Playtech Strengthens Partnership With Buzz Bingo Software License Agreement

Playtech, a leading technology provider in the gambling industry, and Buzz Bingo, one of the UK's leading bingo operators, are excited to announce significant extensions to existing software licensing and service contracts. The contract, which has been extended until 2031, solidifies a strong partnership between the two industry leaders.

Key to this collaboration is the integration of Playtech's state-of-the-art seamless wallet technology, which provides an omni-channel customer experience, and supports an integrated omni-channel customer wallet and a simplified customer registration process. The information management system serves as a central player wallet for all channels, including bingo, casinos, live dealers and POP, cashier and native apps, enabling players to enjoy a unified and cohesive game journey at different points of contact.

Since the launch of buzzbingo.com in September 2018, the platform has experienced rapid growth and has quickly established itself as one of the leading online bingo brands in the UK. In an effort to provide players with a true omnichannel experience, Buzz Bingo has successfully filled the gap between retail and online games.

This long-term expansion solidifies Buzz Bingo's position as Playtech's key strategic partner in the UK market. The integration of these different products highlights Buzz Bingo's shared vision of providing a comprehensive and immersive gaming experience to the ever-growing online player community, and the two industry giants are bringing innovative and engaging gaming experiences to players through diverse channels.

Shimon Akad, COO of Playtech, said, "We are excited to expand our partnership with Buzz Bingo, leader of the UK's retail bingo division. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo's rapid growth in the online space and look forward to continuing our successful collaboration for many years to come."

Dominic Mansour, CEO of Buzz Bingo, said, "Playtech has been an invaluable partner for Buzz Bingo as it creates seamless customer experiences across digital platforms and retail markets. Playtech's extensive product line is helping to solidify its position as the leading omnichannel bingo brand in the UK. We are excited to continue working closely to extend our contract and ensure that players can deliver an exceptional gaming experience wherever they choose to play." 파친코

With a collective focus on innovation, player-driven delivery, and responsible operations, Playtech and Buzz Bingo are poised to shape the bright and prosperous future of omni-channel within the UK gaming industry, providing players with unparalleled entertainment and gaming experiences.