Discover
The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Author: Barnaby Cook
Subscribed: 4Played: 14Subscribe
Share
© 2023
Description
The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.
70 Episodes
Reverse
summaryIn this conversation, James Routledge shares his journey as an entrepreneur, focusing on his experiences with Sanctus, a mental health business. He discusses the challenges of navigating failure, the complexities of business growth and investment, and the emotional journey of selling his company. James reflects on the impact of his identity as a founder and the lessons learned through his experiences, ultimately leading to a deeper understanding of himself and his future aspirations.takeawaysJames started Sanctus to address mental health in the workplace.He experienced significant personal growth through his entrepreneurial journey.Failure is a part of the learning process in entrepreneurship.James felt a strong connection between his identity and his business.The transition from founder to board member was challenging for him.He learned the importance of knowing what he wanted in business negotiations.James struggled with feelings of embarrassment after his first business failed.The sale of Sanctus was not something he initially considered.He found it difficult to let go of his past as a founder.James is now exploring new opportunities with a more stable personal life.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, Andy Day shares his journey from the music industry to founding Capital A, an M&A advisory firm focused on marketing services. He discusses the challenges of business partnerships, his experiences with private equity, and the struggles he faced after exiting his first business. Andy also delves into the evolution of his advisory firm, the creation of platforms like Deal Engines and Agencies.co, and how he leverages digital tools to facilitate M&A transactions. The conversation highlights the importance of adaptability and innovation in the ever-changing landscape of business acquisitions.takeawaysAndy started his career in the music industry, working at MTV.His journey involved navigating complex business partnerships and exits.The experience with private equity was both challenging and educational.Life after exiting a business can lead to feelings of boredom and loss.Finding new opportunities in M&A was a turning point for Andy.Capital A was founded to bridge the gap in M&A advisory for marketing services.Digital platforms like Deal Engines and Agencies.co were developed to streamline M&A processes.The importance of building a strong online presence in the M&A industry.Andy emphasizes the need for a supportive network in business.The future of M&A will rely heavily on digital tools and innovative strategies.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
summaryIn this conversation, Eric Pierre, CEO of Pierre Accounting, shares his journey from a corporate employee to a successful entrepreneur specializing in tax planning for high net worth individuals. He discusses the importance of tax mitigation strategies, his involvement in M&A deals, and the challenges faced when dealing with the IRS. Eric also emphasizes the significance of proper financial planning for business owners, especially those considering selling their businesses. The conversation concludes with Eric's future plans and insights into his firm’s operations.takeawaysEric Pierre transitioned from corporate life to entrepreneurship for greater control over his work.Tax planning is crucial for new millionaires who may not understand their tax obligations.Involvement in M&A deals requires early tax strategy planning to maximize benefits.Understanding the difference between share and asset purchases is vital for business owners.Successful tax mitigation can lead to significant savings for clients.The IRS faces challenges that can complicate communication and resolution of tax issues.Proper record-keeping is essential for business owners preparing for a sale.Eric's firm offers unique asset protection strategies for high net worth clients.Networking and personal connections are key to growing a client base in accounting.Future plans include expanding client services and speaking engagements.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
summaryIn this conversation, Joe Lopresti, founder of Arlington Wealth Management, discusses the unique financial needs of business owners, emphasizing the importance of planning for the future, particularly regarding exit strategies and achieving personal freedom. He introduces the concept of the 'freedom point,' which allows business owners to live their ideal lives without financial constraints. The discussion covers various aspects of wealth management, including lifetime cashflow planning, the significance of understanding a business's sellability, and the necessity of proactive planning to avoid regrets after selling a business.takeawaysBusiness owners value freedom above everything else.Most business owners have their wealth tied up in their business.Designing an exit on your terms is crucial.The freedom point is living without financial constraints.You need a lifetime cashflow plan for confidence.Your business's sellability score matters.You should think about your exit from day one.Pre-sale planning can prevent regret after selling.Understanding unique concerns is vital for business owners.Planning for the future is essential for business success.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
summaryIn this conversation, Graham Goodkind shares his journey from working in PR to founding Frank PR, discussing the challenges and triumphs of growing the agency, navigating acquisitions, and ultimately transitioning to employee ownership. He reflects on the lessons learned throughout his career, the importance of creativity in business, and his current role in guiding the agency's future.takeawaysGraham Goodkind's career began with work experience in PR.He founded Frank PR in 2000, celebrating 25 years in business.Growth in the early years was rapid due to bold campaigns.Selling the agency involved navigating complex acquisition processes.The buyback of Frank PR was motivated by a desire for control.Employee ownership was seen as a legacy for the team.Goodkind emphasizes the importance of creativity in PR.He enjoys a balanced work life, focusing on strategic input.The agency's culture has been key to its success.Goodkind continues to mentor and advise other businesses.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
summaryIn this conversation, Andrew Gazdecki, CEO and founder of Acquire.com, shares his entrepreneurial journey, detailing his experiences with various startups and the emotional aspects of selling a business. He discusses the inception of Acquire.com, aimed at streamlining the startup acquisition process, and emphasizes the importance of preparation for founders considering selling their businesses. The conversation also touches on the integration of AI into business processes and the future of mergers and acquisitions in the tech industry.takeawaysAndrew's entrepreneurial journey began with selling baseball cards.He founded multiple companies before launching Acquire.com.The startup acquisition process is often confusing for founders.Acquire.com aims to simplify the acquisition process for startups.Emotional support is crucial during the selling process.Preparation is key for founders considering an acquisition.AI integration can streamline business processes significantly.The marketplace for startups is growing rapidly.Founders should document processes to prepare for potential buyers.M&A activity is expected to increase in the coming years.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
summaryIn this conversation, James Stevenson shares his extensive experience in mergers and acquisitions (M&A), fundraising, and business turnarounds. He discusses his journey from construction to technology and marketing, leading to his current role in helping companies prepare for exits. Davidson provides insights into the challenges faced during a turnaround of a marketing services business, the sale process, and the importance of creative deal-making. He emphasizes the need for businesses to focus on fundamentals and strategic planning to maximize their value when preparing for sale.takeawaysJames Stevenson has a diverse background in M&A and fundraising.He emphasizes the importance of strategic planning for business exits.Turnarounds require a focus on cash flow and sales.Creative deal-making can enhance business valuations.Understanding the emotional aspects of business sales is crucial.Good money is preferable to giving away equity.Businesses should focus on fundamentals before selling.A well-motivated team is essential for business success.The sale process can be influenced by internal perceptions.Preparation for sale should start years in advance.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, John Martinka discusses his journey into the M&A world, the importance of preparation for business owners looking to sell, and the emotional aspects of the selling process. He shares insights from his recent book, 'Exit with Style, Grace, and More Money,' and emphasizes the need for business owners to be ready both financially and emotionally before selling. The discussion also covers current market trends, the impact of AI on businesses, and the challenges posed by the aging baby boomer population in the business landscape. John provides practical tips for maximizing business value and shares real-life case studies to illustrate key points.takeawaysJohn Martinka emphasizes the importance of preparation for business owners looking to sell.Emotional readiness is crucial for both buyers and sellers in the M&A process.Many business owners make impulsive decisions to sell without proper planning.The current market favors sellers with mature and profitable businesses.AI can enhance business operations but won't replace core functions.The anticipated 'silver tsunami' of baby boomer business sales may not happen as expected.Only 10% of businesses are ready to sell for maximum value.Good financial systems are essential for business valuation.Reducing dependency on the owner can increase business attractiveness to buyers.Growth can mask operational issues that need to be addressed before selling.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, Nicky Hoyland, Chief Innovation Officer at Auspicious, shares her journey from a film and media graduate to a leader in learning technology and business innovation. She discusses her experiences in building DBLX, the challenges of transitioning from bespoke development to a SaaS platform, and the importance of collaboration and networking in business. Nicky also reflects on the impact of AI on the industry and her excitement for the future of technology in enhancing human experiences.TakeawaysNicky's background in film and media shaped her unique approach to technology.Building strong client relationships is crucial for business growth.Networking has been a key factor in acquiring new clients.The transition from bespoke development to SaaS presents unique challenges.Collaboration between teams is essential for successful project delivery.Innovative learning solutions can drive engagement and effectiveness.AI is transforming the way businesses operate and deliver services.Understanding user needs is vital for developing effective SaaS products.The journey of entrepreneurship is filled with lessons and growth opportunities.Nicky values being part of a creative team rather than solely leading.Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickyhoyland/Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Summary Jim Hawker, co-founder of 3Pipe, shares his journey of starting and growing the agency over 20 years, including the challenges of mergers, acquisitions, and financial turmoil. He reflects on the evolution of marketing, the importance of strategic growth, and the lessons learned from navigating a significant financial crisis. The conversation culminates in his exit strategy and thoughts on the future of agency growth. Takeaways Started 3Pipe in April 2004, the same month as Facebook. The agency evolved from traditional PR to brand performance work. Merging with a paid media agency was a strategic move to enhance digital skills. Acquisitions were driven by the need to fill gaps in service offerings. Navigating financial turmoil was a significant challenge for the agency. The finance director's gambling addiction led to a major crisis. The sale to a technology consulting firm was a strategic decision. The earn-out period was extended due to COVID-19. Reflections on whether to have continued as a traditional PR agency. Understanding new channels kept Jim motivated in his marketing career. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Summary In this conversation, Saul Cohen, owner of Expert Eye, shares his journey from working in corporate finance to supporting small and medium-sized enterprises (SMEs). He discusses the importance of providing tailored financial advice to entrepreneurs, the impact of personal experiences on his career choices, and the challenges faced by business owners in the current economic climate. The conversation also delves into the implications of recent changes in business taxation, the dynamics of mergers and acquisitions (M&A), and the role of private equity in business sales. Saul emphasizes the need for business owners to plan their exit strategies early and to view their businesses objectively when considering a sale. Takeaways Saul Cohen transitioned from corporate finance to support SMEs. Personal experiences can significantly influence career paths. Many business owners are unprepared for the sale of their businesses. Government policies often overlook the needs of business owners. Tax changes can motivate business owners to sell sooner. M&A requires a different skill set than standard accountancy. Private equity seeks low-risk businesses with strong management. Business owners should plan their exit strategies early. It's crucial to view your business objectively when selling. Building a business provides valuable experience for future acquisitions. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, Holly Tennock shares her journey from being a journalist to founding her own PR agency, Journalista, and the challenges she faced as a female entrepreneur. She discusses the growth of her agency, the complexities of navigating leadership, and the eventual sale of her business. Holly reflects on her experiences during the transition post-sale, the impact of COVID on her business, and her insights on leadership and team dynamics. In this conversation, Holly and Barnaby discuss the intertwining of personal health challenges and the pressures of business leadership. Holly shares her experience with a severe spinal injury during a tumultuous time in her career, leading to reflections on burnout and the importance of self-care. They explore the identity shifts that occur after selling a business, the emotional aftermath of such a significant life change, and the necessity of having a support system in place. Ultimately, they emphasize the importance of finding balance and purpose in life after exiting a business, highlighting the need for self-awareness and permission to prioritize personal well-being. Takeaways Holly transitioned from journalism to PR, founding Journalista. The agency focused on making complex issues clear for clients. Being a young business owner presented unique challenges. Burnout was a significant factor in Holly's decision to sell. The sale was initiated through a conversation with a fellow agency leader. Holly emphasizes the importance of team dynamics in leadership. The transition post-sale was challenging, especially during COVID. Feedback on emotional control was difficult for Holly to navigate. Holly's experience highlights the need for better allyship in business. The conversation underscores the importance of mental health in entrepreneurship. Holly experienced significant health challenges during a critical business period. Burnout can cloud judgment and decision-making in leadership roles. Reflecting on joyful moments with a team can enhance leadership satisfaction. Post-sale identity shifts can lead to feelings of inadequacy and confusion. Having a support system is crucial during major life transitions. Self-care and structured breaks are essential for mental health. The emotional aftermath of selling a business can be overwhelming. Finding balance between work and personal life is vital for happiness. Understanding personal needs and giving oneself permission to take breaks is important. The journey of entrepreneurship often involves navigating complex emotional landscapes. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, Ben Fitter-Harding shares his entrepreneurial journey, detailing the inception and growth of his first business, Cardboard Fish, a communications technology company. He discusses the challenges and successes of navigating the acquisition process, the emotional impact of selling a business, and the transition to his new venture, Dodgems and Floss, a creative agency. Ben reflects on the lessons learned throughout his journey and the importance of foresight in business planning. takeaways Ben started Cardboard Fish out of curiosity and experimentation. The rise of mobile technology significantly impacted their business model. Acquisition was a natural progression for the business as it matured. The M&A process was organized and facilitated by a specialist. Post-acquisition, the team experienced both growth and challenges. Ben transitioned to consulting after the sale, allowing for flexibility. The new venture, Dodgson and Floss, focuses on bespoke branding and design. Ben values the work-life balance more in his current role. He emphasizes the importance of understanding the exit process early. The journey has been fulfilling, with opportunities for personal growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, Greg Moyer, CEO of Blue Chalk Media, shares his extensive career journey in the media industry, from his early days in journalism to his pivotal role in launching the Discovery Channel. He discusses the founding of Blue Chalk Media, emphasizing the creative freedom it provided him and the challenges of running a media company. Moyer reflects on the growth of Blue Chalk, the development of his team, and the impact of industry changes on their business. He also delves into his succession planning and the recent sale of Blue Chalk, expressing optimism for the future under new leadership. takeaways Greg Moyer's career began in journalism and evolved into media production. He was part of the founding team of the Discovery Channel. Blue Chalk Media was founded to explore more soulful content. Creativity thrives within constraints, not in a vacuum. The first commission for Blue Chalk came from the Weather Channel. Team development was crucial for Blue Chalk's growth. Industry changes have forced media companies to adapt. Succession planning was a key focus for Moyer before selling Blue Chalk. The integration process with new leadership is seen as an opportunity for growth. Moyer expresses satisfaction with the sale and future prospects of Blue Chalk. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
In this conversation, John Hannum, founder of PPS Solutions, discusses his journey in finance, the importance of CFO services for small businesses, and the intricacies of SBA loans. He explains the quality of earnings process, the differences between asset and share purchases, and shares insights on the buy-side perspective in M&A transactions. John emphasizes the significance of clean financial records for business owners preparing for sale and offers practical advice for navigating the complexities of business acquisitions. Takeaways Small businesses often require CFO services during financial challenges. SBA loans are a popular financing option for acquisitions. Seller financing can be creatively structured in deals. Accrual accounting provides better insights for decision-making. Quality of earnings reports validate business financials before sale. Understanding deal structures is crucial for buyers and sellers. Clean financial records can lead to higher business valuations. The transfer of businesses from retiring owners is a growing trend. Buy-side representation is more common in current market conditions. Operational efficiency is key to successful business growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY Learn more about PPS Solutions: http://www.ppsfinance.com/ Connect with John Hannum: john@ppsfinance.com
In this conversation, Lee Bushell shares his extensive entrepreneurial journey, starting from his early ventures in selling clothing at school to his experiences in the nightclub industry and transitioning into law. He discusses his approach to mergers and acquisitions, the strategy behind his investment group, and the importance of focusing on cash flow and ethical business practices. Lee emphasizes the significance of having a solid exit strategy for business owners and provides valuable insights into navigating business turnarounds and building a diverse portfolio. Takeaways Lee Bushell started his entrepreneurial journey at age 15. His first business involved selling Calvin Klein clothing. Transitioning from law to business was a significant turning point. He emphasizes the importance of cash flow in business. Lee prefers investing in 'ugly' businesses with high barriers to entry. Mergers and acquisitions are a key focus for his investment group. He believes in ethical business practices and transparency. Lee advises business owners to have a solid exit strategy. Understanding the market is crucial for setting realistic expectations. The journey and relationships in business are what matter most. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Mike Finger, a small business owner and expert in the transaction space, shares his insights on selling small businesses. He emphasizes the importance of understanding the basics of selling a business and dispels common misconceptions. Mike discusses the challenges faced by business owners in valuing and selling their businesses, including inflated expectations and lack of knowledge. He also shares his own experiences with buying and selling businesses, including turnaround acquisitions. Mike offers advice for business owners, encouraging them to focus on creating desirable results, ensuring the business can operate without the owner, and documenting the results. Takeaways Understanding the basics of selling a business is crucial for small business owners. Many business owners have inflated expectations and lack knowledge about the value and sellability of their businesses. Creating desirable results, ensuring the business can operate without the owner, and documenting the results are key factors in preparing a business for sale. The market for small businesses is complex, and owners should seek professional advice and educate themselves about the process. Waiting too long to tackle the topic of selling a business can lead to missed opportunities and regrets. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Richard Simpson talks about his role in sales and how it helped him access opportunities. He discusses the history and specialisations of Tayburn, the design agency he joined in 2008. Richard also explains how he acquired equity in the business and how his role evolved over time. He then delves into the process of the acquisition by Lewis, including the valuation, deal structure, and integration of the two agencies. Sales experience can provide access to valuable opportunities in the creative industry. Equity ownership in a business can be obtained through options and converted into equity over time. Preparing for a sale or acquisition by getting the company's house in order is crucial. Maintaining business as usual and minimizing disruption to clients and employees during the integration process is important. Combining the strengths and expertise of two agencies can create new opportunities and services for clients. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Nick Morgan, Group CEO of We Group, shares his experience with building and exiting multiple businesses. He discusses his background and the different agencies he has been involved with, including bars, pubs, and a distressed agency. Nick also talks about the three agencies within We Group: an independent events company specialising in festival production, The Fair, creative placemaking We Are Placemaking and event operations / health and safety We are OPS. He emphasizes the importance of transparency and setting benchmarks for growth, as well as the value of building a strong leadership team. Nick also touches on the EMI scheme he has implemented and the potential acquirers for We Group. Nick Morgan has built and exited multiple businesses, including bars, pubs, and a distressed agency. We Group consists of three agencies: The Fair, Ops, and We Are the Fair. Transparency and setting benchmarks for growth are important in building a successful business. A strong leadership team is crucial for managing the day-to-day operations and allowing the CEO to focus on strategic planning. The EMI scheme implemented by We Group incentivizes long-serving employees with vested shares. Potential acquirers for We Group include promoters and large agencies looking to expand their services. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Taylor Christoffel, CEO of Uncubed, shares the story of the company's evolution from HR software to employer branding production. He joined Uncubed in 2016 and eventually acquired the company in 2024. Taylor discusses the value of the company's legacy and the passion he brings to the business. He highlights the expansion of Uncubed Studios into the European market and the opportunity to improve employer branding in Europe. Taylor's background in video production and his dedication to building the company have been instrumental in its success. Uncubed started as an HR software company and evolved into employer branding production. Taylor Christoffel joined Uncubed in 2016 and acquired the company in 2024. The value of Uncubed lies in its legacy, reputation, and production services. Uncubed Studios is expanding into the European market to improve employer branding in Europe. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Comments