Brand & Market - Turning Airbnb Listings into Legacies

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!).Time-stamps: Your property’s strength is in the human connection (3:11)Being in the content doesn’t mean making the content ABOUT you (5:37)20% off Lodgify (9:57)What you, the founder, should actually talk about in your content (11:03)Founder content builds familiarity before the reservation (14:54)“I’m awkward on camera” (16:30)This is where b-roll becomes your best friend (18:08)Mentioned in This Episode:Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea130 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcastConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Today’s episode is a special one. It’s a birthday interview with my son, Jackson! Enjoy this short and sweet talk about his experience with starting kindergarten, his favorite memories from the past year, and his plans for turning 6.Time-stamps:Starting kindergarten (1:09)When Jackson grows up, he wants to be… (3:19)Jackson’s 6th birthday celebration (4:02)Jackson’s favorite memory from the last year (6:15)Connect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content.Time-stamps: Start with the guest in mind (2:13)Breaking down content pillars to create content (6:03)20% off Lodgify (11:29)Content for a personal brand in hospitality (12:33)Layer in your brand voice (17:25)Utilize b-roll footage (19:56)The content formula (22:18)Mentioned in This Episode:Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea130 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcastEpisode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalfEpisode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-throughConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.Time-stamps:Name field (3:45)Bio (6:36)Profile photo (8:38)Link (10:47)Highlights (14:10)Pinned posts (20:05)Overall feed (23:14)Calls to action (24:12)Brand consistency (25:25)The content gap analysis (26:26)Using b-roll content (27:16)The 10-second stranger test (29:52)Mentioned in This Episode:30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcastConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingHave a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Description:How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.Time-stamps:Meet Zack Metcalf (1:48)Zack’s first property and its evolution (2:53)The micro-resort name change story (9:46)Incorporating core values into the brand (14:49)How brand strategy impacted the rest of the project (17:24)Zack’s next big property, Stone Tavern (20:43)Building a partnership with an international company (30:44)How lessons from INTRVL apply to Stone Tavern (33:28)Zack’s latest project, LNGLIV (35:08)Mentioned in This Episode:Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resortZack Metcalf Instagram: instagram.com/zackmetcalf_Stay INTRVL: stayintrvl.comStay INTRVL Instagram: instagram.com/stayintrvlLNGLIV: lngliv.comLNGLIV Instagram: instagram.com/lng_livConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling