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Description
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
86 Episodes
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Malinda Sandman, global VP of Marketing at Typeform, discusses how AI is reshaping the landscape for B2B and B2C marketers. Malinda dives into why AI might actually be making marketing harder in the short term due to the shift toward a "clickless" environment, how marketing teams can avoid the "garbage in, garbage out" trap of AI tools, and why having more data doesn't necessarily mean you know your customer. She also shares how Typeform uses AI to conduct scalable customer interviews ...
Are customer surveys officially dead? In this episode of Conversations with MarTech, host Mike Pastore sits down with Mark Treschl, general manager, voice of customer at Quantum Metric and co-founder of OpinionLab. They dive deep into why traditional long-form surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands — and what modern companies must do instead to truly understand customer behavior. 📌 Episode highlights ...
Is the CMO role truly dying, or are modern marketers just setting themselves up for failure? In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle Lacy, CMO at Docebo, to break down the real reasons major brands are eliminating executive marketing positions. Kyle exposes the biggest traps holding modern marketers back — from over-indexing on pipeline numbers to letting AI replace human connection — and outlines what it actually takes to build a brand that ...
Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial "thin layer" of AI is no longer enough for modern marketers and look at how the next generation of tools must leverage deep customer context to remain relevant. If you've ever wondered whether AI...
In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years. Mehul shares his perspective on why B2B marketing will always be a mix of art and science, how humans naturally complicate technology and measurement, and why Integrate recently acquired multi-touch attraibution platform CaliberMind. He also to...
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