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Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
54 Episodes
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Is this the year you’re finally going to publish that book? Or maybe you just want to write more than you did last year. In this episode Lauren & Matt share tips for building a writing habit in a way that works best for you… and set a few lofty goals of their own. Let us know what your writing goals are for this year! Email us at podcast@lulu.com. Dive Deeper💡 Lulu Blog | Writing & Editing, Software Reviews💡 Audrey Hughey | The Write Services💡 Related EpisodesEp #32 | ...
In this episode Matt & Lauren recap some of the hottest topics and trends in the publishing industry from 2024, and make a few predictions for 2025. Thanks for a great year of publishing and prospering with us! Dive Deeper💡 Written Word Media | 2024 Indie Author Survey Results: Insights into Self Publishing for Authors💡 Louis Grenier | $16k in 5 Days Book Launch Breakdown💡 Crossing the Chasm by Geoffrey A. Moore💡 Bublish’s AI Author Toolkit💡 Listen to These EpisodesEp #18...
In this episode Lauren & Matt explore the journey to successful audience growth by finding your content niche, defining your ideal reader, and identifying your target audience. We also discuss the value of learning from other creators, ways to inject new life into your marketing efforts, and the correct way to pronounce niche, among other things. Dive Deeper💡 Check Out SparkToro💡 Read Written Word Media’s 2024 Indie Author Survey Results: Insights into Self Publishing for Authors💡 Li...
In this episode, Matt & Lauren tackle some of the most common misconceptions about self-publishing. We debunk myths like: ❌ You won’t make any money self-publishing❌ You have to spend a lot of money to self-publish❌ There’s no credibility in self-publishingAnd most importantly: fake M&Ms are just as good as real M&Ms. Dive Deeper💡 Editorial Freelancers Association Editorial Rates Chart💡 Listen to These EpisodesEp #2 | Is Self-Publishing the Best Path for Today’s Creators...
In this episode, Lauren & Matt discuss the New York Times Best Seller lists. Learn how the lists are decided, what disqualifies a book from being a potential NYT Best-Seller, and why self-published authors rarely make the cut. Dive Deeper💡 The New York Times | About the Best Sellers💡 Novlr | The New York Times Bestseller Lists Explained💡 Wikipedia | The New York Times Best-Seller List 💡 Jane Friedman | Self-Published Bestseller ListsSound Bites From This Episode🎙️ [4:29] “What I mea...
In this episode, Matt & Lauren have a conversation about Taylor Swift’s upcoming book, talking through her decision to self-publish it, and what that says about the future of traditional publishing. Disclaimer: This episode was Matt’s idea, not Lauren’s. Dive Deeper💡 Target Press Release💡 Related EpisodesEp #2 | Is Self-Publishing the Best Path for Today's Creators?Ep #16 | The Indie Author's Guide to Thriving Without AmazonEp #36 | The Indie Author’s Guide to Self-Publishing vs. Tra...
In this episode, Lauren & Matt review the important metrics you need to be tracking to boost your book sales, grow your brand, and connect with a loyal audience. We take a look at social media, email, website, and customer data and share valuable tools and tips to help you make the most of the data you collect. Dive Deeper💡 Check Out These ResourcesShopify | Ecommerce Analytics Tools for Online Store OwnersSparkToro | https://sparktoro.com/ ManyChat | https://manychat.com/creato...
In this episode, Matt & Lauren share tips for maximizing your return on investment when you attend a conference. We have our top picks for note-taking, strategies for putting your ideas into action, and using your conference experience to establish yourself as a thought leader. Dive Deeper💡 Otter.AI💡 Ecamm Live💡 Ann Handley’s Total Annarchy Newsletter💡 Listen to These EpisodesEpisode #23 | How to Survive (and Thrive) at Conferences and EventsEpisode #29 | 3 Steps to Prep for an Autho...
It’s officially been one year of Publish & Prosper! Join Lauren & Matt for a special Ask Us Anything episode, where we take listener questions about publishing, marketing, Lulu products, and - of course - Disney. We answer questions like: Do you start building your audience first and then write your book, or do you start writing your book first and then build your audience? What trends have you seen from Lulu creators over the years in how they've adapted their business...
In this episode, Matt & Lauren review the best ways to repurpose content for social media. They talk through reusing your existing social content, reposting other people’s social content, and repurposing your book material as social content. Jump in to hear about Matt’s recent appearance at Momentum and upcoming plans for Author Nation - or skip ahead to 13:50 to get right to the social media content strategies. Dive Deeper💡 Listen to These EpisodesEpisode #12 | Social Media Marketin...
Custom and special edition books are more popular than ever - and more accessible than ever. In this episode, Lauren & Matt explore how indie authors can create custom editions of their self-published books. We look at popular customizations like sprayed edges, embellished covers, specialty bindings, and more! Love watching your podcasts? Publish & Prosper is now on video! Check us out on YouTube.Join us at Author Nation, November 11 - 15 at the Horseshoe in Las Vegas, Nevada!Div...
In this episode, Matt & Lauren help you maximize your book’s potential with early readers like beta readers, sensitivity readers, and industry reviewers. We take a look at how and when to engage with them, how they can help your book, and what to offer them in return. Love watching your podcasts? Publish & Prosper is now on video! Check us out on YouTube.Join us at Author Nation, November 11 - 15 at the Horseshoe in Las Vegas, Nevada!Dive Deeper💡 Check These ResourcesThe Editorial Fre...
In this episode, Lauren & Matt explore creative ways to boost book sales! Learn how limited editions, bundles, personalized products, and more can incentivize new and returning shoppers to buy directly from you - without resorting to discounts. Love watching your podcasts? Publish & Prosper is now on video! Check us out on YouTube. Join us at Author Nation, November 11 - 15 at the Horseshoe in Las Vegas, Nevada! Dive Deeper💡 Read These Blog PostsWhat Are Product Variants &a...
In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practices for getting your books ready, optimizing your site or bookstore, speaking to gift givers instead of your target audience, and reviewing your social media for book promo opportunities. Dive Deeper💡 Check These ResourcesMake Books Make Bank PDF DownloadMcKinsey on US Holiday Shopping 2023Forbes on 6 Trends From The 2023 Holiday Season That Can Shape 2024💡 Read These Blog PostsSell More Bo...
In this episode, Lauren & Matt tackle some common pain points entrepreneurs and ecommerce store owners struggle with. We’ll talk through solutions and tips for collecting sales tax, setting up shipping and managing shipping issues, and providing proactive customer service for your shoppers. Dive Deeper💡 Sales TaxLulu Knowledge Base | How Do I Configure My Lulu Direct Products to Collect the Correct Taxes?Spotify | How to Charge Sales Tax in the USWooCommerce | Setting up Taxes in Woo...
Self-publishing might be a DIY publishing model, but there are plenty of tools and resources to help you get your book from manuscript to market. In this episode, Matt & Lauren discuss a debatable number of tools to help you draft, edit, format, design, market, and ship your book. Dive Deeper💡 Learn More AboutFictionaryVellumAtticusBublishLulu’s Order Import ToolWritten Word MediaBookFunnel💡 Read These Blog PostsVellum Review: Simple Page Layout for Self-PublishersAtticus Review: The...
In this episode, Lauren & Matt review strategies for getting your self-published book into indie bookstores, including participating in consignment programs, pitching yourself for author events, and making your book available through retail distribution. Dive Deeper💡 Read These Blog PostsSelling Your Book on Consignment With Indie Bookstores5 Visual Indicators Your Book Is Self-Published💡 Watch How to Get Your Book into Bookstores💡 Check your book’s global distribution eligibility wi...
In this episode, Matt and Lauren take listeners on a journey through self-publishing and traditional publishing. We’ll look at where those paths overlap, where they diverge, and what to expect on your publishing adventure. Dive Deeper💡 Jane Friedman’s The Key Book Publishing Paths💡 Listen to These Episodes: Episode #2 → Is Self-Publishing the Best Path for Today's Creators?Episode #8 → Self-Publishing is a Team SportEpisode #20 → Do You Need to Hire Professional Editors for Your Boo...
In this episode, Lauren & Matt dive into what makes a successful go-to-market strategy for your book. Learn how to pick the right launch date and products, choose the best sales and distribution platforms, and craft effective pre-launch and post-launch sales strategies. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!Di...
In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers.Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!Dive Deeper💡 Listen to Episode #13 | Earning Free Publicity for Y...
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I totally got Lauren's trope example! haha