Association Hub Podcast

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW), joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement. Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members. The team worked together to develop a new statement emphasising the association's role as a community of social workers, promoting, supporting and protecting the social work profession and advocating for social change and justice. The episode explores the power of inclusive language and how the MVP statement can be used in marketing communications. Tune in to this episode to learn actionable tips on crafting an impactful MVP statement that drives member engagement and growth. Discover how a clear and compelling value proposition can resonate with different audiences and effectively communicate the benefits of association membership. ANZASW's member value proposition statement: "Together, we are a community of social workers. Develop, support, and protect social workers. Enhance our professional identity. Promote the social work profession. Advocate for social change and justice. Together, we are ANZASW." For more information, visit the ANZASW website at https://www.anzasw.nz/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field. Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career. We'll also dive into the importance of the Certified Association Executive (CAE) certification and what it takes to excel in association management. Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world. Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset. Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.  🔗 Connect with Donna: https://www.linkedin.com/in/donnasouth/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget. Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.  To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.  If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients. Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office. Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement. Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing. To explore what Caravanning Queenslad is all about, visit their website at https://www.caravanqld.com.au/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success. The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training. Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices. If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design, on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations. Through lively stories and practical advice, discover how thinking about everyone, including those we often overlook, can transform our communities for the better. Whether it's tweaking events to welcome everyone or rethinking membership models, Manisha's insights will inspire you to look at your association through a new, more inclusive lens. So, grab your headphones, and let's explore together how making space for all isn't just nice — it's essential. About the Centre for Inclusive Design  The Centre for Inclusive Design (CfID) is a leader in inclusive design methodology and application, with over 40-years' experience working with governments, educators, business, industry, and community organisations to deliver policies, products, services, and experiences which are accessible to all.  Inclusive design connects government and industry with communities of people who are traditionally excluded or unable to access products, services, and the built environment. Incorporating their lived experience into the design process increases the accessibility of the planned service, policy, product, or built environment.   CfID strives to ensure those with physical and hidden disabilities and disadvantages are considered throughout the decision-making process by both government and the private sector.  As a not-for profit working as a social enterprise, CfID specialises in bringing together different perspectives to the design process and delivering useful and usable solutions.  CfID exists to help governments, organisations and industries embody Inclusive Design.   For more information, visit https://centreforinclusivedesign.org.au/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management. Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challenges of representing a diverse professional community across Australia and New Zealand. Olena and Marion explore the transformations in governance, strategy, organisational culture, and technology adoption. Marion shares insights on the pivotal role of governance in steering such changes, the importance of a skill-based board, and the challenges of leading an association through a period of rapid evolution. With an honest reflection on the highs and lows of her six-year tenure, Marion provides invaluable lessons on resilience, leadership, and the importance of nurturing a supportive team culture. This episode is a must-listen for anyone interested in the dynamics of association leadership, change management, and driving member value in challenging environments. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association. Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results. The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value. This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage. Tune in for an inspiring look at how marketing can shape and elevate the world of associations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey. In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors. Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management. Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, we're chatting with Damien Langley, co-founder of Student Edge, a platform uniting 1.3m young members, providing them with exclusive student discounts, study & career tools, jobs, paid surveys, competitions, learning, news & more. Damien shares the journey of Student Edge, its growth, and the adaptations they've made to stay relevant and effective in a rapidly changing world. Discover the secrets behind their success and learn how you can apply these insights to your own initiatives. 💡 Key Highlights: Engaging Gen Z: Understanding their changing behaviors, values, and technology use. The Role of Technology and Social Media in connecting with the young people. The Future of Career Choices and Education in the Age of AI. Insightful advice for professionals and associations on effectively engaging with younger audiences. 🔗 Connect with Student Edge: Check out their website https://studentedge.org/au or connect with Damien via LinkedIn https://www.linkedin.com/in/damienlangley/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode, we welcome Stephen Myers-Los, the innovative force behind Trybz, a dynamic online community platform tailored for associations. Dive into 'The Future of AI Member Engagement' as we explore the power of non-generative AI to transform member engagement strategies. Prepare for an enlightening chat brimming with expert knowledge, real-world examples, and forward-thinking perspectives that could revolutionise member interaction. With Stephen's practical expertise, you're in for a fascinating session on deepening your connection with members. Connect with Stephen: www.linkedin.com/in/stephen-myers-los Find out how to unleash the power of your online community at trybz.com.au --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In an increasingly demanding professional landscape, the quest for success can often tip the scales towards burnout. This episode aims to explore the fine line between career growth and personal well-being. We're joined by Liana Busoli from Big Life, who brings a wealth of knowledge in personal development and organisational health. Together, we'll discuss practical approaches and tangible solutions for maintaining a balanced life in the challenging arena of association leadership. Connect with Liana: /www.linkedin.com/in/liana-busoli-5685081bb/ For those looking for more targeted well-being resources, Liana is available for consultations at liana@biglife.net.au or through her website, biglife.net.au. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Join us for an engaging discussion with Jonathan Jones from IPWEA, as we delve into 'Elevating Your Association Through Innovative Educational Programmes.' Explore the intersection of creativity and strategic planning in crafting educational initiatives that not only reinvigorate the joy of learning but also significantly enhance the value proposition of your association. Don't miss this stimulating dialogue packed with actionable insights. Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-jones-a830214 --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Ever been stumped trying to recruit the right talent for your association? You're not alone. In our chat with Louise Roper, the main brain behind Revise Recruitment, we dive deep into the nitty-gritty of association recruitment. In this conversation, Louise talks about the tricky balance of finding people who know the industry and those with member engagement and association management skills. But that's not all! If you're wondering how to stand out in the recruitment game, Louise is sharing valuable tips on crafting an irresistible employer value proposition. Whether you're hiring or just curious about the behind-the-scenes of association recruitment, this episode is packed with insights you won't want to miss. If you'd like to learn more and connect with Louise, visit Revise Recruitment website at reviserecruitment.com.au. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Join us in an insightful conversation with Julian Moore, Australia's leading sponsorship and partnership manager and an unabashed AI geek. In this episode, we'll explore how AI is transforming partnerships and what to expect in the coming year across the APAC region. Julian's unique perspective combines technology enthusiasm with deep industry expertise, providing Association Professionals with actionable insights. Tune in to uncover AI's latest trends, challenges, and opportunities, and learn how to leverage them to succeed in your partnerships. Connect with Julian: https://www.linkedin.com/in/juliansmoore/ If you'd like to reach out to Julian directly he can be contacted at julian@smsonline.net.au. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Ever wondered what makes the NZ Marketing Association tick? Their member value proposition is a catchy one: "We help marketers be brilliant!" Cool, right? Dive into our latest episode as we chat with John Miles, the chief flag-waver (aka CEO) over at MA. You'll hear about everything from innovative tricks on generating revenue to having a blast while still nailing that serious association business. And if you've ever thought about adding some fun into your professional life, John's got some interesting tips on doing things differently. Seriously, if you're up for a laugh and some fresh ideas, this episode is a must-listen. Want more on MA? Check out their website marketing.org.nz and see what they're all about! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Microlearning has rapidly gained popularity in recent years. And associations, recognising its potential, are increasingly integrating it into their strategies to promote lifelong learning, increase member engagement and generate additional revenue. In this episode, Tony Maguire, Regional Director ANZ at D2L, explores the nuances of microlearning and its role in optimising member experiences. During this episode, Angela is chatting with Tony about the importance of collaboration, co-design, and co-creation, emphasising that these elements are instrumental in curating rich, meaningful member interactions. You'll hear about the importance of an iterative approach, smart automation, agile content creation, and insights driven by data analytics. For associations navigating the modern learning ecosystem, this episode offers invaluable insights and actionable strategies. If you would like to learn more about D2L, please visit their website at www.d2l.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria), takes us through her organisation's remarkable journey in creating customised experiences for their diverse member audience. Gain insights into the challenges the AMA Victoria team faced, the strategies they employed, and the cutting-edge technology that propelled their success. Whether you're new to the concept or an experienced association professional, this episode is packed with actionable takeaways to elevate your member engagement strategy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima are joined by Deanna Varga from Mayvin Global, an expert in supporting associations with revenue generation and diversification strategies. The episode dives deep into innovative ideas for generating additional income beyond traditional membership models and events. Deanna shares her extensive experience delivering exceptional commercial and revenue generation in tourism, business events, government agencies and, of course, association. She also highlights the significance of having a risk framework or risk appetite statement when exploring new revenue streams. This episode provides valuable insights and practical tips for associations to navigate the changing landscape and optimise their revenue generation strategies. If you would like to learn more about Mayvin Global initiatives, visit their website at https://www.mayvinglobal.com/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message