HeroInside - the first Ingredient Branding podcast

In this episode of the HeroInside Ingredient Branding Podcast, Tomas Vucurevic speaks with Jaemin Park and Jaehyung Park, the brothers and Co-Founders of Niber Technologies, released at Performance Days in Munich on the day the NUSPUN® brand officially launches.In Episode 17, Jaemin gave listeners a first glimpse into Niber’s plan to build an Ingredient Brand around its electrospinning technology. Today that plan becomes reality. After two decades of developing electrospinning and supplying membranes behind the scenes as an OEM, Niber is stepping into the spotlight with NUSPUN®, a collection of performance laminates built to end the long-standing trade-off between weather protection and comfort.Together, Tomas, Jaemin and Jaehyung discuss what actually changes when a technology company becomes an Ingredient Brand, why tightening PFAS regulations made this the right moment, and how the NUSPUN® brand is creating a new category, Active Comfort, with three platforms: Arcus, Ventus and Stratos. They also explore what “we own the spin” means for brand partners, how the brand promise Made to Move was built from the outside in, and why a finished product brand would choose to share the spotlight with an Ingredient Brand. The episode concludes with and outlook and what success would look like five years from now.This episode is essential listening for material innovators, Ingredient Brands, textile and outdoor industry professionals, founders, and anyone interested in what it takes to step out from behind the scenes and put a brand on a technology.Themes & Timestamps:02:24 – Jaemin and Jaehyung on their family story and how they divide their roles04:24 – What has happened between July and today’s NUSPUN® launch05:47 – Visibility: the biggest change inside Niber06:35 – Why now is the right time to step out from behind the curtain07:56 – Ending the trade-off between weather protection and comfort09:01 – Active Comfort: creating a new category10:05 – Three platforms: NUSPUN® Arcus, Ventus and Stratos12:05 – “We own the spin”: why end-to-end control matters for brand partners13:09 – How Ingredient Branding changes client relationships14:16 – Building the brand promise: Made to Move15:29 – Why should a brand put another brand on its product?16:48 – The NUSPUN® roadmap: brand partners, products and market expansion17:51 – What would success look like in five years?________________________________________Keep following the journey of the guest:NUSPUN® websiteNUSPUN® LinkedInJaemin Park on LinkedInJaehyung Park on LinkedIn________________________________________Subscribe Elsewhere⁠YouTube⁠⁠Apple Podcasts⁠⁠Castbox⁠________________________________________Questions, Collaborations, and SponsorshipsIf you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you.________________________________________BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.________________________________________About the HostTomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠

In this episode of the HeroInside Ingredient Branding Podcast, Tomas Vucurevic speaks with Jaemin Park, Co-Founder and CEO of Niber Technologies.Built on more than two decades of electrospinning expertise, Niber is transforming from an OEM technology supplier into an Ingredient Brand. Jaemin shares the family's remarkable journey of scaling electrospinning from laboratory technology into industrial manufacturing and explains why the company believes Ingredient Branding is the missing link between breakthrough material innovation and consumer understanding.Together, Tomas and Jaemin discuss why end-to-end technology ownership matters, how PFAS regulations are reshaping the performance textiles industry, and why educating consumers creates value across the entire supply chain. The episode concludes with Tomas reflecting on why BRAIND chose to partner with Niber on its Ingredient Branding journey.This episode is essential listening for material innovators, Ingredient Brands, textile professionals, founders, and anyone interested in commercializing breakthrough technologies.Themes & Timestamps:02:00 – Jaemin Park's background and Niber's family story03:02 – What electrospinning is and how it works04:01 – Why Niber controls the entire innovation platform05:02 – Why now is the right time for electrospinning in performance textiles06:11 – Why Niber chose Ingredient Branding over remaining an OEM supplier07:33 – Creating value across the entire supply chain08:57 – Niber's Ingredient Brand launch plans09:45 – Why did BRAIND choose to work with Niber?________________________________________Keep following the journey of the guest:Niber Technologies WebsiteNiber Technologies LinkedInJaemin Park on LinkedIn________________________________________Subscribe Elsewhere⁠YouTube⁠⁠Apple Podcasts⁠⁠Castbox⁠________________________________________Questions, Collaborations, and SponsorshipsIf you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you.________________________________________BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.________________________________________About the HostTomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠

In this special episode of the HeroInside Ingredient Branding Podcast, our host Tomas Vucurevic is joined by Noah Charney to look back on three seasons of conversations with some of the world’s most influential ingredient brand pioneers.Together, they revisit the biggest lessons, recurring patterns, and industry shifts that emerged throughout the podcast journey: from iconic performance ingredient brands like RECCO®, ECONYL®, and Vibram®, to emerging next-generation innovators redefining sustainability, commercialization, and supply chain integration.Tomas reveals how the HeroInside podcast evolved from an educational initiative into a central element of BRAIND’s communication ecosystem, and discusses how the ingredient branding landscape has changed over the past three years.The conversation explores why ingredient branding is so much more than just visible marketing communication, why commercialization and supply chain integration are becoming as important as innovation itself, and how shifting economic and political realities are reshaping sustainability narratives across industries.This episode is a must-listen for founders, innovators, strategists, investors and anyone interested in the future of ingredient branding.Themes & Timestamps:00:30 – Looking back on the HeroInside journey after 3seasons01:42 – What Tomas learned from hosting the podcast05:12 – Why every successful ingredient brand is a long-termjourney07:21 – The creation of BRAINDERY and democratizingIngredient Branding knowledge10:54 – Recommended HeroInside episodes and founder stories15:00 – How sustainability and next-gen materials changedIngredient Branding17:06 – Supply-chain inertia and the challenge of scalinginnovation18:48 – Lessons from Henri Kunz and luxury industry dynamics22:17 – Audience feedback: Ingredient Branding as a businessmodel23:25 – Why Ingredient Branding is a go-to-market model, nota marketing tactic24:47 – How Ingredient Brands create long-term businessresilience26:36 – How sustainability narratives shifted in recentyears28:52 – Tomas’ three generations of Ingredient Brandingmodel31:07 – Why sustainable materials now need to outperformincumbents34:40 – Predictions for the future of Ingredient Branding36:47 – PFAS-free innovation and the future of performancematerials38:40 – Tomas’ biggest advice for founders buildingIngredient Brands today40:55 – “Innovation = invention + successfulcommercialization”41:45 – Why commercialization strategy must start from dayone42:12 – Legacy, knowledge sharing, and supporting the field________________________________________Subscribe Elsewhere⁠YouTube⁠⁠Apple Podcasts⁠⁠Castbox⁠________________________________________Questions, Collaborations, and SponsorshipsIf you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you.________________________________________BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.________________________________________About the HostTomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠

In this episode of the HeroInside Ingredient BrandingPodcast, Tomas Vucurevic speaks with Henri Kunz, founder of Geneus®, a company operating at the intersection of synthetic biology, biomaterials, advanced textiles, bioprocessing, and robotics.Henri brings a radically systems-oriented perspective tomaterial innovation. Drawing from biomedical engineering, logistics, and deep-tech commercialization, he explains why most biomaterials fail long before scale, why fashion’s supply-chain logic actively resists disruption, and why entirely new markets — including autonomous and robotic systems — may define the future of advanced textiles.This episode is essential listening for material founders,ingredient brands, investors, and anyone questioning whether sustainability narratives alone can drive real industrial change.Enjoy the episode and make sure to subscribe to HeroInside so you don’t miss the next one. We’d love to hear your thoughts, so feel free to comment, share, and leave a rating.________________________________________Keep following the journey of the guest:Geneus WebsiteGeneus LinkedInHenri Kunz on LinkedIn________________________________________Subscribe Elsewhere⁠YouTube⁠⁠Apple Podcasts⁠⁠Castbox⁠________________________________________Questions, Collaborations, and SponsorshipsIf you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you.________________________________________BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.________________________________________About the HostTomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠

In this episode of the HeroInside Ingredient Branding Podcast, we welcome Dr. Mohamad Midani, a leading voice in natural fibers, bio-based materials, and the emerging bioeconomy in the Arab world. Together with Tomas, he explores why shifting away from fossil-based materials is, in his words, “a matter of human survival,” and what it really takes to build value chains, not just supply chains, around bio-based innovation.Mohamad shares his personal journey from a textile family to fiber science, explains why bio-based materials lag behind synthetics in both scale and branding, and outlines how Ingredient Branding can unlock visibility and fair value for innovators, especially in regions like the Middle East and North Africa. He also introduces VALORIZEN’s three platforms, including PalmFil®, PalmPeat, and NOUKK, and discusses why branding should be treated seriously.Enjoy the episode and make sure to subscribe to HeroInside so you don’t miss the next one. We’d love to hear your thoughts, so feel free to comment, share, and leave a rating.Themes & Timestamps:02:34 – What drives Mohamad’s passion for bio-based fibers05:16 – Biggest obstacles to moving away from fossil-based materials07:20 – Price gaps, deep-tech costs & consumer willingness to pay08:42 – Ingredient Brand landscape for bio-based materials12:08 – Who “owns” natural fibers & can they be Ingredient Brands?13:10 – Bio-based innovation & Ingredient Branding in Middle East and North Africa17:07 – Why branding is undervalued & the mindset shift needed20:14 – VALORIZEN’s mission & three technology platforms (PalmFil®, PalmPeat, Noukk)26:41 – When to start building an ingredient brand________________________________________Keep following the journey of the guest:VALORIZEN WebsiteVALORIZEN LinkedInMohamad Midani on LinkedIn________________________________________Subscribe ElsewhereYouTubeApple PodcastsCastbox________________________________________Questions, Collaborations, and SponsorshipsIf you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through [email protected], and we'll get back to you.________________________________________BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.________________________________________About the HostTomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.⁠⁠⁠Follow Tomas on LinkedIn⁠⁠