She Slays the Day

What if the reason you're struggling to delegate has nothing to do with your team and everything to do with who you are outside your clinic? Dr. Lauryn expected a conversation about hiring a second in command, but business growth expert Cameron Herold takes things in a direction neither of them anticipated. What happens when being a doctor or entrepreneur becomes your entire identity? And if you finally had more free time, would you even know what to do with it?Together, they explore how to hire the right second in command, why promoting your most loyal employee can backfire, and how to identify which responsibilities you should delegate. Then the conversation takes an unexpected turn into work-life balance, personal fulfillment, and Cameron's powerful Vivid Vision framework for designing the future you actually want. This is a conversation about building a successful business without sacrificing the life you were supposed to be living.Key TakeawaysHiring Your Second in Command: Learn how to identify the right clinic manager, director of operations, or COO by focusing on complementary skill sets, core values, and business needs rather than job titles or seniority.The Power of Strategic Delegation: Discover how calculating your effective hourly rate and identifying energy-draining responsibilities can help you reclaim time for high-impact work and personal freedom.Your Career Is Not Your Identity: Explore why doctors and entrepreneurs become addicted to work, how that contributes to burnout, and why building a fulfilling life outside your practice might be the key to better leadership.Creating Your Vivid Vision: Learn how to reverse engineer your ideal future with a three-year vision that extends beyond business goals to include relationships, personal growth, hobbies, and meaningful life experiences.Guest BioCameron Herold is a globally recognized entrepreneur, leadership coach, and founder of the COO Alliance and Invest in Your Leaders. Known as the "CEO Whisperer," Cameron helped grow 1-800-GOT-JUNK? from $2 million to $106 million in annual revenue in approximately six years while serving as COO. He is the host of The Second in Command podcast and the bestselling author of several business books, including The Second in Command, Vivid Vision, and Double Double. Through his coaching, training programs, and international speaking engagements, Cameron helps entrepreneurs develop exceptional leadership teams, scale their businesses, and create the freedom to pursue their biggest dreams.Find Cameron’s podcast, books, and all available resources on his website.Follow Cameron: Instagram | YouTubeResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:INSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic Mind

Are you working harder than ever in your practice but still wondering where the money goes? What if the real problem isn't a shortage of new patients, but inconsistent systems, missed collections, and a reluctance to charge for the care you provide? Dr. Lauryn sits down with pathologist and healthcare entrepreneur Heather Signorelli to unpack why great patient care alone doesn't guarantee a profitable practice.Together, they explore the never-ending challenge of patient acquisition, turning marketing and referrals into repeatable systems, and creating front desk scripts that help practices actually collect what they're owed. Heather shares why every practice owner needs to track key financial metrics, how to distinguish true CEO time from daily administrative work, and why hiring the right people is essential for growth. They also confront the uncomfortable relationship doctors have with money and how learning to confidently charge for your value can transform your practice.Key Takeaways- Patient Acquisition Requires Consistency: Growing a medical practice isn't about finding one perfect marketing strategy. Sustainable patient growth requires repeatable systems, documented SOPs, and ongoing attention to what's working.- Stop Leaving Revenue on the Table: Many practices lose money through inconsistent collections, unclear payment policies, and uncomfortable financial conversations. Simple front desk scripts and better billing procedures can help practices capture revenue they're already earning.- Think Like a CEO, Not an Office Manager: True CEO time is about vision, strategic growth, and understanding your business metrics, not simply completing administrative tasks. Practice owners must learn to delegate and regularly evaluate the numbers driving their business.- Get Comfortable Charging What You're Worth: Doctors are trained to serve patients, but that mindset can make discussing money uncomfortable. Recognizing the value of your care and communicating fees confidently is essential to building a financially sustainable practice.Guest BioHeather Signorelli is a pathologist, healthcare entrepreneur, and co-founder of NatRevMD, a medical billing and revenue cycle management company she built alongside her husband, Troy. With extensive experience in healthcare leadership, Heather previously developed and led laboratory services for a health system spanning more than 180 hospitals, helping expand access to genetic testing and improve healthcare operations. Today, NatRevMD supports more than 30 independent medical practices, helping physicians understand their finances, optimize collections, and build sustainable businesses. Heather is also the author of Thrive and host of the NatRevMD podcast, where she shares practical insights on the business side of medicine.Learn more about Heather and the services offered by NatRevMDFollow Heather: LinkedIn | InstagramResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)

Have you built a successful practice only to realize you don't know who you are outside of it? What happens when being the dependable problem solver stops feeling like a strength and starts feeling like a trap? Dr. Lauryn Brunclik sits down with leadership advisor Allisa Verhille to explore identity exhaustion, the hidden cost of becoming the person everyone counts on.Drawing from their own experiences, Lauryn and Allisa unpack how perfectionism, people pleasing, and an addiction to productivity can keep high-achieving doctors and entrepreneurs stuck. They explore the difference between burnout and identity exhaustion, the Four Rs framework for rethinking your role, and practical ways to set boundaries, trust your team, and delegate without taking every task back. It’s a candid conversation about building a thriving practice without disappearing into the work that made you successful.Key TakeawaysIdentity Exhaustion vs. Burnout: Discover why high-achieving healthcare entrepreneurs can feel completely exhausted despite loving their work, and how tying your self-worth to being needed creates a different challenge than traditional burnout.Breaking Free from the High-Achiever Identity: Learn how perfectionism, people pleasing, and productivity addiction can quietly dictate your decisions, and explore the Four Rs framework for redefining success beyond your responsibilities.Delegation, Trust, and Leadership Growth: Understand why being indispensable can actually limit your practice's growth, and how learning to delegate, trust your team, and release control creates stronger leaders and more sustainable businesses.Building a Life Beyond Your Accomplishments: Explore practical ways to establish boundaries, prioritize what truly matters, and create a successful business without sacrificing your relationships, personal identity, or enjoyment of life along the way.About the GuestAllisa Verhille is an international bestselling author, executive leadership advisor, speaker, and founder of The Flamekeeper Institute. With more than 25 years of experience in leadership and organizational transformation, Allisa helps high-performing executives and entrepreneurs navigate the often-overlooked personal costs of professional success. She is the creator of Identity Exhaustion, a proprietary concept examining what happens when the roles, responsibilities, and expectations that once fueled success become obstacles to continued growth and fulfillment. Drawing from her extensive experience in corporate and healthcare leadership, Allisa challenges high achievers to rethink their relationship with productivity, redefine their identities beyond their accomplishments, and build meaningful lives and careers that no longer require sacrificing themselves to sustain success.Book a free consultation with Allisa at The Flamekeeper InstituteResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:INSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Clinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindHolistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing Hub

What if your biggest obstacle to building a personal brand isn't a lack of knowledge, but the fear of putting yourself out there? Do you need a finished online program before you start growing an audience? In this special behind-the-scenes episode, Dr. Lauryn shares a real one-on-one coaching call with Kentucky chiropractor Dr. Matthew Barnhart, who wants to expand his impact and income beyond his clinic.Listen as Lauryn helps Dr. Barnhart turn a broad spinal health idea into a focused personal branding strategy built around his own story, an ideal audience, and a clear message. They unpack why niching down makes you more memorable, how to structure stories that connect, why building an audience should come before perfecting a product, and how to overcome the perfectionism that keeps healthcare providers from showing up on camera.Key TakeawaysBuild your personal brand around a specific audience. Trying to help everyone makes your message harder to remember. Identify your ideal client and the specific problem you're uniquely positioned to solve.Your personal story is your greatest branding advantage. Credentials and expertise establish credibility, but storytelling creates the emotional connections that make an audience trust and remember you.Build an audience before perfecting your product. Stop hiding behind website development, course creation, and endless preparation. Test your niche and message through content before investing months into an unproven offer.Courage and consistency beat perfectionism. You don't need expensive equipment or flawless videos to start growing online. Focus on strong hooks, relatable stories, and speaking directly to one person.About the GuestDr. Matthew Barnhart is a Kentucky-based chiropractor at Kentucky Pain Institute / Spurlock Chiropractic Centre in Morehead, Kentucky. A 2013 graduate of Logan University, where he earned his Doctor of Chiropractic and Bachelor of Human Biology degrees, Dr. Barnhart has over a decade of experience in chiropractic care, with specialized training in athletic rehabilitation, pregnancy and pediatric care, non-surgical spinal decompression, and spinal trauma. His own experience recovering from significant spinal injuries has fueled his passion for helping patients take a proactive approach to long-term spinal health. Now, Dr. Barnhart is working to expand his impact beyond the clinic through the Disc Recovery Blueprint and Spine Longevity Method, educational resources designed to make his expertise accessible to a broader audience.Resources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing Hub

What happens when the business plan that was supposed to make $1.6 million stops feeling like the right plan? And how do you know when the financially optimal decision isn’t actually the best decision for your life? Lauryn is joined by Kirby for an unscripted conversation about ambition, money, marriage, faith, and what it means to build a life that actually feels rich.Together, they unpack why they scrapped their planned launches to build Rich Doc Lab, how one unified message changed Lauryn’s business, and the AI tools transforming the way they work. They also get candid about buying a bigger home, maximizing net worth versus enjoying your money, raising kids, and making sure ambition never comes at the expense of the relationships that matter most.Key TakeawaysThe best financial decision isn’t always the one that maximizes net worth. Your money strategy should support the life, family, and experiences you actually value.Sometimes business growth requires abandoning a plan that already works. Lauryn and Kirby walked away from projected revenue to create one cohesive offer, audience, and message through Rich Doc Lab.AI is rapidly changing how small business owners operate. From marketing and advertising to research and business automation, AI agents can remove enormous amounts of manual work when given the right context and systems.Ambition needs boundaries. Money, business growth, and achievement matter, but Lauryn and Kirby continually bring their decisions back to their marriage, their kids, and the kind of life they want to build together.Resources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Clinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindHolistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)