The Art of Positioning

Company cultures are broken.And ping-pong tables are NOT the answer.But what is?And how much does your brand strategy play a part?Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatrice come together to a) answer these questions and b) fix the employee experience.Think: Fixing employer branding, reflecting values in hiring and the employee experience, and how to sustain that experience across different regions.This one is for you if the goal is to reduce employee turnover, fix brand culture, and, by association, nurture customers who become your promoters.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠The Brand Health Audit⁠⁠.-Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠-02:06 Employer Branding: Good vs. Bad03:34 Authenticity in Employer Branding08:14 Avoiding Common Pitfalls in Job Descriptions12:16 Aligning Hiring with Company Culture18:09 Training and Onboarding for Cultural Fit35:36 Workplace Flexibility and Employee Retention38:58 Onboarding for Employee Integration51:54 Maintaining Company Culture Across Borders5 episodes to binge on:⁠The no bullshit strategy⁠⁠ with Alex Smith⁠Brand strategy in action⁠⁠ with Cam VarnerAI, Automation and Strategy with Leland Best and Chris Troka⁠Unmasking strategy with Beatrice and Elijah ⁠What’s your position?⁠ with Beatrice and ElijahReach out to guest speakers:Desiree Goldey:LinkedIn | Instagram | Talentless PodcastJuan Carlos Morales:LinkedInFollow Beatrice Gutknecht:⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠Produced by ⁠⁠Your Podcast Sidekick

Is it time to rethink your AI approach to your brand voice?Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.This one is perfect for business owners to keep their brand relevant without losing their identity.⁠Join the waitlist here⁠ for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats.Find gaps in your brand health and performance in 5 minutes with ⁠The Brand Health Audit⁠.Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠02:36 AI's Role in Marketing03:22 Strategies for Training AI Tools04:40 Challenges in Establishing Brand Voice06:29 Optimizing AI for Consistent Brand Messaging08:33 Future of AI and Brand Voice12:26 Preparing for the Next Phase of AI18:30 Automation and Content Creation27:14 Potential Dangers of AI in Branding30:14 AI Security Concerns30:55 Avoiding Customer Alienation with Automation32:34 Balancing Automation and Human Touch34:02 Testing and Iterating AI Systems34:49 Ensuring Effective Customer Service with AI41:28 The Future of AI in Business43:34 Keeping Up with AI Tools and Trends51:34 AI and Intellectual Property Concerns5 episodes to binge on:The no bullshit strategy⁠ with Alex SmithBrand strategy in action⁠ with Cam VarnerFuture-proofing your brand⁠ with Adriana TicaGrow your business with mission and vision⁠ with Michael CliftWhat’s your position? with Elijah DrownReach out to guest speakers:Leland Best:Facebook | Best Studios | Best Live | Best AI | AIOCRMChris Troka:LinkedIn | Focused Biz Website | Chris Troka.comFollow Beatrice Gutknecht:⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠Website⁠Produced by ⁠Your Podcast Sidekick

We killed The Art of Branding.It’s dead. Buried. RIP to a mostly decent name.Is this a resurrection?A new position?Or did we just do a Jaguar and say duck you to everything that’s been built so far?In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass: Join the waitlist here.Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning01:57 Killing The Art of Branding06:24 Positioning in business09:53 Brand health check and performance gaps13:51 Leveraging newsletters and social media18:05 Podcast evolution and content strategy32:53 Going into season 3: what should we expect33:46 Navigating brand strategy and neurodiversity37:01 Masterclass and brand repositioning43:30 Leverage humor and controversy5 episodes to binge on:The no bullshit strategy with Alex SmithBrand strategy in action with Cam VarnerFuture-proofing your brand with Adriana TicaGrow your business with mission and vision with Michael Clift Build relatability through villains and anti-heroes with Taylor Tudisco Follow Your Podcast Sidekick founder Elijah Drown:⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠Follow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteProduced by Your Podcast Sidekick

What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.The Art of Positioning podcast teaches you how to rewire operations around new positioning.The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.Rebrands, fluffy words, and pictures can take a walk.Check your brand health today: www.badasserybyb.com/brand-health-auditFollow Beatrice Gutknecht:⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠If you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:Pin points gaps in your brand performance.Gives tips to build a cult-like audience and customer base.And gives you immediate, 30, 60, and 90-day action plans and resources.It takes 5 minutes to diagnose and is available now here.Produced by: ⁠Your Podcast Sidekick

In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy. From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice. Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms. 03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments Follow Beatrice Gutknecht: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠Join The Badass Mob (newsletter)⁠⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Follow Talk Podcasts with Me founder Elijah Drown: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ Podcast produced by ⁠⁠⁠⁠Your Podcast Sidekick⁠.⁠⁠

A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany. In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank. This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity. And the cherry on top? There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm. Let’s friggin’ go! 04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes Reach out to featured guest James Mulvany: Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts  Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies. From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape. They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death. Ready to disrupt the norm? 01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun Reach out to featured guest Chris Harris: LinkedIn Impossible Machine: Website | X | Instagram | LinkedIn Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠ Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants. They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence. The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends. This is a badass conversation that offers valuable lessons for businesses seeking to stand out. 01:21 What is the brand strategy process like? 02:35 Challenges of transitioning to online from brick and mortar 04:53 Struggles with articulating brand identity 07:56 Target audience and market evolution 10:05 Getting team buy-in and internal branding 37:38 Common industry mistakes 40:47 Conclusion and Bloopers Reach out to featured guest Cameron Varner: LinkedIn Banbury Lane Design Centre: Instagram | Website Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way. Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication. Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go! 01:56 The Power of Inauthenticity 02:51 Mass Premium Positioning: Starbucks and Nickelback 06:34 Targeting the 99%: Simplifying Strategy 15:03 Implementing Strategy: The Real Challenge 20:08 Executing Strategy: Key Steps 27:13 The Power of Repetition in Leadership 27:55 The Importance of Internal Messaging 28:47 Strategy Shouldn't Be a Job Title 29:56 The Essence of Effective Strategy 32:02 Crafting a Manifesto for Your Team 33:16 The Role of Sales Scripts in Business 34:18 Internal vs. External Communication 41:28 The Impact of Cynicism on Success Reach out to featured guest Alex M H Smith: LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B. James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings. With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain. 01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding. The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way. Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market. Reach out to featured guest Dave Gulas: LinkedIn | Podcast LinkedIn | YouTube | Tiktok | X (Formerly Twitter) | Spotify | Apple Podcasts | Dave Gulas | EZDC 3PL | Freight By Dave | Beyond Fulfillment Podcast | Apply to Be a Podcast Guest Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up. With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode. From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning. They’re shaking up traditional practices and rule-following. Let’s friggin’ go! 03:27 Marketing Challenges in Hospitality 08:02 Guerrilla Marketing Tactics 18:50 The Challenge of Defining Values 19:51 Navigating Product Positioning 20:29 The Complexity of Product Marketing 25:36 Building a Cohesive Story 28:31 Engaging with Customers 34:51 Bloopers and Behind the Scenes Reach out to featured guest Jacki Brown: LinkedIn | Website Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

Can meme’s shake things up in the world of B2B? This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight. In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries. Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world. 01:16 The Art of Memes 03:29 Aiden's viral success story 06:36 Going viral in B2B marketing 08:37 Targeting niche audiences 15:58 Generational marketing challenges 24:16 Leveraging humor strategies 34:40 Bloopers Reach out to featured guest Aidan Brannigan: LinkedIn Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠ ⁠⁠ Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into. They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business. Jump in to shake things up and show what it means to truly stand out. 01:21 Calling out marketing BS 02:52 What to choose - action or information? 04:41 Trend analysis and future-proofing businesses 05:13 The rise and fall of social media platforms 07:24 Search platforms beyond Google 09:33 Building a Business Strategy 11:20 Getting audience insights 12:41 Using pop culture as a marketing tool 15:53 Creating engaging content 21:11 Building the right audience 35:17 Challenging societal norms for women in business 37:06 Conclusion and bloopers Reach out to featured guest Adriana Tica: Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | Instagram ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by ⁠⁠Your Podcast Sidekick

Even in the creative there can be drudgery, but in this episode with Dave Officer, founder of Doodle Juice Design he and Beatrice dissect the unconventional paths of creative pursuits. They discuss how formal education can stifle artistic passion, the challenges of standing out in a saturated market, and the need for disruption in branding, emphasizing strong copy over visuals. The conversation includes anecdotal experiences, branding tips, and a humorous yet cautionary tale about the dangers of online interactions. 00:26 The effects education has on creativity 05:03 Standing out in a sea of sameness 14:47 The power of copywriting 18:04 Visuals in branding 22:08 Nostalgia and modern marketing 22:27 The Ball Sack metaphor 23:39 The impact of words and content 25:39 Social norms and individuality 31:46 Bloopers and final stories Reach out to featured guest Dave Officer: Linktree Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by ⁠⁠Your Podcast Sidekick Music addition: Tre Houston - feelin' alright

What can be learnt from villains, anti-heroes, and morally grey characters - that can be applied to standing out and building relatability in business? The character traits and that’s what this episode’s featured guest Taylor Tudisco and Beatrice Gutknecht are covering in this episode of The Art of Branding. Tune in to explore how you can push your brand beyond conventional boundaries and create lasting impressions. 02:10 The Importance of Branding Foundations 03:21 The Role of Operations in Brand Strategy 05:17 Personalized Web Design: Breaking the Mold 10:01 Villains and Anti-Heroes in Business 15:27 Finding Your Brand's Unique Voice 27:00 Bloopers and Fun Moments Reach out to featured guest Taylor Tudisco: Website | The Brand Digest - Substack | Branded by Bravi Podcast - Spotify | Branded by Bravi Podcast - Apple | Instagram | LinkedIn Check out some of Taylor's character breakdowns for more ideas. Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding. They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. They discuss techniques for creating engaging podcast content, such as producing additional promotional clips and the market research involved to get the right content. They also explore the the practical side of podcast production, including iterative improvement, effective marketing strategies, audience engagement, different approaches to podcasting, and behind-the-scenes in the development of The Art of Branding podcast. 00:59 Sam Carr's Podcast Strategy 02:25 Audience Targeting 03:28 Marketing and Content Creation Insights 04:23 Balancing Personal and Business Brands 04:57 Effective Podcast Promotion Techniques 08:39 Iterating and Improving Your Podcast 14:16 Exploring Different Podcast Formats 24:45 Monetization and Branding Strategies 31:33 Conclusion and Bloopers Reach out to the co-host Elijah Drown: ⁠⁠Threads⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Website ⁠⁠ Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by ⁠⁠Your Podcast Sidekick

It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor. This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere. They’re on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they’re at now. There’s insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures. 00:19 Meet the Couplepreneurs: Brooke and Jeremiah 01:00 Shaking Up Project Management 01:49 Creating a Unique Brand Identity 05:28 Unique Approach to Core Values 10:36 The Response about the Brand Refresh 15:00 Going beyond F-bombs 21:26 Effective Messaging and Branding 23:32 Understanding Audience Perception 24:33 International Perspectives and Cultural Sensitivity 25:39 Branding Lessons from Starbucks 29:26 Reframing and Standing Out in the Market 33:00 Visuals are a outcome of brand strategy 38:54 Bloopers Reach out to Project Revolution: LinkedIn | Website | The Project Management Pathway: Your 90-Day Project Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick.

This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top. We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business. Jump straight in 👇🏻 00:51 Competing with Limited Resources 02:08 The Tatcha Example: Finding Your Niche 03:21 Positioning and Differentiation 05:26 Building Trust and Authenticity 08:15 Client Success Stories 16:10 The Power of Accountability 21:14 Adapting and Innovating in Business 28:41 Leadership and Values Reach out to the co-host Michael Clift: ⁠LinkedIn⁠ | ⁠Website⁠ | ⁠Instagram⁠ Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by ⁠Your Podcast Sidekick tu22Tnuly2Tt9zxbLYWr

Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market. Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hits on the balance between creative integrity and practical business tactics when launching and sustaining a successful podcast. 01:20 The podcast boom and its challenges 03:04 Reverse engineering podcast success 04:48 Differentiating your podcast in a crowded market 07:53 Personalization in podcasting 08:36 Combining strategy with personality 11:01 Launching and promoting your podcast 13:38 Overcoming self-doubt and taking risks 16:15 Tips on staying consistent and authentic 30:58 Bloopers and final tips Reach out to featured guest Ryan Sullivan: LinkedIn | Website | YouTube Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick