Claim OwnershipContent Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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© 2025 Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How can I build my social media presence? __________________Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
78 Episodes
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Send us a textThe one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us for part of this portion of our Audio Event Our discussion focused on Naughty...
Send us a textIf you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different)🔹What copyright infringement may mean🔹Where I get my royalty-free music (and why)And more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep...
Send us a textThe one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using the new LinkedIn Audio event format🔹Difference between prior and current Audio event...
Send us a textStruggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes🔹Creating specific themes for your business🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday seasonAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to k...
Send us a textJanice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included:🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably making when trying to build your brand (Hint: articles behind a paywall) 🔹Wh...
Send us a textHate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you)🔹Easily recording and using B-roll footage (it's easier than you think)🔹How to turn your "raw" footage into engaging social media videosAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and g...
Send us a textSarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included:🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro)🔹Strategies for repurposing your content (Even the same content in different formats...
Send us a textWhether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to:🔹Write scripts that don't make you sound like a robot🔹Use scripts to batch video content (and save time)🔹Grab viewers' attention in the first few secondsAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to k...
Send us a textBrenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better. Topics included:🔹The biggest mistakes people make when they first start using Canva 🔹Three mistakes Canva users ...
Send us a textMy friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included:🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms)🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc. 🔹Why using AI-generated content without editing or revisions is a bad idea. And more 🔷 Thank you for...
Send us a textMy friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included:🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up")🔹How to help your host promote the show, and why you should And more 🔷 Thank you for listening. If you found ...
Send us a textRayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)🔹Some of the biggest mistakes podcasters make when they launch their podcast.🔹Strategies to grow your business or start a new one by creating a podcast And more 🔷 Thank you for listening. If you found...
Send us a textIsabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included:🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you th...
Send us a textMy long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included:🔹What is thought leadership anyway? Sharing your insights is important🔹Content strategies to build your reputation as a thought leader🔹Why consistency is essentia...
Send us a textWondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included:🔹Why you should write a book (yes, you do have something to say)🔹How to break writing your book into manageable chunks🔹Why gathering your original content is the best way to begin 🔹How t...
Send us a textWhether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video Including🔹Video formats, and which work best on different platforms🔹The four types of videos and the best ways to use them🔹A few essentials for e...
Send us a textIf you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault. Topics include🔹Common mistakes event planners make, even if you're hosting ...
Send us a textVideo is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video. 🔹Edutainment videos (educate and engage)🔹How-to vi...
Send us a text'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:🔹How sharing ...
Send us a textFelipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included🔹The advantages of choosing audio events instead of LinkedIn Lives🔹 Tips to plan and organize panels and guests for audio events🔹Advice for people who want to start hosting audio eventsAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to...
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