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It's No Fluke

It's No Fluke

Author: Shorty Awards

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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success.
We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.
Episodes drop each Tuesday morning. Stay tuned!
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Ariana Orasi is a content creator, business owner, and marketing strategist known for making education feel entertaining. Under her brand @arianaorasi, she has grown a 55K+ audience in the lifestyle, fashion, and beauty space, anchored by her signature tagline "so you can feel disgustingly educated" and most recently through her viral "Word Drop" vocabulary series. She also documents the financial reality of small business ownership through "The Grind," a content series chronicling Casa Rassi's road to breaking even.Alongside her content career, Ariana co-owns Casa Rassi, a Miami coffee shop voted one of the best in the city. She brings over five years of paid social and digital marketing experience from agency and network roles, including most recently as Senior Analyst, Paid Social at TelevisaUnivision, where she managed multimillion-dollar campaigns across Meta, TikTok, Pinterest, and YouTube. She holds an MBA and is fluent in Spanish.Ariana has spoken previously on audience growth and content strategy, including as a panelist for TelevisaUnivision's Creator AMA. She speaks to the intersection of content creation and brand strategy — from what actually drives audience growth as a creator, to how brands can build smarter, more authentic influencer partnerships.
Matt Vandrick is a creative technologist, cultural commentator, and the founder of Curious & Inspired, a media platform built to help people see through the noise, think independently, and navigate a tech-driven world with clarity and cultural awareness.With nearly two decades of experience in UX design and product leadership, including senior roles at Google, Matt brings an uncommon combination of deep industry knowledge and cultural fluency to conversations about AI, social media, digital ownership, intellectual property, and the intersection of technology and identity.Through his YouTube show, Substack essays, and social content, Matt examines the systems most people interact with daily but rarely question: recommendation algorithms shaping culture, platforms profiting from emotional manipulation, AI eroding creative ownership, and the ongoing extraction of Black innovation without credit or compensation.
Hannah Campbell is the Founder and Managing Director of One Twelve Agency, a creator marketing and talent management agency working across consumer and B2B sectors. Since launching in 2022, she has built a business partnering with brands including HubSpot, Tide Business, Chivas Regal and LVMH, while representing founders, entrepreneurs and expert creators.She helps brands turn creators’ expertise and credibility into meaningful commercial partnerships, while helping creators build businesses beyond sponsored posts. As expert creators become business partners, advisers and co-founders, Hannah is rethinking what talent management should look like.Having repeatedly evolved One Twelve Agency’s direction, she brings a founder’s perspective on spotting opportunities, making difficult decisions and knowing when to pivot.Hannah was named one of Management Today’s 35 Women Under 35 in 2023 and Girls in Marketing’s Top Marketers to Follow in 2026. One Twelve Agency was also shortlisted for Best Agency at the Black Comms Network Awards 2026.
AJ Eckstein is the Founder & CEO of Creator Match, the leading B2B Creator Marketing Agency that has paid out millions to Creators, and helps B2B/SaaS/AI Brands (ie. Notion, Anthropic, Zapier, Lovable, Fiverr, and more) build and scale their Creator programs. Outside of Creator Match, AJ is a Journalist for Fast Company, focusing on articles in the Work/Life section. And he is one of the youngest LinkedIn Learning Instructors totaling 150,000+ Learners. He is also a TEDx and keynote speaker.
Debora Prossomariti is a fractional communications and personal branding advisor who helps established founders and CEOs become more visible, build trust, and strengthen their reputations without sounding performative or overly polished. With experience at Meta and Pinterest, she brings a unique perspective on executive visibility, strategic vulnerability, and the challenges of building an authentic public presence. Her work focuses on helping leaders communicate with confidence, connect with audiences, and turn their personal credibility into a meaningful advantage for their businesses.
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