The Art of Branding

This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top. We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business. Jump straight in 👇🏻 00:51 Competing with Limited Resources 02:08 The Tatcha Example: Finding Your Niche 03:21 Positioning and Differentiation 05:26 Building Trust and Authenticity 08:15 Client Success Stories 16:10 The Power of Accountability 21:14 Adapting and Innovating in Business 28:41 Leadership and Values Reach out to the co-host Michael Clift: ⁠LinkedIn⁠ | ⁠Website⁠ | ⁠Instagram⁠ Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by ⁠Your Podcast Sidekick

Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market. Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hits on the balance between creative integrity and practical business tactics when launching and sustaining a successful podcast. 01:20 The podcast boom and its challenges 03:04 Reverse engineering podcast success 04:48 Differentiating your podcast in a crowded market 07:53 Personalization in podcasting 08:36 Combining strategy with personality 11:01 Launching and promoting your podcast 13:38 Overcoming self-doubt and taking risks 16:15 Tips on staying consistent and authentic 30:58 Bloopers and final tips Reach out to featured guest Ryan Sullivan: LinkedIn | Website | YouTube Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick

This episode brings back co-host Elijah Drown as they dive into the creative chaos of audio branding, exploring Elijah's unique approach to sound and podcast production. They discuss integrating sound into brand identity, sharing examples of how sound can evoke emotions and help businesses stand out, from ASMR to LEGO. From the history of impactful sound design to modern-day techniques, this conversation is all about shaking things up and pushing boundaries using sound. This episode takes the art of branding into the art of audio branding. 00:22 Meet the Co-Host: Elijah's Passion for Sound 00:57 Creative Process: From Chaos to Magic 03:03 Case Study: Crafting a Unique Podcast Intro 04:35 The Power of Sound in Branding with example brand LEGO 10:55 Exploring ASMR and Sound in Advertising 16:15 Disruptive Sound Strategies for Brands 27:05 Inspiration from Unconventional Musicians Reach out to the co-host Elijah Drown: ⁠Threads⁠ | ⁠LinkedIn⁠ | ⁠Website ⁠ Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick

Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more: Shaking up societal norms. How to maintain a disruptive voice. Moving forward as a brand as we shift into the AI era Zsike’s personal experiences, like her undercover stint in a brothel. The change Zsike wants to make for women and challenging traditional norms in the business world. 00:20 Meet Zsike: The Vampire Digital Story 03:01 Authentic Branding 07:15 Navigating Personal and Business Identity 18:30 The Human Element in the Age of AI 21:18 Undercover in a Brothel: A Journalist's Tale 31:14 Empowering Women in Business Reach out to featured guest Zsike Peter: LinkedIn | Website | Art website | Instagram | TikTok Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ ⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠⁠Your Podcast Sidekick

Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business. Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes. They go into how to have a consistent brand voice, whether online or in person, and the role of clear mission, vision, and values in guiding business practices. 01:01 The Journey: From Struggles to Success 04:03 Brand Evolution with Authenticity 07:54 Inspiration and Influences 09:47 The Hustle Debate: Quality vs. Quantity 16:42 Maintaining Brand Integrity 19:05 Mission and Vision: The Core of Business 20:17 Innovative Brands: Disrupting Industries 23:40 Bloopers and Behind the Scenes Reach out to the co-host Michael Clift: ⁠LinkedIn⁠ | ⁠Website⁠ | ⁠Instagram⁠ Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by ⁠Your Podcast Sidekick

A seasoned storyteller, keynote speaker, podcast host, and storytelling coach Francisco Mafuz is a trusted by top-tier organizations like PepsiCo and the UN. Francisco shares his journey of developing his 'story powers' brand, accidental innovation, and badass dynamic storytelling. Francisco shares how his superhero-themed branding emerged during the COVID-19. Francisco emphasizes the power of being different rather than better and encourages others to talk about everyday matters openly for healthier relationships and more engaging conversations. Join us to learn how to make your brand more interesting than Netflix! 00:00 Introduction to Francisco: The Storytelling Maestro 01:02 The Birth of a Unique Brand Identity 03:09 Crafting a Memorable LinkedIn Presence 06:10 Overcoming the Fear of Public Speaking 07:20 The Art of Engaging Content Creation 11:47 The Story Behind the Soap Bar 14:01 Leveraging Pop Culture in Branding 17:12 Standing Out in the Storytelling Space 19:28 The Importance of Genuine Branding 26:35 Keeping it real in Media 32:46 Francisco’s Push Back on Societal Norms Reach out to featured guest Francisco Mahfuz: LinkedIn | The Story Club Newsletter | Website Follow Beatrice Gutknecht: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠ ⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick

This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive. Together with Beatrice, they discuss the importance of purpose-driven and genuinely passionate disruption and the power of revisiting and adapting older, successful methods to stand out boldly. The conversation also touches on making others uncomfortable to foster change and the risks and rewards of not conforming to existing norms. 00:00 Introduction to Season Two 00:23 Meet the Co-Hosts 01:03 Defining Disruption in Business 02:19 Right and Wrong Ways to Disrupt 06:46 Authenticity and Positioning 13:25 Leveraging Old Ideas for New Success 19:35 The Importance of Standing Out 25:07 Conclusion and Bloopers Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick

Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to shift from being "just another" in their space to the one. Each week, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB, and badass guests unleashing their expertise on being disruptors, the unconventional, the rebels, the uncommon to shake up the status quo, and stand out in your industry. Your business deserves a badass presence. Follow Beatrice Gutknecht: ⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠Instagram⁠ | ⁠Website⁠ Send boring to it's death with ⁠The Badass Mob (newsletter)⁠, each Friday get actionable insights to ensure your brand stands out. Produced by: Your Podcast Sidekick

This final episode of season 1 is all about flipping the script. Expect the least expected! There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B. Let’s get deep! Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Follow Your Podcast Sidekick founder Elijah Drown: ⁠Your Podcast Sidekick Get access to the brand strategy guide to be unforgettable. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.

So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands. We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations. We’re opening a can of worms, pushing on the expectations, mindsets, and the way of living in Western countries versus Eastern. Ready to shake things up? Let's freaking go! Reach out to featured guest Taylor Tudisco: Website | Branded by Bravi Podcast - Spotify and Apple | Instagram | LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Access the brand strategy guide. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: ⁠Your Podcast Sidekick⁠

Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence. Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go! Reach out to featured guest Hayley Westoby: Instagram | TikTok | LinkedIn Gambit Collective: Instagram | TikTok | LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: ⁠⁠Your Podcast Sidekick⁠⁠

This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand. Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast. There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go! Reach out to featured guest Elijah Drown: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠ Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Bad Badassery Mob (newsletter) - where boring goes to die. Produced by: ⁠⁠⁠Your Podcast Sidekick⁠⁠

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes! So, whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (newsletter) - where boring goes to die. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing. Let's go!! Reach out to featured guest Jane Kisnica: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites and access to the Brand Badassery Mob. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand messaging. What’re you waiting for? Let’s go! Reach out to featured guest Jessie Van Breugel: LinkedIn | YouTube | Website Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing: His journey from aspiring golf pro to versatile voice actor. Tips on building a unique brand voice, focusing on emotions and associations. How humor or vulnerability can make your brand relatable and memorable without confusing your audience. Let’s freaking go! Reach out to featured guest Chris Tester: Website | LinkedIn | TikTok Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles: How to make sure you’re consistent with your brand voice Defining your brand voice Example voice types Considerations when differentiating Types of positioning Using brand archetypes to springboard positioning from And ways you can use sound to stand out. It’s a value-packed 11 minutes, guaranteed to get you thinking! Whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode, Sri Mahabir joins Beatrice. She's a seasoned video marketing producer and coach with over 400 live-streaming shows. She drops wisdom bombs on activating your full brand potential through sound. Tackling, choosing the perfect background music, speaking techniques, awareness of cultural connotations, and debunking common misconceptions. Tune in, and let's activate those senses! Reach out to featured guest Sri Mahabir: Linktr.ee Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode Beatrice and her guest Marcos Bravo explore the power of positioning your brand authentically. They dive into how to create a unique brand persona that resonates with your audience, the magic of tone of voice in branding, and explore strategies to leverage social media and video content for effective brand positioning. Let’s friggin’ go! 💪 Reach out to featured guest Marcos Bravo: LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favourites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

Nourhan Elsayed, the Cleopatra of copy, joins for this episode spilling the secrets of how she positioned her brand to stand out. Nourhan shares how she’s differentiated through personality, using storytelling to stand out in a crowded market, balancing professional and personal in content and how #cockroachsunited became a thing for her. Reach out to featured guest Nourhan Elsayed: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | Instagram | YouTube The guide to be as unforgettable as your pop-culture favorites. Produced by: ⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠