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Description
Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).
To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valuable advice on how to carve out a successful Marketing career.
This podcast is a must-listen for students looking for their first Marketing gig, seasoned vets looking for a change, and everyone in between.
15 Episodes
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In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair. Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name a few: Carlos has won the Grand Prix award at the Cannes Lions Festival of Creativity (the Os...
We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. 💸Wealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canada’s leading fintechs that enables everything from filing taxes to trading crypto. From their witty campaigns to affordable products - they live out their mission of making finance accessible for 3 million Canadians (and counting)! Harry’s been on quite the r...
In the third episode of our mini-series "The Cheat Sheet", we tackle the daunting task of choosing a career path. This is especially tricky when you're just starting out in your career and are trying to deal with so much noise. Today - we share some thought starters to consider as you map out the next move. The aim is to find a role at the intersection of as many of those questions as possible. As a quick reminder - in addition to long-form interviews with our incredible guests, we're re...
A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ). Crunchyroll is a one-stop shop for anime fans. They’re best known for being a streamer that is home to the world’s largest collection of anime content. When we chatted with him - Conor was helping the brand grow within Canada by launching everything from new partnerships to experiential activations...
We recently chatted with Stephanie Wall who is the VP of Marketing at Sport Chek. As the largest sporting goods retailer in the country - they operate around 200 stores across the country & are owned by another iconic Canadian brand (hint: Canadian Tire). Stephanie has been at Sport Chek for 2 years & has helped them to continue their evolution towards building even more compelling, intentional & data-driven marketing. Prior to joining Sport Chek, she spent 5 years in a varie...
We recently (virtually) sat down with Azim Akhtar who is the Director of Brand Marketing at KFC Canada. For the past few years - his team has struck the perfect balance between respecting KFC’s iconic history while still pushing the brand into new, uncharted territory. His team has been on an incredible run with exceptional work: heartfelt apology to utensils (because KFC is finger-licking good), hosting a funeral for old fries, "fixing" the competition's chicken sandwiches, and tapping into ...
In the second episode of our mini-series “The Cheat Sheet,” we tackle the nerve-wracking cold reach-out: introducing yourself to somebody you have never met via email or message. The only thing standing between you and the individual that you’d like to connect with is a 300 character LinkedIn message (that may get buried in their inbox along with all of the other messages that they receive from eager students). As difficult as it may seem to craft that “perfect” introductory message - we...
We had the pleasure of chatting with Sydney Petrovic who is the Global Head of Brand at The Ordinary. The Ordinary is a Canadian skincare brand that has grown into one of the hottest skincare brands in the world.🔥However, their story is far from ordinary as they’ve broken most of the rules of the beauty industry on their way to becoming a billion dollar brand. Sydney’s team of brand builders has helped to fuel this growth by developing remarkable campaigns, crafting the unique brand identity ...
We recently chatted with Lauren Aitchison who is the Director of Marketing Operations at Cineplex. Cineplex needs no introduction - they’re synonymous with movies in Canada & many of us have found ourselves enjoying buttery popcorn at one of their 160 theatres across the country. Interestingly enough, their business actually extends beyond movies. They have a digital media arm, entertainment hubs (i.e. Rec Room), and much more. Before joining Cineplex, Lauren spent ~10 years between Telus...
The networking circle is one of business school’s greatest mysteries. It’s usually stressful, cringe-inducing, and highly transactional. Yet, business students everywhere will find themselves in these circles over and over again as they frantically try to land jobs.The experience doesn’t have to be all that bad. A networking circle presents an incredible opportunity to chat with industry professionals and could serve as a launching pad for a much deeper connection. All you need is a few tips ...
In our third episode, we chat with Tayyab Rizvi who is a Product Marketing Lead at Patreon. Patreon is a platform that enables creators (i.e. podcasters, musicians) to build direct relationships with their biggest fans, share exclusive work, and monetize their efforts. Patreon currently has over 250K+ creators, 8M+ members & has paid $3.5B+ out to its creators. Tayyab helps to identify new features to increase creator engagement & develops the go-to-market plan to bring them to life. ...
In our second episode, we chat with Dean Hayward who helps to lead the Brand Partnerships team at Instacart Canada. His team is focused on partnering with Consumer Packaged Goods (CPG) companies to grow their business on the platform via advertising. Instacart is a tech company that is best known for powering eCommerce for some of North America's largest retailers (users can receive same day delivery from the likes of Loblaw, Best Buy and Sephora). Before helping to scale Instacart's advertis...
In our first-ever episode, we chat with David Berdock. Dave is the Director of Incubator Brands at Riverside Natural Foods (best known for the healthy snack brand MadeGood). He leads a team that is tasked with identifying new growth pockets for the company to innovate against. Prior to his current role, Dave worked in various brand management & innovation-centric roles at General Mills and in a partnership accounts role at A&C. When Dave isn't changing the food space - you can fi...
In this not-quite-an-episode episode, Jeevs and JP introduce themselves, share why they started this podcast, and talk about what you can expect.
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