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Keeping Up with the Calligraphers
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Keeping Up with the Calligraphers

Author: Alex Hirsch + Cat Brown

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The first of its kind - Alex Hirsch of Signs of Our Lives and Cat Brown of Cat Lauren Calligraphy, two event calligraphers with a combined decade of knowledge and experience in the industry are coming together to share what they know for artists + industry professionals alike!


Their values are rooted in collaboration and community above all else. Listen in to hear their honest conversations about the artist and event industries, and provide their insights on how we can collectively do better and be better in our creative communities.


Expect lots of unfiltered sassy banter, sarcasm on steroids, and lots of laughter between these two fire signs.

11 Episodes
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Send us a textWe're back from summer break and kicking off the fall season with a special collaboration episode with Shaochen and Alane from the Calligraphy Biz Corner podcast, where we chat about the diverse, in-demand live event calligraphy industry.Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance ...
Send us a textHaving an efficient workflow cultivates a better experience for you, for your client, and for event attendees — so let’s do something about it! In this episode, Cat of Cat Lauren Calligraphy + Alex of Signs of our Lives discuss:-strategies for figuring out how to determine your production rate-some differences between in studio work versus on site work-setting up your event space-how and what to educate your clients and event attendees about-different types of order forms, and h...
Send us a textIn this mini episode, Cat of Cat Lauren Calligraphy shares her experience of going to her first networking event. Join us as Alex and Cat answer: How do you know what networking events to go to? WTF is an elevator pitch? How does an introvert get themselves through a networking event? Do you bring business cards? And some of the other intricacies of attending a networking event solo. Support the showFollow us in all the places!Podcast, Keeping Up with the CalligraphersIG: h...
Send us a textCat of Cat Lauren Calligraphy and Alex of Signs of Our Lives share how they price their services as event artists, and some other pricing structures that you can utilize in your art businesses.They share the considerations to take into account when pricing, and how pricing for events can be different than in-studio commissions or product-based business models.They also touch on how being transparent with your pricing benefits everyone, and how having a pricing structure helps yo...
Send us a textFeeling the burnout of balancing your personal life, entrepreneurship, and being an artist? This episode has exactly what you need.Alex of Signs of our Lives and Cat of Cat Lauren calligraphy interview Amanda Reid of Amanda Reid Designs. She teaches us about the realities of burnout and reminds us that our bodies are our most precious tools—and it's about time we started treating them as such!Reignite your creativity with practical tips about avoiding burnout, addressing i...
Send us a textIn this episode, we discuss Alex’s journey going from full time business owner to part time, and then back to full time, and Cat’s journey managing being a full time career-girlie, mom, and part-time business owner. While their journeys and their days are vastly different from each other, both of their businesses are successful in their own way. Let this episode serve as a reminder that success doesn’t need to be measured by someone else’s metrics, and most business journeys are...
Send us a textClickbait, oo ha ha! Cat of Cat Lauren Calligraphy and Alex of Signs of Our Lives chat about their experiences working for “exposure” in the events industry: when they’ve said “f%k no,” when they’ve said “h#LL yes” and negotiated terms, and when they were down for a trade. Support the showFollow us in all the places!Podcast, Keeping Up with the CalligraphersIG: https://www.instagram.com/keepingupwiththecalligs/Alex Hirsch, Signs of Our LivesIG: https://www.instagram.com/sig...
Send us a textSo you’ve decided that event artistry is for you – now what? Alex of Signs of Our Lives and Cat of Cat Lauren Calligraphy give you a mini masterclass outlining exactly what they do to help you market yourself to potential clients in order to book events as an artist. Whether you’re just starting out or have been doing events for a while, this episode is packed with helpful insights to help you build your book of business. As always, not one size fits all, so listen in to fi...
Send us a textIn this episode, Alex of Signs of Our Lives and Cat of Cat Lauren Calligraphy come together to answer your most burning question – “Is being an event artist for me?”Alex + Cat tell us about the different types of events that could incorporate on site personalization, sharing examples straight from their own experiences. They discuss some of the “soft” skills, professional skills, and artistry needed in order to provide the most value to your clients, while reminding you to stay ...
Send us a textGet in, friends, we're building a community. In this episode, we get to hear about the history behind #CommunityOverCompetition, what it really means, and how we can apply it to our business and our lives. Moral of the story – you can never have enough ice cream shops in the world.Alex tells us about her new journey with tattooing, and Cat tells us about her trip to Paris to do calligraphy for Hannah Godwin + Dylan Barbour of Bachelor Nation’s wedding.* *Skip to 12:55 to he...
Meet the Calligraphers

Meet the Calligraphers

2023-10-2709:21

Send us a textIn this introductory episode, SoCal based "calligra-besties" Alex and Cat share a bit about their businesses, current service offerings related to events, some cool ass clients they've worked with, their shared values, and why they're starting a podcast! (Hint: the reason is you!) Support the showFollow us in all the places!Podcast, Keeping Up with the CalligraphersIG: https://www.instagram.com/keepingupwiththecalligs/Alex Hirsch, Signs of Our LivesIG: https://www.instagram...