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We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.
This is one marketing secret you won’t be ashamed to share!
14 Episodes
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Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’.The report surveyed 4000 kn...
This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this i...
Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. **Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spamm...
This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely b...
What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, C...
AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to ...
This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their d...
Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a cha...
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personal...
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conv...
Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. [00:00] Introductions[00:54] Remember who your post/email is for… HINT: it isn’t you![08:...
Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that poi...
Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart t...
Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered:[00:00] Introductions[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?[07:28] Why you should be making use of cross channel tracking[12:47] “Barbie is the original influencer...
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