The Business Gay

In this episode of The Business Gay Podcast, host Calan Breckon speaks with co-founder and CEO of Orgmatch, Trevor Loke. Trevor has worked with dozens of community investment teams around the world, including Patagonia, to move over $100M in capital. He currently lives in Vancouver, Canada, where he was previously a locally elected official. Now Trevor is working to grow Orgmatch, which is revolutionizing philanthropy by partnering funders with the best nonprofits to help them achieve their goals. Orgmatch’s mission is to create a world where social impact is maximized through effective partnerships. Orgmatch firmly believes that the key to creating sustainable change is by empowering nonprofits with the resources they need to make a difference. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Grow Your Email List Faster! Join the email list for news and updates --- Links mentioned in this episode: OrgMatch.com Trevor Loke on LinkedIn --- Key Takeaways for quick navigation: [01:39] OrgMatch aligns companies' capital with community goals, boosting trust and effectiveness. [02:20] OrgMatch connects corporate capital with grassroots opportunities for societal outcomes. [04:12] OrgMatch optimizes processes, reducing costs and improving community investments. [05:35] Companies invest in nonprofits for reputation improvement and regulatory benefits. [07:10] Patagonia's local partnerships enhance its reputation and demonstrate the impact of grassroots investments. [11:05] OrgMatch uses data and technology to help companies efficiently support grassroots organizations. [13:07] OrgMatch streamlines administrative tasks and due diligence for companies. [13:35] OrgMatch's approach can benefit LGBTQ+ businesses and communities. [21:33] Founders must act responsibly and maintain trust in their businesses. [22:27] Transitioning from public sector to entrepreneurship requires a focus on trust. [25:29] Entrepreneurship demands breaking boundaries and rules compared to public sector roles. [26:49] Entrepreneurs face financial pressures and must prioritize business performance. [29:09] Entrepreneurs need to find and communicate their message and vision effectively.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with California licensed attorney and tax professional, Braden Drake. Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs and memberships. He’s also the host of the “Unf*ck Your Biz” podcast and is the author of his book by the same title. When not doing business things, he is an avid runner, triathlete, CrossFit enthusiast, and home cook. When not doing those things, he's probably taking naps on his patio in San Diego, or watching shows with his husband and three dogs. Watch on YouTube --- ► ProBonoOntario.org - Free legal advice for those in Ontario Join the email list for news and updates --- Links mentioned in this episode: NotAvgLaw.com Braden on IG Unf*ck Your Biz Podcast --- Key Takeaways for quick navigation: [00:42] Maintain separate business bank accounts for clear financial records. [01:51] Establish legal protection with contracts and insurance. [05:58] Classification of contractors vs. employees varies by state. [08:15] LLCs offer liability protection with simplified tax treatment. [10:19] Track business expenses diligently for tax savings. [17:58] Underreporting income can hinder future financial goals. [19:51] Access free resources and invest in educational materials for business finance knowledge. [20:43] Contracts are essential for clarity and protection in professional services. [22:45] Setting up a Delaware C-Corp may not be necessary for most small businesses. [25:32] Tax obligations depend on the state of residence, not just incorporation. [27:35] Ensure legal compliance and brand security with contracts, insurance, and trademark protection. [28:03] Taking business aspects seriously is crucial for success.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Andrew Gurza. Andrew is an award winning Disability Awareness Consultant and the Chief Disability Officer and Co-founder of Bump’n, a sex toy company for and by disabled people. Their work has been featured on BBC, CBC, Gay Times UK, Huffington Post, The Advocate, and Out.com just to name a few. Today Calan is talking with Andrew about bringing access to businesses in a truly inclusive way and what you can do at your company to make it even just a little bit more accessible and inclusive. Watch on YouTube *EXPLICIT WARNING: Some of the topics talked about in today's episode are a bit spicy* --- ► Today’s Sponsor is OpusClip - Generate Social Clips from Long Videos Today! Join the email list for news and updates --- Links mentioned in this episode: AndrewGurza.com Disability After Dark Podcast Andrew on IG --- Key Takeaways for quick navigation: [00:15] Andrew Gurza shares his journey as a disabled entrepreneur, highlighting challenges in job seeking. [02:32] Gurza advocates for self-advocacy, discussing the importance of creating spaces for queer and disability representation. [12:17] Gurza's role as Chief Disability Officer underscores the need for empowering marginalized voices within organizations. [20:33] Gurza urges companies to prioritize inclusivity, from physical access to genuine representation, and check internal ableism. [21:38] Smaller companies often offer a more personal connection and willingness to vet individuals compared to larger corporations. [23:14] Gurza embarked on an entrepreneurial journey to create a sex toy for people with hand limitations after identifying a market need. [27:30] Andrew expresses frustration with companies that tokenize inclusivity without genuine action, particularly in LGBTQ+ spaces. [32:59] Andrew dislikes companies using superficial slogans instead of addressing real inclusivity issues.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with small business marketing coach, Lauren Tilden. Lauren teaches small business owners how to do better marketing more consistently. Her podcast, Making Good, explores all things marketing, mindset, and doing good through small business. As an ex-corporate marketer, Lauren fell in love with small businesses through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. She lives in Seattle with her wife Kate and two young kids, Casey and Mari. Watch on YouTube --- ► Today’s Sponsor is ConvertKit - Start Your Email List Today! Join the email list for news and updates --- Links mentioned in this episode: LaurenTilden.co MakingGoodPodcast.com/100prompts Lauren on Instagram --- Key Takeaways for quick navigation: [00:31] Small business owners struggle with marketing consistency due to factors like fear, perfectionism, and lack of clear planning. [13:40] Accountability is crucial for maintaining marketing consistency; involve peers and set deadlines. [17:59] Building productivity habits and using tools can streamline marketing tasks. [21:58] Start by defining business goals before choosing marketing channels. [23:21] Marketing's main jobs: reaching new people, building relationships, converting sales. [25:13] Prioritize email marketing for relationship building and sales conversion. [28:10] Focus marketing efforts based on your business's current season. [31:28] Avoid quick fixes; prioritize long-term marketing strategies. [32:38] Ensure organic marketing effectiveness before considering paid ads.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Real Estate Investor and Entrepreneur, Jason Muth. Jason stepped away from corporate life after decades of work at some of the biggest media companies in the US including Comcast, NBC Universal, and iHeartMedia to name a few. Jason became a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than his corporate life. In 2023, he launched Prideaway Stays, a boutique gay-owned, tech-driven short-term rental co-hosting business for homeowners and guests in historic and magical Provincetown, or as the gays call it “P-Town.” With a commitment to inclusivity, diversity, and supporting LGBTQ causes, Prideaway Stays enhances the vacation rental experience for both homeowners and guests. Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today. Join the email list for news and updates --- Links mentioned in this episode: PrideAwayStays.com The Real Estate Law Podcast Jason on LinkedIn --- Key Takeaways for quick navigation: [00:02] LGBTQ+ entrepreneurship is vital for community empowerment. [03:46] Increasing openness to financial discussions challenges taboos. [07:12] Real estate markets vary; factors include interest rates and demographics. [11:38] Affordability issues drive younger generations to seek housing alternatives. [15:17] Mortgage terms and demographic trends affect housing stability. [20:06] Increasing housing costs challenge affordability for younger generations. [29:22] Government intervention in housing development can help balance sectors. [39:47] Remote work flexibility is changing workplace dynamics. [40:43] Current real estate demand remains high, buoyed by inflation and population trends. [43:59] Low down payment programs facilitate real estate investment for first-time buyers. [45:07] Provincetown is a vibrant LGBTQ+ destination for short-term rentals. [53:09] Maintaining LGBTQ+ spaces like Provincetown is crucial for community resilience.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Sam Naylor. Sam is the Chief of Staff for Deloitte Canada’s Consulting Technology Executive, as well as the firm’s National Pride ERG Co-Chair. On the side, Sam is a Venture Partner for Chasing Rainbows and provides operations/strategy advice to a handful of start-ups and scale-ups. Outside of work he is the Director of Gradient Spaces - a 2SLGBTQIA+ Startup Founders Program - plus serves on the Board of Directors for QueerTech. His vision and mission is to unlock Canadian Venture capital for 2SLGBTQIA+ founders. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Join the email list for news and updates --- Links mentioned in this episode: Gradient Spaces Waitlist QueerTech Chasing Rainbows VC Vancouver VC Event (April 15th, 2024) --- Key Takeaways for quick navigation: [01:00] Gradient Spaces' acquisition by QueerTech aims to scale LGBTQIA+ support in Canada through entrepreneurship programs. [02:34] Integration of Gradient Spaces into QueerTech expands resources for LGBTQIA+ entrepreneurs in Canada. [04:09] Pilot initiatives like pitch competitions engage potential participants and investors. [06:38] Gradient Spaces considers options of equity-donation based participation. [10:10] Lack of LGBTQ+ entrepreneurship data delayed focused venture capital and accelerator programs. [18:45] Networking and persistence are vital for entering venture capital. [21:02] Sam Naylor discusses key roles in venture capital: deal sourcing, support, and platform provision. [22:23] VC funds pool resources to support startups with thorough due diligence. [24:16] Angel syndicates differ from VC funds in investment processes. [25:39] QueerTech, Gradient Spaces, and Chasing Rainbows VC align missions to support LGBTQ+ entrepreneurship. [26:59] Websites provide networking and resources for LGBTQ+ entrepreneurs.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the founder of Advisor AI, Arjun Arora. Advisor AI is a AI-Technology startup designed to increase student engagement and satisfaction by providing personalized academic guidance and career recommendations. Based in San Francisco, Arjun is on a mission to empower every student to realize their boldest career dreams. With over a decade of experience in AI, enterprise software, and career advising, across Datarobot, Opentext, Robust Intelligence, and Drexel University, Arjun is committed to building a world-class, people-first, impact-focused company that provides high-quality career development insights to everyone. Watch on YouTube --- ► Today’s Sponsor is SurferSEO - Improve Your Websites SEO with AI! Join the email list for news and updates --- Links mentioned in this episode: JoinAdvisorAI.com Arjun on LinkedIn --- Key Takeaways for quick navigation: [00:28] Advisor AI provides personalized career guidance through its platform, Kelly, aiming to enhance student success. [02:32] Dropout rates are high in colleges, especially community colleges, due to limited career support. [04:06] Advisor AI automates university tasks, boosting engagement and success rates. [06:04] Main reasons for dropout: financial constraints and dissatisfaction, stressing the need for quality guidance. [08:34] Advisor AI streamlines course selection, reducing decision time for students. [11:08] Shorter decision cycles increase student satisfaction and retention. [14:53] Advisor AI could aid high schoolers in transitioning to higher education. [16:24] Advisor AI balances innovation with stability through collaboration and long-term partnerships. [20:13] Arjun Arora highlights LGBTQ visibility's importance in business. [23:32] Advisor AI aims to partner with colleges, supporting over100,000 students within two years. [25:44] Advisor AI plans broader university access, driven by stakeholders.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with co-founders of Level Studio, Vinh Le and Luca Campacci. Level Studio specializes in creating unique, functional, residential interior design projects with an exciting, enjoyable and collaborative design process inspired by their client’s story. They continuously innovate and redefine the possibilities of interior design, shaping environments that inspire, captivate, and endure. They authentically build and maintain trust throughout their insightful design and construction process with constant communication to creatively design your space in a memorable and enjoyable way. Vinh and Luca aren’t just partners in business, they’re also partners in life as well. Having been together since university, they began Level Studio out of their parent's basements and have grown it into the recognized brand it is today. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Level-Studio.ca --- Key Takeaways for quick navigation: [00:44] Level Studio has been operating for nearly seven years, while Vinh and Luca's relationship spans over a decade. [02:48] Vinh handles creativity, Luca manages business, ensuring a balanced workload. [10:59] Supporting individual growth strengthens their partnership and entrepreneurial success. [19:52] A challenging incident emphasized teamwork, communication, and realigning priorities. [20:35] Slowing down enhances productivity, achieving more with less effort. [21:16] Soft skills like communication and empathy are vital for entrepreneurs, honed through diverse experiences. [22:41] Comfort with respectful confrontation aids negotiation and idea articulation. [25:56] Overcoming perfectionism is crucial for entrepreneurial progress and adaptability. [28:01] Comparing oneself breeds despair; focus on personal growth over external benchmarks. [31:27] Accepting 80% effort facilitates delegation, fostering diverse approaches in a growing company.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Swish Goswami. Swish is the heart and soul behind Surf, a loyalty platform shaping ethical consumer connections and data collection. As CEO, Swish has woven Surf into the fabric of internet browsing and worked with giants like Netflix and Amazon Prime Gaming, raising over $8M and sealing two impactful acquisitions. Beyond the boardroom, he co-founded the “Track Limits Podcast,” all about Formula 1 racing. Swish is an accomplished author, K-Swiss ambassador, League of Innovators Board Chair, and passionately helps guide organizations through his angel fund AGEX Capital. His journey is studded with accolades like Startup Canada's Young Entrepreneur, LinkedIn Top Voice, and Plan Canada's Top 20 under 20. Beyond the titles, Swish is a storyteller at heart. He's shared his wisdom on TEDx stages 4 times and taken part in over 300 global events, making entrepreneurship a deeply personal voyage for Swish. Watch on YouTube --- ► Today’s Sponsor is ConvertKit - Start Your Email List Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: JoinSurf.com --- Key Takeaways for quick navigation: [01:52] Angel Investing involves individual funding, while Venture Capital consolidates funds into a separate entity with a general partner and limited partners. [02:34] Swish shares raising $750,000 from 21 Angel Investors for Surf in 2018. [03:29] Building relationships before asking for money helps in fundraising; feedback and implementation build trust with potential investors. [05:10] Founders should be prepared with a data room, financials, deck, and product demo when seeking investment. [06:44] Swish advises delaying fundraising if possible, allowing time for bootstrapping to mature the product and metrics, potentially increasing valuation. [09:45] Founders should establish a clear timeline, inquire about the investor's thesis, and seek information on how the VC supports portfolio companies. [11:35] When selecting investors, Swish prioritizes those who are hands-on, have a good reputation, and can provide long-term value beyond immediate needs. [13:40] As an angel investor, Swish looks for founders with compelling stories, evaluates market potential, and assesses whether the product is personally appealing and makes sense. [15:02] Swish explains different exit scenarios: IPO, sale to another company, and mergers, emphasizing the need to consider what is best for the team, investors, and oneself. [17:47] Swish acknowledges market fluctuations and advises founders to prioritize the well-being of the team and investors when considering exits. [19:22] Surf compensates users for their data and is in an M&A process. Swish gears up for a new chapter in gaming, joining parallel.life as the Head of Growth.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, CEO and Co-Founder of Hangtight, Armando Vera Carvajal. Hangtight is an AI-powered social planning app that is transforming how people come together in life. This is Armando’s second startup and he’s been in the Austin founder ecosystem for 10 years. Originally from Mexico City before immigrant to America at age 4, Armando grew up in McAllen, a city in South Texas on the border with Mexico. He later moved to Austin to study at the University of Texas. He has also studied in France and Singapore, and enjoys world travel along with adventure sports, such as mountaineering and white-water rafting. As a proud member of the LGBTQ community, Armando also serves as a mentor and advisor to many entrepreneurs from diverse, minority, and disadvantaged backgrounds across industries and geographies. His ultimate goal in life is to help humanity heal. Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Hangtight.live Hangtight for iOS Hangtight for Android Armando on LinkedIn --- Key Takeaways for quick navigation: [00:45] Arando led a startup to $2.5M MRR through a radical pivot. [02:16] Highlights early risks, mistakes, and learning from failures. [08:29] Bootstrapping mindset: focus on resource maximization, financial discipline, and immediate needs. [10:43] Arando advocates cutting expenses and growing organically. [20:01] Align team, use equity, and balance incentives for commitment. [29:51] Due diligence on investors is essential; founders must assess alignment. [39:18] Embrace failure for learning; the market guides product evolution. [39:58] Timing is crucial; addressing pervasive problems can make a startup a winner. [42:13] Existing social platforms lost purpose, creating an opportunity for innovative solutions. [44:07] Relationships are essential; technology fosters connections and aligns lives.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with...himself? Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses. This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it. If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch. Watch on YouTube --- ► Today’s Sponsor is SurferSEO - Skyrocket your organic traffic! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: ahrefs.com Website Speed Test --- Key Takeaways for quick navigation: [00:00] SEO boosts website visibility, ranking, and trust for user recommendations. [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking. [15:41] Topical Authority: Create consistent content to establish niche expertise. [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO. [21:03] Free SEO Tool - ahrefs.com Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights. [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO. [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional. [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience. [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Nik Varlamov and Benjamin Gibson from Toronto Creatives. Toronto Creatives is a multidisciplinary content creation and marketing agency located in Toronto, Canada, that help their clients internationally achieve their goals through high-quality content, storytelling, and strategic marketing campaigns that they custom-design and tailor to each client. Nik and Ben are both partners in business and in life, and are Proud members of the Canadian 2SLGBTQI Chamber of Commerce (CGLCC). Watch on YouTube --- ► Today’s Sponsor is PartnerStack - Affiliate Marketing Made Easy. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: TorontoCreatives.com --- Key Takeaways for quick navigation: [01:52] 70% of the internet is video content; high-quality videos enhance retention and watchability. [03:13] Effective video marketing combines entertainment with promoting products, focusing on engaging the end user. [11:24] The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling. [14:52] Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business. [18:30] Human connections drive business decisions; personal connections or liking individuals behind services garner more support. [23:20] Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level. [31:27] Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences. [33:56] Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity. [39:58] Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.

A study done by StartOut found that LGBTQ+ founders created 36% more jobs, 114% more patents, and 44% more exits, despite raising 16% less funding compared to the average cis founder. In this episode of The Business Gay Podcast, host Calan Breckon speaks with Brian Richardson. In March 2023, Brian was named the CEO of StartOut, the national nonprofit organization that accelerates the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future. Previously Brian worked for Lambda Legal, Google, the Democratic National Committee, the U.S. Senate and as a public school teacher. He earned his MBA from UC Berkeley and his BA from the University of Chicago. Brian reads voraciously, dances like no one is watching, loves to travel, and currently lives in Chicago with his 10-year son, Nico. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Startout.org Brian on LinkedIn --- Key Takeaways for quick navigation: [00:17] StartOut supports LGBTQ+ entrepreneurs nationwide. [02:08] LGBTQ+ founders face funding barriers, receiving only 0.5% of VC funding. [04:54] Discrimination hinders LGBTQ+ founders in pitching, impacting funding prospects. [08:19] Economic independence is crucial for authentic leadership and social change. [12:43] StartOut's theory aims for economic justice and social equality for the LGBTQ+ community. [15:40] Empowering entrepreneurs fosters inclusive environments, eliminating compromises. [18:01] StartOut's programs, including the Growth Lab, are open globally, fostering LGBTQ+ entrepreneurship. [19:25] StartOut encourages mentorship engagement, connecting LGBTQ+ founders with 500+ mentors. [21:59] StartOut's investor portal connects LGBTQ+ founders with 400-500 investors, recognizing their value. [25:44] StartOut builds a supportive LGBTQ+ community, addressing entrepreneurial loneliness. [29:06] StartOut hosts events, fostering networking opportunities for LGBTQ+ entrepreneurs.

It's clear what the LGBTQ+ community wants from marketers and companies targeting them for business: do the work. We're over the lip service and once-a-year pinkwashing. It's time to put your money where your mouth is and hold the line with us all year round and not only when it's easy or profitable to do so, because when times get tough we don't have the luxury of being able to retreat from the line. After all, it's our lives. In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founders of Do The WeRQ, Kate Wolff and Graham Nolan. Do the WeRQ brings people across the marketing industry together to foster connections, share experiences and collaborate on cultural transformations that support the advancement of LGBTQ+ creative talent 365 days a year. Because only when queer marketing talent is inspired, mobilized, and celebrated by brands and marketing leaders, will queer cultural creativity translate into meaningful business solutions. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Start Generating Email Leads Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: DoTheWeRQ.com Kate on LinkedIn Graham on LinkedIn --- Key Takeaways for quick navigation: [02:51] LGBTQ+ data gaps are addressed for better representation and workplace dynamics. [05:09] Brands supporting LGBTQ+ amid backlash shape society and consumer behaviour. [11:38] Queer representation positively impacts consumer behaviour and brand loyalty. [14:50] Brands significantly influence culture and politics, with 70% recognizing their impact. [18:39] Brands must stand by values amidst uncertainty, as hate is seen as predictable. [39:35] Tension in LGBTQ+ progress signals visibility and representation, despite challenges. [44:33] Brands should invest long-term, considering generational differences in preferences. [49:03] Consistent support against negativity is crucial, avoiding alienation and hate group incentives. [51:02] Brands prioritizing well-being and authenticity find long-term success.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Yousuf Allidina. Yousuf is a marketing leader and consultant in the B2B technology space who has over 12 years of experience developing and honing demand generation and digital marketing strategies for leading technology brands, particularly in the conversational AI space. Currently, he heads up Account-Based Marketing at LivePerson, a leading Conversational AI brand. He's passionate about fostering inclusive and empowering corporate culture and advocating for LGBTQ representation in the workspace so that people can feel comfortable bringing their whole selves to work. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Lead Generation On Autopilot! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Yousuf on LinkedIn --- Key Takeaways for quick navigation: [01:10] New businesses often limit their audience by focusing only on ready-to-buy customers, missing the potential of educating a larger audience. [03:32] Startups need to measure demand beyond self-identifying buyers, recognizing latent demand that requires education. [08:49] Invest in long-term strategies like SEO and content creation for sustained growth, even if immediate quantifiable results are not apparent. [12:54] While demand capture tactics like paid ads may bring initial success, transitioning to demand generation is vital for long-term growth. [15:26] Establish thought leadership for long-term success and loyalty, achieved through activities like research studies. [17:55] Find an equilibrium between demand capture and generation; successful companies measure and balance both strategies for sustained growth. [18:23] Research and track spending, finding a balance between different tactics for sustainable growth. [19:46] Use Buyer Journey mapping to understand your audience's path to purchase; identify channels, messages, and engagement points. [22:34] Slow down, research, and explore various marketing options; costs can be managed, and success is achievable with awareness and effort.

According to the U.S. Bureau of Labor Statistics, 45% of small businesses fail in the first 5 years of business and only about 25% of new businesses will ever make it to 15 years or more. But what can be done to improve these numbers? In this episode of the Business Gay podcast, that’s what host Calan Breckon is going to be talking about with today’s guest, Business Consultant Inbar Madar. Inbar is a seasoned consultant equipped with over a decade of executive corporate experience. She now utilizes her experience in roles like Head of Brand and Global Sales Director to empower small businesses to foster their own growth and success. Inbar's main goal is to reduce the staggering closure rates for self-owned businesses and is driven by a commitment to aiding minority-owned businesses and ensuring their longevity. As a business consultant, she offers tailored strategies and insights for the unique demands of each client and guides entrepreneurs toward sustainable profitability and success. With a strong emphasis on empowerment, education, and support, Inbar aims to reshape what entrepreneurship looks like, by fortifying the foundations of small businesses and helping turn aspirations into achievements. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Grow Your Email List Faster! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: MiBusinessConsulting.com StartOut.org --- Key Takeaways for quick navigation: [00:43] Profit Beyond Sales: Business failure ties to factors like pricing, client targeting, and operational costs, not just sales. [02:58] Continuous Learning: Entrepreneurial success requires ongoing education; address blind spots through proactive learning. [05:17] Mentorship Impact: Finding a mentor provides valuable guidance and prevents critical mistakes, contributing to business stability. [08:13] Financial Awareness: Ignoring finance tasks may lead to hiring unqualified professionals and business failure; business owners should be financially aware. [10:46] Transactional Loyalty: Loyalty in business should be rooted in mutually beneficial transactions, prioritizing financial sense. [14:55] Supplier Negotiations: Product-based businesses must negotiate costs with suppliers to maintain profitability, avoiding loyalty pitfalls. [18:17] Effective Marketing for Service Businesses: Service-based businesses must avoid scattering marketing efforts and focus on a strategy with higher ROI. [32:18] Diversify Revenue: Reduce vulnerability by diversifying products, services, or businesses for a steady income during economic uncertainties. [33:27] Loyal Client Base: Cultivate strong client relationships, offer rewards, and prioritize connections for continued support during economic challenges.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Paulo Trindade. Paulo is the owner of Paulo’s Cake Shop - the first Roll Cake Store in Canada. The Roll Cake, known in Brazilian Portuguese as Bolo de Rolo, is a typical dessert from the Pernambuco state, located in the northeast of Brazil. It’s the adaptation of the Portuguese Bride's Mattress cake, which is a rolled sponge cake filled with almonds. Upon arriving in Brazil, the Portuguese bakers changed the filling to the native guava fruit which Paulo brought to Canada when he immigrated to Toronto from Brazil in 2016. Paulo’s Cake Shop is a certified diverse Supplier by the Canadian 2SLGBTQI Chamber of Commerce and a huge supporter of the community. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Pauloscakeshop.com --- Key Takeaways for quick navigation: [00:15] Paulo shares challenges as an entrepreneur in Canada, navigating a new business landscape from Brazil. [02:31] Transitioning from real estate in Brazil to Paulo's Cake Shop in Canada brings challenges in quality maintenance and dealing with expiration dates. [05:05] Paulo emphasizes the mental challenges entrepreneurs face, highlighting the importance of mental health for success. [10:20] Paulo shares the significant growth of Paulo's Cake Shop, serving over 15,000 customers and 40 corporate organizations in recent years. [11:40] Future plans involve expanding Paulo's Cake Shop into catering, addressing corporate demand for additional services. [13:31] Positive experience with corporate events, collaborating with organizations like EY, showcases Paulo's Cake Shop success. [17:57] Paulo emphasizes the importance of having a business mentor, drawing on insights from mentors in Canada and Brazil. [19:31] Paulo discusses adapting recipes to suit Canadian taste preferences and acknowledges support from programs and grants, like Futurepreneur. [23:16] Utilize funds and grants for business owners in Canada, like Digital Main Street, offering quick grants for digital marketing. [25:12] Enterprise Toronto is a valuable resource for business research in Ontario, offering information, mentorship, and connections. [27:40] Connecting with people, especially within the LGBTQ+ community, has been a favourite part of being an entrepreneur. [29:01] Being a certified diverse supplier with CGCC provides valuable connections, support, and an inclusive environment for business owners. [31:20] CGCC fosters a family vibe among certified suppliers, emphasizing support and collaboration, creating a stronger LGBTQ+ business community.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with A.J. Stewart, the Operations Manager For Supplier Diversity at Canada's 2SLGBTQI+ Chamber of Commerce, also known as the CGLCC. As a subject matter expert for Supplier Diversity, A.J.'s goal is to connect diverse entrepreneurs to a broad network of Canada's largest corporations with an invested interest in diversifying their supply chains, as well as fellow diverse owned businesses. IDEA (Inclusion, Diversity, Equity, Accessibility) is a family business for A.J. In his role at the CGLCC, he is passionate about advocacy for diverse & marginalized communities holistically. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your Business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: CGLCC.ca A.J. on LinkedIn The CGLCC on LinkedIn SupplierDiversityTV About the CGLCC --- Key Takeaways for quick navigation: [00:42] Supplier Diversity is a commitment by major corporations to diversify their supply chains and provide opportunities for diverse-owned businesses. [02:35] Supplier Diversity is crucial for businesses to align with ESG goals, fostering innovation, competitiveness, and economic opportunities while meeting social responsibility standards. [06:01] Certification as a diverse supplier is not a compromise on cost, quality, or service but offers access to a network, resources, and support, promoting inclusivity and business growth. [13:26] Large corporations benefit from Supplier Diversity through access to diverse perspectives, cost-effective operations, and enhanced corporate social responsibility, ultimately contributing to their bottom line. [16:12] Small suppliers can better equip themselves by being prepared, doing homework on potential partners, following up effectively, and demonstrating patience in the often lengthy process of engaging with large corporations. [22:54] CGLCC offers both Supplier Diversity Certification (B2B focused for businesses majority-owned by the community) and Rainbow Registered Accreditation (B2C focused for any business, regardless of ownership, promoting inclusivity). [23:22] Supplier Diversity Certification provides B2B businesses access to large supply chains, learning opportunities, mentorship, and networking, while Rainbow Registered focuses on creating inclusive spaces for the 2SLGBTQI+ community. [24:46] Rainbow Registered signifies businesses as allies and supporters of the 2SLGBTQI+ community, even if not owned by community members, promoting inclusivity in their policies and practices. [25:15] To learn more about CGLCC and certifications, visit their website at cglcc.ca

In this episode of The Business Gay Podcast, host Calan Breckon speaks with mentor specialist, Jennifer Petrela. Jennifer is a mentoring expert at the Mentorat, Québec’s Mentorship Accelerator. A dynamic speaker and avid learner, Jennifer studied and worked on four continents before settling in Montréal, Quebec, where she implements mentorship programs that promote equity and the inclusion of diversity. Jennifer is herself a mentor and mentee in constant evolution. Watch on YouTube --- ► Today’s Sponsor is OpusClip - Create shorts from your long-form content in 1 easy click! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: MentoratQuebec.org Jennifer Petrela on LinkedIn CGLCC OUT for Business Mentorship Program Futurpreneur Mentoring --- Key Takeaways for quick navigation: 01:01 Mentorship is a powerful force that can positively impact personal and professional lives. 01:39 Jennifer Petrela specializes in inclusive mentorship, especially focusing on LGBTQ+ mentorship. 03:47 Jennifer emphasizes the transformative and empowering nature of mentorship, highlighting its higher return on investment compared to other endeavors. 09:30 Open-mindedness, honesty, and courage are key qualities for a successful mentee, fostering a constructive mentor-mentee relationship. 18:31 Active listening, understanding, and respecting the unique qualities of each mentee are crucial for mentors in tailoring their approach effectively. 23:05 Actively listen in mentorship; introverts may need more time to speak, create a safe space for them. 24:42 As mentors, make the space safer by talking less, waiting, and encouraging others to express themselves. 25:13 Congratulations to those seeking mentors; studies show seeking mentorship correlates with higher success. 25:56 When seeking mentors, avoid being seduced by big names; focus on compatibility and needs. 26:40 Be dependable as a mentee; communicate, honor commitments, and maintain the mentorship relationship.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of Bulldog Productions and the founder of The Bow Platform, Matthew McLaughlin. Over the last 15 years, Matthew has led Bulldog Productions as a director and producer in developing commercial campaigns, organizing charitable efforts, and creating original concepts for primetime network television and streaming platforms. Matthew has an intimate understanding of both the creative and technical aspects of filmmaking, backed by the financial expertise to help make any project a reality. The Bow, which Matthew founded, is an ad-driven streaming service that will feature elevated original content created for queer people by queer people. The Bow will also offer a user experience community with social media functions and interactive resources that will revolutionize queer living and create connections on a global scale. Best of all, The Bow is not hidden behind a paywall making it accessible to those who need it most. The Bow is a platform where allied corporate sponsors will have the opportunity to join forces to support true excellence in North American 2SLGBTQI+ film and television. Join The Bow Waitlist! Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: TheBowPlatform.ca Matthew on Instagram The Bow Platform on Instagram --- Key Takeaways for quick navigation: 02:15 The Bow is a streaming platform with immersive queer storytelling at its core, offering high-quality content for free with interactive features. 04:53 The Bow aims to be a resource and a connection point for the LGBTQ+ community, especially for younger individuals who may not have access to queer content behind paywalls. 07:55 LGBTQ+ creators telling queer stories bring diversity and authenticity, breaking away from stereotypical narratives and showcasing the expansive and resilient nature of the queer experience. 10:48 The Bow's choice of an ad-based model aims to make queer content accessible, challenging the traditional placement of queer content behind paywalls and opening up opportunities for advertising revenue. 21:16 Billy Porter, as the Diversity, Equity, and Inclusion adviser, supports The Bow's mission to connect with and empower the queer community, emphasizing the importance of reaching queer youth through accessible platforms. 26:19 Pink washing or rainbow washing in corporate pride initiatives is criticized, emphasizing the need for genuine commitment and certification by LGBTQ+ chambers of commerce. 27:24 The Bow aims to foster connections, understanding, and education, providing a platform for diverse queer representation, with a focus on connecting similarities rather than dividing differences. 29:28 Calan Breckon supports certification programs for corporations participating in pride parades, ensuring a genuine commitment to LGBTQ+ inclusivity beyond symbolic gestures. 32:52 The Bow's three-year plan includes launching six original productions, acquiring 400-700 relevant titles, and introducing 12 user functions, emphasizing a gradual but impactful development. 37:28 The goal is for users to start experiencing The Bow's branded content and user functions within a year, with a comprehensive and robust user experience planned for the three-year mark.