Marketing, Demystified The Podcast
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Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue.
We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms.
Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing.
Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.
We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms.
Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing.
Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.
86 Episodes
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Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results.On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has produced and marketed several podcasts for B2B brands, including the award-winning podcast Weird Work.Learn which AI video marketing tools teams are using across the production workflow, how teams are scaling video production while improving performance, and how AI is enabling video personalization at scale.Consider this your front-row seat as Sam breaks down the data and reveals what separates the teams getting results from those just adding tools to their stack.Want to check out the Wistia AI Video Report for yourself? Click here: https://wistia.com/explore/ai-video-trends
Whether you're considering M&A, raising capital, or scaling rapidly, growth events put pressure on everything underneath. Most business owners find out they're not prepared when it's too late.On this episode, host Jenn Mancusi sits down with Kristin Luck, Growgetter Co-Founder and Managing Director at Oberon Securities. With multiple PE-backed exits ranging from $30M to $450M, Kristin has seen M&A from both sides of the table and knows exactly what derails deals and what positions companies for success.Learn why M&A and capital planning need to start years in advance, what mistakes destroy value at the final hour, and the three areas every business owner must optimize. Whether you're planning a growth event or just building a more valuable business, this conversation shows you what to focus on now.Want to dig deeper and learn the HOW behind this preparation? Join us on March 19th, 2026 for a free webinar: https://go.growgetter.io/webinar-registration-build-for-scale
AI adoption has absolutely exploded, and yet most marketers are only scratching the surface of what's actually possible with these tools.On this episode, host Jenn Mancusi sits down with Ethan King, bestselling author of "ChatGPT to Double Your Business in 90 Days" and founder of SimpleSuccess.ai.With over 20 years building successful brands and helping businesses automate their marketing, Ethan breaks down what actually works when using ChatGPT for marketing.Learn the best strategies to scale your business, the shortcuts that get you results faster, and the biggest mistakes that slow you down.Whether you're just getting started or you've been using ChatGPT but want to access more value, this episode is your roadmap.
More than a decade ago, marketers struggled to wrap their heads around social media.Now, AI is clearing the chessboard all over again.In this episode, host Jennifer Mancusi sits down with Mark Schaefer, a marketing expert, author, business consultant, and educator, who wrote the first book on influencer marketing, "Return on Influence" (2012). His latest, "Audacious: How Humans Win in an AI Marketing World", has bold lessons for marketers struggling to find their footing amid yet another transformation in the industry.His biggest lesson? Marketers need to transform as well, into their most human, most authentic, most audacious selves.
Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack.Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you may have caught her in a Superbowl ad this past weekend for Wells Fargo!In both content and comedy, voice and specificity are key. We’ll discuss how non-comedians can adopt a comedian’s mindset, and why voice matters more than ever with the rise of AI.
Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?" Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and practical steps to stop focusing on persuasion and start focusing on connection. If you want to ignite interest, spark desire, and create ongoing brand loyalty, this episode is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth. Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why the best strategies come from people who live in these communities. If you're treating diversity marketing like a checkbox instead of a growth opportunity, this conversation will change how you approach your customers."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works. Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business. Whether you're a first-timer or a conference veteran, this episode gives you the tactical framework to make your investment pay off. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success. Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your brand back, and real-world examples of how brands like Crocs and Spotify successfully navigated their awkward phase. If your company has grown past startup mode but can't break through to the next level, this conversation is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but don't know where to start, this conversation will give you a clear roadmap."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Why do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Think your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out. Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage. If you're struggling to scale your brand message, this conversation will change how you approach branding entirely."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales perspective you need. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Is your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing.Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-defining. If you're tired of creating content that blends in with your competition, this episode will show you how to stand out and lead conversations in your industry."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first. Want to apply the framework to your own business? Download the free StoryBrand BrandScript template mentioned in the episode to follow along and start clarifying your message today: https://storybrand.com/downloads/8.5x11-BrandScript.pdfLooking for more tools to strengthen your brand message? Check out Lynn's free resources: https://www.inkandkey.com/resources"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io.
Is your marketing team moving fast enough for today's market?In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles. Learn why agility matters and the practical steps to operationalize agile marketing in your organization. If you're tired of watching competitors outmaneuver you while you're stuck in lengthy campaign cycles, this episode is essential listening."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy? Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-proof your marketing operations, this one’s for you. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success. Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.Join us!
Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights to ensure your digital brand survives and thrives through major changes.#MarketingDemystified #DigitalBranding #CorporateRebrand #SEO #AIMarketing
Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business consultants scale profitably. His approach cuts through marketing fluff to focus on what truly matters – revenue generation. From helping a CPA firm achieve 8X growth in two years to enabling a fractional CFO to increase rates by 5X while improving conversion, Michael's results-oriented methodologies have proven successful across diverse industries.
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