Who You Work With Matters

What happens when a journalist crosses to the other side of the desk? In this episode of Who You Work With Matters, Aaron Levine of LG Insurance Agency, powered by Alchemy, sits down with Greg Pitkoff, Founder and Managing Director of GRiP Communications, a New York City public relations and strategic communications firm.Greg grew up in a family of storytellers, spent his early career writing and editing business and trade magazines, and was recruited into PR by an agency known for franchise work. Today he helps franchises, nonprofits, and health and medical startups get their message to the right people.In this episode:How PR helps franchisors attract new franchisees and support local ownersWhy Greg starts every nonprofit engagement with one question: "What do you want to do with this?"How nonprofits can team up for a shared mission, including the BRO Experience FoundationWhy Greg sees his role as putting the right people togetherWhy his business grows through networking and referrals, and why he still insists on meeting clients in personThe conversation also covers old-school journalism, the stories behind business owners, and a few favorite books, bands, and late-night legends.If you've ever wondered how to get your story heard, or who you should be connecting with, this one is for you.

Growing a business today means navigating new technology, managing risk, building strong relationships, and finding smarter ways to work.On this episode of Who You Work With Matters, Aaron Levine sits down with Elina Greenstein, President and Co-Founder of CMIT Solutions of Hackensack & Bergen North, for a conversation about entrepreneurship, cybersecurity, AI, leadership, and the realities of building a business.After nearly two decades in technology and global fintech partnerships, including almost 10 years at Mastercard, Elina made the leap into entrepreneurship. She shares what that transition taught her about taking calculated risks, creating meaningful partnerships, and helping businesses grow with confidence.They discuss how companies can use AI to improve productivity without overlooking security and governance, why cyber insurance needs to be backed by real security practices, and how technology can give employees more time to focus on the work that matters.Elina also opens up about balancing business ownership with motherhood, continuous learning, and the everyday realities of building something of your own.Whether you're an entrepreneur, small business owner, or leader trying to keep up with a rapidly changing world, this conversation is full of practical insights on growing thoughtfully, protecting what you've built, and remembering that people still make the difference.🎙 Featuring Elina Greenstein, President & Co-Founder of CMIT Solutions of Hackensack & Bergen North.

Cyber threats are increasing, and businesses cannot afford to ignore them.In this episode of Who You Work With Matters, Aaron Levine speaks with Andrew Amaro, founder of Klavan Security, about what it takes to protect your business in today’s digital landscape. As attacks become more sophisticated, one of the most important shifts business owners can make is learning how to think like a hacker in order to identify risks before they turn into real problems.This conversation explores the vulnerabilities many companies overlook, the importance of proactive protection, and how cybersecurity plays a critical role in long term stability.If you are looking to better understand how to safeguard your business and stay ahead of evolving threats, this episode offers valuable insight.

Design has the power to shape how people work, feel, and connect.In this episode of Who You Work With Matters, Aaron Levine speaks with Casey Murphy of HF Planners about the role of design in improving everyday environments. From blending creativity with technical precision to working alongside key partners, Casey shares how thoughtful design can create meaningful impact.This conversation explores how spaces influence behavior, why collaboration is essential, and how purpose driven work can lead to better outcomes for both businesses and the people they serve.If you are interested in the intersection of creativity, business, and impact, this episode offers a fresh perspective.

Real estate can change your financial future if you understand how to use it.In this episode of Who You Work With Matters, Aaron Levine speaks with Santi Rodirguez, founder of FundsnFlips, about how to approach real estate with the right strategy, mindset, and education.From helping first time home buyers navigate the process to working with experienced investors, Santi shares what it takes to build wealth through real estate while creating real impact in the community.This conversation is for anyone looking to better understand real estate, grow financially, and take advantage of the opportunities available in today’s market.