Marketing, Demystified The Podcast

More than half of Google searches now end without a click. Social platforms reward content that keeps people on the platform. And AI platforms are answering questions that once drove searchers straight to your website.So how do you market a business when the internet is increasingly designed to keep people off your site? Enter: Zero Click Marketing.On this episode, host Jenn Mancusi sits down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of the new book Zero Click Marketing, a term she coined back in 2022, well before AI search made it mainstream. Amanda breaks down what Zero Click Marketing means, why attribution is mucking up your strategy, how to create content that delivers value, and how to measure what's working when clicks are dying.If you've been building your marketing strategy around a web that no longer sends traffic the way it used to, this episode gives you a better way to think about it.🔗 Mentioned in this episode:Zero-Click Marketing Book → https://zeroclickmarketing.co/bookUnderstanding Your Audience with Rand Fishkin → https://podcasts.apple.com/us/podcast/12-understanding-your-audience-like-never-before-a/id1694978118?i=1000628576460👤 Connect with us: Amanda → https://www.linkedin.com/in/amandanat/Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io

LinkedIn is one of the most-cited domains for professional queries in AI search. So when a buyer asks an AI tool who to consider in your space, what your team publishes on LinkedIn can impact the answer.On this episode, host Jenn Mancusi sits down with Lily Grozeva, founder of Saltanat Labs and a B2B SEO and AI search specialist with 20 years in organic search, to talk about what it takes to get your LinkedIn content cited.Lily breaks down why B2B brands should take LinkedIn seriously, which formats do which job, how to write your content in a way that increases the likelihood it will be cited, and how to tell if any of it is working.If your team posts on LinkedIn but isn't sure it's doing anything for your AI search visibility, this episode is a good place to start.👤 Connect with us: Lily → https://www.linkedin.com/in/lilygrozeva/Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io

Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my brand."But that disconnect might be the very thing holding your AI visibility back.Earlier this year, Guy Yalif pointed out that when it comes to measuring AI search visibility, marketers are moving away from keyword rankings and toward terms borrowed straight from PR, and this week's guest has built her entire framework around exactly that shift.On this episode, host Jenn Mancusi sits down with Stephanie Richards, Founder of SowGrow PR and creator of the GROW Visibility STACK framework, to talk about what it means to apply PR thinking to AI search visibility.Stephanie breaks down the connection between strong PR and showing up in AI, the framework she uses to evaluate a brand's credibility and authority, and how to measure success (hint: it’s not your standard AI visibility audit).If you've been chasing AI visibility without a PR strategy, let this episode be your playbook.🔗 Mentioned in this episode:How To Rank in AI Search with Guy Yalif → https://podcasts.apple.com/us/podcast/96-how-to-rank-in-ai-search-the-four-pillars-of-aeo/id1694978118?i=1000775210929👤 Connect with us: Stephanie → ⁠⁠⁠https://www.linkedin.com/in/stephanierichardsb2bprJenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io

Most businesses run digital and physical marketing like they're two completely different jobs, different budgets, different teams, no real connection between them. This week's guest calls this Random Acts of Marketing, and argues it’s costing businesses more than they realize.On this episode, host Jenn Mancusi sits down with Kirby Hasseman, founder of Hasseman Marketing and author of HYBRID Marketing: Stop Random Acts of Marketing and Build a Brand People Can't Ignore, to talk about what happens when digital and physical work together.Kirby breaks down why digital and physical marketing need each other, walks through his six-step framework for turning a stranger into a customer, and makes the case that AI actually makes showing up physically more important than ever.Whether you're all-in on digital, leaning hard into physical, or doing a little of both without much connection between them, this episode gives you a framework for bringing it all together.👤 Connect with us:Kirby Hasseman → https://www.linkedin.com/in/kirbyhasseman/Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.growgetter.io/

Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand.Ron Tite argues that true corporate purpose has a simpler and more direct goal: driving growth.On this episode, host Jenn Mancusi sits down with Ron Tite, founder and Chief Strategy Officer of Church+State, host of the podcast The Coup, and author of Think. Do. Say. and The Purpose of Purpose, a Globe and Mail and Toronto Star bestseller.Ron breaks down why the days of mission-driven marketing are over, where companies get the relationship between purpose and growth wrong, and how his Think Do Say framework, the same one behind brands like Google, Microsoft, and DoorDash, can be applied to drive real growth at the individual, team, and organizational level.If you've ever wondered whether your company's purpose is doing anything for your business, this episode gives you a new way to think about it.👤 Connect with us:Ron Tite → https://www.linkedin.com/in/rontite/Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.growgetter.io/