, audience research, and brand growth, Tamika and Guido share practical insights on connecting with the right audiences, measuring marketing performance, and building visibility across the platforms where customers are searching.The conversation explores why businesses should rethink leads as a measure of marketing success, prioritize lead quality and customer lifetime value, and use demographic data to build more effective marketing strategies. Tamika discusses how brands can increase awareness through storytelling, social media, and visibility across multiple platforms, while Guido breaks down emerging opportunities in ChatGPT advertising, Apple Maps, and digital PR. Whether you're a business owner, marketer, or agency leader, this episode offers actionable strategies for standing out in a crowded market, making smarter marketing investments, and staying visible as AI reshapes how people discover businesses.Main Topics CoveredRethinking Leads as a Measure of Marketing SuccessUsing Demographic Data to Understand Audiences BetterBuilding Brand Awareness as AI Changes MarketingNavigating ChatGPT, Apple Maps, and the Future of DiscoveryConnect with Tamika CarltonWebsite: https://bottlerocketmedia.netLinkedIn: https://www.linkedin.com/in/tamika-carlton-58831216/Bottle Rocket Media LinkedIn: https://www.linkedin.com/company/bottle-rocket-media/home/Connect with Guido TebanoWebsite: https://www.marketmymarket.comLinkedIn: https://www.linkedin.com/in/guido-tebano/Market My Market LinkedIn: https://www.linkedin.com/company/market-my-market/home/Follow Reveting to stay updated on upcoming episodesWebsite: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven world. Drawing from their backgrounds in creative production, marketing, entrepreneurship, and digital strategy, Sònia and Jason share practical insights on connecting diverse professional interests into a cohesive personal brand, asking better questions to understand customer needs, and using creativity to build products and experiences that resonate with audiences.The conversation explores how to develop a clear personal brand narrative, uncover the motivations behind customer decisions, and put creative thinking at the center of digital product development. Sònia and Jason also discuss how businesses can maintain credibility as AI transforms online discovery, why transparency and authenticity are essential to building trust, and how companies can improve their visibility in AI-powered search engines. Whether you're a founder, marketer, creative professional, or business leader, this episode offers actionable strategies for building a brand people trust and creating lasting connections with your audience.Main Topics CoveredMulti-Hyphenate Personal Brand Strategy: Connecting the Different Parts of Your Work Into a Clear StoryBetter Questions Before the Pitch: Understanding What People Need Before Offering a SolutionCreative-Led Digital Product Strategy: Bringing a Creative Perspective to the Products and Experiences You BuildBuilding Trust With AI Audiences: Staying Credible and Human as AI Changes How People Discover and Engage With Your WorkConnect with Sònia Victoria WernerWebsite: https://www.lighthouse-ladies.comLinkedIn: https://www.linkedin.com/in/sonia-victoria-werner/?isSelfProfile=falseLighthouse Ladies LinkedIn: https://www.linkedin.com/company/lighthouseladies/home/Connect with Jason TurnerWebsite: https://incenva.comLinkedIn: https://www.linkedin.com/in/jasonturnerca/?isSelfProfile=falseIncenva LinkedIn: https://www.linkedin.com/company/incenva/home/Follow Reveting to Stay Updated on Upcoming EpisodesWebsite: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Jody Flournoy, Co-Founder of Scanley, and Keren Unrad Rosenblum, Founder & CMO of PinkLight Marketing, to explore what modern marketing can no longer ignore. From AI visibility and customer research to conference strategy and founder-led content, Jody and Keren share practical insights for turning attention into measurable business growth.The conversation explores how businesses can anticipate customer needs by paying attention to search behavior, keyword demand, and emerging AI-driven buying habits. Jody and Keren also discuss how to measure conference ROI beyond simply counting leads, why smaller events and side gatherings can sometimes outperform expensive trade shows, and how podcasts, video, and employee-driven content can create scalable distribution. They also examine why founder-led marketing eventually hits a ceiling and how companies can build systems, teams, and content strategies that extend the founder's voice without requiring them to do everything themselves.Main Topics CoveredBuilding brand visibility in AIMeasuring conference ROI for lead generationTurning podcasts and video into pipelineWhy founder-led marketing stops scalingConnect with Jody FlournoyWebsite: https://scanely.ioLinkedIn: https://www.linkedin.com/in/jodyflournoy/?isSelfProfile=falseConnect with Keren Unrad RosenblumWebsite: https://pinklightmarketing.com/en-us/LinkedIn: https://www.linkedin.com/in/keren-unrad-rosenblum/?isSelfProfile=falsePinkLight Marketing LinkedIn: https://www.linkedin.com/company/pinklight-marketing/home/Follow Reveting to stay updated on upcoming episodesWebsite: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

AI can automate more of marketing than ever.But it cannot replace every relationship that makes a business valuable.That is the idea behind our next WinsDay conversation.Jessie Lizak is joined by MaryAnn Pfeiffer, Founder & Mailchimp Pro Partner at 108 Degrees Digital Marketing, and Kelci Borges, MBA, Founder & CEO of The Breakfast Club. We’ll be looking at two areas that are becoming more important as technology changes how businesses communicate. Email is still one of the strongest tools for nurturing leads and building relationships, but the way businesses use it has to evolve. And community is becoming more valuable precisely because authentic human connection is difficult to automate.We’ll get into:1. Rethinking Email Before Lead Nurturing Breaks2. Building Movements Beyond Traditional Networking Events3. Strengthening Brand Relationships Through Better Email4. Building Communities AI Cannot ReplaceThe bigger question is this: Which relationships should businesses automate, and which ones become more valuable when they remain distinctly human?If you work in sales, marketing, growth, community, or brand, this is a conversation worth joining.Connect with MaryAnn PfeifferWebsite: https://www.108degrees.comLinkedIn: https://www.linkedin.com/in/maryannpfeiffer/?isSelfProfile=false108 Degrees LinkedIn: https://www.linkedin.com/company/108-degrees-marketing/Connect with Kelci BorgesLinkedIn: https://www.linkedin.com/in/kelcidouglas/?isSelfProfile=falseFollow Reveting to stay updated on upcoming episodesWebsite: ⁠https://www.reveting.com/LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/YouTube: ⁠https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth strategies. Drawing from decades of experience in business strategy, sales, marketing, technology, and consulting, Daniel and Julie share practical insights on anticipating customer needs, uncovering the problems that truly matter, and helping buyers see the value of change.The conversation explores how sales professionals can research a customer's future state before the first conversation and use hard trends to anticipate opportunities before buyers ask for them. Daniel and Julie also discuss why discovery needs to move beyond identifying pain points and instead connect problems to measurable business outcomes, including the cost of inaction. They dive into predictive and anticipatory marketing, the importance of relevance in a world where buyers increasingly research through AI, and why urgency can come from helping customers understand what happens if they maintain the status quo. Whether you're a sales leader, marketer, revenue professional, or business owner, this episode offers actionable strategies for becoming more consultative, relevant, and proactive in today's changing buying environment.Main Topics CoveredAnticipating Customer Needs Before They AskTurning Discovery Into Measurable Business ValuePredictive Marketing for More Relevant GrowthCreating Buyer Urgency Without Added PressureConnect with Daniel BurrusWebsite: Burrus ResearchLinkedIn: Daniel Burrus on LinkedInCompany LinkedIn: Burrus Research on LinkedInConnect with Julie ThomasWebsite: ValueSelling AssociatesLinkedIn: Julie Thomas on LinkedInCompany LinkedIn: ValueSelling Associates on LinkedInFollow Reveting to stay updated on upcoming episodesWebsite: RevetingLinkedIn: Reveting on LinkedInYouTube: Winsday on YouTubeConnect with Jessie LizakLinkedIn: Jessie Lizak on LinkedIn