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10 Minute Marketing

Author: Sonja Crystal Williams

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In this podcast, we're peeking behind the curtains of several businesses to learn more about these entrepreneurs and how they've approached marketing to grow or scale their businesses!

38 Episodes
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Whether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced suppo...
It's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it. In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from scratch, starting with 50 members and growing to 600+ today.Sonja and Veronica start their conversation by talking about Veronica's background as a ...
How did Kelly Leardon achieve a $28k product launch on only pure organic growth?This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.Over the course of the episode, Kelly shares strategi...
What is the defining difference between audience and community?In this episode of 10 Minute Marketing, Sonja dives into the distinction between audience and community along with the entrepreneurial spirit behind the Create Your Purpose® Collective, Quinn Tempest.Quinn is a business and marketing strategist with over a decade of experience. She now helps clients transform their purpose into profit and cultivates an online community of women entrepreneurs who use her expertise and knowledge com...
Today's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's ...
In this episode, Sonja shares several key insights around a vital area that every brand should focus on: Building and engaging with communities. Whether your brand's audience or community is online or in the "real" world, building a community will transform the way you interact with your audience. Sonja discusses the resources and tools that small businesses and popular brands use to engage their communities. Later in the episode, we dissect the art of initiating meaningful conversations...
When someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection?In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurturing relationships has propelled his entrepreneurial journey and grown his business.They discuss how to transform mundane business card exchanges int...
Unlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With a focus on authenticity and strategic engagement, she peels back the curtain on creating a profile that draws the right attention and fosters...
If you could come up with one guiding word or phrase for 2024, what would it be?In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success, and leading ...
What are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful experiences from...
In this Coaching Call style 10 Minute Marketing episode, I’m thrilled to sit down with Akil Sherman, owner of Akil Sherman Online Training & Coaching. With over two decades as a Certified Personal Trainer and experience in corporate wellness, Akil now offers online fitness coaching to those seeking ways to lose fat and get healthy. In this episode, we talk about Akil's journey and finding his target audiences in both a pre and post-pandemic marketplace. We also peel back the layers o...
In Part 2 of this series on Content Creation: Quality vs Quantity, Sonja continues to navigate this debate, providing insights on why some brands need to consider Content Quantity as an approach to their overall content marketing strategy.Sonja kicks off with a compelling study from Semrush, revealing a surprising connection between content quantity and improved website rankings. This data-driven argument makes a strong case for considering content quantity as a viable strategy for brand grow...
What if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of one technique versus the other.Later in the episode, Sonja shares insights on maintaining consistency, understanding social media algorithms, and ...
Ever dreamed of scaling your business with ease and confidence?Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process that layers business growth, starting with private clients. Dallas emphasizes the importance of community in successful scaling, giving us a glimpse...
Shifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from leaving the comforts of a corporate career to stepping into the challenging world of entrepreneurship!With her work at IBOSS, Lenica offers a unique perspective on how operations serve as the critical backbone of businesses. She also walks through her expert strategies for improving operations for business exp...
Ever felt an internal tug-of-war, where your emotions don't align with your external life? We've all been there, and Violetta Znorkowski, the savvy founder of Expand and Impact, joins us for Part 2 of our discussion on overcoming business burnout to shed more light on that topic. In this episode, Sonja and Violetta discuss the critical topic of self-awareness, exploring how understanding and accepting our emotions, without judgment, can positively impact our performance—in business and ...
Whether you're a busy professional or run a business, the impacts of hustle culture and striving on our mental and emotional well-being and relationships can be overwhelming, often leading to unwelcome stress or burnout.If this feeling sounds familiar to you, today's episode features a stimulating conversation with Violetta Znorkowski, Founder of Expand and Impact. She shares her journey of navigating through the male-dominated field of experiential and outdoor education, and how her experien...
In today's episode, we take a deeper dive into the inner workings of a growing startup. Education practitioner and founder of Champion Instructors Education and Training, Dekiyyah (Kia) Edwards, shares insights from her 3-year journey from launching a new business and finding areas of success to discovering new challenges to marketing her business online for continuous growth.Sonja and Kia discuss how Champion Instructors meets the urgent demand for virtual education platforms from small busi...
In this episode, Sonja discusses some critical perspectives around the emerging use of Artificial Intelligence (AI) in content marketing and social media. She shares tips on how marketers, teams, and brands should navigate through this game-changing era where AI is not just influencing search engine results but redefining how we create content.Imagine a world where a tool like ChatGPT is your co-creator and content generation faster and smarter. It's time to embrace these innovations, but be ...
Is your marketing team currently using data and insights discovered from website visits to enhance your marketing strategy? In this episode of 10 Minute Marketing, Sonja welcomes Ally Anderson, the brilliant mind behind Akari Digital. With over a decade immersed in the world of marketing, Ally shares why companies need to consider the power and value of making data-driven decisions as part of their marketing game plan.Ally paints a vivid picture of how data plays an absolutely pivotal role in...
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