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The Lenders Playbook

Author: Matt Rosen

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The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending.
Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur.
But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout.
If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today.
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109 Episodes
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With 60 days until our next event, I’m asking a bigger question: What standards should a private lending conference actually hold to?There are more conferences than ever, but are they creating enough value for lenders, sponsors and attendees?I’m laying out what we’re trying to do differently, challenging some of the norms in the industry, and getting my dad’s perspective after 20 years of building one of the biggest brands in private lending.The 60-day countdown starts now.
#112: Want to know the exact difference between how a rookie analyzes a deal and how a seasoned pro spots an immediate "yes"? Most investors freeze before their first property because they lack one foundational skill.  Welcome to the Lenders playbook podcast Episode 112- we are your go to podcast for all things private lending, real estate and entrepreneurship, I am your host Matt Rosen In this episode, mortgage expert and real estate investor Gerard Mier shares his journey from high school roots to running a multi-project investment empire. We pull back the curtain on his exact process—from finding a deal to closing it and break down:The #1 skill you must master before buying your first property.The internal systems and key hires that allow him to scale projects while running a mortgage business.His $0 "start-over" blueprint and the habits driving his success.Ready to stop analyzing from the sidelines? Hit subscribe so you never miss an episode, and leave a 5-star review if this blueprint helped you plan your next deal!We would like to have you join us! Oct. 9-10 in Las Vegas at the Green Valley Ranch is the most anticipated private lending event of the year! Don't miss it! Go to https://www.americanlendingconference.com/
#111: Can you build a profitable title company without starting from scratch? In this episode of The Lenders Playbook, we break down the TitleEase franchise model, how title companies make money, and why the title industry is one of the biggest hidden opportunities in real estate and private lending. Whether you're a lender, investor, or entrepreneur, you'll walk away with actionable insights to help grow your business.Want to connect with top private lenders and real estate professionals? Join us at the American Lending Conference, October 9–10 in Las Vegas—where capital meets opportunity. https://www.americanlendingconference.com/
In this episode, I pull back the curtain a little on what really goes on behind the scenes in private lending and conference building. This is a shorter just catching up episode as we prepare for the second half of 2026!  I also talk about a recent novation deal step by step how it came together, the strategy behind the structure, the conversations that mattered, and the key moments that made it work. This isn’t theory. We will go into depth on the next couple episodes so stay tuned!If you’re in lending, investing, or raising capital, you need to be at the American Lending Conference, Oct. 9-10 in Las Vegas! https://www.americanlendingconference.com/ 
If you’re looking for a smarter way to generate consistent monthly income, without the headaches of owning and managing property, this episode is for you.Today, we sit down with Reed from Myers Capital to break down the world of passive mortgage investing. This is a strategy where your capital is deployed into real estate-backed loans, generating predictable monthly cash flow while staying secured by tangible assets.We go deep into what this actually looks like in the real world—from how deals are structured, to how investors get paid, and why more experienced investors are shifting away from traditional rentals and into lending.We also unpack the risks, how to protect your downside, and what separates successful investors from everyone else, including the mindset, habits, and lessons Reed has learned along the way.If you’ve ever wondered how to turn your money into a consistent monthly paycheck backed by real estate, or how to get started the right way, this episode will give you the blueprint. 
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