CPO PLAYBOOK

www.CPOPLAYBOOK.com Episode Transcript [http://www.cpoplaybook.com/podcast/teacher-retention-tips-pipers-jen-shpall] About In this episode of CPO Playbook, we explore the rising teacher turnover rates in early education with Jen Shpall, Director of Piper Preschool in Los Angeles. Shpall attributes the turnover, worsened by the pandemic, to low pay, high workloads, and burnout. She outlines Piper's retention strategies: competitive salaries, strong support systems, community building, and professional development. Emphasizing a supportive environment, Shpall highlights the importance of treating teachers as professionals and calls for industry-wide improvements in compensation and respect for educators. * Jen Shpall [http://www.cpoplaybook.com/guests/jen-shpall] Jen Shpall is the Director of Piper Preschool Santa Monica (https://piperpreschool.com/) and joined in July 2021. Piper is a leading group of preschools much beloved in Southern California. Their focus is on creating a home away from home for children and their families and building community through programming for parents, babies, toddlers, all the way to Pre-K. Prior to Piper, Jen was a Director with CHALK Preschools first in Los Angeles and later supporting their expansion to Brooklyn, New York where she oversaw the construction, licensing, and enrollment of their new school. She places a strong emphasis on engaging curriculum, cultivating and mentoring teachers, supporting families throughout their children's developmental stages, guiding families to land the best Kindergarten placements, and building a strong community that lasts long after their time in preschool. Jen began her career as a teacher in 2011 and holds a Master of Arts in Teaching degree from the University of Pittsburgh, one of the best Schools of Education in the country. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/experian-ceo-jochen-werne-cultural-integration-tips] About A McKinsey article by Ignacio Fantaguzzi and Christopher Handscomb reveals that M&A deals with strong cultural management significantly outperform others. Jochen Werne, CEO of Experian DACH, led Experian's acquisition during the COVID pandemic, highlighting this. Werne's Navy experience shaped his leadership, emphasizing cultural awareness, effective communication, and early successes to build trust. Despite challenges, Experian successfully integrated the new organization, maintaining strengths from both companies. * Jochen Werne [http://www.cpoplaybook.com/guests/jochen-werne] Jochen Werne is an author, transformative leader and influential figure in the tech and finance scene, recognized as one of the 50 most influential Germans in TytoPR's 2020 ranking. As the CEO of Experian DACH, he spearheads growth in Europe's tech and data sectors. With a rich background that spans roles at Prosegur, Accenture, and global banking giants, he's renowned for driving business transformation. As a member of the Chatham House and former German Navy navigator, he is a passionate proponent for international diplomacy, having founded several NGOs. His efforts have been recognized by top publications internationally, earning him accolades for promoting global understanding and environmental awareness. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/%20john-radford-the-future-of-workforce] About This podcast episode explores the complexities of total reward strategies in today's competitive talent landscape. Key points include the challenges of pay equity, pay transparency, and the integration of AI in compensation planning. Harvard Business Review highlights a trend where new hires often receive higher pay than existing employees, exacerbating pay gaps. John Radford, founder of Radford Surveys, emphasizes the importance of up-to-date market data and manager training to address these issues. He discusses pay transparency, noting the regulatory push for salary range disclosure and its impact on employee satisfaction. * John Radford [http://www.cpoplaybook.com/guests/john-radford] John originally founded Radford Survey and built it into the "Gold Standard" of Surveys for the Tech industry. He is now retired yet still focuses on a wide variety of compensation issues and total rewards strategies. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/pat-walsh-tips-mission-vision-values] About The podcast highlighted the critical importance of refining a company's mission, vision, and values to drive growth and align leadership. Pat Walsh, Chief People Officer at Potbelly Sandwich Works, emphasized the need for a solid foundation in these areas to support the company's ambitious growth plans as it transitions from a smaller to a larger-scale organization. Potbelly recently revamped its mission, vision, and values to align with new growth and leadership. Pat detailed a structured approach involving leadership team alignment, change management principles, and extensive input from across the organization to craft a unified direction. This process aimed to ensure clarity, consistency, and alignment with Potbelly's heritage while paving the way for future success and employee engagement. * Pat Walsh [http://www.cpoplaybook.com/guests/pat-walsh] Pat Walsh is the SVP and Chief People Officer of Potbelly Sandwich Works, an iconic chain of neighborhood sandwich shops with over 400 locations across the US.  He has held HR leadership roles in both the CPG and restaurant industries over the past 19+ years. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/naveen-kumar-on-global-expansion-strategies] About The podcast discusses challenges in global business expansion, including cultural differences, resource management, and internal alignment. Naveen Kumar, CEO of Nityo Corporation, emphasizes the importance of aligning vision and strategy across diverse markets, advocating for a strong presence of local talent. He highlights using AR/VR for immersive onboarding to instill company values globally. Kumar stresses fostering a culture of continuous learning and collaborative innovation to drive growth. His insights underscore a pragmatic approach to navigating global complexities while maintaining strategic alignment and fostering a unified organizational culture. * Naveen Kumar [http://www.cpoplaybook.com/guests/naveen-kumar] Naveen Kumar, CEO at Nityo, based in Cupertino. Naveen Kumar has turned his passion for building large technology businesses into a massive portfolio which is now spread across 40 countries, 30,000+ workforce in 33 companies. He is well-known in the technology industry and is rapidly expanding his presence in the world of venture capital. Renowned for his investments in technology companies and multiple startups, Naveen has established a strong track record with the support of Karma Free Capital Ventures. Due to the group's substantial growth, global presence, and success, it has become a highly sought-after platform for businesses, entrepreneurs, and aspiring tech visionaries. The group's backing not only provides startups with a crucial growth engine but also serves as a seal of approval, attracting attention from other investors and industry leaders. Naveen's interests extend to diversified industries, as he believes in cultivating the complete ecosystem for any business he engages with. His business interests have expanded beyond technology into wholesale trade, real estate, and more. Alongside these ventures, Naveen's portfolio continues to grow in areas such as artificial intelligence, FinTech, EdTech, TravelTech, HR-Tech, clean energy, e-commerce, professional services, and more.. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/rob-gardnder-toxic-talents-workculture] About In this podcast episode, Robert Gardner, CEO of Rebalance Earth, discusses "toxic talent" in workplaces—highly skilled individuals whose negative behaviors harm team dynamics despite their competence. He stresses early recognition, setting clear expectations, conducting thorough reviews, and using tools like the nine-box grid for assessment. Gardner advocates for prompt action and strategic planning to mitigate risks associated with toxic talent. * Robert Gardner [http://www.cpoplaybook.com/guests/robert-gardner] With 25 years of experience as an entrepreneur and investor with a strong sustainability background in pensions and wealth management, I've committed my career to making money a force for good. I previously served on the Executive Board of St. James's Place, managing £150 billion in investments. I co-founded Redington and Mallowstreet, two B-Corps in the investment and pensions space and RedSTART, a financial education charity. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/tesla-former-pa-bryce-on-people-analytics] About In this podcast episode, Bryce Hoover, former Head of People Analytics at Tesla, highlights the crucial role of people analytics in guiding organizational success. He emphasizes the need for clarity of purpose and organizational structure within analytics teams, advocating for direct reporting to HR leaders. Hoover underscores the importance of prioritizing HR leader success and fostering a data-driven culture. He also discusses the challenges of integrating people data across business units and the significance of operational independence and hiring the right data leaders. * Bryce Hoover [http://www.cpoplaybook.com/guests/bryce-hoover] Bryce served at Tesla for seven years and built analytics capabilities across BizOps and HR functions. He's a trusted executive partner that sits at the intersection of technical and business leadership to ensure that data assets are harnessed for maximum business value. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/Alim-Michael-succession-adidas-president] About Efficient succession planning can significantly elevate company valuations and investor returns, potentially increasing them by 20 to 25%, according to the Harvard Business Review. Today, we have the pleasure of hearing from Aleem Dhanji and Michael Rossi, who will share their experiences in navigating successful transitions and succession planning at Adidas Canada. In 2021, Aleem Dhanji smoothly succeeded Michael Rossi as President of Adidas Canada. * Alim Dhanji Alim Dhanji is Chief People Officer and EVP of Equinox Group – a luxury lifestyle collective of fitness clubs, SoulCycle, Blink Fitness and Hotels - focusing on creating compelling employee experiences that create high-performance teams & legendary consumer experiences. Formerly, Alim was President, Adidas Canada, accountable for revenue, profit and brand development. Alim has over 25 years of international experience in HR, M&A, Sales and Operations across multiple industries. During his career, he has built a reputation for transformational change, innovative strategic thinking, growth acceleration, delivering strong operational excellence and efficiency founded on leading edge HR practices. His advocacy and commitment for DEI and building community has been recognized by Yahoo Finance and the Financial Times as among the top 10 LGBT+ leaders in the world in 2021 and among the top 100 in 2020. In 2024, Alim was recognized as a LGBTQ+ Trailblazer by Attitude Magazine & Bentley Motors. Alim has an MBA and completed the Advanced Management Program at the Harvard Business School. Michael Rossi An accomplished business leader known for delivering results and building great culture, Michael created Voce Leadership in 2021 to bring his unique blend of coaching training and over 20 years of real-world corporate experience to his work with leadership teams. Drawing on his own experiences leading high performance teams, Michael helps CEO's and senior leaders sharpen their values, understand their strengths, and build deeper trust and cohesion on their teams through executive coaching, workshops and keynote speaking. Michael is also the Chair of the Terry Fox Foundation Board. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/portillos-ignite-program-leadership-impact] About In this podcast episode, Portillo's Chief People Officer Jill Waite discussed their leadership development initiative, the Ignite program. Designed to address managerial retention and skill gaps, the program focuses on promoting internal talent and instilling leadership skills crucial for maintaining Portillo's unique culture across all locations. Key competencies emphasized include communication, relationship building, and accountability. * Jill Waite [http://www.cpoplaybook.com/guests/jill-waite] Jill Waite is Chief People Officer at Portillo's Hot Dogs, a restaurant chain with more than 80 locations, headquartered in Oak Brook, IL. Prior to joining Portillo's in 2019, she held several Human Resources and Operations roles in the retail, grocery and fitness industries with companies such as Sephora and 24-Hour Fitness. Jill was hired to reinvigorate Portillo's culture by reclaiming the hearts and minds of our then-6,000 Team Members. She is also responsible for building the talent pipeline to support the company's growth, retaining Team Members who are passionate about creating lifelong memories for our guests, and developing world-class learning and development programs. She has a Bachelor's degree in Management from University of Florida. Go Gators! Jill lives in Chicagoland with her husband of nearly 20 years, and is a mom to two boys who have a passion for playing soccer competitively. Favorite Portillo's Menu Items: Italian beef sandwich, cheese fries, and chocolate cake. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/duncan-orourkes-insights-executive-teams] About The podcast emphasizes the vital role of high-performing executive teams in driving organizational success. Felicia Shakiba introduces Duncan O'Rourke, CEO of Accor, who shares insights on crafting effective leadership teams. Duncan highlights the importance of results-focused leadership and values alignment within the team. He prioritizes qualities like subject matter expertise and strategic thinking in team members. Duncan stresses open communication, diversity, and talent inclusion in decision-making. * Duncan O'Rourke [http://www.cpoplaybook.com/guests/duncan-orourke] After studying hotel management at César Ritz Colleges Switzerland and earning an MBA from Reims Management School, Duncan held several hospitality executive positions across Europe, the US, and the Middle East. From 2004, he served as General Manager at Kempinski Hotel Thessaloniki Nikopolis before overseeing the pre-opening of two London hotels. He later became Regional Director & General Manager at Kempinski Ishtar Dead Sea in Jordan, overseeing ten regional pre-openings. In 2008, he became Chief Operating Officer of Kempinski Hotels, joining the Management Board. Duncan joined Accor at the end of 2016, as the COO Europe for the luxury segment and was responsible for 140 hotels in the region until end of 2019. In September 2018, he additionally took over as the COO Central Europe, leading teams in Germany, Austria and Switzerland. As CEO of the Premium, Midscale and Economy Division for Middle East, Africa, Turkey and Asia Pacific, Duncan oversees 1,000 operating properties, with 200+ in the pipeline, with brands including Swissôtel, Mövenpick, Pullman, Grand Mercure, Mercure, Novotel, Novotel Suites, Adagio, ibis, ibis budget and ibis styles. In October 2020, Duncan joined the Group's Executive Committee and manages the Premium, Midscale and Economy Division across 44 countries. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/virgin-money-syretta-brown-hr-initiative] About The podcast episode emphasizes the crucial role of Chief People Officers (CPOs) in aligning HR agendas with business strategy. Key points stress the use of data analytics to advocate for business-oriented initiatives and build trust with leaders. Syreeta Brown, Group Chief People Officer at Virgin Money, highlights the importance of understanding the business landscape and prioritizing initiatives effectively. * Syreeta Brown [http://www.cpoplaybook.com/guests/syreeta-brown] Syreeta Brown is currently Group Chief People & Communications Officer at Virgin Money UK PLC reporting directly to the CEO and is a member of the Executive Leadership Team.  She was appointed to the role in November 2021.  Prior to joining Virgin Money Syreeta was a Managing Director at the US Global bank, Citi, and led the HR function for the Global Functions and Operations and Technology business in Europe, Middle East and Africa region.  In this role Syreeta was responsible for the People Strategy and HR practices regionally for 20,000 employees (Global Functions covers Risk, Finance, Legal, Compliance, HR, Internal Audit, Public Affairs, Government Affairs, Security Investigative Services, AML). Prior to joining Citi Syreeta was a HR Director at British Telecom Group PLC having joined as a graduate.  She worked across various businesses in her 12 years there in a number of roles across the HR generalist and Centre of Excellence space (Performance Management, Resourcing and Talent Management). Syreeta has been a Board Trustee for the Access All Areas Theatre (2016-2019) – a Theatre company for learning disabled artists based in Hackney, London and sits on the 'Panel of Influential Women' run by the Advanced Boardroom Excellence Group led by Helen Pitcher OBE, based in London which is focused on the development of senior executives.  Syreeta has been recognised for 20 years of service to Human Resources by CIPD and was named Financial Services Leader of the year at 2018 Black British Business Awards. She was also included in the UK Powerlist 2022 and named as an Involve Empower Role Model 2022.  In 2023 Syreeta was included in the UK Powerlist top 10 most influential Black British people.  Syreeta is an advisory Board member for the Black Talent charter initiative in the UK led by Harry Matovu KC, a Board Trustee of the ALETO foundation chaired by Sir Ken Olisa and Vice Chair of the Change the Race Ratio Campaign chaired by Sir Trevor Phillips. Syreeta actively advocates for and supports Parents who have children with Special Needs focusing on Autism. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/google-inclusivity-women-in-tech] About The podcast highlights challenges for women in engineering and offers solutions. Key takeaways include the low retention rate due to hostile environments and biases. Jenny Ibrahim, a Google manager, emphasizes addressing insecurities like impostor syndrome and advocating for team members. She stresses sponsorship over mentorship for career advancement and suggests fostering inclusive cultures and amplifying underrepresented voices. Overall, the episode provides actionable steps for managers to support diversity in technical roles, applicable to any minority group. * Jennie Ibrahim [http://www.cpoplaybook.com/guests/jennie-ibrahim] Jennie Ibrahim has been building software and leading teams for more than 20 years. She's been working at Google for more than 14 years, working as a software engineer manager and technical lead of a team of full-stack software engineers working in Java and Angular Dart. Prior to Google, she worked in the defense industry, in companies such as BAE Systems and General Dynamics. She was the chair of the board of directors for Project Scientist, a non-profit organization helping girls get into STEM and is now on the oversight committee at Oakhouse.  She holds a Masters in Computer Science from Northeastern University. Jennie shares her knowledge of Java and Dart as a guest speaker at the Orange County Java User Group, Sabio Coding Bootcamp, and the SoCal Code Camp.  She is regularly invited to speak at technology-related events to inspire future software engineers. She has been a guest of the Experian DataTalk podcast and the keynote speaker at the Women Impact Tech Los Angeles #WITLA conference. She has been a panelist multiple times at WICS at UCI. She enjoys time with her husband and three kids ages 8, 10, and 12. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/gary-hayslip-evolving-role-ciso] About The podcast underscores the crucial role of Chief Information Security Officers (CISOs) in protecting organizations from cyber threats. Gary Hayslip, a seasoned CISO, emphasizes the evolving nature of the role from technical to strategic leadership. He highlights the importance of integrating CISOs into the executive team and discusses the ethical concerns surrounding their reporting structure. * Gary Haysllip [http://www.cpoplaybook.com/guests/gary-hayslip] Gary Hayslip is an experienced Global CISO with repeated success delivering innovative security programs to safeguard enterprises at every touchpoint. An insightful thought leader with proven business acumen and commitment to organizational mission, values, and goals. Hayslip brings this wealth of information technology, security leadership, and risk management experience to his role as the CISO, for SoftBank Investment Advisers & SoftBank Group International. Hayslip's previous executive roles include multiple CISO, CIO, Deputy Director of IT, and Chief Privacy Officer roles for the U.S. Navy (Active Duty), the U.S. Navy (Federal Government employee), the City of San Diego California, and Webroot Software. Hayslip is a proven cybersecurity professional; he has established a reputation as a highly-skilled communicator, author, and keynote speaker. Hayslip co-authored the CISO Desk Reference Guide: A Practical Guide for CISOs – Volumes 1 & 2, The Executive Primer: An Executives Guide to Security Programs, and Developing your Cybersecurity Career Path. He also recently published The Essential Guide to Cybersecurity for SMBs. Hayslip serves as a director on several boards and is also a technology advisor for several others. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/recruiting-strategies-global] About Key takeaways from the podcast episode highlight the evolution of talent search in the era of remote work, expanding access to a global talent pool. James Ayers, the Global Talent Acquisition Leader at Archlynk. James stresses the importance of aligning mindsets within recruitment teams and leadership to navigate the complexities of hiring across diverse countries and cultures. Understanding local markets and tailoring job descriptions accordingly is crucial, as James Ayers emphasizes the impact of language and culture on candidate experience. * James Ayers [http://www.cpoplaybook.com/guests/james-ayers] I have been involved with Global Talent Acquisition for most of my career and been based in multiple countries such as Australia, Singapore, England, India, United States and Canada. I am very enthusiastic about driving business results through hiring the best people in the market who are highly engaged, passionate, smart and bring with them a learning mindset all with a keen eye on diversity and inclusive nature. I pride myself on creating highly engaged, passionate, and learning teams. Underlining this simply, I love the recruiting industry and while it's a highly competitive environment, I strive to ensure we have fun and create a safe environment where people can be themselves - devoid of the politics and bureaucracy you may find at other companies all while doing the best work of their lives! * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/performance-management-insight-kyle-lagunas] About Kyle Lagunas shed light on the complexities of performance management. By prioritizing data quality, stakeholder alignment, and leveraging AI, organizations can unlock the full potential of their performance management programs. His insights offer a roadmap for HR leaders navigating the ever-evolving landscape of talent management. * Kyle Lagunas [http://www.cpoplaybook.com/guests/kyle-lagunas] Kyle Lagunas is the Head of Strategy & Principal Analyst at Aptitude Research. He's spent over a decade studying innovation cycles in HR and talent technology—with leadership roles in both the solution provider and practitioner space—and brings that breadth of experience and insight to his work advising vendors and practitioners on the ever-evolving world of talent. He's a transformational talent leader, top industry analyst, and no-nonsense strategist with a reputation for bringing a fresh perspective to the table. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/john-wensveen-on-nsu-entrepreneurship] About The podcast episode discusses the challenges entrepreneurs face, including high failure rates in the early years. John Wensveen, Chief Innovation Officer at Nova Southeastern University, shares his initiative to support entrepreneurs through a "theme park for entrepreneurs." He emphasizes the importance of addressing talent gaps and adapting academic curricula to industry needs. Wensveen also highlights efforts to assist military veterans in transitioning to entrepreneurship. Overall, the conversation underscores the program's impact on economic development and empowering entrepreneurs and veterans. * John Wensveen [http://www.cpoplaybook.com/guests/john-wensveen] Dr. John Wensveen is Chief Innovation Officer at Nova Southeastern University and Executive Director of the Alan B. Levan | NSU Broward Center of Innovation responsible for overseeing a multimillion-dollar public-private partnership to support the growing entrepreneurial ecosystem in Broward County and South Florida. John is also the official advisor to the Mayor of Broward County on innovation, technology, and entrepreneurship and is an Official Member of the Forbes Technology Council. John is a TEDx speaker and his higher education experience includes faculty and senior leadership positions at Miami Dade College, Purdue University, Dowling College, and Embry-Riddle Aeronautical University. John's entrepreneurship and industry experience includes senior leadership positions at Mango Aviation Partners, Radixx International, Airline Visions, InterVISTAS, Marriott Vacation Club International, MAXjet Aiways, and Canada 3000 Airlines. John earned Masters and Ph.D. degrees in International Air Transport and Business from Cardiff University (United Kingdom) and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria (Canada). * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/sales-training-social-selling-tim-hughes] About Tim Hughes, a pioneer in social selling, emphasizes the importance of leveraging social media for sales teams. He stresses the need for a buyer-centric approach on platforms like LinkedIn, where engaging content and genuine interactions are key. Hughes advises salespeople to invest time in building their online presence and network, offering practical strategies for creating compelling content and initiating meaningful conversations. By focusing on personal branding and providing valuable insights, sales professionals can effectively connect with potential clients and drive business growth. * Tim Hughes [http://www.cpoplaybook.com/guests/timothy-tim-hughes] Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books "Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition" and "Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing".  He has recently launched a second edition of "social selling - techniques to influence buyers and change makers" which has been fully updated.  All three books were published by Kogan Page. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/entrepreneurial-mindset-coldcart-ceo-jason-park] About In this podcast episode, Felicia Shakiba and Jason Park discuss the importance of cultivating an entrepreneurial mindset within startup teams, drawing from Jason's experiences at Coldcart. They highlight traits like being solutions-oriented, adaptable, and embracing ambiguity as opportunities for innovation. Jason Park is the CEO & Co-founder at Coldcart, he shares insights into Coldcart's mission to revolutionize e-commerce logistics for perishable products, emphasizing the need for problem-solving and adaptability. He reflects on hiring challenges and personal growth, emphasizing the ongoing journey of balancing intuition with structure in a collaborative environment. * Jason Park [http://www.cpoplaybook.com/guests/jason-park] Jason Park is a multi-functional executive and business builder, with operating leadership experience at all levels of scale, ranging from startup founder to Fortune 100 officer roles. Currently, Jason is CEO and co-founder of Coldcart, a venture-backed technology platform which optimizes and scales eCommerce fulfillment and delivery for brands with perishable products. Prior to Coldcart, Jason founded and scaled Allstate Identity Protection from zero to three million subscribers. He joined Allstate from Bain & Company, where he led strategy, innovation, and transformation consulting engagements for B2B and consumer technology companies. Earlier in his career, Jason held a variety of operations, product, and technology roles. Jason is a graduate of Harvard University with an MBA from the University of Chicago. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/snap-executive-search] About Reveal the challenges in executive recruitment, particularly at Snap. Research indicates a high failure rate among executives due to pressure for immediate results and misalignment with company culture. Tony Bush stresses the importance of assessing executives for mindset and cultural fit, emphasizing traits like dealing with ambiguity. He is a Head of Executive Search for Snap, Inc. Successful hires at Snap exhibit detail-oriented approaches and embody the company's values of being smart, kind, and creative. Effective onboarding involves early meetings, feedback, and balancing action with patience. Snap's unique culture, where values are actively lived by leaders, fosters a supportive work environment that encourages retention and success. * Tony Bush [http://www.cpoplaybook.com/guests/tony-bush] Tony Bush is a talent acquisition leader in Silicon Valley and for nearly 20 years has led technology recruiting for companies like VMware, LinkedIn, Apple, Intuit and Okta. More recently he has focused on building and leading executive search teams to deliver world class leadership talent. He is currently Head of Executive Search for Snap, Inc. * All media inquiries: media@cpoplaybook.com

www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/is-college-worth-it] About Key takeaways from this podcast episode include a decline in confidence in traditional higher education due to rising costs and uncertain job prospects. Matt Wilkerson, CEO and Co-founder at Extern introduced externships as a solution, offering students real-world projects remotely and helping companies engage with more students efficiently. Despite the advantages of skills-based hiring, its limited prevalence is attributed to challenges in standardization. Overall, the discussion emphasizes the need for innovative solutions like externships to bridge the gap between academic preparation and workplace readiness. * Matt Wilkerson [http://www.cpoplaybook.com/guests/matt-wilkerson] Matt is the Co-founder & CEO of Extern [http://www.extern.com/] which invented the remote Externship, a new form of work experience with integrated learning. Externships let people quickly build their resumes with real work experiences remotely while giving companies expert-designed, turnkey projects that drive business outcomes. Previously known as Paragon One, last year Extern served 8,800 multi-week Externships to students out of nearly 100,000 applications on behalf of brands like PwC, Home Depot, AT&T, HSBC, Macquarie, HP, National Geographic, Beats by Dre, Hugo Boss, and more. Extern's mission is to enable anyone from any background to access professional experience, and its vision is to enable people to build their resume while earning their degree. It's backed by Foundation Capital, Launch Fund, Learn Capital, University Ventures, and YCombinator. Matt previously co-founded and was CFO of AHAlife, a luxury online marketplace for discovering 1,000+ designers and artisans from 45+ countries, which raised over $20M of venture capital and merged with ASX-listed Design Milk. Before launching AHAlife, Matt sourced, executed, and oversaw consumer internet investments with Technology Crossover Ventures, a $10Bn venture capital fund. Prior to TCV, Matt began his career in the Media & Telecom Investment Banking Group at Morgan Stanley, focusing on M&A, IPO, and debt issuances for new media and telecom companies. Matt holds both a B.S. degree in Computer Science & Engineering and a B.S. in Management Science from MIT.