Be you Brand - The Podcast

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed. 💸 RESOURCES MENTIONED 68. Higher Self Habits: Building Unstoppable Confidence w/ Alessia Citro   🎟️  BYBL 2025 is 60% SOLD OUT! (Sept 25–27 in Las Vegas) Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business: https://atigrinspun.com/beyoubrandliveevent/ Wild Within Academy https://www.thriveembodiedarts.com/wild-within-academy-and-retreats GUEST BIO Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition.  EPISODE HIGHLIGHTS Sensuality is an untapped resource for women entrepreneurs, fostering flow over force. Inviting sensuality into business means embracing pleasure, creativity, and play through your senses for flow. Embodiment begins with simply listening to your body's basic needs. Transforming vital practices into rituals leads to a more grounded, rested, and present entrepreneurial existence. Learning through resonance and felt sensation helps transmute information into knowledge and ultimately wisdom. Overcoming the fear of slowing down and embracing rest is crucial for entrepreneurs to avoid overwhelm and create space for sensation and choice. KEY TAKEAWAYS Prioritize listening to your body's basic needs as a foundational step towards deeper sensual embodiment. Integrate small, intentional rituals into your daily routine to invite more presence, pleasure, and flow into your work and life. Recognize that slowing down, while initially uncomfortable, is essential for gaining greater sensation, making conscious choices, and combating overwhelm. Embrace creativity as a non-linear pathway to disrupt patterns of push and go, fostering enjoyment and vitality beyond end goals. Understand that true femininity and embodiment are not about stillness or a specific aesthetic, but about a qualitative presence that can exist in various movements and actions. Heal your relationship with money by recognizing that energy exchange must be in harmony, allowing you to charge what you're worth to sustain your capacity to serve. QUOTABLE MOMENTS “Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose “Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose "When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   FIND EMILY ROSE Website: www.thriveembodiedarts.com Instagram: @the.sensual.ceo Email: thriveembodiedarts@gmail.com   EPISODE TIMESTAMPS 00:00 Introduction to Sensuality in Business 02:52 The Importance of Flow and Pleasure 06:11 Listening to Your Body: The Foundation of Sensuality 09:13 Rituals for Presence and Connection 12:08 Overcoming Limiting Beliefs in Business 14:57 The Role of Community in Empowerment 18:02 Embodying the Entrepreneurial Spirit 21:00 The Intersection of Feminine and Masculine Energy 24:05 Personal Journeys and Transformations 26:49 Building a Supportive Community 29:55 Navigating Success and Money Mindset 33:13 Closing Thoughts and Future Directions 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must.  Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you. 💸 RESOURCES MENTIONED 🎟️ Be You Brand Live Tickets (Sept 25–27 in Las Vegas) https://atigrinspun.com/beyoubrandliveevent/ 🎧 300K Blueprint Masterclass + Money Hypnosis DM “300K” on IG ✏️ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 📞 Book a Discovery Call (for BYBA or 1:1) https://calendly.com/atigrinspun/discoverychat 💬 CONNECT WITH ATI ✨ Instagram → @ati.grinspun 🌐 Website → https://atigrinspun.com/ 👯‍♀️ Facebook Group → Personal Branding for Womenpreneurs 💥 EPISODE HIGHLIGHTS Why Be You Brand Live is NOT just another event—it’s a full-body breakthrough The difference between content and embodiment (and why it matters) How money shame shows up in your pricing, your content, and your energy The truth about community and why it’s the fastest way to grow What really changed for Ati in 2019—and why it still fuels everything she does today 💡 KEY TAKEAWAYS Most money blocks don’t start in your mind—they start in your body Your fear of losing money might be what’s stopping you from making more Community isn't fluff—it’s the backbone of your next level It’s not about feeling ready. It’s about getting in the room Healing your money relationship is about rewiring how you feel as much as what you believe 🔥 QUOTABLE MOMENTS “You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun “Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun “Community isn’t just who you know—it’s how you grow.” – Ati Grinspun   ⏱️ EPISODE TIMESTAMPS 00:00 – The fear of not being able to replicate your success 03:45 – Why Be You Brand Live exists 06:30 – The money talk no one teaches you 09:40 – How different women build community in different ways 13:15 – A client sells a $2K offer… and spirals 16:00 – Why money healing must be embodied 19:45 – Behind the scenes of our most powerful in-room experiences 23:10 – Why Be You Brand Live will be different (again) 26:30 – The 2019 moment that changed everything for Ati 32:15 – You belong in the room before you feel ready 35:40 – Masterclass + event info + final invitation 💁‍♀️ ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid. 🎙️ ABOUT THE SHOW Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you. Categories: Entrepreneurship | Business | Self-Improvement | Marketing Pillars: Personal Branding | Mindset | Business | Energetics | Purpose | Life

SHOW DESCRIPTION This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message.   🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun 🎧 LISTEN to just the meditation portion starting at minute [03:32] CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram: @ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Episode 70: The Real Reason You’re Spiraling in Business (Even When You’re Doing Well) High Self, Highest Income EFT Tapping/Emotional Freedom Technique basics EPISODE HIGHLIGHTS Why tapping is the ultimate action-oriented meditation for anxious entrepreneurs The science behind how tapping stimulates your amygdala to calm fight-or-flight responses How to release the "ick" around selling and charging for your expertise The complete tapping sequence to activate confidence in your business Why you don't need to convince—you get to connect with people who need you KEY TAKEAWAYS Tapping is perfect for busy minds: Unlike passive meditation, tapping gives your mind something active to focus on while rewiring limiting beliefs Your fear-based beliefs aren't facts: Questions like "What if nobody buys?" and "What if I'm being judged?" are just old programming that can be released You're here to serve, not perform: Shifting from performance mode to service mode eliminates sales anxiety The version of you that's ready to lead boldly already exists: Tapping helps you step into that identity with confidence It's safe to be seen in your full power: You can release guilt around charging for your magic and showing up authentically QUOTABLE MOMENTS "I am the message. I am the brand. I am the woman who leads with power." "I do not have to be convinced. I get to connect to the people that need me." "I release the ick around selling. I let go of the guilt around charging for my magic." EPISODE TIMESTAMPS 00:28 - Welcome and episode introduction 01:17 - Why tapping is Ati's favorite technique for rewiring the subconscious 02:15 - The science behind tapping and meridian stimulation 02:40 - Tapping pattern explanation and hand position guide 03:32 - MEDITATION BEGINS: Full guided tapping session 16:06 - Post-meditation reflection and closing thoughts 16:35 - Call booking reminders and next episode preview HOW TO USE THIS EPISODE First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually. Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice. Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works! ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity. 📚 RESOURCES MENTIONED Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/ 300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲Want Ati To audit your Brand?  Book a  Profit Brand call >  https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com 🔥 EPISODE HIGHLIGHTS Even experienced entrepreneurs face fear and self-doubt, especially during growth. Having practical strategies helps break the spiral of overwhelm faster. Opportunities often trigger retreat because expansion challenges your comfort zone. Business challenges reflect deeper internal work on beliefs and identity. Recognizing and physically interrupting the spiral is the first step to recovery. Movement, EFT tapping, and journaling help release blocks and restore clarity. ✨ KEY TAKEAWAYS You can’t shift what you don’t acknowledge. 3-Step Spiral Exit Strategy: -Interrupt the Pattern – Breathe, move, or change the environment. - Use EFT Tapping – Shift emotional state quickly. - Journal It Out – Ask: - “What am I really feeling?” - “What do I actually want?” - “What do I believe about this right now?” Your state influences your results, don’t build from burnout. Regularly use tapping, journaling, and movement to manage your mindset and emotions through challenges. Spirals are part of the journey, what matters is how fast you bounce back. Inner Work = Business Growth: Keep doing the work, especially when it’s hard. 💬 QUOTABLE MOMENTS “The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun "Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun "Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun ⏱ EPISODE TIMESTAMPS 00:00 Overcoming Doubts in Entrepreneurship 02:50 Tools for Managing Overwhelm 05:47 The Importance of Self-Leadership 09:03 Understanding Triggers and Reactions 11:59 Pattern Interruption Techniques 15:05 Emotional Freedom Techniques 17:57 The Power of Gratitude and Movement 20:47 Journaling for Clarity 24:10 Radical Responsibility in Business 27:01 Coaching Yourself Out of a Spiral 30:07 Conclusion and Upcoming Events ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level. This isn’t about being louder. It’s about being you, fully and unapologetically. 💖 CONNECT WITH ATI 🔥 Ready to build a personal brand you’re proud of? Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ 🎓 Want clarity on your brand? Get the Personal Brand Clarity Masterclass https://atigrinspun.com/clarity-masterclass ✨ Want to stand out (on and off social)? Grab the Stand Out Masterclass https://atigrinspun.com/standout 📲 Book a discovery call https://calendly.com/atigrinspun/discoverychat 🔗 Connect: Instagram: @ati.g.branding Website: https://atigrinspun.com FB Community: Personal Branding for Womenpreneurs 📚 RESOURCES MENTIONED DM “AUTHENTIC” to @ati.g.branding for the 10 authenticity questions 🔥 EPISODE HIGHLIGHTS What authenticity really means (and what it doesn’t) How social media may be killing your creativity Why you're likely scrolling instead of selling The true cost of staying small and invisible How to build a personal brand that reflects who you really are—not who you think you “should” be ✨ KEY TAKEAWAYS Authenticity isn’t discovered—it’s uncovered You already have a personal brand. The question is: is it aligned? Social media is powerful when you use it to express, not impress Radical honesty with yourself is the first step toward radical impact Your voice matters. But you have to choose to use it 💬 QUOTABLE MOMENTS “You are the brand—even if you don’t have a business.” — Ati “You cannot be authentic from the outside in. It has to start with you.” — Ati “Confusion isn’t clarity. It’s comfort in disguise.” — Ati ⏱ EPISODE TIMESTAMPS 00:00 – Welcome to EmpowHER Detroit 02:40 – What authenticity is not 06:15 – The moment I quit my job & faced doubt 11:30 – Are you scrolling instead of creating? 14:00 – Your personal brand exists, even without a business 18:45 – Why you feel invisible when it's time to sell yourself 24:20 – The game-changing 10 authenticity questions 28:40 – Why the world needs your way 33:10 – Take the selfie, tag @ati.g.branding, and OWN your new era 36:00 – Radical responsibility and the next version of you 40:00 – Closing words: You are the fire. Let them feel the heat 🔥 ABOUT YOUR HOST Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life. ABOUT THE SHOW The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip. Categories: Entrepreneurship | Personal Branding | Business | Self-Development Pillars: Authenticity | Mindset | Marketing | Energetics | Purpose

SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Higher Self Habits by Alessia Citro Atomic Habits by James Clear Tiny Habits by Dr. BJ Fogg Seven Habits of Highly Effective People by Dr. Stephen Covey Badass Habits by Jen Sincero Miracle Morning by Hal Elrod The Halo app (mentioned for prayer/meditation) GUEST BIO Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels. EPISODE HIGHLIGHTS Why traditional masculine habit-building approaches often fail women and how to create a feminine menu of habits that honors your changing energy The surprising first habit that transformed Alessia's life and why building self-trust through tiny consistent actions is the foundation of all success How focusing on the wrong priorities in Maslow's hierarchy of needs sabotages your best intentions and what to focus on instead The 24-hour challenge to transform your physical environment that can immediately shift your mindset and productivity Why cleaning your car and running your dishwasher at night might be the most impactful business habits you're not doing KEY TAKEAWAYS Build self-trust through consistency with tiny habits rather than attempting massive changes - even flossing one tooth counts as success Create a "menu" of habits rather than rigid routines - women operate on a 28-day cycle, not a 24-hour one like men Focus on physiological and safety needs first (like sleep, hydration, clean environment) before trying to optimize self-actualization Celebrate small wins immediately to wire in dopamine rewards that make habits stick Clean external environments like your car and kitchen are powerful reflections of your internal state and can transform your productivity QUOTABLE MOMENTS "Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro "You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro "Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun FIND ALESSIA CITRO Website: alessiacitro.com  Email: alessia@alessiacitro.com  Instagram: @alessiacitro__  Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good"  Podcast: INHABIT with Alessia Citro EPISODE TIMESTAMPS 00:01 - Ati introduces Alessia Citro, author of Higher Self Habits  01:24 - First question: the single most powerful habit that transformed Alessia's life  02:29 - Why taking a daily greens shot became transformative - building self-trust  03:42 - The concept of "Be Her Now" and embodying your future self  05:39 - Common mistakes in habit building and why masculine approaches often fail women  07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles  09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead  11:49 - How Ati shifted from rigid 5AM routines to more aligned practices  13:42 - Creating anchor points in your habit menu and prioritizing what matters  16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend)  19:08 - The importance of auditing using Maslow's hierarchy of needs  22:08 - How to build awareness and self-trust with tiny habits  24:16 - Making habits extremely small and celebrating each step  27:17 - Ati's story of becoming a triathlete by starting with just putting on shoes  28:12 - The power of celebrating small wins and training your brain's reward center  30:18 - The 24-hour challenge: run the dishwasher at night and unload in the morning  34:09 - How clean environments create mental clarity for work-from-home entrepreneurs  38:04 - Letting go of investments that no longer serve you  40:50 - Releasing things with gratitude instead of guilt  42:16 - Surprising habit: keeping a spotlessly clean car and how it builds self-trust  45:00 - The 24-hour challenge revisited: clean out your car completely  46:10 - Using physical cues like a messy closet as indicators you're moving too fast  48:21 - Who Alessia's work is for and where to find her book ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV! SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth. CONNECT WITH ATI: Ready to build a personal brand you are proud of: ✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ 📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass ✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass 📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call Connect with me: Instagram: @ati.grinspun Website: https://atigrinspun.com/ Facebook Group: Personal branding strategies for female entrepreneurs RESOURCES MENTIONED: Book: The Soul of Money by Lynne Twist Lisa Chastain's Free Money Type Quiz: Take the Quiz Lisa Chastain's Books: Girl, Get Your $hit Together: Control Your Money, Live Purposefully and Love Your Life! Stop Budgeting, Start Living: Transform Your Money Mindset, Transform Your Life GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence. EPISODE HIGHLIGHTS: How to stop budgeting and why traditional methods fail women Navigating through financial challenges and finding purpose Overcoming money shame and embracing financial empowerment The powerful mindset shift from fear to expansion Redefining your personal definition of success KEY TAKEAWAYS: Your financial struggles are not unique—learn why you’re not alone Understand the deeper meaning behind your financial goals Why charging your worth is crucial for your and your client's growth Transforming money management from restriction to empowerment QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain "When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain "Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun FIND LISA CHASTAIN: Website: https://lisachastain.com Instagram: @savvymoneywithlisa/ EPISODE TIMESTAMPS: 00:00 – Intro and Lisa's money coaching journey 05:30 – Breaking free from traditional budgeting 10:15 – Money mindset and overcoming shame 17:45 – Personal stories of financial transformation 25:20 – The shift from fear-based goals to purposeful success 33:00 – Q&A: Charging your worth and overcoming fear SPECIAL ANNOUNCEMENT: Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati? Get your ticket for Be You Brand Live 2025: Secure Your Spot   ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands. ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential. Categories: Entrepreneurship | Business | Marketing | Self Improvement Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

SHOW DESCRIPTION Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you're proud of? ✨ Free Quiz: Profitable Personal Brand Quiz ✨ Free Download: Visibility Power Play Connect with me: Instagram Website FB Community for Female Entrepreneurs RESOURCES MENTIONED Build Your Own Algorithm Program Visibility Power Play Freebie Toastmasters International EPISODE HIGHLIGHTS The surprising truth behind my first speaking gig Why waiting for invitations keeps you stuck (and how to change that) Exactly how hosting my own event rapidly built my brand and community The power of collaboration vs. competition How to position yourself as an authority quickly KEY TAKEAWAYS You don't wait for authority; you create it by stepping into the spotlight. Hosting your own events positions you immediately as a leader, accelerating client attraction. Strategic follow-up is crucial; it's the goldmine most entrepreneurs overlook. The perfect collaborators share your audience but have different offers. Local events can amplify your brand faster and more effectively than social media alone. QUOTABLE MOMENTS “I wasn't waiting to be chosen—I chose myself. Don't wait to be invited to the table; build your own.” "You don't wait until demand or authority magically appear—you create them." "Collaboration beats competition every single time." EPISODE TIMESTAMPS 00:00 - Intro: The truth about my first speaking gig (hint: no invite needed!) 02:32 - How I created my first event (the birth of Power Tribe networking) 04:51 - The magic of creating your own stage and its immediate benefits 07:09 - Eye-opener: You only need a handful of clients for your first 10K month 09:27 - Why building your own algorithm and local community is crucial 11:28 - Golden nugget: How Toastmasters changed my public speaking confidence 13:41 - The perfect collaboration formula: same audience, different offers 18:15 - Understanding different event types and their strategic purposes 20:37 - How intentional networking creates endless speaking opportunities 23:03 - Accelerating online growth through offline positioning 25:15 - Opportunities to practice your pitch: enter speaking contests! ABOUT YOUR HOST Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential. ABOUT THE SHOW Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

SHOW DESCRIPTION Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.   Join us live at empowHer event in Detroit Michigan https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @Ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs GUEST BIO Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live. EPISODE HIGHLIGHTS The surprising pivot that led to creating Michigan's largest women's empowerment conference Why being "too similar" to someone else might be your biggest opportunity The truth about pricing events and why free isn't always better How to build genuine connections that turn into profitable partnerships The unexpected way to know if you're ready to host your own event KEY TAKEAWAYS The real reason why some event creators succeed while others struggle (it's not what you think) How to build a community that sells out your events without constant promotion The counterintuitive approach to vendor and speaker selection that creates extraordinary experiences Why your "why" matters more than your "how" when building an event empire QUOTABLE MOMENTS "Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb "When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb SPECIAL OFFER Use code "ATI" for a free month of Demiree's membHERship program! https://empow-her.mykajabi.com/offers/qLLkLESw/checkout FIND DEMIREE Instagram: @demireesuanne Website: demireesuanne.com EPISODE TIMESTAMPS 00:00 - Introduction and discovering brand synergy  01:20 - Demiree's journey: From boutique to empowerment conference 05:30 - The shift from selling products to selling experiences 11:34 - Building a community and rebranding 18:30 - The truth about event pricing and value 25:00 - How to start your own event 35:00 - Creating extraordinary experiences 42:00 - Details about empowHER Conference   ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

SHOW DESCRIPTION In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count. FEATURED EVENT ANNOUNCEMENT The Table Experience Live Dates: February 21st-22nd, 2024 Location: Saltbox in Tempe, Arizona Website: thetableexperiencelive.com Ticket Options: Signature Experience ($497) Entry to general sessions & access to intimate expert roundtables Access to private online community (pre and post-event) Lunch, snacks + beverages both days Curated networking opportunities throughout the 2-day event Ultimate Experience ($997) - Limited Availability Everything in Signature Experience, plus: Reserved front-of-house seating Exclusive VIP Happy Hour at Industrious (food + bar included) Complimentary headshot by Spark Brand Creative Exclusive sponsor-curated swag bag Intimate fireside chat opportunities with speakers Special Offer: $100 off ticket price (promo code coming soon) Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships. GUEST BIO Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people. EPISODE TOPICS COVERED Understanding Event ROI: Beyond immediate transactions Strategic Networking: Creating event-specific action plans Personal Brand Alignment: Choosing the right events and connections The FOMO Factor: Avoiding misaligned investments Introvert vs. Extrovert Strategies: Customizing your approach Building Lasting Relationships: The power of authentic connections Follow-up Mastery: Turning connections into opportunities ACTIONABLE TAKEAWAYS Pre-Event Strategy Assess your current business needs and goals Research attendees and speakers Create specific, measurable networking objectives During the Event Focus on genuine connections over transactions Ask unique questions beyond "What do you do?" Challenge yourself with specific networking goals Post-Event Success Implement a structured follow-up system Maintain long-term relationship building Convert connections into collaborative opportunities QUOTABLE MOMENTS "People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall "We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall CONNECT WITH HALEY WESTFALL Instagram: @thehalewestfall Website: thetableexperiencelive.com CONNECT WITH ATI Instagram: @ati.grinspun Website: https://atigrinspun.com/ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/ Book a Discovery Call: https://calendly.com/atigrinspun/discoverychat EPISODE TIMESTAMPS 0:01 - Introduction and event monetization teaser  0:37 - Haley introduces herself and her background  1:20 - Common mistakes people make at networking events  3:42 - Discussion on personal brand alignment  5:13 - The importance of knowing what you need from events  10:19 - Example of strategic networking at Powerhouse event  14:58 - Discussion of The Table Experience event  21:17 - How to get ROI from events  27:22 - The importance of follow-up after events  29:28 - Where to find Haley and event details ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.   Additional Resources: Personal Brand Clarity Masterclass: HERE Stand Out Masterclass: HERE Facebook Community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

BRAND TO BANK ACCELERATOR -EXCLUSIVE OPPORTUNITY! Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands. February 24-28, 2024 Early bird pricing available until February 3rd! ➡️ Register now: https://atigrinspun.com/brandtobank/   SHOW DESCRIPTION Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In this episode, Ati drops truth bombs about what actually moves the needle in your business (hint: it's not what most "experts" are telling you). Get ready to challenge everything you thought you knew about building a profitable personal brand. CONNECT WITH ATI Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs EPISODE HIGHLIGHTS The surprising truth about social media that's keeping you from making real money Why "following the experts" might be the reason you're stuck The counterintuitive approach to building a loyal audience that actually buys What successful personal brands do differently (and it's not what you think) KEY TAKEAWAYS The real reason why some entrepreneurs make bank while barely being online A game-changing perspective on building relationships that convert The truth about what it really takes to build a profitable personal brand in 2024 QUOTABLE MOMENTS "Your job is not to be a content creator. Your job is to be an amazing coach." - Ati Grinspun "You do not need to live in social media to build a successful business." - Ati Grinspun EPISODE TIMESTAMPS 00:00 - Welcome and biggest misconceptions revealed 05:30 - The truth about being "always online" 12:45 - What really matters in building your brand 18:30 - The game-changing opportunity you need to know about 25:00 - How to break free from the content creation trap ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you. CONNECT WITH ATI Ready to build a personal brand you are proud of: Brand To Bank Accelerator (5-Day class on February 24th) HERE  Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE 📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat Connect with Ati: Instagram: @ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs  Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs  RESOURCES MENTIONED Brand To Bank Accelerator (5-Day class on February 24th) https://atigrinspun.com/brandtobank Episode 26: Content vs Visibility: The Key to Standing Out in Your Niche https://www.youtube.com/watch?v=-KTAdYAq5tM&t=38s Episode 43: 10x Your Visibility, 10x Your Results https://www.youtube.com/watch?v=UmGnal1cj0E Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE EPISODE HIGHLIGHTS Successful businesses focus on engaging those who are actively seeking their services. Clear, specific messaging helps attract your ideal clients and avoids confusion. It's important to address your ideal client’s pain points directly, as over-explaining can weaken your content's impact. Instead of chasing clients, create organic conversations that naturally engage your audience. Rather than trying to save everyone, focus on connecting with those who are already seeking help. KEY TAKEAWAYS Speak to those actively seeking your solution rather than convincing those who may not be ready. Be clear and specific about the problems you solve to better connect with your ideal clients.  Keep your content simple and impactful by focusing on what matters most to your clients. Shift your energy to creating value that naturally draws in the right clients. Tailor your message to address your client’s immediate struggles and desires for better results. QUOTABLE MOMENTS "Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun   "Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun EPISODE TIMESTAMPS 00:00 Introduction to Myth Busting in Content Creation 01:18 Creating Profitable Sales Systems 03:47 Identifying the Right Audience 08:11 The Importance of Specific Messaging 17:30 Focusing on the Right Business Activities 21:44 Understanding Your Ideal Client's Language 23:48 - Closing Thoughts and Preview of Upcoming Events ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach. CONNECT WITH ATI Ready to build a personal brand you are proud of: Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE  Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE 📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat Connect with Ati: Instagram: @ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs  Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs  RESOURCES MENTIONED 2025 Profit Planning Session Recording ($47 limited time offer until Jan 11th) https://beyoubrandacademy.podia.com/2025-profit-planning-sesh Year Planning Calendar -wall huge ass calendar https://a.co/d/0PAf1yF Be You Brand Academy: our One year personal brand focused business Academy https://atigrinspun.com/beyoubrand/ EPISODE HIGHLIGHTS The fundamental shift from random income to predictable revenue through strategic planning Understanding and implementing "Six Figure Trigger Events" for consistent client attraction Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results Building a sustainable sales pipeline while establishing brand authority The importance of recurring revenue and follow-up systems KEY TAKEAWAYS Success in business requires a repeatable system that combines brand building with strategic sales events Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income Building a follow-up system for non-buyers is as important as making immediate sales Recurring revenue is essential for building a sustainable business without desperate energy QUOTABLE MOMENTS "Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun "Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun EPISODE TIMESTAMPS 00:01 - Introduction and personal transformation story  03:32 - The need for certainty in business planning  06:16 - Introduction to the Six Figure Profit Planning System  10:24 - Case study: Arthritis coach success story  13:20 - Case study: Garden coach's $10,000 month  15:41 - Why teaching builds authority better than social media  17:05 - Planning trigger events for consistent income  19:47 - Breaking down the profit planning system  22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan  28:05 - Creating residual income streams  29:24 - Closing thoughts and invitation to connect ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out (on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Dr. Joe Dispenza's Nighttime Meditation Highest Self Highest Income Program Breath Work Resources: Wim Hof Method Box Breathing Technique Profit Planning Session (January 3rd, 10am PST) EPISODE HIGHLIGHTS The critical distinction between being your brand and being your business Why recurring revenue is essential for sustainable business growth How to make expansive decisions instead of fear-based choices The power of self-awareness in business growth Understanding that you can pivot and evolve your business at any time The importance of having a concrete plan behind your income goals How to maintain high frequency emotions while running your business KEY TAKEAWAYS Your business results don't define your worth - separate your identity from your business performance Keep your main revenue stream running while testing new offers Create recurring revenue streams to start each month with predictable income Self-awareness is crucial for making aligned business decisions You have permission to pivot and evolve your business as you grow QUOTABLE MOMENTS "You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun "The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun TIMESTAMPS 00:00 - Introduction and Year in Review 02:07 - Lesson 1: Separating Identity from Business 09:17 - Lesson 2: Mindful Business Decisions 15:49 - Lesson 3: The Importance of Recurring Income 21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions 27:51 - Lesson 5: The Power of Self-Awareness 34:10 - Embracing Change and Evolution 41:15 - Understanding Meaning and Perspective 46:06 - Overcoming Personal Challenges 52:49 - Self-Awareness and Action ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season. CONNECT WITH ATI Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable https://atigrinspun.com/quiz/   Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE   Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE   📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   RESOURCES MENTIONED The Eisenhower Matrix: Decision-making tool for task prioritization See photo HERE  Tapping Solution App (Free meditation and tapping tool)  Highest Self Highest Income Program:https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443 Binaural Beats (Available free on YouTube, just search binaural beats and listen with headphones) Episode 55: Do, Delete, Automate, Delegate EPISODE HIGHLIGHTS Why entrepreneurs struggle with taking time off during holidays How to use the Eisenhower Matrix for holiday business planning The power of tapping for managing holiday stress and business anxiety Making decisions from a CEO mindset instead of guilt Practical strategies for maintaining business momentum while taking time off KEY TAKEAWAYS The importance of making conscious decisions about your holiday schedule based on your values How to effectively prioritize tasks using the Eisenhower Matrix (Important/Urgent framework) Using emotional freedom technique (tapping) to manage guilt and anxiety about taking time off The value of modeling work-life balance for your clients and audience QUOTABLE MOMENTS "Nobody got in business to be a slave to their business." - Ati Grinspun "You are the only one that knows what you want to do during the holidays. Nobody on the internet, not me, not anybody can tell you what the right thing is to do." - Ati Grinspun EPISODE TIMESTAMPS 00:00 - Introduction and holiday business challenges 02:21 - The importance of year-end planning 04:38 - Making decisions as a business owner 07:00 - Strategic planning for the holiday season 09:21 - Using the Eisenhower Matrix 13:32 - Introduction to tapping technique 20:17 - Juggling business and pleasure 24:52 - Closing thoughts and holiday wishes ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

Ready to build a personal brand you are proud of: ✏️FREE: Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   EP 58: Giving yourself the permission to pivot and be seen. In this episode, I am  joined by Chardét Ryel, a wellness entrepreneur, visibility mentor, and behavior change specialist. Chardét shares her journey of pivoting in her career, from starting as a wellness entrepreneur to becoming a visibility and marketing coach, and how the pandemic helped shape her path.   EPISODE HIGHLIGHTS Why having fewer Instagram followers might actually be better for your business The surprising truth about comparison and how to overcome it How to build real visibility that converts (hint: it's not what you think!) The unexpected connection between behavior change and business success Real talk about pivoting in business and why it's never too late to change direction About the guest: Chardét Ryel is a wellness entrepreneur, visibility mentor and behavior change specialist with 11 years of experience helping people feel women show up boldly. She is also the host of the top-ranked podcast Feel Good Nakd.    Connect with Chardét Ryel Website: www.chardetryel.com Email: team@chardetryel.com Facebook/Instagram: @chardetryel   17 Ideas to Get Clients without Ads or Instagram freebie: https://chardetryel.com/oguide-17-ideas-to-get-clients-without-socials   ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

57. What platform you should focus on to grow your brand right now? "F*ck being everywhere. Be where your people are." - Ati Grinspun ----more---- Get your ticket for Be you Brand live 2025 At the lowest it will EVER be. Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/ And get your tickets for you and a bestie! See you in September ! ----more---- Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be everywhere is killing your brand momentum. Get ready for some real talk about picking your power platform and showing up like the queen you are. THE JUICY BITS BE YOU BRAND is officially trademarked! 🎉 The costly mistake that's killing your social media momentum Your perfect platform strategy (spoiler: it's simpler than you think) The hidden truth about content creation Why quality beats quantity every damn time TIMESTAMPS 00:00 - Pop the champagne: We're trademarked! 06:02 - Who's your person? (And where do they hang?) 11:23 - Quality content that converts 14:03 - Your platform power play ACTION STEPS Get clear on where your ideal clients truly hang out Audit your current content (is it serving or just existing?) Pick ONE platform to dominate Show up consistently where it matters Build genuine relationships over vanity metrics QUOTABLE MOMENTS "Stop trying to be everywhere and start being somewhere that matters." "Your brand deserves more than half-assed content across ten platforms." "Quality over quantity isn't just a saying - it's your ticket to success." Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ 📲Book  a discovery call with Ati for the Be You Brand Academy , 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat Connect with ATI (ME!): Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   #PersonalBranding #SocialMediaStrategy #IdealClient #ContentCreation #PlatformSelection #Omnipresence #QualityContent #MarketingTips #Solopreneurs #BusinessGrowth

56. Navigating your marriage and its Impact on biz success w/ Julie Tran In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success. Episode Highlights: Why having a supportive partner is crucial for entrepreneurial success How personal growth in marriage translates to business growth The INSPIRE method for better communication with your spouse Understanding the connection between relationship health and business performance Strategies for maintaining intimacy while running a business How to create a safe space for open communication with your partner Key Takeaways: Your relationship can either be "the wind beneath your wings or chains holding you back" Personal growth in marriage affects your ability to show up authentically in business The importance of expressing feelings without placing blame How to inspire support from your partner rather than trying to control them Creating harmony at home leads to better business performance Guest Info: Julie Tran Marriage Coach for women entrepreneurs, coaches, and healers Creator of the INSPIRE method Specializes in helping high-achieving women create thriving marriages Resources Mentioned: Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE  12-week group coaching program: "Inspire Him" , get more info HERE  Connect with Julie: Instagram: @leadwithjulietran Quotable Moments: "Your highest ROI is in your marriage." - Julie Tran "When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran "Everything starts at home." - Ati Grinspun Did you enjoy this episode? Don't forget to: Leave a review Share on social media Subscribe to the podcast Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz ----more----Connect with Ati: Ready to build a personal brand you are proud of:   ✏️Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   📲Book  a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.       Key Takeaways and Timestamps: [1:20] Embracing Spaciousness and Authenticity Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment. [4:30] The Shift in Content Production Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you. [9:00] The Power of “Do, Delete, or Delegate” Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus. [12:45] Inspired Content Creation Hack Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days. [18:00] Planning for a Powerful 2025 As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.     Ready to build a personal brand you are proud of? 🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17. ✏️ Take the Profitable Personal Brand Quiz 📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more!     Connect with Me: Instagram: ati.g.branding Website: atigrinspun.com Personal Branding Strategies for Female Entrepreneurs: Join our FB Community  

In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you. TIME STAMPS:  [2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel  [5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great)  [12:15] The three crucial phases every profitable brand must go through  [15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless  [22:10] Your roadmap to becoming known for the right things KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place. Ready to build a personal brand you are proud of:  🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/ ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/  📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs     YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding ▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding    🔥Ready to build a personal brand you are proud of:  Take the profitable personal brand quiz https://atigrinspun.com/quiz/  🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Follow Ati! Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs MENTIONED IN THIS EPISODE: 5-Day Personal Branding Bootcamp (November 11-15) Register in this link https://atigrinspun.com/brandingbootcamp/ Be You Brand Academy Brand Strategy Framework