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The Art of Branding
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The Art of Branding
Author: Beatrice Gutknecht
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© Beatrice Gutknecht
Description
Welcome to "The Art of Branding," the brand strategy podcast for entrepreneurs and service-based businesses to shift your business from "just another" to "the one" and from boring to, well, your version of badass. Each week, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB, and badass guests unleashing their expertise on everything from building a solid why and positioning to developing a visual identity and globalizing your brand. Your business deserves a badass presence.
Learn how to get started at: https://www.badasserybyb.com
Learn how to get started at: https://www.badasserybyb.com
36 Episodes
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Can meme’s shake things up in the world of B2B?
This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight.
In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries.
Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world.
01:16 The Art of Memes
03:29 Aiden's viral success story
06:36 Going viral in B2B marketing
08:37 Targeting niche audiences
15:58 Generational marketing challenges
24:16 Leveraging humor strategies
34:40 Bloopers
Reach out to featured guest Aidan Brannigan:
LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into.
They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business.
Jump in to shake things up and show what it means to truly stand out.
01:21 Calling out marketing BS
02:52 What to choose - action or information?
04:41 Trend analysis and future-proofing businesses
05:13 The rise and fall of social media platforms
07:24 Search platforms beyond Google
09:33 Building a Business Strategy
11:20 Getting audience insights
12:41 Using pop culture as a marketing tool
15:53 Creating engaging content
21:11 Building the right audience
35:17 Challenging societal norms for women in business
37:06 Conclusion and bloopers
Reach out to featured guest Adriana Tica:
Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes.
Produced by Your Podcast Sidekick
Even in the creative there can be drudgery, but in this episode with Dave Officer, founder of Doodle Juice Design he and Beatrice dissect the unconventional paths of creative pursuits.
They discuss how formal education can stifle artistic passion, the challenges of standing out in a saturated market, and the need for disruption in branding, emphasizing strong copy over visuals.
The conversation includes anecdotal experiences, branding tips, and a humorous yet cautionary tale about the dangers of online interactions.
00:26 The effects education has on creativity
05:03 Standing out in a sea of sameness
14:47 The power of copywriting
18:04 Visuals in branding
22:08 Nostalgia and modern marketing
22:27 The Ball Sack metaphor
23:39 The impact of words and content
25:39 Social norms and individuality
31:46 Bloopers and final stories
Reach out to featured guest Dave Officer:
Linktree
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes.
Produced by Your Podcast Sidekick
Music addition: Tre Houston - feelin' alright
What can be learnt from villains, anti-heroes, and morally grey characters - that can be applied to standing out and building relatability in business?
The character traits and that’s what this episode’s featured guest Taylor Tudisco and Beatrice Gutknecht are covering in this episode of The Art of Branding.
Tune in to explore how you can push your brand beyond conventional boundaries and create lasting impressions.
02:10 The Importance of Branding Foundations
03:21 The Role of Operations in Brand Strategy
05:17 Personalized Web Design: Breaking the Mold
10:01 Villains and Anti-Heroes in Business
15:27 Finding Your Brand's Unique Voice
27:00 Bloopers and Fun Moments
Reach out to featured guest Taylor Tudisco:
Website | The Brand Digest - Substack | Branded by Bravi Podcast - Spotify | Branded by Bravi Podcast - Apple | Instagram | LinkedIn
Check out some of Taylor's character breakdowns for more ideas.
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding.
They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. They discuss techniques for creating engaging podcast content, such as producing additional promotional clips and the market research involved to get the right content.
They also explore the the practical side of podcast production, including iterative improvement, effective marketing strategies, audience engagement, different approaches to podcasting, and behind-the-scenes in the development of The Art of Branding podcast.
00:59 Sam Carr's Podcast Strategy
02:25 Audience Targeting
03:28 Marketing and Content Creation Insights
04:23 Balancing Personal and Business Brands
04:57 Effective Podcast Promotion Techniques
08:39 Iterating and Improving Your Podcast
14:16 Exploring Different Podcast Formats
24:45 Monetization and Branding Strategies
31:33 Conclusion and Bloopers
Reach out to the co-host Elijah Drown:
Threads | LinkedIn | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes.
Produced by Your Podcast Sidekick
It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor.
This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere.
They’re on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they’re at now.
There’s insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures.
00:19 Meet the Couplepreneurs: Brooke and Jeremiah
01:00 Shaking Up Project Management
01:49 Creating a Unique Brand Identity
05:28 Unique Approach to Core Values
10:36 The Response about the Brand Refresh
15:00 Going beyond F-bombs
21:26 Effective Messaging and Branding
23:32 Understanding Audience Perception
24:33 International Perspectives and Cultural Sensitivity
25:39 Branding Lessons from Starbucks
29:26 Reframing and Standing Out in the Market
33:00 Visuals are a outcome of brand strategy
38:54 Bloopers
Reach out to Project Revolution:
LinkedIn | Website | The Project Management Pathway: Your 90-Day Project
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick.
This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top.
We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business.
Jump straight in 👇🏻
00:51 Competing with Limited Resources
02:08 The Tatcha Example: Finding Your Niche
03:21 Positioning and Differentiation
05:26 Building Trust and Authenticity
08:15 Client Success Stories
16:10 The Power of Accountability
21:14 Adapting and Innovating in Business
28:41 Leadership and Values
Reach out to the co-host Michael Clift:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes.
Produced by Your Podcast Sidekick
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Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market.
Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hits on the balance between creative integrity and practical business tactics when launching and sustaining a successful podcast.
01:20 The podcast boom and its challenges
03:04 Reverse engineering podcast success
04:48 Differentiating your podcast in a crowded market
07:53 Personalization in podcasting
08:36 Combining strategy with personality
11:01 Launching and promoting your podcast
13:38 Overcoming self-doubt and taking risks
16:15 Tips on staying consistent and authentic
30:58 Bloopers and final tips
Reach out to featured guest Ryan Sullivan:
LinkedIn | Website | YouTube
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
This episode brings back co-host Elijah Drown as they dive into the creative chaos of audio branding, exploring Elijah's unique approach to sound and podcast production. They discuss integrating sound into brand identity, sharing examples of how sound can evoke emotions and help businesses stand out, from ASMR to LEGO.
From the history of impactful sound design to modern-day techniques, this conversation is all about shaking things up and pushing boundaries using sound. This episode takes the art of branding into the art of audio branding.
00:22 Meet the Co-Host: Elijah's Passion for Sound
00:57 Creative Process: From Chaos to Magic
03:03 Case Study: Crafting a Unique Podcast Intro
04:35 The Power of Sound in Branding with example brand LEGO
10:55 Exploring ASMR and Sound in Advertising
16:15 Disruptive Sound Strategies for Brands
27:05 Inspiration from Unconventional Musicians
Reach out to the co-host Elijah Drown:
Threads | LinkedIn | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more:
Shaking up societal norms.
How to maintain a disruptive voice.
Moving forward as a brand as we shift into the AI era
Zsike’s personal experiences, like her undercover stint in a brothel.
The change Zsike wants to make for women and challenging traditional norms in the business world.
00:20 Meet Zsike: The Vampire Digital Story
03:01 Authentic Branding
07:15 Navigating Personal and Business Identity
18:30 The Human Element in the Age of AI
21:18 Undercover in a Brothel: A Journalist's Tale
31:14 Empowering Women in Business
Reach out to featured guest Zsike Peter:
LinkedIn | Website | Art website | Instagram | TikTok
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business.
Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes.
They go into how to have a consistent brand voice, whether online or in person, and the role of clear mission, vision, and values in guiding business practices.
01:01 The Journey: From Struggles to Success
04:03 Brand Evolution with Authenticity
07:54 Inspiration and Influences
09:47 The Hustle Debate: Quality vs. Quantity
16:42 Maintaining Brand Integrity
19:05 Mission and Vision: The Core of Business
20:17 Innovative Brands: Disrupting Industries
23:40 Bloopers and Behind the Scenes
Reach out to the co-host Michael Clift:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
A seasoned storyteller, keynote speaker, podcast host, and storytelling coach Francisco Mafuz is a trusted by top-tier organizations like PepsiCo and the UN. Francisco shares his journey of developing his 'story powers' brand, accidental innovation, and badass dynamic storytelling. Francisco shares how his superhero-themed branding emerged during the COVID-19.
Francisco emphasizes the power of being different rather than better and encourages others to talk about everyday matters openly for healthier relationships and more engaging conversations.
Join us to learn how to make your brand more interesting than Netflix!
00:00 Introduction to Francisco: The Storytelling Maestro
01:02 The Birth of a Unique Brand Identity
03:09 Crafting a Memorable LinkedIn Presence
06:10 Overcoming the Fear of Public Speaking
07:20 The Art of Engaging Content Creation
11:47 The Story Behind the Soap Bar
14:01 Leveraging Pop Culture in Branding
17:12 Standing Out in the Storytelling Space
19:28 The Importance of Genuine Branding
26:35 Keeping it real in Media
32:46 Francisco’s Push Back on Societal Norms
Reach out to featured guest Francisco Mahfuz:
LinkedIn | The Story Club Newsletter | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive.
Together with Beatrice, they discuss the importance of purpose-driven and genuinely passionate disruption and the power of revisiting and adapting older, successful methods to stand out boldly.
The conversation also touches on making others uncomfortable to foster change and the risks and rewards of not conforming to existing norms.
00:00 Introduction to Season Two
00:23 Meet the Co-Hosts
01:03 Defining Disruption in Business
02:19 Right and Wrong Ways to Disrupt
06:46 Authenticity and Positioning
13:25 Leveraging Old Ideas for New Success
19:35 The Importance of Standing Out
25:07 Conclusion and Bloopers
Reach out to the co-host Michael Clift:
LinkedIn | Website | Instagram
Reach out to the co-host Elijah Drown:
Threads | LinkedIn | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to shift from being "just another" in their space to the one. Each week, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB, and badass guests unleashing their expertise on being disruptors, the unconventional, the rebels, the uncommon to shake up the status quo, and stand out in your industry. Your business deserves a badass presence.
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Send boring to it's death with The Badass Mob (newsletter), each Friday get actionable insights to ensure your brand stands out.
Produced by:
Your Podcast Sidekick
This final episode of season 1 is all about flipping the script.
Expect the least expected!
There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B.
Let’s get deep!
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Follow Your Podcast Sidekick founder Elijah Drown:
Your Podcast Sidekick
Get access to the brand strategy guide to be unforgettable.
Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.
So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands.
We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations.
We’re opening a can of worms, pushing on the expectations, mindsets, and the way of living in Western countries versus Eastern.
Ready to shake things up? Let's freaking go!
Reach out to featured guest Taylor Tudisco:
Website | Branded by Bravi Podcast - Spotify and Apple | Instagram | LinkedIn
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Access the brand strategy guide.
Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.
Produced by:
Your Podcast Sidekick
Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence.
Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go!
Reach out to featured guest Hayley Westoby:
Instagram | TikTok | LinkedIn
Gambit Collective:
Instagram | TikTok | LinkedIn
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites.
Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.
Produced by:
Your Podcast Sidekick
This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand.
Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast.
There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go!
Reach out to featured guest Elijah Drown:
Your Podcast Sidekick
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites.
Join the Bad Badassery Mob (newsletter) - where boring goes to die.
Produced by:
Your Podcast Sidekick
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes!
So, whatcha waiting for?
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites.
Join the Brand Badassery Mob (newsletter) - where boring goes to die.
Produced by:
Your Podcast Sidekick
This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing.
Let's go!!
Reach out to featured guest Jane Kisnica:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites and access to the Brand Badassery Mob.
Produced by:
Your Podcast Sidekick
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