The Most Incredible Marketing Show Ever!

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive deep into the power of testimonials with expert insights from Steve Sipress, Mark Imperial, and Richelle Shaw. We cover how to effectively gather and use testimonials to build credibility, even if you're just starting out. Learn actionable strategies like using emotion, creating frameworks, and running special offers to get those powerful endorsements. Don't miss this episode if you want to supercharge your marketing efforts! 🔑 **Key Takeaways:** 1. **Structure is Key**: 🧩 - Use a proven framework to guide your testimonials. Mark Imperial suggests asking specific, emotion-driven questions to uncover the "hero's journey" of your clients. 2. **Ask at the Right Moment**: ⏰ - The best time to gather testimonials is when your clients are most excited and emotionally invested. As Richelle Shaw points out, capturing feedback at moments of high satisfaction ensures authentic and impactful testimonials. 3. **Make it Easy and Reciprocal**: 🤝 - Simplify the testimonial process and offer something in return. Steve Sipress recommends giving a free product or service to gather initial testimonials. It encourages participation and showcases your credibility. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs) Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. In this episode, we dive into the power of creating a Unique Selling Proposition (USP) for your business. Our expert panel, including Richelle Shaw, Steve Sipress, and Mark Imperial, break down what makes a USP truly unique and how it differentiates you from competitors. From using exclusive words like "only" and "first" to simple guarantees such as answering the phone, our discussion provides practical tips to stand out in any industry. ### ✨ Key Takeaways from Episode 029: 1. **Understanding USPs**: Richelle Shaw breaks down what a USP is and why it's crucial for your business success. Learn how to pinpoint what makes you *freaking unique!* 2. **Avoiding Common Pitfalls**: Mark Imperial and Steve Sipress highlight what a true USP is not and the dangers of generic claims like "quality service" or "locally owned." 3. **Real-Life Examples**: Hear stories from the trenches, like how Domino's Pizza revolutionized the industry with their "30 minutes or less" guarantee. 4. **Practical Tips & Strategies**: From using exclusive words like "only" and "first," to adopting unique titles like "renegade" or "king," our panel offers actionable insights. 5. **Inspiring Success Stories**: Discover how businesses have skyrocketed their growth by implementing unique guarantees and promises that truly resonate with their audience. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs) Richelle Shaw (former Certified Dan Kennedy IBA from Las Vegas, NV)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine and guest experts Steve Sipress and Joe Norcott. Today, we delve into the art of injecting personality into your marketing efforts. Drawing from their extensive experience and insights rooted in the teachings of the legendary Dan Kennedy, the panel shares compelling anecdotes and actionable strategies. They'll explore the significance of developing a strong personality or character for your brand, the power of origin stories, and even how to leverage everyday characters to create meaningful connections with your audience. If you're looking to make your marketing efforts stand out and resonate on a deeper level, this is an episode you won't want to miss! Tune in and discover how to transform your business by bringing personality to the forefront. 🎙️ **Three Key Takeaways:** - **Develop and Share Your Origin Story:** - Just like superheroes, your business has an origin story. Sharing it repeatedly helps create a strong, memorable connection with your audience. As Steve Sipress explains, an effective origin story can transform your marketing narrative. - **Create Relatable Characters:** - If you're not comfortable being the face of your business, create characters or personas that share your values and stories. Whether it's a beloved employee, a family member, or even a pet, characters can help bridge the gap between your brand and your audience. - **Consistency is Key:** - Consistently sharing your stories and personalities builds familiarity and trust. Craig Valine's story of finding a Dan Kennedy book for a buck became a cornerstone of his marketing approach because he told it over and over, allowing his audience to connect deeply with his journey. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Joe Norcott (Former Dan Kennedy Certified IBA for Boston/South, MA

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dove deep into building a loyal customer base. Our experts, Steve Sipress and Joe Norcott, shared game-changing insights on treating customers like family. It's all about personal connections, memorable experiences, and showing genuine care. From community-building strategies to remembering important personal details, it's these small gestures that lead to big loyalty and referrals. Check out the full episode for actionable tips that'll transform your customer relationships. . 📣 Key Takeaways: 1. **Genuine Care and Personal Touch:** - Our guest Steve Sipress stresses the importance of loving your customers like family. - Collect personal information, celebrate birthdays, and send thoughtful gifts to make your customers feel valued and appreciated. 2. **Community Building:** - Joe Norcott highlights the power of fostering a community. - Create a sense of belonging through events, toast moments, and regular interactions. This not only improves customer loyalty but also enhances their overall experience. 3. **Consistent Engagement:** - Craig Valine shares insights on maintaining constant engagement with your customer base. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Joe Norcott (Former Dan Kennedy Certified IBA for Boston/South, MA

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we discuss a powerful strategy in the marketing world—takeaway selling. Joined by esteemed guests Chuck Trautman, Steve Sipress, and Mark Imperial, all certified by the legendary Dan Kennedy, we delve into how businesses can create demand and boost sales using this technique. From making scarcity work in your favor to the importance of creating believable and ethical scarcity, our experts share real-world examples and strategies that you can implement immediately. Plus, we explore the benefits of offering gifts with purchases, how to effectively add bonuses, and other marketing secrets that can transform your business. 🎯 **3 Key Takeaways:** 1. **Scarcity Drives Demand**: - As Chuck Trautman highlighted, using scarcity through limited quantities or time-bound offers creates urgency. For example, "Only 10 items left—buy now!" makes customers act quickly to avoid missing out. 2. **Lead Flow is Essential**: - Steve Sipress emphasized that confidence in takeaway selling stems from having a steady flow of leads. When you’re not desperate for a singular sale, you can politely take the sale away, which paradoxically draws the customer closer to the purchase. 3. **Ethical Scarcity**: - Mark Imperial pointed out the importance of keeping scarcity believable and ethical. Whether it’s limiting spots in a workshop because you genuinely want better interaction or using deadlines inherent to the product, ensuring your scarcity tactics are credible will keep customers’ trust. Whether you're just starting out or looking to refine your current approach, this episode is packed with actionable strategies to elevate your marketing game. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the power of positioning in marketing with our esteemed panel of experts: Mark Imperial, Steve Sipress, and Chuck Trautman. Guided by the legendary Dan Kennedy's principles, they share invaluable insights on how positioning can transform your business into the obvious choice for your target customers. Topics include: - The significance of positioning and how to assert yourself as an industry authority. - Real-life examples of successful positioning strategies such as writing books or crafting a unique methodology. - The concept of creating a "category of one" to stand out in competitive markets. - The importance of referrals, word-of-mouth, and pre-framing in building a powerful brand presence. - Effective marketing methods to ensure you are omnipresent and memorable. Whether you're just starting out or looking to refine your current approach, this episode is packed with actionable strategies to elevate your marketing game. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Mark Imperial (former Certified Dan Kennedy IBA from Chicago SW/Suburbs)

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" with your host, Craig Valine. Today, we dive deep into the world of direct mail marketing with our expert panel of Dan Kennedy-certified independent business advisors. Joining Craig are Steve Sipress, Chuck Trautman, and Ben Thole, who share invaluable insights and strategies for leveraging direct mail to achieve significant results for small businesses. We'll explore best practices, including the importance of targeting, crafting irresistible offers, and executing multi-step campaigns. Plus, we'll discuss the impact of political mail season and hear about some of the most memorable direct mail pieces that have stood out. Whether you're a seasoned marketer or just starting out, this episode is packed with tips and recommendations to boost your marketing efforts using direct mail. As always, we promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com 💡 **Key Takeaways:** - **Stand Out with Creative Direct Mail:** As Chuck Trautman highlighted, using unique and memorable elements in your direct mail pieces can significantly increase open rates and engagement. From bulky objects to crafty envelope designs, make your mail impossible to ignore! - **Execute a Campaign, Not a One-Off:** Steve Sipress emphasizes the importance of a multi-step campaign. An isolated direct mail piece might go unnoticed, but a well-planned sequence creates multiple touchpoints, enhancing the likelihood of conversion. - **Use Your Existing Customer Base:** Ben Thole advises starting with your current customer list. These are individuals who already trust and value your brand. Engage them through direct mail to boost repeat purchases and loyalty before expanding to new prospects. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #directmail #marketingtactics #marketingthatworks

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" This episode dives into how intense enthusiasm can transform your business success and offers practical tips for cultivating that enthusiasm. We also explore the concept of outrageous advertising, inspired by Bill Glaser’s iconic work, and discuss real-life examples of how it has been effectively used by small business owners. Whether you’re looking to reignite your passion or find innovative ways to stand out, this episode is packed with valuable insights to apply immediately to your business. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com 💡 **Key Takeaways:** - **Harness Enthusiasm for Success:** Intense passion for your business can significantly boost your success. Enthusiasm is contagious—it excites customers and invigorates your team. Find what gets you excited and let that energy permeate your business. - **Utilize Outrageous Advertising:** Stand out by being unconventional and attention-grabbing in your marketing. Whether it's through extraordinary visuals, audacious offers, or piggybacking on trending topics, don’t shy away from pushing the envelope. - **Leverage Your Origin Story:** Crafting and sharing your origin story can create a strong connection with your audience. It adds drama and relatability to your marketing, making it more engaging and memorable. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (Former Dan Kennedy Certified IBA for Chicagoland, IL). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #marketingtactics #marketingthatworks #outrageousadvertising

Welcome to another episode of The Most Incredible Marketing Show Ever! Hosted by Craig Valine, this episode features an enlightening discussion with Dan Kennedy certified business advisors, Dan Cricks and Steve Sipress, as well as marketing expert Ben Thole. This week, our panel dives into the latest news headlines and explores how innovative business strategies can revolutionize industries. Tune in to discover how you can apply these insights to your own business and thrive in today's competitive market. In This Episode: Chipotle's Subscription Service: Learn about Chipotle's new pilot subscription model and its potential to drive customer loyalty and predictable revenue. Extended Appliance Warranties: Understand the strategic move by manufacturers to offer longer warranty periods and how it can build consumer trust. Return to Human Customer Service: Discover why some companies are moving away from chatbots and prioritizing human interactions for better customer satisfaction. What to Listen For: Importance of Continuity Income: Dan Cricks explains the critical role of continuity income in business and shares real-life examples from the auto repair industry. Psychology of Membership: Steve Sipress discusses the power of creating a membership mindset among customers and how it can enhance loyalty and sales. Innovative Recurring Revenue Models: Insights into unique and effective recurring revenue models across various industries, including a surprising application in the funeral business. Join us every Thursday for new episodes packed with actionable marketing strategies and expert advice. Don’t forget to subscribe and hit the notification bell so you never miss an episode! Subscribe to our channel and get your free gift pack from our expert panelists at mostincrediblemarketingshowever.com. In this episode, experts featured: * Craig Valine * Dan Cricks, * Steve Sipress * Ben Thole

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We debunked the idea that a shiny new tactic will solve your problems, and we clarified the real value of branding. We also emphasized the goldmine that is your existing customer base and why diversifying your marketing tactics is crucial. Whether it's direct mail, social media, or webinars, diversity creates stability. Prepare for an enlightening discussion on the importance of targeting the right audience, adding real value to your offerings, and maintaining frequent and engaging client communication. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com **Here's a Sneak Peek of What We Discussed:** 🔍 **Richelle Shaw** kicked things off by challenging the notion that every new tactic (like TikTok or Facebook Ads) will inherently work for your business. She emphasized the importance of having a solid foundation before jumping into any new marketing platform. 🔍 **Ben Thole** explored myths around branding. He stressed that while direct response is crucial, it should be balanced with branding to build long-term loyalty and a solid customer base. 🔍 **Chuck Trautman** busted the belief that acquiring new customers is the only way to grow. He highlighted how focusing on existing clients, securing referrals, and reconnecting with lost customers are often more cost-effective and quicker methods to boost your business. 🔍 **Craig Valine** addressed the classic "but my business is different" myth, reinforcing that universal marketing principles apply across all industries. Adjusting strategies to fit specific circumstances is key. 🔍 **More Mythbusting!** From the misconceptions around "having to be on social media" all the time to the idea that "direct mail is dead," we left no stone unturned. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #marketingtactics #marketingthatworks

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Steve Sipress, and Joe Norcott, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We'll tackle misconceptions like the notion that "more is better" in marketing spend, the impact of lowering prices to stay competitive, and the myth that direct mail is outdated. Prepare for an enlightening discussion on the importance of targeting the right audience, adding real value to your offerings, and maintaining frequent and engaging client communication. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com **Here’s what you can expect in this episode:** ### 💡 Mythbusters Panel Discussion - **Richelle Shaw** busts the myth that "more is better" in marketing. She shares a compelling story about increasing ad spend without boosting revenue, highlighting that targeted and thoughtful marketing can often do more with less. - **Steve Sipress** underscores the importance of precise audience targeting. Hear how a sewing and quilting shop saw a remarkable revenue increase by focusing on "blue hairs." - **Joe Norcott** reframes marketing as an investment rather than a cost. He delves into the effectiveness of targeting specific demographics through direct mail, sharing a winning strategy that garnered positive responses. ### 🔍 Key Takeaways - **Adding Value Over Lower Prices:** Steve and Richelle emphasize the detrimental effects of price cuts and advocate for adding value to stand out in the market. - **Effective Direct Mail Strategies:** Discover why direct mail remains a powerful tool to capture the attention of successful individuals, beyond the noise of social media. - **Frequent and Valuable Communication:** The panel debunks the myth of emailing clients only once a week, stressing the importance of quality and engaging content. Timestamps: 00:00 Excess doesn't always lead to greater success. 04:36 $25,000 sewing machine targets empty nesters, triples revenue. 06:57 Marketing is an investment, not a cost. 10:20 Business owners think someone wants to do that. 15:34 Physical mail ensures undivided attention in marketing. 19:02 Weekly emails with offers, updates, and storytelling. 20:07 Persistent email marketing builds belief and recognition. 23:16 Lower prices to beat competitors, risk bankruptcy. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (former Certified Dan Kennedy IBA for Chicago, IL) Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). #marketingmyths #marketingtactics #marketingthatworks

In this episode of The Most Incredible Marketing Show Ever!, we dove deep into the world of marketing Wins and Sins with experts Craig Valine, Dan Cricks, Mark Imperial, and Ben Thole. We uncovered the critical value of knowing your audience and the pitfalls of neglecting data-driven decision-making. From hilarious mishaps to successful campaigns that generated incredible revenue—our panel shared it all. Plus, we discussed actionable strategies to amp up your marketing game. Don’t miss out on our next episode, where we continue to decode the secrets of successful marketing. **Episode Highlights:** - Craig Valine talks about transforming a failing newsletter strategy into an engaging, interactive experience. - Dan Cricks reveals how an ill-targeted direct-mail campaign led to zero responses and what could have been done differently. - Mark Imperial shares the perils of not knowing your audience and the power of "caveman marketing." 🔑 **Top 3 Takeaways:** 1. **Understand Your Audience:** Ensuring you know who you're marketing to, as Mark Imperial emphasized, can save you not only money but also prevent potential brand damage. 2. **Data Is King:** Both Ben Thole and Dan Cricks highlighted the critical role of tracking and analyzing customer data to shape effective marketing strategies and avoid wasted efforts. 3. **Multichannel Approaches:** Learn from Dan Cricks' success story on a client making $41,000 in 10 days through a multi-step, multimedia campaign. And more! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine

Welcome back to another episode of The Most Incredible Marketing Show Ever! In this episode, we dive into the real world of marketing strategies with Episode 018, titled "Incredible Wins and Sins." Join host Craig Valine and a panel of seasoned marketing experts, all certified by the legendary Dan Kennedy. They'll share their most impactful marketing victories and the lessons learned from strategies that missed the mark. From ingenious campaign strategies to the pitfalls to avoid in direct marketing, this episode is packed with valuable insights tailored for any type of business. Whether you’re a marketing professional or a business owner looking to sharpen your strategy, this episode's discussions will provide actionable tips and real-world examples to help you succeed. So tune in, learn from the best and the worst, and enhance your marketing acumen with us on The Most Incredible Marketing Show Ever! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV).

In this thought-provoking episode of "The Most Incredible Marketing Show Ever!", our Dan Kennedy Certified Expert Panel dive into the power of dramatic demonstrations and the critical role of congruency in building credibility and trust in business. Whether you're a start-up founder, marketing guru, or small business owner, these takeaways are invaluable for anyone looking to amplify their impact. 🔑 **Key Takeaways:** 1. **Demonstrate Your Value:** - Ben Thole highlights the effectiveness of using dramatic demonstrations in the software sector. This approach not only showcases the product's capabilities but significantly boosts customer confidence. 2. **Be Your Brand:** - Steve Sipress and Craig Valine discuss the importance of living and breathing your own message. Your personal congruency fortifies your brand's authenticity and attracts those who resonate with your true self. 3. **Leverage Authentic Success Stories:** - Mark Imperial suggests using success stories and being a published author as dramatic demonstrations to differentiate yourself. These strategies not only highlight your expertise but also position you above the competitive noise. 🎧 Tune into this enriching discussion to unpack these insights further and discover how you can incorporate these strategies into your own business practice. 💡 Whether you're aiming to refine your marketing approach or foster deeper connections with your audience, this episode is your go-to resource. Don't forget to like, comment, and share your thoughts on how you plan to implement these tactics in your journey! #BusinessStrategy #MarketingTips #Demonstration #CraigValine ------------ Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Owen Garratt (Former Dan Kennedy Certified IBA for Alberta/Calgary area). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).

"Getting into action on an idea is, itself, magnetic to opportunity and the resources needed to move it forward." In this episode of The Most Incredible Marketing Show Ever!, we tackle Wealth Magnet #10 from Dan Kennedy's book, "No BS Wealth Attraction": "Do Something." Our extraordinary panel of Dan Kennedy Certified Experts exemplify the virtues of action, imperfection, and relentless progress in marketing and business. 🌟 Episode Highlights: 🎤 Richelle Shaw's triumph over adversity reminds us that massive implementation isn't just a strategy; it's a survival mechanism. Her experience with breast cancer and path to recovery is a powerful testament to the might of action. 🎤 Steve Sipress showcases the virtue of consistency with his daily Facebook Live videos. Seven years running, and the compound effect of these videos is a masterclass in dedication and the art of being seen. 🎤 Chuck Trautman slays the dragon of procrastination, reminding us that our brightest ideas deserve to see the light of day—and that day is today. 🎤 Through the wise words of Ben Thole, we absorb the value of taking the next step, however imperfect it may be, and learn how momentum is truly your ally in the noisy realm of marketing. 🎤 Dan Cricks provides a hearty dose of inspiration with his adapt-to-survive mantra. Remember faxing? He'll share how steering through marketing's evolutionary curve is a non-negotiable for success. 🎤 And there's so much more from Mark Imperial, Owen Garratt, Joe Norcott, and your dedicated host, Craig Valine. 🔥 Making Ideas Happen: This episode is more than just talk—it’s about translating shared experiences into tangible strategies for your business. Here's a quick look at the key takeaways: - Action beats inaction: Even if it's not perfect, start moving. Small steps can lead to significant change. - Surround yourself with doers: The energy of proactive individuals is contagious—find your tribe and keep motivated. - Delegate to create: Free up your creativity by enlisting finishers to carry out your vision. - Cultivate your workspace: Eliminate distractions and embrace methods that help you focus your energy on what matters. - Use feedback as fuel: Share your work, collect input, and improve in real-time while growing your community. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Dan Kennedy Gold Letter - Reach out to Dan Cricks at dan@greatresultsmarketing.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Chuck Trautman (former Certified Dan Kennedy IBA from Phoenix, AZ) Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Philadelphia, PA). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine #takeaction #dankennedymarketing #MarketingPodcast #wealthattraction #MarketingTips #DirectMarketing #dosomething #wealthmagnet

Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, we continue to focus on "wealth magnets" from Dan Kennedy's book, "No BS Wealth Attraction in the New Economy." Our host, Craig Valine, alongside a stellar lineup of marketing strategists, all Dan Kennedy certified experts, will enlighten us on the idea of becoming magnetic to money—not by working harder but by simply being omnipresent where it matters. Today's focus is on Kennedy's Wealth Magnet #9: being everywhere that's relevant to your ideal customer. Get ready to hear the panel's insights on crafting omnipresence both online and offline and leveraging strategic placements for maximum effect. From attending trade shows to using retargeting ads, today's panelists, including Mark Imperial, Ben Thole, Steve Sipress, Owen Garratt, Chuck Trautman, Dan Cricks, Richelle Shaw, and Joe Norcott, will provide actionable strategies to help you attract wealth by positioning yourself where the opportunities are. So, grab a seat and tune in to this highly-anticipated episode as we unpack the utility of being strategically "somewhere" to magnetize wealth to you. Don't forget to visit our website (www.MostIncredibleMarketingShowEver.com)to grab a free gift pack from our expert panelists. Let's amplify your business presence and unlock new avenues for success! Timestamps: 00:00 Target audience by showing up online and offline. 06:03 Visibility and availability lead to seizing opportunities. 09:13 Find prospects at charity events valued over $500. 13:36 Attending shows is essential for marketing authority. 14:45 Kennedy's book highlights unconventional strategies for success. 20:10 Artist finds success in unconventional oil well scenes. 22:13 Be active where your target audience is. 24:30 Incredible marketing show, free gifts, new episodes. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Dan Kennedy's book, "No BS Wealth Attraction in the New Economy" https://bit.ly/NoBSWealthAttraction ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA for Chicago, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Calgary, Canada). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago-Suburbs, IL)

In this special bonus episode of "The Most Incredible Marketing Show Ever!", host Craig Valine interviews the exceptional Michael Levine, a leading figure in public relations and author of the New York Times bestseller "Broken Windows, Broken Business," to a candid discussion on the nuances of entrepreneurial success and stellar communication strategies. 🔑 In this extensive conversation, Michael Levine shares his journey and invaluable lessons that are critical for any business owner, entrepreneur, or individual striving for greatness in their professional or personal lives. Here are 🚀 3 Key Takeaways you won't want to miss: - **Revitalize Your Business Strategy:** Embrace the wisdom of addressing the small yet crucial elements in your business. Michael Levine revisits the "Broken Windows Theory" from criminology and its significant updates for today's ever-evolving world, highlighting why sweating the small stuff can make or break your success. - **Master the Art of Communication:** In an age dominated by emails and texts, Levine urges a return to authenticity and straight talk. We dissect the lessons from fascinating anecdotes on personal interaction preferences and how to cut through the noise to truly connect with your audience and colleagues. - **Wisdom on Personal Accountability:** Michael's piercing insight into personal development, "people are where they are because of who they are," serves as a sobering reminder of the role personal choices play in shaping our destinies. This episode offers a roadmap to self-awareness and the courage to embrace your core values for success. 🔊 Listen in as two seasoned professionals delve into tales of resourcefulness, the significance of mentorship, and the crucial step of taking responsibility in both successes and failures. 📚 Whether you're contemplating the impact of your company's "broken windows," or how to authentically project your brand's voice, this conversation will give you the tools to elevate your thinking and actions. Bookmark 🔖 this episode for: - Remarkable insights on not just running a business, but revolutionizing it. - Strategies on how to better communicate in a world saturated with mixed messaging. - Inspiration to seek mentors, acknowledge your weaknesses, and carve a path that aligns with your true self. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Other sites: www.BrokenWindowsBook.com www.MichaelLevineConsulting.com ------------ #CraigValine #MichaelLevine #PRExpert #BusinessGrowth #Communication #MarketingStrategy #EntrepreneurMindset #PersonalDevelopment

In this episode of "The Most Incredible Marketing Show Ever!", today's conversation is about standing out in any marketplace by becoming a celebrity within your industry. This is Episode 014, titled "Wealth Magnet #8: Be Somebody." In today’s fast-paced world, leveraging the magic of celebrity can elevate your brand and allow you to charge premium rates. As always, our expert guest panel includes marketing strategist Steve Sipress, who’ll unpack the art of tying your name to a well-known figure and how it’s been a game changer for his career. Richelle Shaw will share her story of how becoming a celebrity in her niche transformed her business landscape completely. We'll also hear from Chuck Trautman, who’ll emphasize the importance of being both memorable and entertaining when you interact and present. Ben Thole will debunk the myth that you need someone's approval to be an expert and share how to amplify your distinct qualities to the world. Additionally, Mark Imperial will take us through his journey from a high school DJ to becoming a Chicago house music pioneer, highlighting the power of creating and owning your content. Plus, Dan Cricks advises on connecting with celebrities to stand out and boost your small business. Stay tuned as each of our guest experts provides insights into building your personal brand, establishing authority, and, ultimately, securing a higher market position by just being “somebody.” Remember, it’s not just about what you know, but about being known! Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Timestamped Overview: 00:00 Wealth comes through effort, be a celebrity. 05:57 Being somebody attracts desired partnerships and recognition. 08:55 Becoming famous is a shortcut to attention. 10:36 Chicago house music pioneer achieves business success. 14:44 Took photo with Gene Simmons, gained popularity. 18:55 Steve observed Super Bowl referee in Baltimore. 20:46 Dan Kennedy conference turns me into celebrity. 23:34 People struggle to be themselves, use sizzle reel. 26:08 Being authentic and present draws people in. 29:39 Local doctor’s March Madness vasectomy promotion. 32:56 Link to Steve's shared content for quick book completion. 36:04 Join us for incredible weekly marketing show. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Chuck Trautman (former Certified Dan Kennedy IBA from Phoenix, AZ) Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Philadelphia, PA). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).

In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts and email marketing maestros dive deep into strategies and insider tips to elevate your email campaigns to new heights of success. Join Craig Valine, Mark Imperial, Joe Norcott, Dan Cricks, Steve Sipress, Becky Auer, Richelle Shaw, Mark Imperial, Mike Capuzzi, and Ben Thole as they unpack the nuances of: 🎯 Segmenting your audience for precision targeting 🔑 Crafting irresistible subject lines for higher open rates 🔄 Blending email with direct mail for a stronger marketing mix Ready to catapult your email marketing game? Here are 3 must-hear takeaways from this power-packed discussion: 🔹 Segmentation & Personalization: Learn to tailor your content to match the needs and interests of your audience segments for better engagement and conversion rates. 🔹 Email List Hygiene: Understand the significance of maintaining a clean email list and how it can make or break your delivery and engagement efforts. 🔹 Value & Incentives: Discover creative methods to provide value and intriguing incentives to keep your subscribers hooked and looking forward to your emails. Transform your business communication with effective email marketing tactics from experts that live and breathe conversion strategy! Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Timestamped Overview: 00:00 Podcast highlights power of email marketing success. 06:02 Encourage clients to share email for exclusives. 07:42 Offer something valuable to get their email. 12:00 Automate communication and personalize messaging for efficiency. 13:52 Ben's advice: consider all possible scenarios. 18:34 Wearing many hats in business requires help. 21:31 Email delivery now stricter, need targeted lists. 22:36 Remove inactive contacts to improve email engagement. 28:42 Subject line critical for email success, constant learning. 29:44 Importance of developing connection for email success. 33:18 Build your email campaign while sending emails. 35:58 Use personal, short emails for customer engagement.00:00 Podcast highlights power of email marketing success. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine #EmailMarketing #BusinessStrategy #MarketingPodcast #TheMIMSETwitter #MarketingTips #DigitalMarketing #EmailList #EmailStrategy

In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts discuss the significance of understanding your target audience beyond surface-level demographics. Richelle Shaw offers a detailed explanation on the selection of customer lists, highlighting the use of resources like USPS Every Door Direct to reach your precise market segment. Ben Thole introduces the concept of ANTI-avatars to identify customers who fall outside of your target demographic, allowing for a more refined marketing message. Meanwhile, Becky Auer shares empirical evidence of the success that a well-crafted, targeted strategy can yield, particularly in niche markets such as the restaurant industry. Our discussion extends to a variety of industries and audience types, with insights from professionals including Joe Norcott, Steve Sipress, and Dan Cricks, who emphasize the necessity of a deep understanding of both the demographic and psychographic profiles of your ideal clients. The episode also delves into the practical applications of AI in marketing, as presented by Steve Sipress, for finding and engaging with the most appropriate audience segments. The episode touches upon the human aspects of marketing, such as the empathetic approach of understanding and mirroring your customer’s needs for more authentic engagement, a topic Craig Valine explores through his personal experience in various industries. This episode is supported by a discussion around strategic research, the development of thorough customer personas, and the importance of personalized messaging—all of which are crucial for enhancing marketing results. Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Things to Listen For: How can you determine the most appropriate level of sophistication for your customer lists to ensure effective targeting? What tools and strategies can you employ to better understand your target audience’s demographics and psychographics? How can creating an "anti-avatar" help you refine your marketing messages, and what are some examples of using this concept effectively? In what ways can the principles of niche marketing be applied to other industries to improve marketing success? How does understanding the dreams, failures, fears, suspicions, and enemies of a target audience improve the impact of sales copywriting? How has AI, specifically in platforms like Facebook, changed the landscape of targeted marketing, and what are the pros and cons of relying on AI for audience identification? What are the key elements of a successful direct mail campaign, and how does the choice of mailing list influence the outcome? How can you effectively test your marketing messages and advertising locations to ensure you resonate with your intended demographic, specifically with reference to millennials and social media platforms? And Much More! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).