WinsDay

This WinsDay, we’re bringing you a powerful conversation on how smart leadership, health, and strategy drive lasting success.Joining us are two leaders who know what it really takes to build momentum in business and life:Christine LaVopa ✨, Founder of Christine LaVopa, LLC, brings over 20 years of experience in health, fitness, and corporate wellness. She empowers high-performing women and teams to use their health as a professional advantage, helping them build strength, clarity, and confidence from the inside out. Through her coaching and workshops, Christine is redefining what sustainable success really looks like, especially for women in leadership.Andrew Barrow, Founder of Revenue Arc Marketing, is reshaping how brands and agencies approach growth. With a smarter, more data-driven model for scaling campaigns across digital, TV, and out-of-home channels, Andrew has helped generate nearly half a billion dollars in revenue and investments for his clients. His focus is on delivering measurable results without the usual marketing headaches.Here’s what we’re covering:1. Why Your Health is the Ultimate Power Move for Visibility and Leadership2. GTM Strategy: Launching and Growing Successfully3. Why Most Women Burn Out Chasing Success and How We Are Building Something Different4. Revenue Growth: Strategies to Scale SmarterIf you’re ready to think differently about how you lead, scale, and show up for yourself and your business, this is the conversation you don’t want to miss.Mark your calendars, and join us live for a WinsDay packed with smart strategies, real conversations, and fresh ideas to help you grow stronger, inside and out.

Some businesses are boring. Some audiences are tough. And some moments in history flip the whole game.On this WinsDay, we're getting into what real strategy looks like when the stakes are high and the subject matter isn't exactly flashy.Joining us:Fairlane Raymundo, CEO of RayCo MediaJonathan L. Founder of Greenlit Growth StrategiesTogether, they’ve built brands that stick, grown businesses others gave up on, and helped companies find the clarity to move faster and smarter.Here’s what we’re unpacking:→ Marketing Boring Businesses: Turning Dull into Dynamic→ Growth Marketing: A Strategic Framework → Marketing in Politics: Lessons from Trump’s Presidency→ Marketing Assets: Prioritizing for Bottom-Line GrowthIf you care about bottom-line growth, smart positioning, and knowing when to follow the rules (and when to break them) this one’s for you.Bring a notebook.Invite a friend.Let’s talk strategy.

Success online is greater than just having a great product or service. It's how your business looks, feels, and ranks in search results can make or break your growth.This WinsDay, Matt Pyke, Managing Director at Fly High Media™, and Alexandr Korshykov, Founder & CEO at DreamX, are breaking down what actually works when it comes to user experience, digital visibility, and business strategy.Here’s what we’re covering...1. UX/UI Design: Driving Sales and Business Growth2. Finding the Right Platform: Where Your Business Shines3. UX/UI in 2025: Standing Out in a Crowded Market4. SEO Strategies: Ranking Higher and Driving TrafficMatt has helped businesses scale their online presence through digital marketing, SEO, and PPC.Alexandr built DreamX from the ground up, growing a team of 20+ designers and developers while delivering innovative UX/UI solutions worldwide.If you want real insights into UX, SEO, and digital strategy, don’t miss this conversation. Join us live and bring your questions.

The right strategy can completely change how you connect, sell, and grow. In this episode of WinsDay, we explore what happens when strong branding, thoughtful leadership, and powerful storytelling come together.Jessie sits down with Stephany Kaufman, Founder of UPBEAT, and Matthew Beaudin, Corporate Director of Innovation at The SSA Group. From closing deals with confidence to building emotional connections through food, this conversation covers the many ways leaders can create lasting impact.In this episode:Sales follow-ups: knowing when to check in and when to pausePersonal branding tips for busy leaders who want to stay visibleStorytelling through food: how hospitality and events use meals to connectSustainability and innovation in culinary experiencesStephany shares her experience helping brands stand out across digital channels. Matthew brings a fresh perspective on how hospitality and food can become powerful tools for storytelling and connection.Perfect for entrepreneurs, marketers, and leaders who want to grow with purpose.Tune in for real strategies, honest conversations, and fresh ideas you can use right away.

In this episode of WinsDay, we’re digging into the three pillars of sustainable business growth: your people, your strategy, and your time. Whether you’re hiring, leading, or building your brand with video, this conversation brings you real, usable insights.Joining Jessie are two seasoned leaders:Robert Weiss, President of MultiVision Digital, who has produced over 800+ business videos that drive engagement and sales.Justin Lund, Founder of Propel Enterprises, who helps entrepreneurs delegate smarter and build businesses that don’t rely solely on them.Together, they explore:How to build the right team for long-term successWhat makes video marketing effective and how to get it rightWhy protecting a leader’s time is critical for scaleHow to approach video strategy, production, and distribution with intentionIf you’re a founder, operator, or marketing leader trying to do more with less and do it well, this episode is for you.Tune in for practical ideas, smart strategies, and the kind of perspective that keeps you growing.

Marketing is changing. Are you keeping up?CMOs are becoming CROs. Influencer content is now a paid channel. AI is reshaping how we market.This WinsDay, we’re talking to Robin Emiliani and Kim Murray about what these shifts mean for brands, marketers, and business owners.What we’re covering:1. CMO to CRO: The Evolving Role2. Influencer Content Distribution: A New Paid Channel3. AI in Marketing: Exciting Opportunities and Challenges4. Affilate MarketingRobin has spent 20+ years helping brands refine their marketing strategies and drive sales. Kim has launched 5,000+ influencer campaigns and helped brands generate millions.If you’re ready to learn what’s next in marketing, don’t miss this.Join the conversation. Let’s talk strategy.

Marketing and sales strategies rarely fail due to a lack of ideas. The real problem is execution that falls short, messaging that misses the mark, and plans that don’t evolve with the market.This WinsDay, we’re talking with Amy Kapolnek and Drew Yancey, PhD, two experts who help brands grow, scale, and avoid the mistakes that hold businesses back.If you’re an indie brand founder, a marketing leader, or a business owner looking to refine your strategy, this session is packed with real-world insights. We’re covering proven marketing strategies, sales execution, and the most common mistakes that cost businesses time and money.Meet the GuestsAmy Kapolnek, Fractional CMO & Founder, the fwrd groupAmy is a brand growth strategist who works with indie, female-founded brands to help them attract customers, expand market reach, and increase revenue. As a Fractional CMO and Strategic Advisor, she has led marketing efforts for Gucci Beauty, Burberry Perfumes, Olay, Pantene, and P&G Ventures, shaping some of the biggest names in beauty and business.She understands what makes marketing work—and what stops it from delivering results.Drew Yancey, PhD, CEO of Teleios Strategy & Co-Author of “Leading Performance… Because It Can’t Be Managed”Drew is a strategy and leadership expert who has worked with Fortune 500 companies, startups, and associations to refine their sales and marketing execution. As a CEO, executive coach, and business strategist, he helps leaders turn big-picture plans into measurable business growth.If your sales and marketing strategies aren’t producing the results you expect, Drew knows how to diagnose the problem and fix it.What We’ll Cover1. Indie Brand Growth: 6 Proven Marketing StrategiesAmy shares the must-have strategies for indie brands looking to scale, attract more customers, and compete in crowded markets.2. Turning Strategy into Action: 5 Tactical MovesDrew explains how to take sales and marketing plans off the whiteboard and into the real world—where they actually drive results.3. 10 Common Marketing Mistakes (and How to Fix Them)Amy breaks down the biggest missteps indie brands make and how to correct course before they slow your growth.4. 10 Sales and Marketing Pitfalls to AvoidDrew reveals why so many businesses struggle to execute their strategies and what it takes to build a plan that works.Who Should Watch This?This session is for:Indie brand founders who want to improve their marketing strategies.Business owners who feel like their sales and marketing plans aren’t working.Marketing leaders who need better execution strategies.Anyone who wants to avoid common mistakes and build a stronger business.No fluff, no hype, just real insights into what works and what doesn’t in today’s competitive market.Why This Matters?Marketing and sales are the backbone of any successful business, but too many companies struggle with ineffective messaging, poor strategy execution, and costly mistakes that slow growth. Amy and Drew have worked with some of the biggest brands and fastest-growing companies, and they know what it takes to create success.If you’re feeling stuck, unsure of how to scale, or struggling to get the results you need, this conversation will give you the clarity and tactics to move forward.Watch now and take your marketing and sales strategy to the next level.

Getting your brand noticed is harder than ever. With so much noise online, simply putting content out there isn’t enough. To stand out, you need the right strategy, a clear message, and a way to connect with the right audience.On this WinsDay, we’re sitting down with Annie Cole and Emily Taffel to talk about marketing that actually gets results. We’re covering everything from testing different strategies to see what works, to getting media coverage, to breaking into high-end markets. If you want to refine your marketing approach and make smarter moves, this conversation is for you.Meet the GuestsAnnie Cole, Founder of Money Essentials for WomenAnnie is a money coach and data strategist with a strong background in research, analytics, and financial planning. She’s helped countless professionals gain financial independence, build sustainable businesses, and use data to make smarter decisions. She’ll be sharing how to test marketing strategies, measure success, and find the right audience for your business.Emily Taffel, Founder of Mugsy PREmily is an award-winning publicist, social media strategist, and branding expert. She has helped businesses land media placements, grow their visibility, and position themselves as leaders in competitive markets. Emily specializes in luxury marketing, immersive brand experiences, and media relations. She’ll break down what it takes to get featured in major publications and how to craft a marketing strategy that keeps your audience engaged.What You’ll LearnHow to find your audience – Marketing is all about knowing who you’re speaking to. Annie will share how to test different approaches, analyze results, and focus on what actually works.The power of immersive marketing – Emily will explain how brands can create interactive experiences that connect with people on a deeper level.How to land media coverage – PR isn’t just for big brands. Emily will show how businesses of all sizes can secure media features to build credibility and increase visibility.Marketing in luxury industries – Selling high-end products and services is a completely different game. Emily will break down the key elements that make luxury branding successful.Who Should Watch This?This episode is for business owners, marketers, entrepreneurs, and content creators who want to improve their marketing strategy and get real results. Whether you’re trying to attract new customers, refine your messaging, or position your brand in a competitive space, you’ll walk away with actionable insights.No overcomplicated theories. Only real marketing strategies you can apply to your business.

We’re excited to welcome Alison Godfrey to this WinsDay event, AND we’ve got another incredible guest joining us: Dean Waye!Alison Godfrey is a leadership powerhouse with 30+ years of experience, helping leaders grow, navigate change, and step into their full potential. As the Founder & CEO of AG Concierge Executive Coaching, she’s worked with top brands, guiding executives toward excellence.Dean Waye is a copywriting expert who knows how to break through the noise with cold outreach that actually works. As the Hunter Copywriter, he helps businesses craft messaging that gets noticed, especially by high-level decision-makers.Here’s what we’re diving into:1. Leadership Growth: 3 Strategies for Unshakeable Confidence2. Cold Outreach: Standing Out to CxOs3. Authentic Leadership: The 5 Key Pillars4. AI in Outreach: The Good and BadThis is your chance to sharpen your leadership skills, refine your outreach strategy, and hear firsthand how AI is changing the game.Join us for the conversation. See you there!

On this WinsDay, we’re diving into branding, messaging, and marketing strategies with two incredible guests.Collin Strachan, Co-Founder of Every Mile Creative, specializes in creating powerful visuals and stories for outdoor brands. Based in Alaska, he helps brands connect with their audience through authentic, purpose-driven storytelling.Doug Flaig, CEO of Stratus Building Solutions, is a business leader with years of experience in growing companies and building strong teams. He’s all about clear messaging and strategies that drive real results.What We’ll Cover...1. Branding with Purpose: Story-Driven, Human-First Approach2. Effective Communication: Crafting Clear Audience Messaging3. Performance Marketing: Winning in the Attention Economy4. SEO Strategies: Navigating the Evolving Google-verseThis episode is full of simple, actionable ideas to help you grow your brand and connect with your audience.Don’t miss it—join us for a conversation you’ll want to be part of!

Let’s talk about what actually moves the needle in business—women.This week, we are sitting down with Heidi Solomon-Orlick—a B2B sales powerhouse, the founder of GirlzWhoSell, and a fierce advocate for closing the gender gap in revenue-driving roles. With $1.5 billion in closed deals and a track record of helping companies win big, she knows what it takes to create real impact.Here’s what we’re diving into:→ Novartis Super Bowl Ad & Cancer Awareness → Women Drive Sales, Are Your Ads Speaking to Them? → The Economic Influence of Women → It’s Profitable to Have DEI If you work in sales, marketing, or leadership, this is the kind of conversation that shifts how business is done.Join us live on WinsDay and let’s get into it.

On this WinsDay, we’re diving into the strategies that matter most... protecting what you’ve built and creating impactful content to drive your brand forward in 2025.Joining us are two incredible guests:► Blake Harris – Asset Protection Attorney at Blake Harris Law. ► John Rich – Founder of A Rich Opinion.Here’s what we’re covering...→ Offshore Strategies: Protecting Your Assets→ Content Strategy: Quality vs. Quantity Debate→ Lawsuit Protection→ PR and Marketing: Where They MeetIf you’re ready to safeguard your assets, refine your content approach, and learn how PR and marketing intersect for business growth, this WinsDay is for you.Don’t miss it—set your reminder now!#PRStrategy #ContentMarketing #AssetProtection

On this WinsDay, we’re excited to host two inspiring guests. Cathy Yoder, entrepreneur, digital marketer, and YouTube expert, is the creative force behind platforms like CathyYoder.com, EmpoweredCooks.com, and FabulesslyFrugal.com. She’ll share her expertise on how YouTube can help you grow your brand and connect with your audience.Joining her is Chris Adams, CEO of Ellis Adams Group. Chris is known for helping luxury hotels craft unforgettable experiences and leading teams with vision and purpose.Here’s what we’ll dive into...1. Youtube Strategy 2. The Art of Selling the Experience: How Luxury Hotels Create Irresistible Offers3. Digital Marketing4. Leading with Vision: Inspiring Teams to Achieve Extraordinary ResultsThis session is packed with ideas you can apply right away to grow your business, connect with your audience, and lead with confidence.Don’t miss it—we can’t wait to see you there!

Real growth starts with authenticity and innovation.This session dives into strategies that work in the real world—whether you're building your personal brand, scaling pipelines, mastering SEO, or creating opportunities from scratch.We’re joined by two incredible experts: Nicole Bernard and Bryan Quoc Le, Ph.D.Here’s what we’re covering:1. Personal Branding: Why It Matters Most 2.Reddit Marketing: Building Pipelines with Authenticity 3. SEO, AEO, and AI: Future Strategies 2025 4. Scientific Consulting: Growing Through Cold EmailsIf you’re ready to elevate your growth game with strategies that blend authenticity, innovation, and real-world impact, this event is for you.Show up ready to learn, connect, and take action.Let’s make it happen!

This week’s WinsDay is all about looking back, looking ahead, and learning how to make big moves with Chris Sorenson and Jake Ciccarelli.Here’s what’s on the agenda...1. Recap of Calling in 2024 2. Public Relations for Entrepreneurs: Building Trust and Visibility3. 2025 Outlook for Calling4. Public Relations: Driving Growth for EntrepreneursSimple, actionable, and packed with insights.If you want to step up your strategy, build your brand, and crush your goals in 2025, this is the place to be.Let’s get into it#Entrepreneurship #PublicRelations #2025Goals

We’re going live with Stefanie Couch and John Benson to talk about what really works in sales and personal branding.Here’s what they’ll cover:1. What makes a great Sales Manager (strategies + tactics that work)2. How to build a business and a personal brand on LinkedIn3. The key traits of standout AEs, BDRs, and SDRs4. Tips for scaling your B2B business with influence5. Budgeting for sales success (and making cash flow simple)It’s going to be packed with tips, real talk, and ideas you’ll want to use. Can’t wait to see you there!#B2BStrategy #SalesLeadership #PersonalBranding

Kick off the New Year with inspiration and insight!Join us on January 1, 2025, for a special session featuring Kayla Shawn, CEO of The Healthcare Navigator. Kayla is a visionary leader transforming healthcare by simplifying how patients navigate the system and empowering employers to reduce costs while ensuring quality care.In this New Year’s Day event, we'll explore:1. "Reading the Room" - Marketing Based on Relevancy and Collective Feelings2. Knowing Your Customers - Healthcare Consumerism of TodayWith years of experience leading innovations in healthcare, Kayla is passionate about creating solutions that empower people and advance the industry. This event is perfect for anyone looking to start the year with fresh ideas and actionable strategies to align with what matters most to your audience.Don’t miss this opportunity to set the tone for your year with insights from one of healthcare’s most dynamic leaders!

Join a special edition of Whiskey WinsDay with the unstoppable Heather Monahan, a 2X Best-Selling Author, Top 50 Keynote Speaker in the World 2022, and a powerhouse in the media industry! She has received numerous accolades for her leadership and impact, including the Glass Ceiling Award, being named one of the most Influential Women in Radio in 2017, and the Thought Leader of the Year by Girls Club in 2021. Heather's book "Confidence Creator" skyrocketed to #1 on Amazon's Business Biographies and Business Motivation lists, and her podcast "Creating Confidence" debuted in the Top 200 shows on Apple Podcasts, featuring interviews with A-list celebrities and entrepreneurs such as Sara Blakely, Gary Vaynerchuk, Ryan Serhant, and Kaitlyn Bristowe. Heather's message of confidence and overcoming challenges has captured the hearts of audiences everywhere, as reflected by her recent recognition as a Top 50 Keynote Speaker for 2022 by Real Leaders and her TEDx talk, which was promoted to TED and translated into 6 languages. Her latest book, "Overcome Your Villains", was published by Harper Collins Leadership in November 2021. Don't miss out on this opportunity to learn and be inspired by Heather Monahan, as she shares her insights and experiences with the Whiskey WinsDay audience.

Get ready for an unforgettable Whiskey WinsDay as we welcome Cindi Cohn and Emily Mireault, to the show! On the professional front, Emily is a marketing maven, strategizing and executing initiatives with ease. And when she's not working, you'll find her living life to the fullest with her 8 beloved animals, exploring the beauty of the land of 10,000 lakes. But that's not all, as a Gallop StrengthsFinder® identified positivity, learner, achiever, and disciplined individual, Emily is a true intrapreneur and personal branding master, as evident in her success on LinkedIn. Cindi is a beacon of positivity and joy who's overcoming challenges and inspiring others to do the same. With her background as a Virtual Educator, Cindi's expertise and warm energy makes it easy for anyone to find more joy and live a purposeful, authentic life. With 5 golden retrievers and a home in the Smokies, Cindi is a free spirit who dances and spreads joy with every step. Join Cindi on her journey and experience the best life has to offer. This week's HOT topics include: 1. LinkedIn Growth: Quadruple Your LinkedIn Following 2. Self-Promotion Strategies for Maximum Visibility: From TV Segments to Podcasts and Speaking Engagements 3. Embracing Your Inner Creatrix: The Art of Creating and Building a Creator Economy 4. The Power of Culture Creation: Nectar's Framework for Building a Thriving Business and Community So, pour yourself a glass of whatever you like to drink, sit back, and get ready to learn on this week's Whiskey WinsDay!

We’re excited to invite you to our upcoming event on December 18th: Lead Generation Strategies with Jamaal Brown and Jasper Aiken!We’ll be covering straightforward, real-world strategies for driving leads, including:1. Generating Leads with Paid Ads2. Marketing with GoHighLevel3. Increasing Engagement through Reactivation, Reviews, and Referrals4. Lead Generation in Agency WorkWhether you’re running an agency or just trying to keep your inbox from feeling lonely, our guest have down-to-earth tips and real stories that might just change the game.Save the date, register for free, and join us for an open, informative conversation. We’d love to hear your questions, so bring them along!#leadgeneration #paidads #marketing