Email Geeks Show

Timestamped Chapters:[00:00] Introduction: Importance of choosing the right email service provider[01:03] Introducing Chris Marriott, founder of Email Connect[02:35] Speaker 2's experience in the advertising industry[03:55] Working with email agencies and Digital Impact[05:46] Speaker 2's involvement with the Relevancy Group[07:27] Challenges in choosing the right marketing technology platform[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs[10:04] The rise of "cheap and cheerful" email platforms[11:24] Importance of choosing the right platform based on features[12:14] Considerations for migration and integration capabilities[13:32] Defining the modern ESP and the convergence with CDPs[15:28] Brands looking for alternatives to aging platforms[16:53] The importance of trusted advisors in vendor selection---https://uppbeat.io/t/reakt-music/deep-stoneLicense code: TPPQ0BDS5ZP1NWZL

Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.Social Media: https://ekma.co/m/EmailKarma Chapters00:00 Introduction and Importance of Domain Reputation06:41 Matthew's Background and Journey into Email12:13 Deliverability Confusion and Email Sender Knowledge18:14 Roles of Email Platforms and Technology Providers23:11 Yahoo and Google's Authentication Enforcement Announcement27:41 BIMI and the Benefits of Brand Indicators30:51 Unsubscription Tools and Header Changes Implementation33:34 Subscription Centers and AI Consultants in Deliverability35:44 The Potential of AI in Email Delivery37:48 Speaker 2's Experience and Knowledge in Email Marketing40:13 Understanding Data and Privacy in Deliverability41:45 Speaker 2's Online Handles and Upcoming Eventsmusic: https://uppbeat.io/t/reakt-music/deep-stoneLicense code: TPPQ0BDS5ZP1NWZL

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Full Episode Page, Video, summary, transcript, and more show notesMain TopicsFuture Outlook for Email MarketingAddresses concerns about the future relevance of email amidst technological advancements. Explores factors such as privacy regulations, disillusionment with social media platforms, and ownership of subscriber relationships favoring email marketing’s longevity. Draws parallels between historical predictions about email’s decline and its continued resilience over time.Role of Email Innovation World in advancing email marketing strategiesThe conference focuses on providing advanced insights for successful email programs rather than covering basic concepts. It offers opportunities for experienced professionals to learn how to elevate their programs to the next level. The event aims to set itself apart by focusing on innovation within the field.Only Influencers email community and its role in the email marketing industryOnly Influencers is a community for email industry professionals to network, discuss email-related topics, and share knowledge. The community provides resources such as newsletters, blogs, webinars, and special reports to benefit both members and non-members. It aims to promote collaboration and support within the industry.Importance of understanding email marketing metricsThe OI Metrics project was launched as a resource for understanding email marketing metrics. A recent quiz revealed a need for better comprehension of these metrics among industry professionals. Understanding these numbers can significantly improve one’s ability to manage an email program effectively.Revenue per Email MetricRevenue per email (RPE) is favored over open rate or click-through rate as it directly impacts business bottom lines. RPE serves as a clear KPI for determining which emails drive more revenue per sent mail. Open and click-through rates are diagnostic metrics useful for improving RPE but should not be used as primary KPIs.Understanding Email Metrics and CalculationEmphasizes the significance of accurately calculating metrics like open rates and click-through rates. Highlights common misconceptions about unique opens, total opens, and their implications on interpreting metrics. Discusses how Apple MPP impacts traditional email metrics like open rates and CTOR.Importance of Click Reach and Unique ClickersClick Reach measures unique clickers across multiple email sends, providing insights for multi-effort series. Identifying the growth in new clickers helps in evaluating the effectiveness of email campaigns. Lack of new clickers may indicate the need to modify or eliminate certain email efforts.Email List GrowthNew names on the email list perform better than long-term subscribers, leading to higher open rates, click rates, and conversions. Moving the email sign-up from the footer to above the fold resulted in a 46% increase in email list growth. Placing the call-to-action above the fold is crucial for growing an email list.A/B Split TestingIt’s important to AB split test even if you’re sure that a change will improve performance, as it ensures audience agreement. AB testing is done differently in each email platform. The functionality for AB split testing built into ESP software is often ineffective and can lead in the wrong direction.Open Reach and Click Reach...

Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board AdvisorWhile everyone else is zigging, Dela is zagging in his own unique way. With his famous hashtag: #DBS, Dela will make you wonder, is it stupid or is it smart?Dela will share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes). The surprising role of headlines, reach, and frequency will also be discussed, and many other topics. Don't miss this episode!Follow Dela on LinkedIn See videos and more information on the episode page

Chad S. White is the head of Research at Oracle Digital Experience Agency. Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog emailmarketingruls.com podcast page

A snippet of what is coming:Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.”Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.Dela Quist, Co-founder & advisor, Alchemy Worx.Al Iverson, email deliverability expert blogger @ spamresource.comJay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-ChairChris Marriott President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs.Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency.Adrian Williams email deliverability expert, Founder, and CEO, Email Angles.Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content.Guy Hanson, VP Customer Engagement, Validity. Validity is the most trusted name in customer data quality and email deliverability.Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.