Endless Customers

What if a self-described nontechnical pool builder could use AI to build a 600-page website in less than a month and for less than $1,000? Scott Payne followed They Ask, You Answer and Endless Customers for nearly 15 years but struggled to put the ideas into action. Then voice-to-text technology and AI agents removed the bottlenecks that had been holding him back. On this episode of Endless Customers, Bob Ruffolo talks with Scott about how he used AI to build his company’s website, create buyer-focused content, automate reporting, scale video production, and self-implement the Endless Customers System. Key Topics 00:00 A Nontechnical Pool Builder’s AI Breakthrough 01:29 Meet Scott Payne 03:39 Self-Implementing Endless Customers With AI 06:33 The Voice Tool That Made Execution Possible 08:30 Turning an Event Into a New Website 10:42 Discovering Manus and AI Agents 13:00 Building the Entire Website With AI 19:04 How Scott Uses Manus Every Day 22:00 Scaling Video With AI Avatars 27:38 Why AI Still Needs Human Judgment 30:49 Building 600 Pages for Less Than $1,000 31:35 Creating Local Content for Search and AI 35:38 Website Mistakes, Automation, and Lessons Learned 42:34 The Business Results So Far 46:06 Curiosity Is the Real AI Advantage 47:26 The 500 Buyer Questions That Started the Journey Scott Payne is the founder and lead designer of Scott Payne Custom Pools. A third-generation builder with more than 25 years of industry experience, Scott helps homeowners navigate the costs, risks, and decisions involved in building a custom pool and outdoor living space. Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-payne-advanced-cbp-iwi-580a5b5/ Visit Scott Payne Custom Pools: https://scottpaynecustompools.com/ Free Endless Customers Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, AI, and building the most known and trusted brand in your market.

If AI can build your marketing strategy in an afternoon, do you still need a coach to make it work? Tom DiScipio has watched this play out firsthand, including a prospect who canceled a coaching call after building their own Endless Customers plan with AI. He and Bob Ruffolo break down exactly where AI gets a marketing strategy right, and where it quietly leaves gaps that only experience catches. On this episode of Endless Customers, Bob Ruffolo talks with Tom DiScipio, about when self-implementing with AI works, and when it is time to bring in outside coaching. Key Topics 00:00 Should You Use AI or Work With a Coach? 03:07 A Prospect Cancels to Implement With AI 05:16 How Far Can AI Take Your Strategy? 08:32 Why Companies Turn to Coaching 12:20 The Accountability AI Cannot Provide 15:13 Why Strategy Is Basically Free Now 17:43 What AI Can Miss in Your Content 22:25 AI Versus Coaching for Sales Teams 25:28 Hiring and Managing the Right People 29:00 Why AI and Human Experience Work Better Together 30:42 IMPACT’s Deep Diagnostic and Roadmap Tom DiScipio is a Coach at IMPACT and has been Bob Ruffolo’s business partner for almost seventeen years. He is usually the first conversation a prospective client has with IMPACT when deciding if Endless Customers is the right fit for their business. Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomdiscipio/ Free Endless Customers Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.

OpenAI opened up advertising inside ChatGPT to every business this year, but the platform is still missing basics like a direct HubSpot connection and reliable conversion tracking. Tanner Holman, Head of Paid Media at IMPACT, breaks down who it's actually built for right now (mostly retailers and ecommerce brands with a product feed), who should hold off (most home services and B2B companies), and the simple test framework to use once you're ready to try it. On this episode of Endless Customers, Bob Ruffolo talks with Tanner Holman about whether ChatGPT advertising deserves a place in your marketing budget yet, and what to fix first if it doesn't. Key Topics 00:00 Should Your Business Run ChatGPT Ads? 03:03 From a $200,000 Minimum to Self-Service Ads 07:09 Why You May Never See a ChatGPT Ad 08:19 Who ChatGPT Ads Fit Right Now 10:28 Where ChatGPT Ads Belong in Your Advertising Budget 15:25 Are ChatGPT Ads a Fit for B2B? 17:41 What Is Working in Paid Media Right Now? 23:34 Where AI Advertising Is Headed 24:27 Major Changes Coming to Google Local Services Ads Tanner Holman leads IMPACT's paid media team, known internally as the Swell Squad, and has spent roughly ten years managing ad strategy across Google, Meta, LinkedIn, and now OpenAI. Connect with Tanner on LinkedIn: [LinkedIn URL, PROPOSED: confirm and insert before publishing] Free AI Marketing Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.

This year's Endless Customers Live agenda got rebuilt from the ground up, built around 10 factors of becoming a known, trusted, and recommended company instead of the old pillars approach. Stephanie Baiocchi, Director of Marketing and Events at IMPACT, joins Bob Ruffolo to walk through what changed, why getting recommended by AI is only half the job, and what to expect at this year's event in Hartford. On this episode of Endless Customers, Bob Ruffolo talks with Stephanie Baiocchi about the new framework behind Endless Customers Live and what's different about this year's agenda. Key Topics 00:00 Why Endless Customers Live Is Changing 01:20 Meet Stephanie Baiocchi 05:03 What Does an Endless Customers Live Event Look Like? 06:31 Why Did the Agenda Need to Change? 08:31 What Are the 10 Factors? 16:30 What Happens on Day One? 20:34 What Happens on Day Two? 26:04 What's New on Day Three? 29:05 How Do You Register, and What Does It Cost? Stephanie Baiocchi is IMPACT's Director of Marketing and Events, and has run every Endless Customers Live event alongside Bob, somewhere around 13 or 14 at this point. Free Assessment - Is Your Marketing Ready for the Next 5 Years?: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.

Ep171 - Once your Google rating is already strong, which review platform should you actually chase next? Shane Rogers, Director of Strategy and Innovation at ZINTEX Remodeling, a bath and shower remodeling company based in Lewisville, Texas, walks through the internal rule his team uses to decide, plus how they grew from about 2,500 reviews to more than 5,000 in two years by mapping every touchpoint in the customer journey and building a system for handling negative reviews without ever deleting one. On this episode of Endless Customers, Bob Ruffolo talks with Shane Rogers about turning review generation into a repeatable system instead of a one time ask. Key Topics 00:00 How ZINTEX Doubled Its Customer Reviews in Two Years 04:18 Where Their Old Review Strategy Broke Down 08:22 How to Ask One Customer for Two Reviews 10:00 Which Review Platforms to Prioritize After Google 15:17 How to See What AI Says About Your Business 20:18 How to Respond When a Review Turns Negative 26:12 Why Company Culture Drives Better Reviews 33:02 How Reviews Influence AI Recommendations 37:43 Turning Neighborhood Proof Into an AI Visibility Engine 41:48 The Review Generation Playbook Recap Shane Rogers is Director of Strategy and Innovation at ZINTEX Remodeling, a home improvement company serving more than 40 markets, and spent the last 16 months building this exact system as the company's Content Manager. Connect with Shane on LinkedIn: [GUEST LINKEDIN URL NEEDED] Episode Article: [URL PENDING - not yet published] https://www.impactplus.com/endless-customers-podcast/doubled-customer-reviews-two-years Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.