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The Art of Branding

The Art of Branding

Author: Beatrice Gutknecht

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Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to stop throwing money at marketing and reach the other 95% of their audience. Every fortnight, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB and badass guests unleashing their expertise on everything from building a solid why and positioning to developing a visual identity and globalizing your brand. Your business deserves a badass presence.

Learn how to get started at: https://www.badasserybyb.com
24 Episodes
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This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive. Together with Beatrice, they discuss the importance of purpose-driven and genuinely passionate disruption and the power of revisiting and adapting older, successful methods to stand out boldly. The conversation also touches on making others uncomfortable to foster change and the risks and rewards of not conforming to existing norms. 00:00 Introduction to Season Two 00:23 Meet the Co-Hosts 01:03 Defining Disruption in Business 02:19 Right and Wrong Ways to Disrupt 06:46 Authenticity and Positioning 13:25 Leveraging Old Ideas for New Success 19:35 The Importance of Standing Out 25:07 Conclusion and Bloopers Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to shift from being "just another" in their space to the one. Each week, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB, and badass guests unleashing their expertise on being disruptors, the unconventional, the rebels, the uncommon to shake up the status quo, and stand out in your industry. Your business deserves a badass presence. Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠Instagram⁠ | ⁠Website⁠ Send boring to it's death with ⁠The Badass Mob (newsletter)⁠, each Friday get actionable insights to ensure your brand stands out. Produced by: Your Podcast Sidekick --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
This final episode of season 1 is all about flipping the script. Expect the least expected! There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B. Let’s get deep! Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Follow Your Podcast Sidekick founder Elijah Drown: ⁠Your Podcast Sidekick Get access to the brand strategy guide to be unforgettable. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands. We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations. We’re opening a can of worms, pushing on the expectations, mindsets, and the way of living in Western countries versus Eastern. Ready to shake things up? Let's freaking go! Reach out to featured guest Taylor Tudisco: Website | Branded by Bravi Podcast - Spotify and Apple | Instagram | LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Access the brand strategy guide. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: ⁠Your Podcast Sidekick⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence. Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go! Reach out to featured guest Hayley Westoby: Instagram | TikTok | LinkedIn Gambit Collective: Instagram | TikTok | LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: ⁠⁠Your Podcast Sidekick⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand. Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast. There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go! Reach out to featured guest Elijah Drown: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Bad Badassery Mob (newsletter) - where boring goes to die. Produced by: ⁠⁠⁠Your Podcast Sidekick⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes! So, whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (newsletter) - where boring goes to die. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing. Let's go!! Reach out to featured guest Jane Kisnica: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites and access to the Brand Badassery Mob. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand messaging. What’re you waiting for? Let’s go! Reach out to featured guest Jessie Van Breugel: LinkedIn | YouTube | Website Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing: His journey from aspiring golf pro to versatile voice actor. Tips on building a unique brand voice, focusing on emotions and associations. How humor or vulnerability can make your brand relatable and memorable without confusing your audience. Let’s freaking go! Reach out to featured guest Chris Tester: Website | LinkedIn | TikTok Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles: How to make sure you’re consistent with your brand voice Defining your brand voice Example voice types Considerations when differentiating Types of positioning Using brand archetypes to springboard positioning from And ways you can use sound to stand out. It’s a value-packed 11 minutes, guaranteed to get you thinking! Whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode, Sri Mahabir joins Beatrice. She's a seasoned video marketing producer and coach with over 400 live-streaming shows. She drops wisdom bombs on activating your full brand potential through sound. Tackling, choosing the perfect background music, speaking techniques, awareness of cultural connotations, and debunking common misconceptions. Tune in, and let's activate those senses! Reach out to featured guest Sri Mahabir: Linktr.ee Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode Beatrice and her guest Marcos Bravo explore the power of positioning your brand authentically. They dive into how to create a unique brand persona that resonates with your audience, the magic of tone of voice in branding, and explore strategies to leverage social media and video content for effective brand positioning. Let’s friggin’ go! 💪 Reach out to featured guest Marcos Bravo: LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favourites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Nourhan Elsayed, the Cleopatra of copy, joins for this episode spilling the secrets of how she positioned her brand to stand out. Nourhan shares how she’s differentiated through personality, using storytelling to stand out in a crowded market, balancing professional and personal in content and how #cockroachsunited became a thing for her. Reach out to featured guest Nourhan Elsayed: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | Instagram | YouTube The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Unleash your brand's inner Broadway show (and build a powerful brand voice) with our guest today, Pascalle Bergmens! The fairy godmother of public speaking shares insights and brilliant tips on finding your main character's energy, balancing professionalism and personality in your voice, pitfalls to avoid in making your brand stand out, crafting compelling stories, and why she fears cows! Reach out to featured guest Pascalle Bergmens: LinkedIn | TikTok | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Downloadable tool: The guide to be as unforgettable as your pop-culture favorite's. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Today’s The Art of Branding episode has Beatrice sharing her personal experience with tips on values, market research and drawing out your real brand personality. She tackles how to know if your values are “fluffy”, considerations and impact of powerful values, market research pitfalls to avoid, how to use market research to choose the social media platform for you and how to ensure your brand persona stays consistent. Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Get the tools: The guide to be as unforgettable as your pop-culture favorite's. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode, we dive into the art of crafting a magnetic brand persona with guest Roman Pikalenko, a LinkedIn legend and badass ghostwriter. Joined by his sidekick Pinky the flamingo, Roman shares his journey of building a unique brand and offers valuable advice on incorporating mascots or unique elements into brand strategies. We explore finding your own authentic voice, things to avoid, staying true to yourself while appealing to your target market, and keeping your brand persona fresh and relevant over time. Let’s go! Reach out to featured guest Roman Pikalenko: LinkedIn | Twitter Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
In this episode of The Art of Branding, Ariel Jackson joins us sharing her marketing expertise. With three successful businesses under her belt, Ariel reveals tricks and ideas on conducting market research, understanding your target audience, analyzing competitors, and staying on top of trends to navigate the market landscape like a pro. She spills the dirt on keeping her sanity intact while running multiple ventures, creating effective social media campaigns, and making informed business decisions. Let's goooo! Reach out to featured guest Ariel Jackson: Website | Instagram | LinkedIn | Facebook Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
Find your brand direction with this episode with the multi-talented Paul Macklin. Living life to the fullest and pursuing his dreams led him to skydiving, mountain climbing, and exploring different countries while sticking up for the underdog. We break down how to define values that align throughout your business. The intersection of values and storytelling. And the impact on the brand and the ability to bring in more like-minded team members in terms of values. Reach out to featured guest Paul Macklin: LinkedIn | Facebook | Instagram Follow Beatrice Gutknecht: Website⁠ | LinkedIn | YouTube | Instagram Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
“Would you date someone that doesn’t know what they stand for?” Today’s episode has Beatrice break down the first three episodes, sharing her personal experience with tips on mission, vision, why, and drawing out your brand voice. She tackles questions like spotting inconsistencies in your business’s branding and maintaining a clear brand voice across multiple platforms. Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-art-of-branding/message
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