Beyond The Bio

What can building some of the world’s best-known brands teach us about building a personal brand?In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.In this episode, they cover:What household brands can teach us about personal brandingHow Fiona used her corporate reputation and network to build her own businessWhy positioning matters when building your profileThe differences between marketing a business and marketing yourselfHow to turn years of experience into a reputation people recogniseWhere to start building your profile when you already have years of expertiseConnect with FionaLinkedIn: https://www.linkedin.com/in/fewylie/Check out Brand Champions:Website: https://thebrandchampions.co.uk/LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content?In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you.Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource.If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you.In this episode, you’ll hear:How to use AI without losing your own tone of voiceHow Kathryn uses AI to find speaking opportunities and collaborationsWhat AI agents are and how you can build them without technical expertiseHow AI can support the visual side of your personal brandWhat you should never hand over to AISimple ways to start using AI to support your visibilityConnect with Kathryn:LinkedIn: https://www.linkedin.com/in/kathrynwharton/Visit KLW Marketing: https://www.klwmarketing.co.uk/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record. If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand. In this episode, you’ll hear: - Why podcasting is still relevant in 2026 - What a podcast can do for your personal brand - The podcasting trends worth paying attention to - How clips and repurposed content are changing podcast strategy - Why downloads aren’t the only measure of success - The biggest mistakes people make when starting a podcast - Who should, and shouldn’t, launch their own show Connect with Rachel LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What makes someone remember your business when there are dozens of others offering something similar?In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.In this episode, we cover:What “telling, not selling” looks like in practiceUsing storytelling to differentiate yourself in a crowded marketHow much of yourself to share when building a personal brandHow to use AI without losing your own voiceThe common mistakes businesses make with storytellingHow to make your content more memorable and recognisably yoursConnect with JillWebsite: jilletante.comEmail: [email protected]: https://www.linkedin.com/in/jillianivey/And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE. If you are interested in helping pilot Jill's updated story intensive course, reach out via email,Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.In this episode, you'll hear:How content can create opportunities beyond social mediaThe difference between posting regularly and building thought leadershipHow to decide what expertise and experiences are worth sharingThe role of awards and third-party recognition in building credibilityWhat founders often get wrong when building their personal brandWhere to start if you have expertise but very little profileConnect with AdamWebsite: agameconsultancy.comLinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/