What Are You Made Of?

What if the secret to scaling your business isn't spending more on ads, but building your own lead generation machine?In this episode of What Are You Made Of?, Mike "C-Roc" sits down with Peter Roth, CEO of Scalify, to explore how home service businesses can take control of their lead generation through outbound call centers instead of relying on expensive third-party leads.Peter shares his unconventional entrepreneurial journey, from launching a cigar kiosk with just $5,000 to building businesses in HVAC and solar, eventually discovering the power of cold calling. He opens up about the costly lessons he learned along the way, including losing nearly $250,000 while figuring out how to build a successful call center operation.Together, Mike and Peter discuss the importance of knowing when to pivot, building systems that allow businesses to scale, and why being busy doesn't always mean being productive. Peter also breaks down why traditional advertising often overlooks a massive pool of potential customers and how strategic outbound calling can turn those untapped opportunities into qualified appointments.Whether you're a home service business owner, entrepreneur, or sales professional looking to generate more leads and build a scalable business, this conversation offers valuable insights into persistence, smarter marketing, and creating opportunities instead of waiting for them.Website- www.scalifyco.com Social Media Links/Handles:https://www.facebook.com/officialpeterrothhttps://www.instagram.com/officialpeterroth/reels/

What does it take to break free from expectations, build meaningful relationships, and create a life filled with purpose and adventure?In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Scot McKay, founder of X & Y Communications, relationship strategist, and host of The Mountain Top Podcast, for an engaging conversation about personal growth, confidence, relationships, and living life on your own terms.Scot shares his journey from a successful but unfulfilling corporate career to discovering his passion for helping men and women build stronger, healthier relationships. He opens up about the experiences that shaped his approach to dating and marriage, why genuine confidence matters more than appearances, and how mutual respect, emotional safety, and authenticity create lasting connections.The conversation also takes an adventurous turn as Scot reflects on traveling to over 100 countries with his wife, Emily, including an unforgettable visit to North Korea that challenged his perceptions and reinforced his curiosity about the world.From overcoming setbacks and redefining masculinity to embracing freedom and pursuing a life of fulfillment, Scot reminds us that true success isn't about meeting society's expectations. It's about having the courage to create a life that reflects who you really are.Tune in for an inspiring and entertaining conversation about relationships, resilience, personal freedom, and the power of living authentically.Website-https://www.scotmckay.net https://www.instagram.com/realscotmckay/

In this episode of What Are You Made Of?, Mike "C-Roc" sits down with Nick Day, CEO and co-founder of JGA Recruitment Group, bestselling podcast host, author of The Payroll Pivot, and executive coach, for a powerful conversation about resilience, overcoming fear, and finding the courage to move forward when life changes unexpectedly.Nick opens up about a life-altering tragedy that reshaped his perspective on success, purpose, and personal growth. From navigating grief and self-doubt to completing Ironman races and building successful businesses, he shares how his toughest experiences inspired him to help others break through the fears holding them back.Through his Fear to Bold initiative, Nick introduces The Fear Equation™, explaining how anxiety, uncertainty, and imagination influence our decisions and how recognizing these patterns can help us take action with greater confidence. He and C-Roc also explore the future of AI in the workplace, the changing role of payroll and HR, and why human connection remains essential in an increasingly automated world.This episode is a reminder that fear doesn't have to define our future. Sometimes, the greatest breakthroughs come from facing what scares us, embracing change, and discovering what we're truly made of.Tune in for an inspiring conversation about courage, reinvention, leadership, and turning life's hardest challenges into opportunities for growth.Website:www.jgarecruitment.com www.thepayrollpivot.comwww.feartobold.com Social Media Links/Handles:https://www.instagram.com/nickdayfeartobold/https://www.linkedin.com/in/nickday/

What does it take to build a business that creates lasting impact while staying true to your purpose?In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Lena Linh Franklin, conscious business leader, international speaker, transpersonal psychotherapist, and Founder and CEO of LF Global Advisory House and The SOURCE™, to explore the intersection of ancient wisdom, modern innovation, conscious leadership, and entrepreneurship.Lena shares her remarkable journey from Division I collegiate athlete to global entrepreneur, revealing how resilience, personal loss, spiritual awakening, and unwavering faith shaped her mission to transform the way we approach business, wellness, and human potential.She takes us behind the scenes of LF Global Advisory House and The SOURCE™, where she is reimagining luxury hospitality through regenerative wellness experiences, longevity practices, and emerging technologies. She also discusses her vision for supporting female-founded businesses and creating enterprises that balance profitability with positive global impact.Throughout the conversation, Lena opens up about the profound influence of her Vietnamese heritage, the lessons she learned from her mother's passing, overcoming betrayal and setbacks in business, and the importance of trusting your purpose even when the path forward isn't clear.This episode is a powerful reminder that true success isn't just about what you build—it's about who you become along the way and the impact you leave behind.Tune in for an inspiring conversation about resilience, spirituality, conscious entrepreneurship, and building a legacy that goes beyond profit.Website- www.lenafranklin.com Social Media Links/Handles: https://www.instagram.com/iamlenafranklin/?hl=enhttps://www.linkedin.com/in/lena-linh-franklin-922aa199/

What does it take to turn life's toughest challenges into opportunities for growth, success, and reinvention?In this episode of What Are You Made Of?, Mike "C-Roc" sits down with Anna David, New York Times bestselling author of eight books and founder of Legacy Launch Pad Publishing, to explore the power of grit, perseverance, and building a life and business rooted in purpose.Anna shares her remarkable journey from battling addiction and finding sobriety to becoming a successful author, media personality, and entrepreneur. She opens up about the lessons she's learned through personal struggles, unexpected opportunities, and career transformations, revealing how surrendering control, embracing gratitude, and staying persistent have shaped her success.The conversation also dives into the realities of traditional publishing, the importance of building authority through books and podcasts, and why true success goes far beyond book sales, money, or fame. Anna explains how entrepreneurs can leverage their expertise to create lasting credibility, attract bigger opportunities, and build meaningful businesses.Mike "C-Roc" and Anna also discuss the power of networking, surrounding yourself with the right people, and recognizing the difference between external recognition and genuine fulfillment. Anna shares her exciting vision for expanding her business into Authority Empire, helping entrepreneurs grow their influence through publishing, podcasting, speaking, and strategic visibility.This episode is a powerful reminder that success isn't just about what you achieve—it's about who you become along the way. Tune in for an inspiring conversation about resilience, reinvention, authenticity, and turning your experiences into a lasting legacy.Website:www.annadavid.com Social Media Links/handles:https://www.instagram.com/annabdavid/?hl=en https://www.linkedin.com/in/annabdavid/