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Shift Click

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Shift Click is a podcast about tech, innovation, the people who are driving it, and their combined influence on our life and times. We are curious about how the simplest of ideas can be groundbreaking. Every month, we feature entrepreneurs and experts and take a deep dive into their journeys asking them to share their insights and perspectives on trending topics that are taking the world by storm.  

Shift Click aims to:
- separate hype from reality, especially in the tech industry and shine a practical light on new and emerging technology 
- gauge the rapidly changing influence of technology on global culture 
- celebrate companies that are pragmatic and making an impact around them

Shift Click is brought to you by Codup - a Software House that simplifies complex business problems with pragmatic engineering. 

13 Episodes
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What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.Discover the power of LinkedIn...
In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...
In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a un...
In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation take...
This episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics: The influence of AI chatbots on how consumers search. The combined effects of SEO and AI on search behaviors. The interplay between SEO and discerning user search intentions. The role of content quality and AI in engaging use...
In this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly swept the top supermarkets of the United Kingdom.Join us as Maaz unravel the inspiring journey of ...
Why Recommerce is the Future Friendly Ecommerce? Join us in this episode as Maaz engages in an absorbing conversation with Niall Murphy, the tech-savvy CEO of EVRYTHNG, who also moonlights as a trailblazing entrepreneur. Throughout the podcast, Niall delves into the burgeoning trend of recommerce, sustainable shopping practices for today's consumers, and his predictions for the recommerce market's trajectory in 2024. Additionally, Niall provides insights into how Levi's, the iconic denim bran...
In this episode, Maaz connects with Mark Yeramian, the CEO of Moast, as they talk about how communities are the life blood of the digital world. They navigate the depths of community-building, shedding light on the substantial impact it can have on what Mark describes as ‘last mile conversions.’Enabling human interaction in e-commerce sounds like the missing piece of the puzzle in making online shopping feel more “real.” Mark talks through strategies to gather first-hand feedback on products,...
In this episode, Maaz fosters an engaging conversation with Sheila Donovan, the Founder of WorldWise Ads, and Marc Zazeela, eCommerce growth creator. Exploring the various hurdles encountered in the domain of Global Commerce or you can call it International Commerce. Unraveling the numerous issues businesses face when trying to sell to the global market.Furthermore, they brought attention to key aspects such as optimal strategies for market testing, the top three lucrative markets for America...
In this episode of the Shift Click, your host Maaz Ahmed engages in a dynamic conversation with Justin Leigh, CEO of Workflow Labs, as they anticipate the "Death of a Keywords" at the hands of AI. Will NLP-backed AI redefine our online search experiences for good? During the podcast Justin discusses the future of search, particularly on platforms like Amazon, where natural language processing (NLP) is divorcing us from the limitations of character matching. This seismic shift in search method...
In this episode of the 'Shift Click' podcast, host Maaz Ahmed interviews entrepreneur Chad Massura, who shares his journey of building a business as a college student that was eventually sold for 1 million dollars. Chad discusses how entrepreneurship is often overrated and how he learned the importance of building a sustainable brand that aligns with his values. He talks about the challenges he faced along the way and shares insights on how to build a brand that stands the test of time.Chad a...
We're talking to Liz Kressel, eCommerce Strategy Consultant at Lizard Strategy about Live Commerce. Liz breaks it down into what is Live Commerce, the 3 ingredients that make a live show successful and effective and what are the implications for eCommerce businesses. Your thoughts on this!Contact: https://codup.co/contact-us/
Welcome to the latest episode of our podcast series, where we explore the world of e-commerce and its ever-evolving landscape. In this episode, we'll be discussing the buzz around Headless commerce and Composable commerce, and exploring whether these emerging concepts are more hype than reality.Headless commerce has been touted as the future of e-commerce. It refers to separating the front-end presentation layer from the back-end commerce functionality, enabling businesses to build bespoke ex...
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