DiscoverArchitecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers
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Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Author: Jon Clayton

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Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you.

I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+.

Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more.

Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes.

New episodes are released every Thursday at 6am GMT / 2am EST.

Welcome to the Club!
42 Episodes
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Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.Today's Guest...Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.Episode Highlights...00:00 Introduction01:55 Collaborative Podcasting04:18 Diving into Digital Marketing Basics08:42 Digital Marketing Myths10:49 Opportunities For Architecture Practices14:35 Targeted Advertising and Platform Insights19:32 Leveraging LinkedIn for Architects20:41 Exploring Other Social Media Platforms21:24 Understanding SEO and Landing Pages23:37 Email Marketing Strategies24:13 The Power of Video Content and Webinars27:05 Maximising Digital Marketing Efforts31:38 Ayo's Favorite Place33:16 Final Thoughts and FarewellKey Takeaways...The Importance of Digital Marketing for Small Practices:   Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).Strategic Planning and Execution:   Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.Leveraging Digital Platforms for Authentic Engagement:   Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇https://www.abbasmarketing.com/mitc-podcast/small-practice-marketingConnect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/Ayo’s...
Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.Episode Highlights...00:00 Introduction01:06 Why Networking Matters02:15 Debunking Networking Myths04:22 Alternatives to In-Person Networking04:50 Personal Networking Experiences06:27 Four Ways You Get Sales08:15 Networking Tips for Introverts09:57 A Strategic Approach To Networking & In-Person Events12:12 Top Networking Recommendations15:28 Upcoming Event: London Build 202416:53 Conclusion and Next Episode PreviewKey Takeaways...Importance of Networking:   - Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.   - Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.Debunking Myths about Networking:   - Networking is not just for extroverts; introverts can do it too!   - Networking should not be approached with aggressive selling; the focus should be on listening and helping others.   - It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.   - Tangible results can arise from networking, and it should be viewed as more than a one-time event.Alternatives to In-Person Networking:   - Online events and communities can be valuable substitutes when in-person attendance isn’t possible.   - Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.Networking Tips for Introverts:   - Start with smaller events.   - Bring a friend for support.   - Prepare in advance by researching other attendees.   - Focus on listening more than talking.Strategies for Effective Networking:   - Be authentic and true to yourself at networking events.   - Follow up with new contacts to build lasting relationships.   - Have a clear strategy and goals to measure the effectiveness of networking activities.Hosting Your Own Event:   - If local events are unavailable, consider organizing your own meetups or workshops.   - Events can be informal and simple, such as a gathering at a local café or pub.Upcoming Networking Opportunities:   - Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.   - Take advantage of casual meetups alongside formal events to build deeper connections.—--Join me at London Build on Nov 20th & 21st at Olympia London.I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.We’ll also be hosting an evening meet-up at a nearby venue (details coming...
Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.Today's Guest...Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller’s Business Made Simple program. Bryon has helped 3,000+ architects increase their firm’s visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.Episode Highlights...00:00 Introduction01:50 Brian McCartney's Journey into Photography04:35 Founding and Managing Creative Firms10:05 Approaching New Ideas and Opportunities17:25 Sales Strategies for Architects22:50 The Importance of Strategic Planning26:51 Client Success Stories27:24 The Importance of Strategic Planning28:01 Writing Effective Business Plans29:21 Building Trust with Clients29:51 Common Mistakes in Proposal Processes32:14 Revamping the Sales Process36:46 The Value of Community for Architects39:55 Final Thoughts and Takeaways43:08 Favorite Travel Destinations45:27 Connecting on Social Media46:56 Closing RemarksKey Takeaways...Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients’ problems. This clarity builds trust and facilitates better client relationships.Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.Learning from Other Fields: Gaining insights from fields outside of architecture can offer new...
Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.Today's Guest...Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.Episode Highlights...00:00 Introduction00:55 Meet Aya Schlachter: CEO of MGS Global Group01:51 The Benefits of Cold Plunging04:40 Diving into Outsourcing: Why and How06:43 Debunking Myths About Outsourcing12:01 Choosing the Right Outsourcing Partner14:18 Best Practices for Starting with Outsourcing15:05 Flexible Outsourcing for Architects16:58 Integrating Outsourcing Partners21:21 Strategic Outsourcing for Business Growth24:15 Final Thoughts on Outsourcing26:07 Connecting with Aya and JonKey Takeaways...Leverage Outsourcing for Growth:   - Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms.   - It allows firms to scale up and down based on project needs, providing flexibility.   - Access to a wider talent pool is a significant advantage.Debunking Outsourcing Myths:   - Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English.   - Outsourcing partners can research and learn local building codes and standards.   - Ethical treatment of employees is a priority; outsourcing has positively impacted local economies.   - Coordination can be effectively managed with technology, allowing for seamless integration.Choosing the Right Outsourcing Partner:   - Referrals are beneficial for finding reliable outsourcing partners.   - Review the online presence and leadership of potential partners to ensure credibility.   - Look for content and participation in industry events as indicators of a proactive partner.Best Practices for Starting with Outsourcing:   - Begin with small projects to test the compatibility and effectiveness of the outsourcing partner.   - Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs.   - Training and integration are crucial for smooth onboarding and collaboration.Integrating Outsourcing Partners:   - Treat outsourcing teams as extensions of the internal team, fostering strong relationships.   - Providing training and aligning with company culture can improve integration and performance.Strategic Outsourcing for...
Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.Today's Guest...Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).Episode Highlights...00:00 Introduction01:34 Meet Nicole Osborne: LinkedIn Expert03:12 Engaging Your Audience with Questions06:53 Best Practices For Asking Questions On LinkedIn09:20 Handling Client Objections on LinkedIn15:14 Creating Genuine FOMO on LinkedIn18:30 Offering Downloadable Content19:38 The Importance of Transparency20:19 Celebrating Client Successes21:08 Engaging LinkedIn Lurkers24:52 Common LinkedIn Mistakes29:20 Optimising Your LinkedIn Profile31:06 Nicole's Favorite Travel Destination32:43 Conclusion and Final ThoughtsKey Takeaways...👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.Links Mentioned In The Episode...If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/Connect with Nicole on LinkedIn >
Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.Episode Highlights...00:00 Introduction00:55 Personal Experience with Business Plans02:32 Common Myths About Business Plans03:18 Why You Need a Business Plan03:29 How to Write a Simple Business Plan04:26 Recommended Resources and Tools05:47 One-Page Business Plan Breakdown06:53 Example Business Plan Walkthrough10:40 Final Tips and Recommendations12:38 Conclusion and Next Episode TeaserKey Takeaways...👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them.👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business.👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective.👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan.👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments.👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan.👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals.👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan.Links Mentioned In The Episode...https://onepagebusinessplan.com/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...https://www.linkedin.com/in/mrjonclayton/In The Next Episode...Next time Jon chats with Nicole Osborne about LinkedIn post...
Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term benefits of Pinterest compared to other social media platforms.Today's Guest...Faye Strange is a Pinterest expert who helps inspiring service-based businesses reach more of their target audience and increase their revenue through Pinterest marketing.Episode Highlights...00:00 Introduction01:03 Meet Faye Strange: Pinterest Expert03:47 Understanding Pinterest: Basics and Misconceptions08:49 Pinterest for Business: Strategies and Tips15:47 Getting Started on Pinterest: A Step-by-Step Guide26:36 Advanced Pinterest Tips and Seasonal Content29:04 Conclusion and Final Thoughts32:44 Personal Stories and FarewellKey Takeaways...👉 Pinterest as a Platform: Pinterest is often misunderstood and mistaken for a social media platform, but it is actually a visual search engine. This distinction is crucial for businesses to understand in order to use Pinterest effectively.👉 Importance for Architecture Firms: Pinterest can be particularly valuable for architecture firms, especially those engaged in residential projects, home renovations, and home extensions. The platform allows firms to reach potential clients during their lengthy discovery phase, which can span years.👉 Setup and Optimization:    - Business Account: Establish a separate business account, distinct from personal accounts.    - Keyword Research: Conduct keyword research using Pinterest's search bar to identify terms potential clients might use.    - Website Claiming: Claim your website on Pinterest to ensure credibility and track performance metrics.👉 Content Strategy:    - Relevant Linking: Pins should link to relevant, value-adding content on your website, such as blog posts, case studies, or free resources.    - SEO Practices: Implement SEO strategies, using well-researched keywords to optimize pins and improve visibility.👉 Content Creation: Use tools like Canva to create multiple, varied pin designs for the same content, as different designs appeal to different users. This can help increase engagement and widen reach.👉 Long-Term Benefits: Pinterest content has a long shelf-life, with pins continuing to generate traffic and visibility weeks, months, and even years after they are posted. This contrasts sharply with the short lifespan of posts on traditional social media platforms.👉 Local SEO: For architecture firms operating in specific regions, including local area keywords (e.g., county or city names) in pins and profiles is essential to attract geographically relevant traffic.👉 Cross-Platform Benefits: Optimising for Pinterest can also improve Google image search results, driving additional traffic to your website from searches originating outside of Pinterest.👉 Seasonal Content: Creating seasonally relevant content can help maintain visibility year-round, as people often search for home improvement ideas that are timely.👉 Traffic Growth: Consistent use and optimisation of Pinterest can result in sustained traffic growth and increased brand recognition over time, even without daily active engagement.👉 Nurturing Leads: Use Pinterest to capture early interest and drive users to your email list for ongoing nurturing, making it easier
In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compromising on design standards. Ray Brown shares insights from his journey from building and selling businesses in Scotland to coaching startups and top executives in Australia. The focus is on essential business education for architects, including finance, operations, sales, marketing, and project management. The episode emphasises the importance of financial literacy, strategic planning, and investing in foundational business education early in one's career to avoid common mistakes and set up for long-term success.Today's Guest...Ray Brown is a business coach and entrepreneur. He built and sold several businesses in Scotland before relocating to Australia with his family in 2005. Ray has coached everyone from startups to top executives of major companies. He also chairs multiple company boards. But today his main focus is coaching and mentoring architectural practices. Ray recognised there was a significant gap in the education provided to architects around running a business. So he founded Archibiz to help ambitious architects build profitable and sustainable businesses whilst maintaining good design standards.Episode Highlights...00:00 Introduction02:07 Ray Brown's Journey from Scotland to Australia04:01 The Importance of Foundational Business Education06:31 Challenges Architects Face in Business10:00 The Misconceptions of Architecture as a Business15:45 The ArchiBiz Approach17:44 Unlocking Business Success for Architects18:02 The Power of Forecasting in Architecture18:53 Monthly Board Meeting Insights19:51 Investing in Your Architectural Practice27:28 The Importance of Financial Literacy28:50 Final Thoughts and Advice30:02 Favorite Travel DestinationsKey Takeaways...👉 Foundational business education is essential for bridging the gap between architectural skills and business acumen.👉 Ambitious architects can build profitable and sustainable businesses while maintaining high design standards through the right coaching and mentoring. 👉 Financial literacy is key to understanding your business's performance and forecasting future trends.👉 Process-driven transformation, achieved through regular small improvements, can have a significant impact on business success.👉 It's important to understand the basics of finance, operations, sales, marketing, and project management for running a smooth architectural practice.👉 Investing in business education and mentorship, like the ArchiBiz Business Foundations Program, can provide substantial returns by equipping architects with essential business running skills.👉 Changing the mindset from just being an architect to being a business owner specializing in architecture is necessary, recognising that architectural practices are businesses requiring strategic management to thrive.Links Mentioned In The Episode...ArchiBiz Business Foundations Program—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community...
In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with leaving a steady income, the importance of a business plan, handling home renovation projects, and tips for finding clients and managing finances as a new business owner. The podcast also advises listeners on leveraging personal networks, direct outreach, and using government schemes for business support. Ian shares his personal experience with starting Ikonic Architecture, the decision to specialise in retrofit and sustainability within residential architecture, and the steps towards establishing a successful practice.Today's Guest...Ian Knowles is a Norfolk-based architectural designer and the director of Ikonic Architecture, with over 10 years in architecture and construction, and a background in architectural stonemasonry. Ikonic Architecture specialises in residential architecture, from unlocking space in existing homes to bespoke new build dwellings.Episode Highlights...00:00 Introduction01:03 Meet Ian Knowles: From Architectural Stonemasonry to Ikonic Architecture01:50 The Journey of Renovating a 1930s Home03:40 Setting Up Ikonic Architecture: Challenges and Strategies05:08 The Financial Blueprint for Starting an Architecture Business08:01 Navigating Business Growth and Outsourcing08:42 Filling Knowledge Gaps and Leveraging Resources12:42 Choosing a Business Structure: Sole Trader vs Limited Company14:40 Financing Strategies for New Architecture Practices24:57 The Importance of Specialisation in Architecture30:24 Acquiring Clients and Leveraging Networks35:14 Ian's Final Thoughts and Advice for Aspiring Practice Owners38:11 Ian's Favorite Place: The Vibrancy of London40:11 Closing Remarks and Future EpisodesKey Takeaways...Overcoming Fear: The transition from employment to starting your own practice can be daunting. Ian's biggest fear was finding clients and ensuring a steady flow of work. His experience highlights the importance of confronting these fears and embracing the challenges of entrepreneurship.Preparation and Planning: Ian underscores the importance of preparing a detailed business plan before launching. This plan serves as a roadmap, outlining your business's identity, target market, financial strategy, and more.Learning and Adaptation: Both emphasise the importance of continuous learning and filling knowledge gaps, especially in areas not covered by traditional architectural education, such as business management.Networking and Utilising Resources: Leveraging networking opportunities, reaching out to people within your existing network, and making use of governmental and regional business support schemes can offer valuable guidance and support.Client Acquisition Strategies: Diverse strategies, including leveraging previous professional relationships, direct outreach, and engaging in conversations, as well as experimenting with online lead generation platforms, can help in acquiring clients.The Value of Specialisation: Specialising in a particular niche, such as residential architecture, can differentiate your practice in a competitive market and help in attracting clients.Financial Management: Understanding the financial aspects of running a business, from startup loans to cash flow management and the strategic use of savings, is crucial for sustainability.The Courage to Start: The overarching advice from Ian is to 'go for it,' emphasising that the fear of failure should not deter aspiring entrepreneurs, as learning from failures
In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon also reflects on the transitional benefit of commutes and explores methods like the Pomodoro technique and Parkinson's law to enhance productivity. The talk emphasises the uniqueness of everyone's work habits and the necessity of tailoring time management strategies to individual needs.Episode Highlights...00:00 Introduction00:45 Diving Into Time Management Challenges03:22 Reflecting on the Commute: A Hidden Benefit05:50 Exploring Time Management Techniques14:51 Personal Experiences and Adjustments17:03 Top Recommendations for Effective Time Management20:37 Wrapping Up and Looking AheadKey Takeaways...Challenges in Time Management: It’s a common struggle for sole practitioners to managing their time effectively. We have a tendency to overestimate daily productivity whilst ‘wearing multiple hats’ in a small practice.Reflecting on Workweek: Jon’s workweek has evolved from traditional working hours to a more flexible schedule that fits around family life. He emphasises the importance of transitions between work and home life.Tactics for Time Management: There are various tactics for improving time management, such as creating a default week or diary, theming workdays, utilising time blocking, and the concept of the maker vs. manager schedule. Bear in mind that certain tactics just may not work for you.Recommendations for Effective Time Management: Jon suggests setting realistic expectations, planning the day ahead with a short task list, and aligning tasks with personal energy levels and circadian rhythms.Continuous Improvement: Jon emphasises the concept of continuous improvement in time management. You may need to try a few time management tactics and adjust your approach to suit your own needs.Links Mentioned In The Episode...Article on Time BlockingMaker’s Schedule, Manager’s ScheduleParkinson’s LawPomodoro TechniqueTimeCrafting—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...
In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his journey and insights on balancing a demanding career with personal life, leveraging his commute time for productivity, and the roots of his initiative to mentor the next generation of architects. The conversation also delves into the myths and realities of mentoring, offering actionable advice for both mentors and mentees to foster positive industry changes. Chris talks about the resilience and hope for architecture students entering the job market and the profound impact of mentorship on professional growth.Today's Guest...Chris Simmons is an Architect, Illustrator, and Educator. He’s an Associate Director at Squire & Partners and the founder of Architects Instruction. His mission is to create a generation of architects who are fulfilled by their careers; architects who are happy, healthy, and well paid.Episode Highlights...00:00 Unlocking Career Fulfillment in Architecture00:55 Introducing Chris Simmons: Architect, Illustrator, and Educator01:56 Chris Simmons on Balancing Career and Personal Life04:06 The Power of Mentoring in Architecture07:27 Debunking Mentoring Myths and Sharing Success Stories15:34 The Impact of Positive Mentoring Experiences30:12 Navigating the Architecture Industry: Challenges and Opportunities33:18 Final Thoughts and How to ConnectKey Takeaways...👉 Mentoring plays a crucial role in personal and professional development within the architecture industry. It provides guidance, support, and knowledge transfer, fostering growth and satisfaction in one's career.👉 Utilising your time effectively, such as leveraging long commutes for productive work or personal development, can significantly contribute to balancing your personal and professional life.👉 Mentoring does not need to be confined within a formal structure. It can occur naturally and informally, enriching learning experiences and professional relationships.👉 The impact of positive mentoring experiences is profound, not just on mentees but also on mentors, who witness the growth and success of those they've guided.👉 Engagement in social media and online platforms can enhance learning and networking opportunities within the architecture community, showing the power of sharing knowledge and experiences.👉 Look beyond traditional mentoring setups to embrace more flexible, diverse, and inclusive approaches to getting support within the architecture profession.Links Mentioned In The Episode...https://www.architectsinstruction.com/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇...
This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering potential hires clear insights into job expectations and company culture. Additionally, they explore various platforms for job advertising, including specialised architectural job boards and the significance of a well-structured job ad. Aylin also shares personal insights and recommendations for practices to improve their hiring process.Today's Guest...Aylin Round is the founder and owner of ArchJobs, a dedicated online platform for advertising and applying to architectural roles across the UK. With extensive experience in the architectural sector, she has developed a profound understanding of the unique challenges faced by job seekers and businesses in this industry. She also offers personalised career coaching sessions to assist job seekers with their CVs, and portfolios. And provide guidance on structuring an effective job search strategy.Episode Highlights...00:00 Introduction: The Art of Crafting a Killer Job Ad01:04 Meet the Expert: Aylin Round on Architectural Hiring02:26 The Essence of a Great Job Ad vs. Job Description03:22 Maximising Your Job Ad's Potential: Tips and Strategies05:40 Where to Advertise Your Architectural Vacancy12:31 The Do's and Don'ts of Job Ad Content21:02 Crafting the Perfect Job Ad: A Step-by-Step Guide23:44 Common Mistakes to Avoid in Job Ads25:55 Final Thoughts and Expert Advice28:59 Connecting with Aylin Round and Closing RemarksKey Takeaways...👉 The difference between a job ad and a job description: A job ad is about selling the opportunity and the benefits to potential candidates, whereas a job description is more detailed and focuses on job requirements and responsibilities.👉 Importance of writing a compelling job ad: A well-crafted job ad can attract the right candidates, especially important for small practices that may not have the budget for recruitment agencies.👉 Where to advertise: Utilise your own website, social media, architectural job boards, and your professional network to advertise vacancies. Consider the target audience when choosing where to post your job ad.👉 Content details crucial to job seekers: Include job title, location, company information, responsibilities, software abilities, salary (avoid saying 'competitive'), benefits (like hybrid or flexible working), and clear application instructions.👉 Common mistakes to avoid: Do not underestimate the effort it takes to apply for a job. Simplify the application process, be transparent about salaries, and avoid asking for salary expectations during the application stage.👉 Effective job ad structure: Start with practice name, job title, and location. Provide a concise company overview, role details, requirements (limit bullet points), salary/benefits info, and application instructions.👉 Encourage diversity and give applicants a chance to learn: Limit the requirements to what's essential and be open to training candidates, fostering a culture of learning and growth within the practice.Links Mentioned In The Episode...https://www.archjobs.co.uk/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.a
In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and direct communication for overdue invoices, and considering legal steps like charging interest, sending a letter before action, or moving to small claims court if necessary. Ronda also describes the role and operation of debt recovery agencies, including their no-win, no-fee model.Today's Guest...Ronda Jackson is passionate about helping you collect all money owed to you or your business. As the Director of Jacksons Credit Recovery Services, Ronda is a qualified credit manager and experienced negotiator. She helps business owners resolve conflicts and maintain a positive working relationship with their debtors to achieve the result we all want - your debtor paying you what they owe.Episode Highlights...00:00 Introduction01:31 Who are Ronnie and Reggie?03:14 Strategies for Getting Paid on Time03:41 Preventive Measures Against Bad Debt06:20 Steps to Take When an Invoice Becomes Overdue08:55 Escalating Debt Recovery Efforts12:44 Navigating the Small Claims Court18:39 The Role of Debt Recovery Agencies21:00 Final Thoughts and Advice22:59 A Personal Favorite: Travel and Places24:36 Closing Remarks and Contact InformationKey Takeaways...👉 Importance of Due Diligence: Ronda emphasises the importance of knowing who you are dealing with, understanding their legal identity, and collecting all necessary contact details upfront to prevent bad debts.👉 Communication is Key: Keeping communication open and friendly with clients, checking in regularly, and establishing multiple streams of communication can help in early detection of payment issues.👉 Taking Preventive Measures: Conducting credit checks, looking at company accounts, and being proactive in preventing bad debtors can save time and effort in the long run.👉 Escalating Debt Recovery Efforts: Steps such as sending reminder emails, making polite reminder phone calls, considering legal actions like letters before action, and proceeding to court if necessary can be effective in recovering debts.👉 Working with Debt Recovery Agencies: Understanding how debt recovery agencies work, the no win no fee structure, and the importance of transparent pricing can be helpful when considering external assistance for debt recovery.👉 Persistence and Principled Approach: Ronda highlighted the importance of persistence in debt recovery efforts, taking a principled stance on getting paid for the work done, and not being afraid to escalate actions if necessary.👉 Navigating Legal Processes: Understanding the process of the small claims court, the responses expected from defendants, and the timelines involved can help in navigating legal avenues for debt recovery.Links Mentioned In The Episode...https://jacksonscrs.co.uk/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind...
In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation and outlines various misconceptions, such as the overreliance on social media for leads. The episode provides practical advice on generating outbound leads, including understanding the difference between cold, warm, and hot leads, utilising a strategy that aligns with business goals, and avoiding common mistakes like failing to schedule lead generation time. Jon shares tactics tailored to different types of leads and stresses the importance of conversations in converting leads to customers.Episode Highlights...00:00 Introduction to Lead Generation00:46 Understanding Lead Generation Basics02:17 Debunking Common Myths About Lead Generation02:52 Inbound vs. Outbound Leads: What You Need to Know05:56 Strategies for Generating Outbound Leads06:43 Identifying and Nurturing Different Types of Leads08:14 Common Mistakes in Lead Generation and How to Avoid Them14:54 Effective Tactics for Engaging Hot and Cold Leads21:54 Concluding Thoughts and Next Episode TeaserKey Takeaways...👉 Importance of Lead Generation: Lead generation is essential for maintaining a consistent stream of potential clients and to avoid cycles of feast and famine.👉 Inbound vs. Outbound Leads: Inbound leads come to you passively and you have little control over their quality and frequency. Outbound leads require proactive outreach by you or your team but can lead to more consistent lead generation.👉 Lead Nurturing: Recognise and nurture leads based on their level of familiarity with you and their readiness to become paying customers (cold, warm, and hot leads).👉 Avoid Common Mistakes: Like focusing only on cold leads, not scheduling time for lead generation, and being reactive instead of proactive.👉 Lead Tracking and Follow-Up: Track leads and follow up with them. Use a CRM system or a simple method like a spreadsheet to manage and nurture leads effectively.👉 Have a strategy: Develop a lead generation strategy aligned with your business goals. Use the right tactics to attract and nurture cold leads, and convert hot leads into customers.👉 Use The Right Tactics: Implementing tactics like creating valuable content for cold leads and engaging in high-touch, proactive outreach for hot leads to convert leads into customers.👉 Conversations Lead to Conversions: Invite your leads into conversation with you to understand their needs, intent, and move them towards becoming customers.—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...
In this episode of the Architecture Business Club podcast, host Jon explores how architects can pursue a location-independent lifestyle and build a career that incorporates their passion for travel. Guest Sara Kolata, an architect turned digital transformation expert, shares her transition from traditional architecture practice to embracing digital nomadism and online business. Sara discusses her mission to improve the financial well-being of architects, her journey across various countries, the challenges and learnings from living a nomadic lifestyle, and how she eventually found a balance that suits her personal and professional life. She underscores the importance of continuous learning, aligning work with one’s essence, and the invaluable insights gained from travelling. Sara encourages architects to explore digital nomadism and various pathways to incorporate travel into their careers without being confined to traditional roles, along with practical advice on handling taxes and choosing destinations conducive to architectural professionals.Today's Guest...Sara Kolata is an architect and a digital transformation expert. Her mission is to raise the financial well-being of architects. She is a host of Architecture Talk: Tank, a show that serves as a platform for industry specialists to talk about business, marketing, and profitability in Architecture. Sara helps architecture professionals develop online businesses and create online courses. She also works as a business developer for medium to large-size architecture firms, helping them manage their finances and implement better client attraction strategies.Episode Highlights...00:00 Introduction: The Journey from Architecture to Digital Nomadism00:59 Meet Sara Kolata: Architect Turned Digital Transformation Expert01:46 Skydiving: A Metaphor for Freedom and Overcoming Fears03:55 The Shift to Location Independence and Online Business12:45 The Challenges and Realities of Being a Digital Nomad18:33 Aligning Work with Lifestyle: The Digital Nomad's Dilemma23:21 Exploring Location Independence in Architecture23:56 Navigating Taxes as a Digital Nomad24:08 The Blueprint for Architects: Business and Travel24:34 Tax Strategies for Globetrotting Professionals27:11 Choosing the Right Destinations for Architecture Enthusiasts30:18 The Impact of Travel on Architectural Practice31:54 Embracing the Digital Nomad Lifestyle in Architecture40:17 Continuous Learning: The Key to a Fulfilling Career43:33 Concluding Thoughts and Future PlansKey Takeaways...👉 Pursue Your Passion: Sara emphasises the importance of aligning one's career with personal passions, such as her transition from traditional architecture to digital nomadism to focus on her love for travel and independence.👉 Embracing Digital Transformation: The digital realm offers architects and related professionals new avenues for career development and business growth, as demonstrated by Sara's ventures into online business, online course creation, and her role at DisruptMag.👉 The Reality of Digital Nomadism: While the lifestyle may seem glamorous on social media, Sara shares the practical challenges and logistics involved, from dealing with time zones to managing work in different locations.👉 Leveraging Continuous Learning: Continuous personal and professional development is vital for adapting to changing circumstances and seizing new opportunities, as highlighted by Sara's continuous engagement in learning.👉 Navigating Location Independence: There are various paths to achieving location independence in architecture, not limited to traditional practice. Sara's journey underscores the importance of aligning work with lifestyle goals for sustainable success.👉 Importance of a Global Perspective: Travel and...
In this episode, host Jon interviews Mahmood Reza, a business finance expert, tax advisor, and author of 'I Hate Numbers.' This discussion focuses on the importance for architects, especially those running solo or small practices, to understand their financial numbers for business growth, tax savings, and overall financial health. Mahmood emphasises the significance of planning, recognising money's role in achieving business goals, and overcoming financial stress. They explore the 'Plan It, Do It, Profit' concept which outlines the journey from planning to profitability. Mahmood also shares insights on money mindset, the impact of personal background on financial decisions, and the importance of record keeping for informed business decisions. Additionally, advice on profit margins, managing taxes, and utilising bookkeeping software for financial management is provided. The episode concludes with personal anecdotes and the relevance of having a healthy relationship with money to foster a successful architecture practice.Today's Guest...Mahmood Reza is a business finance fixer, tax advisor, and author of I Hate Numbers. He has helped thousands of sole traders, business owners, artists, creatives, and social enterprises have businesses, not hobbies, make money, save tax, improve their money mindsets, and reduce their financial stress and anxiety. Mahmood believes that once you understand what your numbers are, where they come from, and what they mean, you can use them to make better decisions and ultimately make (or keep) more money.Episode Highlights...00:00 Unlocking Financial Freedom in Architecture00:45 Introducing the Money Matters Expert01:17 The Power of Understanding Your Numbers03:51 A Deep Dive into Money Mindset08:11 The Blueprint to Profit: Plan It, Do It, Profit11:35 Setting Realistic Profit Margins for Small Businesses19:06 The Importance of Record Keeping and Tax Planning26:06 Final Thoughts and Advice from Mahmood28:06 Mahmood's Favourite Place29:24 Wrapping Up and Looking AheadKey Takeaways...👉 Understanding Your Numbers is Crucial: Mahmood emphasises the importance of knowing your business numbers – including expenses, revenues, and profits – to make informed decisions, improve financial health, and ensure sustainable growth.👉 Changing Your Money Mindset: Your background and attitude towards money can significantly impact your business finances. Changing a negative or fearful mindset about money to a more positive and proactive one can lead to better financial management and success.👉 The Impact of Planning and Action: The concept of "Plan It, Do It, Profit" introduced by Mahmood outlines the importance of planning, taking action according to the plan, and focusing on profitable outcomes. This process encourages business owners to have clear goals and a path to achieving them.👉 Financial Targets: Achieving profitability is a gradual process that comes from understanding and managing business finances effectively.👉 The Importance of Record Keeping: Accurate and consistent record-keeping is vital for understanding the financial state of a business, making informed decisions, and staying compliant with tax obligations.👉 Investing in Financial Management Tools: Investing in cloud-based bookkeeping software can simplify financial management, improve efficiency, and reduce stress related to finances.👉 Dealing with Taxes: Preparing for tax obligations by setting aside a portion of income and understanding the impact of different taxes on a business is crucial for financial health and compliance.👉 Personal Fulfillment and Financial Goals: Whilst financial success is important, aligning business goals with personal fulfillment, freedom, and flexibility is equally vital.Links Mentioned In The
In this episode of Architecture Business Club, host Jon discusses the importance and effectiveness of email newsletters for solo and small firm architecture practice owners with Nikita Morell, a copywriter who specialises in the architecture industry. They explore how newsletters can create a direct and personal connection with the audience, bypassing social media algorithms, and emphasise consistency and personalization over visual design. Nikita shares insights on crafting engaging content, segmenting the audience for tailored messaging, and strategies for building an email list. And shares tips for writing newsletters that resonate with readers. Will you try using an email newsletter to build relationships, credibility, and likability with your clients?Today's Guest...Nikita Morell is a copywriter for architecture professionals. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specialises in helping architecture practices and sole practitioners around the world with their website messaging and uncovering their ‘X factor’ (the one thing that makes them different from every other firm) — so they can get a steady stream of ridiculously good projects. She analysed 663 architecture websites (you can see the results on her website) and is recognised for her unboring email newsletter and slightly controversial LinkedIn posts.Episode Highlights...00:00 Introduction: The Power of Email Newsletters00:56 Meet Nikita Morell: The Architect's Copywriter03:17 The Underrated Marketing Tool: Email Newsletters05:43 Designing Your Email Newsletter: Aesthetics vs. Content07:41 Crafting the Perfect Email Newsletter18:46 Building and Segmenting Your Email List22:15 Final Thoughts and A Personal Favorite PlaceKey Takeaways...👉 Email newsletters are an underrated marketing tool in the architecture industry. They allow architecture professionals to stay top of mind with clients and have a direct, personalised conversation with them. 👉 Email newsletters do not have to look visually stunning. Plain text emails can be just as effective in delivering the message. Focus on the content and writing style to create a genuine, conversational tone.👉 Before writing an email newsletter, consider the value it will provide to your ideal clients and your business. Personalise the content to connect with different segments of your audience and avoid generic, boring newsletters.👉 Use lead magnets on your website to attract subscribers. Segment your email list based on different client types to personalise the content and improve engagement.   👉 Consistency is key in email newsletters, but focus on quality over quantity. Regular newsletters help build trust, credibility, and likability with your audience.👉 Personalise the newsletters by writing directly to the audience and prompting replies with questions. Keep the tone conversational and relatable to humanise the communication.👉 Nikita encourages architects to give email newsletters a try and emphasises the enjoyment and personal connection they can bring.👇 Links Mentioned In The Episode...To get Nikita's hilarious emails full of FREE copywriting tips & templates go to www.nikitamorell.com/newsletter-----👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint-----👇...
In this episode, Jon announces exciting developments for the Architecture Business Club, aiming to extend its value beyond just being a podcast. The club, intended for solo and small firm architecture practice owners, is about to introduce several new offerings to foster a community within the architecture industry. Key announcements include the launch of a new website for enhanced accessibility to resources, the release of a free 'Architecture Business Blueprint' for business growth, and plans for an interactive community platform that may feature discussion groups, webinars, Q&A sessions, and in-person events. Additionally, Jon introduces the Architecture Mastermind Group for peer support and accountability, and one-to-one coaching, mentoring, and consulting services for personalised business guidance. This episode emphasises the club's vision of being more than a podcast by providing a holistic support system for architects, architectural technologists, and designers.Episode Highlights...00:00 Welcome to Architecture Business Club!03:11 Introducing the New Architecture Business Club Website05:13 Unveiling the Architecture Business Blueprint08:21 Building a Community Beyond the Podcast12:16 Exploring Mastermind Groups and One-to-One Coaching15:10 Wrapping Up and Looking ForwardKey Takeaways...👉 Expansion Plans: Jon is enthusiastic about expanding the Architecture Business Club beyond just being a podcast. He aims to create a community where architecture professionals can come together, socialise, share knowledge, and support each other.👉 New Website Launch: A new website for the Architecture Business Club has been launched to provide a central hub for resources, podcasts, and updates. Jon encourages feedback and engagement from the audience to improve the website further.👉 Architecture Business Blueprint: Jon has prepared a comprehensive document called the Architecture Business Blueprint, aimed at helping architecture professionals build and grow their businesses. The blueprint is offered as a free resource on the website.👉 Focus on Community Building: Community plays a crucial role in Jon's vision for the Architecture Business Club. He emphasises the importance of creating a club-like atmosphere where professionals can connect, learn, and support each other.👉 Mastermind Groups and Coaching: Jon highlights the value of mastermind groups for achieving business goals and offers opportunities for one-to-one coaching, mentoring, and consulting to support professionals in their business endeavors.👉 Future Plans: Jon is dedicated to focusing entirely on the Architecture Business Club and supporting others in the architecture industry. He is committed to providing you with valuable content.-----👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint-----👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 Check out our new website at…https://architecturebusinessclub.com👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with...
In the episode, host Jon interviews Ian Shirvell, a Chartered Architectural Technologist and the founder of Ora Design Architecture. Ian shares his journey from a G-grade high school student to a successful sole practitioner in architecture. Ian discusses how he started his career as a carpenter's apprentice, then moved into architectural technology after stints at a building surveyors, a timber frame company, and two prestigious RIBA registered practices. He chats about the influence his family had on his career choices. Ian discusses his difficulties at school due to undiagnosed dyslexia, his journey through the recession, and his subsequent freelance opportunities during the COVID-19 pandemic.Today's Guest...Ian Shirvell is a Chartered Architectural Technologist and is passionate about all aspects of architecture and construction. He comes from a family of property developers and his career spans over 20 years. Starting as an apprenticeship served Carpenter, he studied Architectural Technology at Oxford and developed his architectural expertise during his time at two prestigious RIBA registered practices. Throughout his career, Ian has worked on a broad range of projects including Residential, Healthcare, Churches, and Education including a new leading Independent School and renowned Oxford University buildings.Episode Highlights...00:00 Introduction and Welcome00:45 Ian's Unconventional Journey into Architecture01:39 Ian's Early Interest in Architecture and DIY03:35 Ian's Struggles in School and Overcoming Dyslexia07:30 Ian's Journey from Carpentry to Architecture10:48 The Importance of Learning and Adapting in Architecture19:20 Ian's Transition to Freelancing and Starting His Own Practice23:17 Challenges and Successes in Running an Architecture Business26:42 Ian's Favorite Places and Closing RemarksKey Takeaways...👉 Overcoming Challenges: Ian's story from being a high school student with low grades to becoming a successful chartered architectural technologist highlights the importance of persistence and determination in overcoming obstacles.👉 Adapting Learning Styles: Ian discussed how his undiagnosed dyslexia influenced his learning and how he found his unique way of understanding and grasping concepts, emphasizing the importance of adapting learning styles to succeed.👉 Career Transition: Ian's unconventional career journey from carpentry to architecture showcases the value of diverse experiences and skill sets in shaping a successful career path.👉 Professional Growth: Ian's progression from working as a freelancer to starting his own practice demonstrates the significance of continuous learning, adaptability, and seizing opportunities for professional growth.👉 Client-Centric Approach: Ian's experience with challenging projects underscored the importance of client relationships, providing value through expertise, and delivering high-quality work to build a successful architecture business.👉 Strategic Career Choices: Ian emphasised the strategic importance of choosing the right firms, gaining diverse experiences, and continuously improving skills to stand out in a competitive industry.👉 Passion for Innovation: Ian's enthusiasm for exploring new technologies and project types reflects the value of innovation, curiosity, and a passion for learning in driving business success.Links Mentioned In The Episode...Ian’s Website > https://www.oradesign.co.uk/-----👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.a...
In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silencing, an internal barrier that prevents individuals from expressing their thoughts or ideas due to fear of perceived consequences. Fifi also highlights the importance of being seen for business owners, especially on social media platforms, and provides practical tips for posting on these platforms. In the episode, they also have a light-hearted conversation about their shared love for dogs.Today's Guest...Fifi Mason is a Personal Brand & Visibility Coach, and her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. To find out what’s holding you back from showing up as the face of your business – visit fifimason.com and take Fifi’s Self-Silencing Quiz.Episode Highlights...00:00 Introduction to Visibility in Business00:50 Getting to Know Fifi Mason01:18 A Shared Love for Dogs02:27 Understanding Visibility in Business04:46 Common Visibility Mistakes in Business08:17 Overcoming Self Silencing10:57 The Journey to Visibility13:37 Tips to Overcome Self Silencing20:00 Social Media Visibility Tips29:20 Fifi's Favorite Place30:22 Connecting with Fifi Mason30:50 Closing Remarks and Preview of Next EpisodeKey Takeaways...👉 Visibility in Business: It’s important to be seen and heard, especially online, in order to reach the right people and build meaningful connections.👉 Overcoming Self Silencing: The holding back from sharing thoughts, ideas, and opinions due to fear of the perceived consequences. Strive to break free from these self-imposed barriers and find the confidence to express yourself.👉 Common Visibility Mistakes: Such as hiding behind a logo and not showing your personality. Be authentic and differentiate yourself to really connect with other people.👉 Social Media Visibility: Share your unique approaches, personal stories, and testimonials in order to connect with the audience and build know, like, and trust.👉 Take Small Steps Towards Visibility: Start with sharing personal content with close friends and family, and gradually expanding to a wider audience. Find the right balance between sharing personal stories and maintaining professionalism.👉 Find Your Community: Find and engage with a community of like-minded individuals, whether through existing groups or creating one's own community. This helps you build connections and find an audience receptive to your ideas and opinions.👉 The Power of Stories: Stories are an effective way to connect with people on social media. Sharing stories that show vulnerability and personal growth can help in building deeper connections and resonating with your audience.👉 Hope and Possibility: It’s possible to overcome your shyness, introversion, and the fear of being visible. Gradually step out of your comfort zone and gain a sense of freedom and enjoyment that comes with being visible and authentically you.Links Mentioned In The Episode...Connect with Fifi and take her Self-Silencing Quiz >>> https://fifimason.com/connect-----👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
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