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Revenue Jam

Author: Sales Assembly

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Most Revenue Leaders aren’t sure how to close the skill gaps across their teams. That’s why Revenue Jam brings together all different content from the team at Sales Assembly so you can learn everything from Revenue Leadership Philosophy down to tactical playbooks. With topical monthly live sessions, interviews with the Sales Assembly team, and exclusive conversations with Revenue Leaders across B2B Tech, this show is guaranteed to help you close the skill gaps across your entire GTM Team. And if you are looking to join us live every month, register for our live session “Sales & Stuff & Things” with Matt Green, Samantha McKenna, Todd Caponi, and Jen Allen-Knuth.

32 Episodes
In this episode, Jeff Rosset is joined by Kelly Marberry, Sales leader at LinkedIn, to discuss deep sales, focusing on quality over quantity, and strategies for achieving happiness and satisfaction in sales careers. Kelly provides insights into tailoring outreach, building rapport, and crafting personalized messages to connect with prospects. The two also touch on the importance of finding joy in your work in order to put in the effort needed to get results.Main discussion points:- The decreasing effectiveness of mass outreach tactics (00:02:23)- Transitioning from spray and pray to more strategic, personalized outreach (00:02:06)- Putting in the time and effort to truly understand prospects' needs (00:03:12)- Leveraging networks for warm introductions (00:05:34)- Achieving happiness first to enable greater success (00:12:20)- Simple daily practices for cultivating gratitude and joy (00:13:12)Guest Bios:Jeff Rosset is the CEO of Sales Assembly, a community of sales and marketing professionals in Chicago. He has over 15 years of experience in sales and business development.Kelly Marberry is an Enterprise Account Executive at LinkedIn. She was previously with Sprout Social and helped them scale during their early growth phase. Kelly is passionate about helping sales professionals find satisfaction and happiness in their work.
Episode Summary: Matt Green, co-founder of Sales Assembly, shares his insights on building successful sales teams and developing a strong sales playbook. He emphasizes the importance of finding the right people for your team, rather than relying on big logos or established organizations. Matt also discusses the challenges of transitioning from a founder-led sale to a true go-to-market motion and the need for consistency in training and development. He highlights the shift in Sales Assembly's focus from training for job titles to training for skills, and the impact it will have on their organization. ------------------------------------------------------------ Chapters: (00:00) Mistake of founders thinking big logos guarantee success in hires (01:09) Accidental entry into sales after studying criminal justice (03:40) Sales Assembly started as a solution to common sales complaints (06:46) Importance of finding the right people when building a team (08:45) Sales playbook should be written by the first sales hire (10:28) Critical elements of a sales playbook: process, methodology, language (14:25) Onboarding new sales teams can be challenging without consistency (20:57) Hiring slower and firing quicker improves team quality (22:07) Focusing on hiring A players only is crucial for success (26:44) Revenue being seen as a team sport, but sales getting blamed in tough times (31:36) Excelling in sales as an introvert (33:06) Excitement for training for skills rather than job titles (35:31) Quick-Fire Round ------------------------------------------------------------ Key Takeaways: - Finding the right people is crucial when building a sales team, rather than relying on big logos or established organizations. - Transitioning from a founder-led sale to a true go-to-market motion requires careful planning and consideration. - Consistency and alignment towards a mission are essential for building a strong sales team and company culture. - Building a sales playbook should focus on defining the sales process, methodology, and language used in communication with prospects. - Hiring slower and firing quicker can lead to better long-term success in building a sales team. 
How do we keep all our tech in check?Well, that’s exactly what Walnut asked their panelists from AI21 Labs, Sales Assembly, and Uniphore during their latest #WeAreProspects webinar. And while the event was a blast, what really knocked our virtual socks off was just how many sales leaders tuned in. This shows just how important it is to ensure that AI and tech are making the buying process better and not distancing us from our prospects.It was really interesting to hear all of the practical tips our experts gave on which emerging technologies they’re currently using and when they avoid them altogether. 
Matt Green discusses with Alina Vandenberghe his journey into sales and the qualities that make a great salesperson and sales manager. He emphasizes the importance of empathy and authenticity in building relationships with clients and team members. Matt also explains the purpose of Sales Assembly and how they provide comprehensive training and development programs for B2B software companies. Matt concludes by sharing common mistakes salespeople make and the high-demand training topics for different roles, such as storytelling for account executives and quantifying ROI for customer success.Matt Green is a sales expert and the chief revenue officer at Sales Assembly. He has a background in criminal justice but found his calling in sales. With a focus on empathy and authenticity, Matt has built a successful career in sales and now helps sales teams improve their skills and performance through the courses and certification programs that Sales Assembly offers.You can find Matt on LinkedIn: Vandenberghe is the Co-founder, Co-CEO, and CMO at Chili Piper. She started her own company before high school. Selling lipstick and tech skills she then decided to get a master's in computer science because make-up was a low-margin business. She then went on to create the first mobile products with millions of users for Thomson Reuters, Bloomberg, and Pearson. Some of them went to be keynoted on stage by Steve Jobs. She help found Chili Piper in 2016 to boost buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify, and thousands of others. You can find Alina on LinkedIn:
As the Chief Revenue Officer (CRO), Matt continues to work as an Account Executive (AE) within his company. Let's uncover the motivations behind this unconventional choice and discover the insights it brings to Sales Assembly's sales motion.Highlights include: Holding on to the AE role as a Founder and CRO (2:00)The Benefit of Having a Very Specific ICP (4:10)Why Not Use BDRs When You Train BDRs (8:20)AI's not about Replacement, It's About Augmentation (20:00)Specializing Sales Roles (25:12)
In this episode, Amir Reiter interviews Brad Rosen, President of Sales Assembly, to discuss the importance of sales training and enablement. Brad explains that Sales Assembly is a skill development platform for go-to-market teams that offers fundamental sales training to individuals at different stages of their careers. They address the challenges of creating and maintaining up-to-date training content and emphasize the need for organizations to invest in sales training and enablement early on. They also highlight the unique aspects of the Sales Assembly community, including actionable next steps, diverse thought leadership, and the opportunity for experienced professionals to contribute their knowledge.
Want to make your proposals better?Of course!Proposals are often an after thought but are the last thing (and sometimes the first thing) a decision-maker sees when you're selling your product.Your proposals are the last step in a closed deal.So you better make them effective.We’re discussing:- The current proposal process at Sales Academy- The proposal format and structure Tanner is using- How do they follow up after a proposal is sent- Actionable takeaways from us to improve proposalsAll in the name of closing more deals!Tanner Lacey
Have you directly addressed the economic environment with your team?Your people are stressed. They don’t feel safe.There have been 201,860 layoffs in Tech in 2023.  They are worried they might be next. And a lack of psychological safety creates a negative revenue impact.Because people start looking for jobs instead of new customers. But as leaders, we have to focus on how we can create psychological safety for our teams. But how?That's what we aim to answer as Samantha McKenna, Jen Allen-Knuth, Todd Caponi, and Matt Green dive into the Revenue Impact of Emotional Executive Intelligence.Massive thank you to our sponsor Insightly - Modern CRM 🧡.Did you know that 79% of B2B Leaders are unsatisfied with their CRM... So if you're struggling to create and convert cold pipeline because you can't effectively manage your sales tools, Insightly might be the CRM you need to scale.By registering for Sales & Stuff & Things, you'll qualify for a free onboarding package to help you get started! So register for Sales & Stuff & Things & check out Insightly today!
In this enlightening episode, Jeff Rosset & Michelle Vu delve into the inner workings of G2, a company renowned for its robust culture and commitment to performance, entrepreneurship, kindness, and authenticity. Our guest shares key insights into how they maintain a healthy balance between performance pressure and their team members' individual "why" — the personal goals and motivations that drive each employee.
New and experienced sales leaders know that creating and redistributing sales territories can be a challenging task. There are numerous factors to consider – industries, geography, ideal customer profile, deal size, and more – and it’s not a one-time process. If your team operates remotely, it could be even more complex.So, how do you begin creating sales territories? How frequently should you reevaluate and redistribute them? Is it fair for the best reps to get the best books of business?In this episode, Dave Osborne from Insightly and Brad Rosen from Sales Assembly discuss effective strategies for creating and maintaining a sales territory plan that is equitable and sets your sales team up for success. 
In this episode, Jeff Rosset & Konnor Martin offers an in-depth account of RFPIO’s journey to becoming a category leader in the emerging field of response management software. Despite entering the market late, the company was able to carve a niche for itself, a success the guest attributes to two key factors: an incredible product-market fit and talented sales personnel.Konnor further explains that their continued growth strategy is built on the foundation of delivering a consistent narrative to their prospects, along with strong value selling and business cases. He provides insights into the company’s latest strategic moves towards asserting its category leadership, one of which includes consolidating its brand messaging.The discussion then shifts to the competitive nature of the current sales landscape. The guest stresses the importance of viewing competition from a broader perspective, beyond just other solution providers. For him, the competition also includes potential customers choosing to stick with the status quo, find free alternatives, or not make a decision at all. This understanding of competition has fundamentally changed RFPIO’s sales approach.In addition, he emphasizes the importance of providing solid economics behind the solution, which can help a company stand out regardless of the competitive scenario. The guest concludes by stating that simplicity and sticking to sales fundamentals are key to succeeding in a complex, competitive market.
This week, Brandi and Georgie will tackle Sustaining Success: The Integral Role of Customer Success in Revenue TeamsGeorgie is a third-culture kid born in the US to Greek immigrants who grew up in the Middle East. She began her career in the public sector at the Embassy of Cyprus, conducted health care research as an analyst at the Advisory Board Company in Washington, DC., and taught English in Spain and Ethiopia.Leaping into SaaS and Customer Success in 2015, her first Customer Success role was at HubSpot’s Dublin, Ireland office, where she became a leader overseeing the Implementation Specialist team. Since then, Georgie has led more than 40 global Customer Success professionals across teams at SaaS companies of various stages, including Sprout Social, Showpad (Learncore) and Workday (ScoutRFP).Georgie has spent her entire career at mission-driven organizations and companies, consistently putting the citizen, the patient, the customer, or the team at the center of everything she does.Bullet Points of Key Topics + Chapter Markers:Topic #1 Defining Customer Success [07:01] “It's really important that customer success teams are goal oriented, and that those goals are driven by their customers,” Georgie shares.  She goes on to explain, “if you're investing in a software or a service, it means that you either don't have the time, or the capabilities, or the people or the resource on your team to solve it”.  This partnership helps drive customers towards those goals and see success.Topic #2 The Role of Customer Success in the Revenue Process [11:37] Georgie describes some reasoning behind variables as to when Customer Success should be inserted into the revenue process, such as company size and growth stage.  However, she goes on to explain, “[if] we're more talking about b2b SaaS companies...I do think CSMs are really well positioned” to be integral at least in the renewal stage.Topic #3 Optimizing Revenue through Customer Success [17:45] “We're living now through a time that shows us how quickly things can change” Georgie says, “so some of it is understanding competitive intelligence versus the cost of doing nothing intelligence.” Creating alignment with Sales, Marketing and Customer Success is critical to your Revenue Process she says; “companies that work in silos don't succeed”, so, in order to optimize revenue, there has to be integration at some level.So, What's the One Thing You Can Do Today?Georgie’s one thing is to “Go and find a CES (Customer Effort Score) person that you haven't connected with yet and have a 20-minute conversation with them”, she advises and ask them to share about their role.Links:Get in touch with Georgie Papacostas onLinkedInSales Assembly
Jeff Rosset, Founder & CEO of Sales Assembly, joins Dustin on this week's episode to discuss the changes in the sales industry in 2023. In today's landscape, companies are now focusing on efficiency and structure, and sales reps need to develop skills in building pipeline and self-sourcing leads. They share advice for closing skills gaps, overcoming AI's challenges in sales and the changing roles and responsibilities of sales professionals.You can learn more about Jeff and Sales Assembly on LinkedIn.
Every business has its “best” customers, aka those who see significant value from your products or services, become long-term repeat buyers, and advocate for your brand.But when it comes to figuring out who those customers are and how to best serve them, alignment is key. Then, GTM leaders need to closely monitor sales metrics (such as ACV, churn, and NRR) to ensure your ICP is still relevant 6, 9, and 12 months down the road – which is especially challenging for high-growth companies looking to go upmarket.In this episode of Revenue Jam, Insightly’s Chip House and Brad Rosen from Sales Assembly talk through defining ICP (ideal customer profile) and ensuring that it resonates across your organization.Brad RosenChip House
Matt Green, CRO of Sales Assembly, will teach you the top strategy for generating leads without annoying emails and cold calls. This strategy is based on principles of prospecting that have been proven to work time and time again.If you're looking to generate more leads without annoying email campaigns or high-pressure cold calls, then this is the video for you! In this video, we'll show you how to use a simple cold calling strategy that will get you the leads you need without annoying your prospects or wearing them down!Matt GreenMor Assouline
Tanner re-lives the first large enterprise deal he landed for his startup. When selling in a company's early stages, it truly takes a village to get an enterprise deal across the line. You have no SOPs, legal red-lining & security protocols. Just a strong team, 100% focus, & a vision. That's how Tanner brought this one home. Listen to the full story! Featuring neighbor referrals, SAP, & the Jamaican legal system Tanner's Sales TipsInvest in relationships over everythingYou can never be 'over-threaded' in a dealConfidence goes a long way. Especially as a startupTanner Lacey: Taylor Dahlem: Junior Lartey: 
In this episode of Fireside Friday with Sales Assembly, Jeff Rosset and Steph Sanders discuss how to apply lessons and strategies often used in New Business Acquisition over to Customer Expansion. Steph shares exactly how Contractbook is currently leaning more heavily into its customer base to drive further revenue growth. They also discuss how the sales cycle is taking far longer, and strategies to overcome these longer sales cycles. Tune in to learn how to make the most of your business in uncertain times and better allocate your sellers time to continue revenue growth.Jeff RossetSteph SandersKevin Chiu
There’s a good chance you’re leaving money on the table, lots of it too. Like thousands of other businesses, your business is most likely experiencing revenue leakage. The challenging part is that it’s hard to tell when and where this revenue leak happens.Most pipeline reviews do not reveal what’s happening or if you’re losing money each month. Even worse, most businesses don’t know how to fix leaks when they are eventually discovered.In this episode, we’ll explain what revenue leakage is, why it happens and how to spot and eliminate it in time to save your business. So, if you’ve ever wondered “what is revenue leakage?” or suspect that your revenue may be leaking, keep listening.Mason CosbyVlad Voskresensky
In this episode of Fireside Friday with Sales Assembly, Jeff Rosset and James Hornick discuss how to make sharp direct pivots in business and deal with change in a strategic way. James shares his experience of identifying opportunities for pivoting his business by building good relationships and leveraging existing client relationships. They also discuss the importance of in-person meetings and networking events for salespeople, the challenges of hiring in the tech industry, and the importance of looking beyond the resume. Tune in to learn how to make the most of your business in uncertain times and find the right people to help you grow.Jeff RossetJames Hornick
What percent of pipeline are you expecting to come from outbound this year?Most organizations are seeing the expectations for outbound increase as inbound opportunities decrease.Which means you need proven strategies for creating and converting cold outbound.That's why Matt Green, Todd Caponi, & Jen Allen-Knuth 💜 are diving into Creating & Converting Cold Pipeline in this month's session of Sales & Stuff & Things!With practical tips around generating pipeline through community plays.Warming up opportunities through better email messagesAccelerating pipeline through referrals & multithreading.And breaking through the noise by having empathy for executives.If you want to join the session live, click the button below!Massive thank you to our sponsor Insightly - Modern CRM 🧡.Did you know that 79% of B2B Leaders are unsatisfied with their CRM... So if you're struggling to create and convert cold pipeline because you can't effectively manage your sales tools, Insightly might be the CRM you need to scale.By registering for Sales & Stuff & Things, you'll qualify for a free onboarding package to help you get started! So register for Sales & Stuff & Things & check out Insightly today!
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