Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

If you've pressed play recently and thought "I'm sure I've heard this one," you're right. Sam explains exactly what's going on with the re-releases and gives a full life update since leaving Colombia in March 2025. And he shares what's coming next, including a promo swap episode with Danielle Bezalel, Lauren Passell, and Courtney Elmer. Go back and listen to the full origin story in Episode 47, "Traveling the world, discovering podcasting, and co-founding my dream business with my wife": https://podcasts.apple.com/gb/podcast/traveling-the-world-discovering-podcasting-and/id1725636457?i=1000677589586  Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Downloads don't matter as much as you think. Podcast agency founder Harry Morton explains the one metric, and the first 30 seconds, that actually determine whether your show grows! Harry is the founder and CEO of Lower Street, an award-winning global podcast agency that has produced shows for brands including Pepsi, BCG, and HPE.   He shares: ◼️ Why completion (consumption) rate matters more than download numbers ◼️ The free tool he uses to understand exactly what a target audience already listens to and searches for ◼️ The single survey question that reveals why people actually listen to your show ◼️ Why the first 30 seconds to 5 minutes of an episode determine whether you keep a new listener ◼️ His advice for effective calls-to-action without over-selling your audience ◼️ Why publishing consistency matters more than publishing frequency   Follow Harry Morton: ◼️ LinkedIn: https://www.linkedin.com/in/harrymorton/ ◼️ Lower Street: https://lowerstreet.co/   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

She renamed her podcast once, and says that's what really turned it around. Nutrition expert and 4x New York Times bestselling author JJ Virgin breaks down the growth strategy behind Well Beyond 40, from book-launch tactics to building a team she never has to think about! JJ Virgin is a celebrity nutrition and fitness expert, founder of two multi-million dollar businesses, and host of Well Beyond 40, a podcast for women choosing to age powerfully. She's a four-time New York Times bestselling author and has appeared on The Today Show, Dr. Oz, and Access Hollywood. She shares: ◼️ Why renaming her show was the single biggest driver of its growth ◼️ Her "50 podcasts minimum" rule for every book launch ◼️ Why she won't book a guest as a "favor" if the topic doesn't fit her audience ◼️ How her team reviews every episode before it goes live, and pulls anything that doesn't meet the bar ◼️ Why niching down helped her stand out in a crowded health and wellness space ◼️ How cross-promotion with other podcast guests became her biggest growth lever Follow JJ Virgin: ◼️ Guest social links and website — verify before publishing (not confirmed in source material)   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Follow JJ Virgin: ◼️Website: https://jjvirgin.com/ ◼️Instagram: https://www.instagram.com/jj.virgin/ ◼️Twitter: https://twitter.com/JJVirgin ◼️Facebook: https://www.facebook.com/jjvirgin/    Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

This podcast host turned a stack of QR-code postcards into new patients walking through her door. Functional medicine dietitian Lisa Smith reveals the low-tech marketing tactic behind her podcast Pretty Well's growth, plus what it actually takes to launch, promote, and sustain a health and wellness show!   Lisa Smith is a functional medicine healthcare practitioner, dietitian, and gut health coach with master's degrees in nutrition and human biology. She runs hosts Pretty Well, a podcast helping listeners achieve holistic health, digestive wellness, and happy hormones.   She shares:   ◼️ Why she studied a successful podcaster's intro structure and jingle length before recording a single episode ◼️ How banking 15 episodes in the first 3 weeks made her launch day run smoothly ◼️ The QR-code postcard tactic (her son's idea!) that's brought new patients into her practice from towns away ◼️ What she looks for when reviewing guest pitches for Pretty Well ◼️ Why anchoring to your "why" is what gets you through the podcasting rollercoaster ◼️ How her podcast now does the pre-education work she used to repeat in every consultation   Follow Lisa Smith: ◼️ https://www.instagram.com/prettywell_podcast/  ◼️https://podcasts.apple.com/us/podcast/pretty-well-anti-aging-beauty-balanced-hormones-inflammation/id1633253409  ◼️https://lisasmithwellness.com/    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Stop trying to convert your social media followers into podcast listeners, it rarely works. We are revisiting our conversation with podcast marketing expert Lauren Passell, who shares the free tactics that actually grow a show, from "podcast friends" to getting featured on Apple Podcasts!   Lauren Passell is the founder of the podcast growth company Tink Media, author of Podcast Marketing Magic and Podcast the Newsletter, and a judge for the Webby, Ambie, Signal, and International Women's Podcast Awards.   She shares:   ◼️ Why non-listeners rarely convert into listeners, no matter how big your social following is ◼️ The "podcast friends" strategy for trading free promo swaps with aligned shows ◼️ How to pitch your show to podcast newsletters the right way ◼️ Why she tells clients to spend ad budget on other podcasts, not social media ◼️ Her strategy for getting featured on Apple Podcasts by targeting underserved regions first ◼️ Why repurposing your own back catalog can outperform constantly creating new content   Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.