The Business of Winning Podcast

This week, we’re joined by Claire Ritchie, a leading figure in motorsport business and commercial partnerships. Claire shares her journey from working at Nortel to founding SQN, a company with over 20 years of success in motorsport, including key partnerships in Formula 1. She also discusses her role at Revolution, the company’s impact on F1, and the importance of diversity in the industry.Claire gives an insider’s perspective on the evolution of F1’s commercial landscape, from Bernie Ecclest...

This week, we’re joined by Professor Raymond Boyle, a renowned expert in sports media, whose research has shaped the way we understand the intersection of sports and broadcasting. In this episode, Professor Boyle delves into his new book, Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age, unpacking the impact of digital platforms on Formula 1 and the sport’s media evolution.With host Mark Gallagher, Raymond reflects on his career, the rise of streaming services, and how...

This week, we’re joined by Ruth Buscombe, a leading race strategist in Formula 1, known for her work with teams like Ferrari, Haas, and Alfa Romeo. In this episode, Ruth shares her unique insights into the 2024 F1 season, the intense rivalry at McLaren, and the development challenges Red Bull faces.With guest host Toby Moody stepping in for Mark Gallagher, Ruth reflects on her career journey, the camaraderie in F1 teams, and the critical role of data and analytics in giving drivers a competit...

Julien Simon-ChautempsThis week we are joined by Julien Simon-Chautemps, the engineering mastermind behind some of Formula 1’s most thrilling moments. With over 14 seasons, 265 Grands Prix, and a championship-winning partnership with Kimi Räikkönen,Julien’s expertise in F1 data analysis, strategy, and teamwork sets him apart.Tune in with our host Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, teamwork, data-driven innovation, and decision-making—dr...

This week, we are excited to welcome Toby Moody as our guest on the podcast. Toby brings a wealth of insight from his experience as a seasoned motorsport commentator and former lead commentator for MotoGP broadcasts. Tune in with our hosts Diana Binks and Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience. As part of our weekly podcas...

In this episode, we are delighted to welcome Günther Steiner. Günthers tenure as Haas F1 team principal has left an indelible mark on the sport. Join hosts Diana Binks and Mark Gallagher as they explore the triumphs and challenges of Günthers leadership as well as exploring his thoughts as the 2024 F1 season gets underway. Tune into behind-the-scenes stories and insights of high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decad...

In this episode we welcome Paddy Lowe, one of Formula 1’s most successful technical directors, having led the technical team at McLaren and then joining Mercedes to help deliver those remarkable championship successes when Lewis Hamilton and Nico Rosberg were teammates. Paddy Lowe is one of the most respected, award-winning engineers in Formula 1, today he has also reinvented himself as an entrepreneur, launching Zero Petroleum, a company which makes synthetic fuel from air and water – ...

This week we are joined by Matt Bishop, former Chief Communications Officer for both the McLaren and Aston Martin Formula 1 teams. Matt is a founder ambassador of Racing Pride, which was set up to promote LGBTQ+ inclusivity within the motorsport industry. Tune in with our hosts Diana Binks and Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experi...

In this episode, we welcome Karun Chandhok, one of only two Indian F1 drivers – and now a Sky Sports commentator. Karun is a member of Motorsport UK’s Equality, Diversity and Inclusion Committee and sits on its Racial Diversity Sub-Committee. As a member of the FIA Drivers’ Commission, he is an advocate for the rights and views of drivers across the world. Tune in with our hosts Diana Binks and Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, te...

This week, we are thrilled to have Nicole Bearne as our guest on the podcast. Nicole brings a wealth of knowledge from her roles as a leading communications expert and former Head of Internal Communications at the Mercedes-AMG PETRONAS Formula One Team. Tune in with our hosts Diana Binks and Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experien...

This week we are excited to be joined by Marc ‘Elvis’ Priestley, former race mechanic for McLaren F1 team. Marc has worked with an impressive list of drivers including many World Champions such as Mika Hakkinen, Fernando Alonso, Kimi Raikkonen, Jenson Button and Lewis Hamilton. Tune in with our hosts Diana Binks and Mark Gallagher for behind-the-scenes stories and insights into high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from deca...

In our latest episode, we're thrilled to have the legendary two-time Formula 1 World Champion, Mika Hakkinen. Our hosts Diana Binks and Mark Gallagher delve into stories and business insights from Hakkinen's iconic Formula 1 journey. Tune into behind-the-scenes stories and insights of high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience.Guests throughout this weekly podcast series include; David Coultha...

This week we are joined by Claire Williams OBE and former Deputy Team Principal of the Williams Formula 1 team. Our hosts Diana Binks and Mark Gallagher discuss the triumphs and challenges Claire faced while steering one of the sport's most iconic teams. As well as what it was like for her as a trailblazer for female leaders in the high-speed world of motorsport. Tune into behind-the-scenes stories and insights of high-performance leadership, teamwork, innovation, risk management, safety...

Joined by Formula 1 Racing legend David Coulthard MBE, our hosts Diana Binks and Mark Gallagher discuss stories and business insights from DC’s incredible Formula 1 career. From his early days with Williams to his tenure with McLaren and Red Bull Racing, the discussion unravels the Coulthard's journey through working with some of the most iconic teams in the sport. Additionally, the conversation explores his current endeavours, including Whisper, a leading production company in sports and ent...

Join our hosts Diana Binks and Mark Gallagher as they dive into the high-octane world of Formula 1, uncovering business insights that drive success both on and off the track. Tune into behind-the-scenes stories and insights of high-performance leadership, teamwork, innovation, risk management, safety and technology - all drawn from decades of Formula 1 experience. Upcoming guests throughout this weekly podcast include; David Coulthard, Claire Williams, Mika Häkkinen, Marc Priestly,...

ATC is joined by none other than double Formula 1 World Champion Mika Hakkinen and 9-times Grand Prix winner and WEC World Champion Mark Webber as they discuss F1 2020 including Lewis Hamilton's dominance and McLaren's resurgence. Mark Gallagher and Jonathan Legard discuss the news that Sir Jim Ratcliffe's INEOS company has become a 1/3rd partner in Mercedes F1 and also the announcement of Sergio Perez's promotion to Red Bull Racing. Meanwhile Callum Ilott talks to Jonathan Legard about his s...

Chris Papaioanu is Commander of US Navy Strike, former head of the Top Gun academy - and thus pal of Tom Cruise - a naval flyer with 3500 hours of fast jet experience, who thinks nothing of landing a weaponised jet on an aircraft carrier at 150mph or being catapulted onto another mission with a 0-165mph time of 2 seconds. He loves Formula 1, being born to a racing driver father, and he was inspired by NASA's Shuttle programme to get involved in something fast. In this special episode he tal...

In this special addition we feature James Allison, Technical Director of the Mercedes Benz Formula 1 team, in conversation with Chris Papaioanu, Commanding Officer, STRIKE, at the US Naval Aviation Warfighting Development Center. They compares notes on running high performing teams, James discusses what makes Lewis Hamilton and Toto Wolff so special and Chris talks about Top Gun, the pinnacle of US Naval aviation. They compare notes on leadership and the common approach they both have to ge...

One of Formula 1's leading engineers, Paddy Lowe talks about Lewis Hamilton's qualities as the driver of this era, reflects on his early days at Williams and the development of active suspension and talks about his interest in helping bring an industrial approach to solving the planet's climate crisis - and hints at a return to Formula 1. Dr Julian Tan is Formula 1's head of eSports and, with the new series underway, he explains F1's eSports journey so far, the effect of Covid on helping acc...

Esteban Gutiérrez is an impressive man, accomplished racer and important part of the Mercedes-AMG F1 team. A Champion in Formula BMW and GP3, he finished 3rd in GP2 before embarking on a Formula 1 career which witnessed two seasons racing for Sauber before becoming a test driver for Ferrari and latterly Mercedes. He is also an ambitious businessman with a big future in our sport and took time out from his schedule to sit down with Jonathan Legard. Actually face to face and in person, no Zoom ...